If your Facebook Ads aren’t working, it could be about your business (or the specific niche your business is in). It could be about Facebook’s ad policies. Or if you are checked off on both of the above, it might simply be about how your Facebook ad campaigns are set up. It hurts to see … Read more
So, you launched your business. Congrats. Someone is going to rub some of these Digital marketing Myths on you. Perhaps your business has been on for a while (the digital marketing myths, surprisingly, still apply). Hopefully, you have a site that’s built for speed, designed for success, and looks fabulous to boot. You worried about … Read more
How do Facebook ads work? Do Facebook ads make sense for your small business? Facebook ads can work great for your business. Only, if you do it right. Craig Smith of Expanded Ramblings thankfully curated some Facebook Advertising Stats. There are 4 million advertisers on Facebook, at the time of this writing. 70% of the … Read more
Guest posting sucks. Unnecessarily made popular by SEO agencies and earnest bloggers, it gets way too much credit than it deserves. Have you been checking the web for guest posting opportunities? Did you honestly think that guest posting — for SEO, traffic, branding, or whatever it was that had you convinced — is the best … Read more
Are you blogging for business? Great. Did you know that there are regular bloggers (solo) who do a much better job with blogging that entire businesses with fancy in-house teams? “We founded our startup last year. We are developing the prototype” “We are trying to get into YCombinator” “We have a website. A cool looking … Read more
If you thought email marketing is dead (in this day and age of raging social media use), you are wrong. Psssst….Here’s a secret: If you — for a moment — step out of the crowded Internet pathways of the United States, United Kingdom, Australia, and all the other developed nations, Email Is not even Born. … Read more
Facebook ads rejected. It’s common, and there could be several reasons why that happened. I have clients who come to us repeatedly with a singular question: “My Facebook ads were rejected. Can you help?” Of course, we can help. Just not in a way you’d expect. I mean, we are not going to take the … Read more
The only reason Influencer Marketing exists is that so-called “influencers” have a following and brands need exposure. It’s simple economics, but off late, it’s gone bad. On Instagram, for instance, there’s a big bad world of product promotion It’s made up, superfluous, and often misleading. It’s transactional, and there’s absolutely no love for customers. I … Read more
WordPress sucks. Partly because we let this happen. WordPress now accounts for 60.8% of the Internet, according to Kinsta. For many users, WordPress is a popular CMS owing to the huge community around the platform, plugins, managed hosting solutions, and thousands of good themes to choose from. WordPress dominates. But you’d often see users getting … Read more