Before you ask the question “How to Do Digital Marketing Better?”, you should be asking yourself these questions:
- What’s your existing digital marketing setup like? How can you improve on that?
- Do you have your digital marketing basics covered?
- What are your expectations from all the humongous effort you put in? What are you really trying to achieve?
- What resources and digital marketing tools do you plan to use?
Just like it’s absolutely normal to “aim for something better, faster, sleeker, and meaner”, most of us have a tendency to overshoot the basics and go for the fruit you can’t seemingly reach.
For instance, you think of generating leads without simple Call-to-action prompts within your overall content strategy. Or, you don’t use the required tools for lead generation.
You think of traffic but you don’t have your website designed from a marketing perspective — while just focusing on “How your website looks”.
At best, you have a half-baked content marketing strategy and it won’t ever do justice for your business. You just won’t get the digital marketing results you hope to get.
Here’s how you do digital marketing better:
Focus on Basics Of Digital Marketing First
The basics are already etched in stone: Maintain a blog with a consistent publishing schedule. Note: Publishing velocity is the #1 SEO strategy.
Have a decent social media presence where you share your content, get into conversations, build real relationships, and more.
Establish an email marketing strategy — grow your email list, nurture your subscribers with exclusive content (sell less, nurture more), and keep that engine going.
If your budget permits, run paid ads (both regular ads and retargeting ads) to get all those visitors back (over 90% of them leave your site without doing anything) and try to turn them into customers.
Those are the basics. Without these in place, you won’t get results of any kind (no matter what you expected).
Analytics Done right
One of the greatest gifts of digital marketing is analytics — the ability to measure, track, analyze, and take data-driven decisions.
After implementing the basic digital marketing strategies (above), measure your efforts (and pick the right KPIs to measure).
Here’s what you should really measure (Bye Bye Vanity metrics)
That’s it. Depending on what you do, the platforms you are on — those are the metrics you should worry about. Everything else is stupid, time-consuming, and no one cares.
Using the right tools such as Google Analytics, MonsterInsights, or SuperMetrics, you have the ability to bring all of the data in and make informed decisions about what works for digital marketing and what doesn’t.
Get all over the place, then cut to size
Roll out your basic digital marketing implementation, establish the right things to measure (and use the right analytics tools, if you have to), and take decisions on what (and where) you should spend more time and effort on.
Everything else is optional apart from blogging, content strategy in general, SEO, social media, and email marketing.
- You could get decent results from just blogging (with a firm publishing schedule) and calls to action within your blog posts. If that were the case, you could spend less time trying to do SEO outreach, guest blogging, or anything else that’s beyond the scope of your resources.
- Not all social platforms are built equal. You could be getting a lot of traction (and results) from Twitter, Facebook, YouTube, and LinkedIn, and not so much from TikTok or Pinterest. For some brands, it’s not even worth venturing into some of these platforms.
- You don’t have to send email marketing messages everyday. With built-in analytics that most leading email marketing programs give you, figure out the best time to send email messages and maintain a frequency that you can afford.
It’s called “cutting to size” — find out what works and stick to that.
Build on this later.
Spend Less For Digital Marketing (When you can)
Just like “overspending, and not budgeting” is one of the leading causes of personal finance disasters, the same applies to digital marketing as well. You don’t need 7 different lead generation tools, 15 Landing Page building software, 3 different analytics SaaS tools, and 4 expensive SEO tools to get results.
This is like maintaining a garage full of exotic cars when you are single and broke.
For most purposes, you don’t need to get help for everything and try to hire people (marketers, digital marketing agencies, or hire teams) as well. For instance,
- If you use WordPress, you could build websites and maintain them by yourself if you use tools such as Elementor, Divi, BeaverBuilder, or any of those WordPress builders. It’s all DIY, and you can do it in the time it takes for you to devour a cup of coffee.
- Landing page tools help you create landing pages in minutes. You don’t need help for that.
- Email Marketing tools like ConvertKit, Drip, and MailChimp have features that help you design, write, and publish your email messages (including email marketing campaigns, email marketing automations, and more).
You don’t “always” have to outsource, hire, or get help.
To do digital marketing better, you’ll need a heady cocktail of the right mindset, ability to operate lean, do the right things, patience, and some real work.
What are you going to do?