For most people, the jury is still out on Pinterest. Some businesses have figured it out and many others didn’t. A few businesses don’t even bother and they don’t have Pinterest on the same priority listing as Twitter, Facebook, LinkedIn, and Google+. It’s understandable, and it’s a pity.
Pinterest has been growing rapidly – almost all the while you were busy with the other networks. In fact, according to Craig Smith of Expanded Ramblings,Pinterest has over 70 million users of which 80% are women (you do know who makes the decisions, don’t you?).
Pinterest business accounts have touched the 500,000 mark early Jan 2013. Pinterest gets about 2.5 billion-page views and more than 5 million article pins occur, just like that. It’s awesome, and it’s happening. So, here are a few companies and how they use their Pinterest accounts:
General electric could come off as a boring, huge company. The truth is that it isn’t. As if it’s content marketing strategy with the likes of GE Ecomagination isn’t inspiring enough, you’ll only have to check out its social media presence. General Electric’s Pinterest page has more than 33 boards with 2,354 pins. With boards named as Badass Machines, Gift For geeks, Art of Innovation, and From the Factory Floor, you’ll see how GE is currently one of the top companies playing the content marketing cards right.
The cute chimp is just about everywhere. Apart from the fact that their product is fantastic and their branding strategy is commendable, they are also as savvy as they can get. The company uses copy that you can relate to, writes blog posts as if they were talking to you alone, and of course, they inspire business owners and marketers with their Email campaign Gallery on Pinterest. With about 2000 followers on board, MailChimp doesn’t try to sell you a think on its gallery. It just lays out all the creative ways emails are created and sent out by its own users. The gallery is a source for inspiration and a way for everyone else – including designers, business owners, and others – to learn.
Giving due credits to Amanda Day of Vertical Response for finding Drake University [http://www.pinterest.com/drakeuniversity/], here’s an example of a university doing well on Pinterest No Gimmicks and no hard selling. Their focus on Pinterest relegates to sports, student-specific tips, information on studying abroad, and even a few boards on fun and humor.
For Etsy, it just makes sense to be on Pinterest. The Etsy marketplace – with over 800,000 shops and more than 15 million unique items for sale — is already powered by a community of hobbyists, ecommerce enthusiasts, and crafty people looking to sell their wares. Etsy’s Pinterest page helps Etsy showcase its brand. It also increases sales for Etsy while it uses Pinterest for sharing insights, tips, and information to help fuel its own growth.
Kraft foods is already a major player and this is another example of a company that uses social media well. It’s Pinterest page works as a satellite for Kraft’s well-established community sites on Recipes. Its Pinterest page is a smorgasbord of tasty recipies for delicious meals for families around the world. The Pinterest page also drives traffic to KraftRecipes.com.
Thanks to Hannah Clark of HootSuite, here are a few other brands that are nailing it with Pinterest
Do you have a Pinterest Page? What do you put up there? I’d love to see (and follow your Pinterest accounts), so please free to share them here in comments below. Meanwhile, do follow me at Fetchprofits on Pinterest.