April 2013 | Fetchprofits

7 Steps to Creating a Kick-Ass Mobile Website

This rocking Guest Post was written By Simon Phillips  — the CEO of Touch Logic. It’s a mobile marketing agency that specializes in mobile website design and app design for small businesses.

Death and taxes are two rather macabre certainties in this world. The third certainty, at least for the foreseeable future, is the growth of the smartphone. According to Google, searches made on mobile devices have grown by more than 400 percent since 2010, and it is estimated by 2015 there will be one mobile device for every person on earth.

As more and more consumers turn to their mobile devices to access the Internet, it becomes imperative for website developers to create sites that are mobile friendly. This means more than just having a normal website that can be accessed from a mobile device. Those using a mobile device on the Internet have different expectations than those surfing from a personal computer. Developers have to keep that in mind and follow different steps when creating a mobile website.

Be Brief

Time is of the essence for most mobile users, who take quick glances at the Internet in between daily tasks. Design the site to load quickly and be sure the copy is easy to read. Keep headers short to avoid pushing copy off the frame.

Easy Navigation

Mobile users who become frustrated with a site will not stick around, they will simply move on to another site. Limit the amount of scrolling they’ll need to do and keep navigation clear and easy. Be sure to have back and home buttons that are easy to find.

Be visual

They may seem extra large, but the default font size should be no smaller than 14 point so users do not have to pinch and zoom excessively. Buttons should have a 3D effect and shading to set them off, and there should be contrast between the text and the background.

Use Redirects

Make sure the desktop site is developed using redirect code that can detect if a user is utilizing a mobile device. This will ensure they have the best experience possible. There should be an option included that allows them to go back to the desktop site if they wish.


For best results for everyone, the mobile site should work with all mobile devices. Avoid using Flash since it doesn’t work on all devices, and try to use HTML 5 for animation and interactivity.

User friendly

Consumers on mobile devices are forced to virtual keyboards and thumbs to accomplish tasks. Large buttons can reduce the amount of accidental clicks, thus reducing frustration levels. Leave plenty of room between buttons.

Provide Your Information

This one may sound obvious, but mobile users often are looking for local spots to explore, so be sure the mobile site has the information they need to find your business.

Mobile devices provide easy access to the Internet from just about anywhere and at any time. Information should be quick and easy to read and the site needs to be visually exciting without being cluttered. Keeping these in mind will help make a mobile site successful.

Are you up for creating a kick ass mobile website yet?