By the time you read this, the heat is on for you to climb that video marketing train. It’s getting more important to show up in person (finally, once again) after years of hiding behind websites, content, and social media account handles.
Video is fresh, stimulating, interesting, and it’s a great tool for narration. It’s the weapon of choice for marketers today, and it’s going to get more important in the future.
Video is a great way to “showcase”
Would you consider real estate is a tried-and-tested, sometimes boring, and ruthlessly unyielding industry for marketers? Maybe, it is. It won’t be with video as a marketing too. The Insider at IDX Central throws out some statistics that should stick:
- Online interactivity is majorly attributed to video by 50%
- More than 73% sellers are likely to list with a real estate agent who used a video
- Customers are more likely to click on a video thumbnail as compared to a picture or text (even worse, statistically)
There are companies that are already doing this.
According to Andrew Follett – founder and CEO of Video Brewery – each minute’s worth of a video is equivalent to 1.8 million words (3,600 web pages and at least 150 days of writing).
The average user, as ComScore notes, is exposed to about 32.2 videos per month. Over a 100 million Internet users watch videos online each day. At least 90% of online shoppers state that they find video helpful in making their decisions to buy, compare, or “not buy”.
Is there any better way to show?
Short-form video: the future of marketing?
Kerrin Sheldon – a self-taught filmmaker, photographer, and the co-founder of the travel & documentary site Humanity.tv [http://www.humanity.tv/] – writes:
“Short-form video is the future of marketing”.
More users now consume online video, more than ever. Marketers now use video to engage audiences, while taking advantage of the low barriers to entry, better equipment (that’s affordable) for shooting videos, and the ever-increasing quality of videos thanks to the equipment and knowledge available today.
Add to this, the rise of avenues to distribute video (apart from YouTube).
What will you feed the monster?
It’s not surprising that video will get all that attention. Sean Rosensteel – a contributor for Forbes.com – alludes to a few points Susan Weinschenk, Ph.D makes on why video trumps everything on the web:
- Video redirects our attention to faces. That makes information more credible.
- Voices convey rich information. Plus, our animal brains are wired to believe in what we see and hear.
- With video, it’s not just content. There’s emotion too.
- All those movements within the video are attention grabbers. Marketers would love that.
Video is compelling. Video is a medium that can tell stories that we’ve all come to love. It’s through videos that our need for entertainment plus the essence of information is passed on to us.
What do you think?
Matt Owen of Econsultancy wrote a post on how to use LinkedIn’s publishing tool, but we’d like to tell you why. We did publish a post earlier on how to make your free LinkedIn account work for you. Now, we are going further.
If you are in business of any kind, LinkedIn is where you should be. LinkedIn isn’t Facebook. LinkedIn isn’t anything else but LinkedIn – where employers are looking for candidates; sales professionals look for leads; business owners look for everything under the sun, plus some more.
Just so you know, we aren’t going to tell you why you should be on LinkedIn. Many others have done a better job telling you that.
William Arruda of Forbes.com writes out 9 reasons why you should update your LinkedIn profile
Dr. Michael Woody of Fox Business writes on why you should have a LinkedIn profile in the first place.
If you are convinced, and if you have your LinkedIn all set up, upgrade yourself to where the real action is.
Seriously, here are 4 strong reasons why you should publish on LinkedIn:
If you are in B2B, LinkedIn is where your customers are
Geoff of Wersm.com lists out facts about LinkedIn you should know: more than 300 million users and more than 3 billion businesses have a presence on LinkedIn. At least 35% of users access LinkedIn everyday and 39% of users pay for premium accounts on LinkedIn (Now, you know they are serious, eh?). One out of three professionals on the planet has a LinkedIn account, and there are more than 1.5 million LinkedIn groups out there.
Imagine your content reach with an audience like that. Need we tell you anything anymore?
If you aren’t there yet, now is a good time.
Push expertise. Not products and services
Mere presence on LinkedIn won’t do. Why, you ask? Because there are many more like you out there.
However, not everyone is publishing on LinkedIn’s publishing platform. By publishing, you set out to establish credibility. You gain exposure. You are on a path to teach. You are considered an expert.
That gets you a neat little following. Plus, it helps the world know that you know what you are talking about.
They now have a choice if they ever choose to do business with you.
Profiles look sexier
There’s a reason why resumes have fallen out of favor: they are boring, they can be cooked up, and those pieces of paper tell the world almost nothing about the awesome person that you are.
LinkedIn profiles are a lot more dynamic — endorsements and recommendations come in without you asking for them (ok, sometimes you do), certifications are verified, and your posts or articles really tell the world a story.
In short, your profile looks sexy. You can’t go wrong with a profile like that, can you?
Ok, It helps promote your business too
Just in case you were wondering, publishing on LinkedIn isn’t just a pretty face thing. It isn’t makeup.
If you have a website or if there are landing pages built for specific services that relate to the topic you’d want to publish on, you could always point to those pages.
Now, you’d not only publish but promote too (for all of us hungry marketers and business owners who do want something out of the effort we take).
So, tell me. Are you on LinkedIn? Do you publish?
Just for the record, visit our LinkedIn profile to see our own published posts.
And yes, our company page is here: Fetchprofits on LinkedIn
Img Credits: Daniel Iverson on Flickr