Delve into this Coupler.io review to figure out what the leading data automation, data analytics, and data reporting platform can do for your business, whether coupler.io is the best for your use cases, see example dashboards, and more. Google partnered with Econsultancy and identified what top businesses and marketers are doing to tap into “Use … Read more
Competitor analytics tools (which also work for competitive benchmarking, social listening, social monitoring, and brand management) are critical for competitive analysis (and knowing where you stand). If you wanted to know who your competitors are, what they do, and how they do it. Or you wanted to know how your brand is being perceived, what’s … Read more
What is UTM tracking or UTM codes, you ask? UTM stands for Urchin Tracking Module — It’s a way to track campaigns, links, and ads by adding parameters to URLs. A UTM Builder (campaign URL builder or UTM generator as it’s sometimes called) is an easy way to create UTM links This allows you to … Read more
When is a marketing campaign good or bad? Say hello the question that pricks us all the most. How do you make that decision? If you are like most people, you’ll base it on “how it looks, and what your brain keeps nagging you about”, or “gut feel”, or “just based on how it’s performing”. … Read more
Data visualisation for marketing is a gift that you probably didn’t use yet.It’s one of those things that has the power to transform boring data into visually-rich, stunningly insightful, and an absolute treasure trove of information about your “results”. Visuals matter (even if it’s just you, trying to figure out how well your marketing is … Read more
Wondering how to use Databox? Let’s get to “Why” first… What’s the traffic to my website looking like? Go to Google Analytics and login. What is my website and/or blog performing on search engines like Google? Go to Google Search Console and login. How is my linkedIn company page doing? Login. How is my Twitter … Read more
As a full-time marketer managing campaigns for clients and for our own business, I depend on numbers, statistics, analytics, and data to make decisions. Marketing data comes in from various sources. You’d use Google Analytics almost by default but you’d also bring in other tools like GoSquared, Snitcher, and Mouseflow. You’d want to keep all this … Read more
“We’re entering a new world in which data may be more important than software.” – Tim O’Reilly, founder, O’Reilly Media. Whether you are an affiliate, a business owner, or an agency, moving towards data-driven decision making isn’t something fancy; it’s only the move forward. As such this AnyTrack review is a work-in-progress as we also … Read more
Don’t keep score — with respect to business, relationships, wealth, or just how many tacos or burritos you can swallow in one sitting? Keeping score only makes you miserable. It pushes you to chase invisible ghosts. You’ll only exhaust yourself one day and have nothing much to show for whatever it is that you were … Read more
Before you get to understand anything about MonsterInsights — a powerful Google Analytics plugin for Woocommerce — you should take a few steps back. We’ve already established that if you have a website, it should be connected to Google Analytics. Running Google Ads? Then you’d better connect Google Ads to Google Analytics. But it’s truly … Read more