Unbounce and Instapage are awesome landing page builders that stood the test of time. Both of these landing page builders have been around for a long time now.

Both Unbounce and Instapage have been evolving, changing prices, and adding new features.

Clearly, though, both Unbounce and Instapage have been changing — in terms of positioning, features, pricing, and more.

This is an unbiased opinion based on years of using both the platforms extensively (for my own campaigns and for clients).

Unbounce Vs Instapage Summary

Unbounce and Instapage have some similarities but many differences. Here are a few reasons why marketers often find greater value in using Unbounce.

FLEXIBILITY AND CUSTOMIZATION

One of the biggest strengths of Unbounce is that everything is customizable. Users can match/mimic any brand scheme using Unbounce’s flexible drag-and-drop builder. It’s one of those landing page builders that you

MOBILE BUILDER

Unbounce allows marketers to fully customize their mobile landing page experience, which can be completely different from their desktop experience.

CUSTOMER SUCCESS

Unbounce’s support team is the best in the business (84 NPS rating) and offers multi-channel support (phone, chat, email) on every plan.

POPUPS & STICKY BARS

Marketers can use popups and sticky bars on any web page (not just Unbounce pages) and target specific user segments.

TESTING & ANALYTICS

Unlike competitors, Unbounce offers every customer on every plan the ability to use A/B testing and integrate with Google Analytics.

Unbounce Core Benefits

Are you chasing designers and developers to get landing pages developed for you? Do you find it next to impossible to quickly, elegantly, and seamlessly create multiple landing pages for all those ads and campaigns you are running? [Hint: You don’t need developers or designers].

Unbounce’s drag-and-drop builder makes it easy to build and test custom landing pages, popups, and sticky bars for any campaign, with no coding required. Preview the builder here [https://unbounce.grsm.io/preview].

Unbounce isn’t just a landing page builder; it’s a lead generation ecosystem.
You can customize every element of your landing pages, popups, and sticky bars, and use tools like Dynamic Text Replacement (DTR) and A/B testing to get even more conversions.

More results for the same (or less) cost

When you’ve optimized your ads and aren’t seeing any more gains, landing pages and targeted popups give you an edge. Convert more of your visitors in that critical decision-making moment when they’re deciding whether to convert or to leave.

A CONVERSION PLATFORM FOR THE MOST CRUCIAL STEP OF THE MARKETING FUNNEL

Unbounce provides a suite of tools and integrations designed to help marketers convert more traffic after visitors land on the page.

MORE FLEXIBILITY AND CREATIVE CONTROL THAN Instapage

Unbounce’s drag-and-drop builder gives marketers full creative control to design almost any landing page, popup, or sticky bar they can imagine—without any technical skills. More advanced users are free to power-up their work with custom HTML, JavaScript, and CSS.

EASILY INTEGRATE WITH THE MARKETING TOOLS YOU ALREADY USE

As the only platform with a direct integration to Zapier, Unbounce lets marketers instantly connect to over 60 apps without leaving Unbounce (and another 900 more through Zapier!). Users can also quickly connect to Google Analytics or embed tracking pixels and scripts across pages with Script Manager.

SUPERB CUSTOMER SUPPORT INCLUDED ON ALL PLANS

Unbounce’s support team is dedicated to making sure our customers are successful. And it’s the only conversion platform to offer you live chat, email, and phone support on every plan, across the world in English, French, German, Portuguese, and Spanish.