How to Use Pinterest For Your eCommerce Business

Americans stay on Pinterest for an hour on average and seventeen minutes. That’s only the U.S. But there’s a whole world of visitors on Pinterest and companies are already making sure they put up the tent.

It’s the fastest growing social media site in history with 10.4 million users and counting, according to Search Engine Journal.

Pinterest is gaining traction ever so slowly and it holds tremendous value for businesses that can share visuals.

So, how do you get Pinterest to work for your eCommerce Store?

Here are some ideas:

Show ‘em What’s Behind The Scenes

A bit of vulnerability is good for marketing. With that vulnerability exposed to your customers, you invoke a state of emotional attachment. Your customers start caring for you. They get a “story” instead of a pitch. They have something they can relate to. Sadly, most ecommerce stores lack life. You won’t get much except some visual detail and content overload.

Drive engagement by sharing your experiences. Show them how you do business, introduce your staff and contractors. Do customer spotlights.

Go beyond the usual. Find a way to connect.

Narrate Stories Through Images

Your ecommerce store is worth a thousand stories.

Since Pinterest is all visual and potentially viral, your stories will find a way to strike a million hearts. Use images to convey messages, narrate stories, or perhaps maintain sets of visuals to inform.

There are stories behind products, your own business, and other things you might do such as charity. If you do social programs, you could share those images as well.

Curate Content

Content curation is an art. As a business, you could tap into Pinterest’s potential by curating “Interesting products”, “inspiring messages” or anything else of general interest to your potential customers and/or followers.
For instance, if you have a niche store that sells only accessories for Apple’s line of products, you could curate pins to anything related to apple such as news, information, and tips.

Small online store that sells cupcakes? Put up that entire assortment of cup cakes up.

Now apply this to accessories, bags, gifts, fashion, and B2B products. Anything goes.

Use Product specific “Pin it” buttons

The only way customers know that your products exist is when you have product images in place. Add a product specific Pin button on every image and you keep the lines open for sharing, conversations, and for your pins to be “repinned”.

Shirts, trousers, mugs, handicraft, cool electronic products, or anything else that you sell can go viral with a simple “pin it” button that goes with every image on your eCommerce store.

If you need help with a step-by-step guide on how to add a “pin it” button to product images on your store, you might want to take a look at this Shopify’s guide on how to do just that.

Shopify also allows you to sell on Pinterest with Buyable Pins.

Play with wish lists and gifts

It’s only human to love; with love comes the great “gifts” industry. Wish lists act as a great motivation for Customers who aren’t ready to buy (or can’t buy). Further wish lists function as an open declaration for others (friends and relatives) to know what’s on customers’ mind.

For wish lists and for customers looking to buy gifts for others, Pinterest has a way to allow you to tap into this potential. Shopify’s Ultimate Pinterest Guide for Online Businesses reveals this nifty feature called “Pinterest Gift tab” which allows you to let your products show up in curated “gift ideas”, for instance.

Do you have a business account with Pinterest? Would you like to show us what you got?