Americans stay on Pinterest for an hour on average and seventeen minutes. That’s only the U.S. But there’s a whole world of visitors on Pinterest and companies are already making sure they put up the tent.
It’s the fastest growing social media site in history with 10.4 million users and counting, according to Search Engine Journal.
Pinterest is gaining traction ever so slowly and it holds tremendous value for businesses that can share visuals.
So, how do you get Pinterest to work for your eCommerce Store?
Here are some ideas:
Show ‘em What’s Behind The Scenes
A bit of vulnerability is good for marketing. With that vulnerability exposed to your customers, you invoke a state of emotional attachment. Your customers start caring for you. They get a “story” instead of a pitch. They have something they can relate to. Sadly, most ecommerce stores lack life. You won’t get much except some visual detail and content overload.
Drive engagement by sharing your experiences. Show them how you do business, introduce your staff and contractors. Do customer spotlights.
Go beyond the usual. Find a way to connect.
Narrate Stories Through Images
Your ecommerce store is worth a thousand stories.
Since Pinterest is all visual and potentially viral, your stories will find a way to strike a million hearts. Use images to convey messages, narrate stories, or perhaps maintain sets of visuals to inform.
There are stories behind products, your own business, and other things you might do such as charity. If you do social programs, you could share those images as well.
Content curation is an art. As a business, you could tap into Pinterest’s potential by curating “Interesting products”, “inspiring messages” or anything else of general interest to your potential customers and/or followers.
For instance, if you have a niche store that sells only accessories for Apple’s line of products, you could curate pins to anything related to apple such as news, information, and tips.
Small online store that sells cupcakes? Put up that entire assortment of cup cakes up.
Now apply this to accessories, bags, gifts, fashion, and B2B products. Anything goes.
Use Product specific “Pin it” buttons
The only way customers know that your products exist is when you have product images in place. Add a product specific Pin button on every image and you keep the lines open for sharing, conversations, and for your pins to be “repinned”.
Shirts, trousers, mugs, handicraft, cool electronic products, or anything else that you sell can go viral with a simple “pin it” button that goes with every image on your eCommerce store.
If you need help with a step-by-step guide on how to add a “pin it” button to product images on your store, you might want to take a look at this Shopify’s guide on how to do just that.
Shopify also allows you to sell on Pinterest with Buyable Pins.
Play with wish lists and gifts
It’s only human to love; with love comes the great “gifts” industry. Wish lists act as a great motivation for Customers who aren’t ready to buy (or can’t buy). Further wish lists function as an open declaration for others (friends and relatives) to know what’s on customers’ mind.
For wish lists and for customers looking to buy gifts for others, Pinterest has a way to allow you to tap into this potential. Shopify’s Ultimate Pinterest Guide for Online Businesses reveals this nifty feature called “Pinterest Gift tab” which allows you to let your products show up in curated “gift ideas”, for instance.
Do you have a business account with Pinterest? Would you like to show us what you got?
There’s a charm about running a virtual business. It’s cost-effective and just smart to run a business that way instead of putting up large offices and hiring people full-time, just because you want to get the “feeling” that you are in charge.
Jason Fried advocates this in his book ReWork and I see absolute sense in saving cash for large offices on the Central Business District and work off your garage instead.
For that to happen, however, you need a mindset overhaul. You have a need to be smart about, and you need the right tools.
Here are a few Tools To Run Your Virtual Business even better than how a few normal businesses are managed:
Hubstaff is the only tool among all the others in this list that actually allows you to track time, mouse clicks, keyboard movements, and more. It helps you make payments to your contractors or your full-time staff (if you still insist). Hubstaff helps you to keep track of what your employees do as against what they “say” they do.
Track and monitor each employee does, stay informed about app usage on computers, the websites they visit, the things they do, etc. Also track time, activity levels, and a lot more. Make payments effortlessly as the time comes.
Enough said. You can try it out for free and see what your employees really do.
New & Improved Asana
Did you check out the new Asana yet? It’s all new – complete with a new logo, a new color scheme inside the tool itself, and many more features. The popular project management tool just pops. It pops so well that you feel like working all over again.
Asana integrates with Harvest App, Google Drive, and more. It also has “recurring task” feature, reminders that go down to the “time” a task is due, and tasks can be neatly divided into sections. Asana also features task conversations that’ll help solve your email dependency for getting tasks done.
Trello is, will, and always has been an amazing tool for project management and collaboration. Working with boards and cards that you move about from doing to done, it’s a fresh approach to work compared to the other schoolbook like tools. Trello for business is even more loaded.
Read a detailed review I wrote on It earlier.
Nutcache is clean, crisp, and it’s amazing project management and collaboration tool that aims to get your teams do tasks and complete projects faster.
Nutcache features project management tools, time tracking, collaborative boards, expense management, reports, file sharing, invoicing, and even payment gateways.
Next to HubStaff, it’s the best all-inclusive project collaboration software I know if.
It’s still the classic one. It’s simplistic, devoid of anything fancy, and boasts of more users than any of the others combined. However, it might not be for everyone.
Basecamp stays grounded with just the features you need such as Google Drive collaboration and more.
Which of these do you use?
While all that spam in Google analytics isn’t helping, we already suffer information overload. As entrepreneurs and marketers, we do need data, analytics, stats, and references to base our decisions on. We need to do what we can to point exact areas of improvement on our websites to help convert better.
Websites aren’t just code that looks nice on browsers. Websites should be sales machines.
Amanda Sibley of HubSpot writes out at least 19 rock solid reasons why you should use visual content in your marketing. She points out that 90% of the information transmitted to the brain is visual.
If numbers are so important for us, and if your decisions are backed by data, why not go visual with that too?
There’s a way to do that, and it’s called Mouseflow.
Get Live Recordings Of Your Visitor Sessions
Most analytics tools only give you the numbers. Mouseflow gives you entire sets of recordings that show you exactly what your visitors do when they visit.
On fetchprofits.com, the day I signed up for mouseflow, I realized:
17% of my traffic doesn’t go beyond the home page.
The usual starting point of every visit is my blog.
Know what you didn’t know before With Session Replays
Imagine a full day of marketing, hustling, blogging, social media, and more. Is there a chance that you’d be missing out something important that needs done on your site? With multiple browsers, a need for responsive design, page load speeds, and all that content, there are things you don’t know. Those unknowns are hurting your conversions.
I did a test on my supposedly non-responsive contact form ( now fixed). See the live recording here
What I knew about my own site
Pretty soon, I figured that the previous WordPress theme we purchased was clunky and loaded too slow. We all know what happens to slow loading websites. Although my site is configured with Cachefly, it didn’t seem to work.
So, we switched the theme.
Plus, right now, the contact form doesn’t work at all. We lost at least 16 users who did send us request for quotes but as you can guess, we didn’t receive those memos.
How it worked for a client
I work as a digital marketing lead and consultant for hostcats.com and when they signed up with mouseflow.com, we realized that 73% of their traffic comes from outside the country they operate in.
Hostcats.com has a “live chat” too. Their mobile responsive version was impossible to navigate with the live chat on. We got that rectified now.
Since hostcats.com is a web domain registrar and hosting provider, we could see what domains users were typing into the “domain search field”. Later, we could use this information to follow-up with those users with a personalized email (along with the exact domain name they typed – talk about extreme personalization).
Those are just a few examples, from 2-3 days of working with Mouseflow.
Bird’s Eye View of Engagement, time spent, clicks and Render
Log into Mouseflow (the new beta version) and you’ll see a snapshot of your pages, engagement patterns, average time spent on your site, clicks, render ratios, size of the page downloaded and more.
All that is before you dig in.
For example, I picked on my Contact Page, which had the worst performance (and it was supposed to be an important page).
Heat maps, scrolls, and movements
It’s not just the live recordings that’ll give you insights. You also get heat maps, scroll analysis, movements, and attention analysis.
Furthermore, you also get:
Attention and Geo-location analysis
Signup for a free mouseflow account. See what your visitors are doing now.