The last decade has witnessed a huge change in the way customers communicate with brands and lead their digital lives. The massive popularity of social media networking has pushed businesses to redefine their conventional roles and let customers control the brands.
Today, businesses can no longer hide beyond an impersonal facade They have to opt for a friendly approach, interact with customers, and reveal their humane side. Scary, but true. You could get started on Facebook fan page, but the trick is that you have to do it right. As Blake Chandlee, VP, Facebook correctly puts it, “Social media is not an easiest way but if you do it right, the results can be phenomenal “.
If you want to brush up your Facebook marketing skills, here are some effective ideas.
Leverage your Marketing Campaigns with Videos
In the digital marketing industry, innovation is the key to survival. And if you encourage your customers to only ‘Like’ your posts/products/comments, I don’t call it innovation. Innovation comes in form of videos or publishing stories. Take help of the Facebook Open Graph to tell intriguing stories of your business. Or use it for selling your products.
For example, you can use Open Graph for interviewing a client who tells his experience of using your products. You can also opt for it to highlight how people can benefit from your products. The options are infinite.
Contests are a great way to enhance engagement on Facebook fan page. They are fun, interesting. Also, everyone loves prizes. Another advantage of organizing a contest is that it lets you grow your mailing list. It’s a good, if not an innovative marketing strategy. The best thing is that you can promote varied types of contests, ranging from video, sweepstakes to photo contests.
If you check the Facebook page of ‘How to Market your Horse Business’, you would notice that the company has used the concept of contest innovatively in its cover and app photo. I loved the idea.
Opt for Sponsored Stories
Try out the latest advertising tool offered by Facebook-sponsored stories. Sponsored stories are unique because they allow marketers to highlight advertisements to the friends of a fan.
David Fisher, VP, Advertising and Global Operations, the performance of sponsored stories are better, as compared to conventional Facebook advertisements. He comments, “The key reasons it works is that it is engaging, it is social, and it is reflective of what brings people to Facebook overall, which is to share and connect”. The popularity of sponsored stories is expected, since these advertisements contain real activity of a friend. Thus, it acts as a strong word of mouth marketing.
Respect the Intelligence of your Facebook Fans
It’s true that for some businesses, marketing is the driving force behind acquiring Facebook fans. However, measuring them on quantitative terms is not a good idea always. Understand that they are real human beings who crave to be part of your network. A half hearted status update posted on behalf of your company cannot satisfy their intellectual desires.
Respect their intelligence by offering them insiders’ info, interesting trivia and future marketing plans.
Further, the since the organic reach on Facebook plummeted anyway, you’d need a lot more than just updates.
Infuse your Own Personality in the FB Page
You may be using Facebook for professional purposes, but connecting with your audience on a personal level is a good idea. Pat Flynn, owner of the blog ‘Smart Passive Income’, offers professional advice to his fans on his Facebook page. However, he also offers a glimpse of his personal life in the Facebook page. This retains interest of his fans and allows them to connect with him on a deeper level.
Refine your Facebook marketing skills with these effective strategies. Reach out to a wider audience.
Here’s a better way to manage your Facebook Page using HootSuite (Free Trial)
Interested in becoming “Facebook famous?” It’s easier than you might think. While the popularity may not last a long time, you can think of it as your 15 minutes of fame – something all people enjoy at some point in their life. We’ve outlined a ten-step process to making sure you become famous for something at least once on Facebook. Ready to get started?
Here’s a look at the ten specific steps you want to take to become famous on Facebook.
- Learn Facebook – Understanding how Facebook really works is the first step you need to take.
- Pick Something – You’re going to be known for something, so you might as well choose what it is yourself.
- Research – After you’ve come up with something that will help you become famous – like a talent – research what others have done to become famous.
- Launch the Campaign – You should have a specific date for when you begin trying to become famous on Facebook so that you can track your progress.
- Start to Network – The only way you’re going to get the attention of a lot of people is by having the attention of a smaller but loyal group of followers.
- Be Vocal – You will need to be very vocal about your cause or your talent so that others take notice. If no one knows why you should become famous on Facebook, it’s not going to happen.
- Be Public – You can be vocal in your apartment or house or dorm room all you want, but to be effective, you need to talk publicly frequently. Thanks to the Internet – and Facebook – this is easier than ever before. You don’t even need to step out the door.
- Be Funny – Another quality that will help in your quest is being funny. If you’re able to make people laugh, they’re going to be more likely to remember you and pay attention to what you say. Everyone wants to laugh. Give them a reason.
- Be Real – This is probably not advised for some people, but if you can let your true self shine through, there’s a good chance you’ll get bonus points from some people and they’ll like you more.
- Enjoy the Work – As you know, becoming famous on Facebook requires a lot of work. It’s not going to happen overnight, so it’s important that you enjoy the work so you don’t get bored and quit before you become famous.
There are no guarantees in life, but if you follow the steps above, there’s a good chance you’re going to get your well deserved fame – at least for a little while. If you agree or disagree with our plan being a good idea, be sure to write up a comment below and let us know your opinion. Combing “How to Win Friends and Influence People” with the “48 Laws of Power” and “The Art of War” and you’re going to have all the tools you need to succeed in your quest to become famous on social media.
[alert type=”info” show_close=”false”]Written by: Jeremy Stark loves to use Panasonic camcorders when working on his video projects for YouTube because they work so well. He knows a lot about managing reputation online and has been writing online for many years now. [/alert]
Img Credits: Robert Scoble
I just decided one day that I had to pivot and think cheap – not that I had to, but it’s just that I wanted to. It so happens that “out of the box” thinking doesn’t bode well with abundance; it’s the direct result of scarcity. I looked for ways to promote our Fetchprofits Facebook page without using paid ads, sponsored posts, or any of the fancy store trinkets.
Why Facebook? It’s too big to ignore.
Facebook is the venerable social media behemoth with more than 1 billion users and at least 167 million unique visitors per month, and receives more than 500 million likes per day. It boasts of more than 1 million websites integrated with it and it has more than 80% of its users prefer to connect with brands they like.
As for B2B marketers, they can’t stop themselves rubbing their hands and clapping their knees while falling off the edge of their seats just thinking about Facebook. Jennifer Wong – alluding to Optify B2B Marketing Benchmark Report — proves that Facebook remains as one of the strongest sources for driving traffic.
Facebook marketing, when done right, literally gets your brand out front, allows people to take notice, lets fans embrace you, and even get the cash register ringing if you can milk it for all its worth.
You don’t have bleed cash from the bank and wring your hands in social media-induced agony to make Facebook work for you. You just need guts, gumption, commitment, and a bit of a hustle.
Here’s how you can use Guerilla Marketing for Facebook without spending too much:
Put on your game face, and play
I believe in effort that reeks of sweat, blood, and pure desire. If that’s what you believe in, it’ll show in everything you do (more specifically, in what you write). By “putting on your game face”, you are basically rigging yourself up to the point where your communication is full of passion and commitment.
Passion, by the way, is contagious. You’ll need that contagion for effective marketing. Admittedly, Facebook content is fairly limited when compared to blog posts and other long form content but one-liners can still ignite. Putting your game face on is one thing; playing at it long and hard is something else.
It won’t happen in a day. It’ll test your patience. It’s a true test of your endurance. I believe you have it in you. So, milk Facebook until it delivers.
Eavesdrop on conversations and barge in with style
Most of us tend to slip farther into the domain of sophistication rather than favoring simplicity – that’s just the way are built; it’s time to unlearn that and bring out the child in us. Seek out other fan pages that have fan bases that are closes to your own target market and “like” these fan pages first. Each day – probably 10 minutes a day – visit each of these pages, leave comments on as many posts as they can, interact, shed light with your expertise, and get yourself out there.
Show up in digital print.
The more meaningful comments you leave and conversations you have, the larger your Facebook footprint is. It’s Guerilla marketing at its finest: being everywhere and making a difference has never been so rewarding.
All is fair in love, war, and marketing.
Master your timing
Go ahead and apply Pareto’s principle: 80% of your posts won’t reach your target audience because they aren’t seeing it when you are publishing. To get the timing right, you’ll need to drill down and focus on your target audience. Jeff Widman – cofounder of PageLever, and an expert on Facebook Analytics – suggests posting whenever your posts “stop” showing up on fan feeds.
Further, according to Jeff, some general rules apply: balance your posting frequency since posting to frequently or infrequently annoys fans. Find out the average life of each post (ought to be different for images and text), and feel free to experiment with post-timings, tone, style, and variations in content. Since you never know how your posts perform, experimenting with a finger on analytics helps you get the best timing, frequency, and style of content that your fans favor.
Conduct public searches with keywords, and write out to them
While this won’t apply for all businesses, it best works with services and location-specific businesses. Login to your Facebook account, head to the search bar on the top, and type in possible keywords your customers are likely to type in (just as they would if they would do a Google Search).
To the left, select “public posts” and you’ll see any posts by individuals or businesses with posts containing those keywords. Remember that these posts are limited to Facebook and not the web. I fired up the search for “Google Adword Specialists” and see what turned up:
How hard would it be to leave a comment below each of those individual requests stating your availability as a Google Adwords provider?
These are exclusive Facebook leads. You get them completely for free.
Principles of Seductive copywriting & Content Marketing Apply
Exclusive images created for your Facebook content work best. Short, intriguing posts – much on the lines of Karl Gajda’s Thoughts and Ideas – work great on Facebook. Hostel World and YEC post questions that work great for their engagement, stickiness factor, and social sharing.
Both of these examples use a mix of questions, images, and text-based posts while still using basics of copywriting and content marketing in general.
How are you going to market your Facebook fan page if you didn’t have a dime in your pocket?
img Creidts: Owen W. Brown On Flicker