It’s no secret that marketing automation is the way to go. With the number of marketing automation tools available at your fingertips, it’s almost a sin not to use some of these for your business. Note: Some marketing automation tools go into the realm of iPaaS (integration Platform as a Service) for enterprise clients such … Read more
We sure have a way to complicate things. Looking at the struggle clients go through, it’s evident that we sometimes must get back to school. What we need is a clear system to sell products (or services) online. It’s one thing that lead generation is only getting harder and the average CPC (Cost Per Click) … Read more
You got to love LeadPages and Drip Combo. Leadpages is a landing page builder and Drip is an email marketing automation tool. Together, they form the backend of your sales funnels — and that’s something you’d absolutely need to generate leads, nurture leads, and make sales happen. But wait. Why pick Leadpages and Drip as … Read more
Earlier, I established that Facebook Messenger is a powerful platform that you shouldn’t overlook and that you can benefit from the sheer reach and engagement of such a platform. With more than 1 billion plus users and counting — and given that almost everyone is on the messenger platform — your Facebook messenger chatbot invariably … Read more
Shopify is a behemoth — and possibly the only eCommerce solution — you should bother considering if you ever wanted to start an eCommerce business. As such, Drip is the ultimate solution for your email marketing automation. The good news is that Drip and Shopify work as well as Mr & Mrs. Smith or the … Read more
Your website should normally be the first destination to help you start generating leads. It so happens that the importance of your website — as far as generating leads is concerned — is almost always overlooked. Most business websites aren’t even designed from a marketing standpoint, let alone generate leads. Whether you get 10 visitors … Read more
MailChimp can teach you a thing or two about business, branding, and marketing. Why not? It does well for itself. We could learn from it. If you could, you’d be able to pick lessons from absolutely anything in your life. Your own experiences, from others, from the single-minded pursuit of an ant, the slyness of … Read more
When one awesome tool integrates directly with a phenomenal platform for advertising, what do you get? When you get to create Facebook ads in Mailchimp, you get awesomeness, that’s what. MailChimp recently introduced a slew of new features such as fresh new pop-up options along with the ability to create Facebook ads from within MailChimp’s … Read more
Most myths are useless. Some of them hurt. Marketing automation myths are no different. A Salesforce State of Marketing report pegs that over 67% of marketing leaders currently use a marketing automation platform (thank you Jordie Van Rijn of Email Monday for that). For many businesses that don’t, there’s at least a plan in place … Read more
Without a lead funnel (more popularly known as the sales funnel), your business is a dud. There’s nothing you’d accomplish without one. If you choose to ignore funnels, you might as well ignore any expectations you might have about making any sales, growing your email subscribers, or bringing anything fancy like marketing automation to work … Read more