5 Hot Pointers to Spice Your Services Up
FeaturedPublished October 19, 2009 at 12:13 pm No Comments
There’s this thing about services – once it goes wrong or if the client is unhappy for some reason, there is just no way to undo that. No service can last tumultuous business demands if it isn’t up to customers’ expectations or if customers aren’t happy with the services. There is a raging need to spice your service quality up and it is a never-ending process. Here’s how you can go about it:
- Serve with passion: One thing common in most businesses today is complete lack of passion. Putting up businesses or starting a business just for the sake of it or rendering a service without an ounce of life in it is a sure-shot recipe for disaster. Too many service businesses are run without passion; they lack character and the brand name is just reduced to that – a name. Bring that passion in; serve with a purpose. See how things change then.
- Customer is still the king: If you run the business for yourself, you are bound to shoot yourself on your feet. Your business wouldn’t last without your customers and no matter how clichéd it might seem, customer is still the king. The more customer-centric your business is, the more profitable it is bound to be. Too many entrepreneurs do the mistake of starting their businesses thinking that their products and services are incredible, great and infallible. If your customer doesn’t want it, you won’t sell a thing.
- Use technology: When technology is brought in, businesses can’t help but look, feel and work smart. Most parts of your business can be automated or semi-automated. Technology can help you manage many areas of your business more efficiently, accurately and quickly. If you aren’t using technology to make your services better, you haven’t crawled out of the rock you were under.
- Learn best practices: One of the best ways to learn how to serve well and with passion is to learn how big and successful companies do it consistently. Look at Fedex and Starbucks – their service is consistent, fair, delightful and unique. You will never see another courier company doing as well as Fedex and the Starbucks experience – complete with the ambience, coffee and the Wi-fi – can rarely be replicated elsewhere. Learning from observation and applying these best practices is an amazing way to get it right.
- Take a delight check and do what’s necessary: When was the last time you did a delight check? A delight check is a sort of survey you take with your customers. You ask them pointed questions and take their feedback with a pinch of salt. You just don’t take feedback, but you act on it and do whatever is necessary to bring the ‘delight factor’ into your services.
