What you think about live chat has nothing to do with the actual business. Live chat is powerful. It brings in sales, revenue, and profits. The numbers are on the wall. Your competition is already taking notice. According to Gorgias, more 85% of companies are projected to be using it in 2022 (your competition is … Read more
Are you sold on the benefits of blogging for your business? That’s a good start. Along with the right business blogging tools, blogging itself lies at the foundation of inbound marketing. With business blogging, you get relevant traffic, you have a chance to make an impact, you open windows to help existing (and potential) customers … Read more
Do you run email sequences for your eCommerce store or for your business? There are chances that you do. There are also chances that you don’t. If you don’t, launching “some welcome email sequence” is way better than no emails at all (really, your business deserves better that complete silence after a visitor signs up … Read more
Here’s the thing with eCommerce SEO approaches (and SEO in general) — everything you read (or watch or listen to) online is written by marketers for marketers — It’s a half-hearted attempt for eCommerce brands, small business owners, content creators, and bloggers. Why half-hearted? These eCommerce SEO approaches — propagated as absolute truth — isn’t … Read more
If you aren’t using automated eCommerce email marketing workflows, it’s a superpower you aren’t using. You could practically switch off all of your marketing campaigns, marketing dollar spends, and all the effort you take to promote Shopify stores and just focus on automated eCommerce email marketing workflows for all I care. Why, you ask? No, … Read more
You do know about conversion rate. But you really didn’t give it the importance that you should have given it. Did you ever think about “a good landing page”, a “beautiful landing page”, or a “landing page that kicks ass”? You’ve been thinking wrong. The only thing that makes a landing page good, bad, ugly, … Read more
Every business out there needs “conversions” [Meaning results, in plain English). Learning how to build landing pages that convert is the first step towards that goal. The issue, you ask? Too many opinions floating out there. Plus, pre-conceived notions, marketing managers who think they know it all, and adamant small business owners who insist on … Read more
Shopify POS is a powerful solution built to help you sell in-person, online, or go completely “omnichannel”. Shopify already powers more than 4.4 billion websites globally, processing $79.5 billion in average order value in 2022. According to DemandSage, Shopify also pulled in $5.6 billion revenue in 2022, has a market capitalization of $56.63 billion and … Read more
Without doing eCommerce Store marketing, you’ll only hear crickets and the sound of your head buzzing. It’s not enough to get a great idea, a minimum viable product, or setting up a great foundation for an eCommerce store; you have to do much more. One of those things that several entrepreneurs who start with eCommerce … Read more
Marketing your eCommerce store is perhaps the most persistent, ongoing issue merchants have. Some free Shopify Marketing tools help ease the process and get to a default “Do it first, tweak it all later” mode. That’s a good thing for Shopify merchants since you don’t waste time on things you inadvertently waste time and resources … Read more