eCommerce is growing at a rate faster than you can read this line and eCommerce Dashboard and Reporting tools keep you sane.
Meanwhile, everything you do with your Shopify or WooCommerce has stories to tell you. Every click, view, and sale tells a story, making data-driven decisions is not just an advantage—it’s a necessity.
For businesses built on platforms like Shopify and WooCommerce, juggling data from multiple sources—from marketing campaigns and social media to sales and inventory—can quickly become overwhelming. This is where a powerful eCommerce dashboard tool becomes your most valuable ally. These platforms consolidate all your critical metrics into one clear, easy-to-understand interface, transforming raw numbers into actionable insights.
Let’s break down five of the most potent dashboard tools available today: Coupler.io, Supermetrics, Databox, Glew.io, and Saras Pulse.
We’ll explore what makes each one unique, what they are best used for, and a detailed look at their pricing structures, so you can choose the perfect fit for your business.
1. Coupler.io: Automated eCommerce Dashboard and Reporting
Coupler.io is less of a traditional dashboard and more of a powerful data integration and automation platform. Its primary function is to serve as a bridge, seamlessly pulling data from over 200 sources—including Shopify, WooCommerce, marketing platforms like Facebook Ads, and analytics tools like Google Analytics—and feeding it into destinations like Google Sheets, Looker Studio, or Power BI. This automation is a game-changer for businesses that want to build their own custom dashboards without the manual, time-consuming effort of exporting and updating data.
Key Features:
- 130+ Data Sources: A vast library of integrations allows you to connect virtually any tool you use for your business.
- Automated Data Refresh: Set up automated data refreshes at intervals as short as 15 minutes to ensure your reports are always up-to-date.
- Data Transformation: Clean, merge, and transform your data directly within the platform before it reaches your destination, saving you hours of manual work.
- Ready-Made Templates: Access pre-built dashboard templates for platforms like Shopify and WooCommerce in Looker Studio, providing a quick-start solution for your reporting needs.
Coupler.io Pricing & Best Use Cases
Coupler.io offers a tiered pricing structure that scales with your business needs.
It has a Free plan for one data connection, allowing you to manually refresh data. The Personal plan starts at $24 per month (billed annually) for 5 data connections and daily data refreshes.
The Professional and Team plans, at $99 and $199 per month respectively (billed annually), offer more connections and faster refresh rates.
The Business plan starts at $449 per month (billed annually) and provides 400 connections with 15-minute refresh intervals. Coupler.io is best for businesses that want maximum flexibility and control over their data. It’s the ideal choice for data-savvy entrepreneurs and small-to-medium-sized businesses (SMBs) who prefer building custom reports in tools like Google Sheets or Looker Studio, giving them the ability to blend data in unique ways that pre-built dashboards might not allow.
Read: Coupler.io Review
2. Supermetrics: The Marketer’s Data Connector
Similar to Coupler.io, Supermetrics specializes in moving marketing and sales data from various platforms into reporting destinations like Google Sheets, Looker Studio, Excel, and Power BI. Supermetrics is particularly well-regarded in the marketing community for its robust integrations with advertising platforms like Google Ads and Meta Ads, and its ability to pull granular, campaign-level data.
This makes it a go-to for marketers who need to meticulously track ROI and performance across all their channels.
Key Features:
- Focus on Marketing: Deep integrations with marketing-specific platforms are a core strength.
- High-Volume Data Handling: Designed to handle large volumes of data from multiple ad accounts and campaigns.
- Automated Reporting: Automate your reporting to save time on manual data exports and focus on analysis.
- Modularity: Its pricing structure allows you to pay only for the connectors and destinations you need.
Supermetrics Pricing & Best Use Case
Supermetrics’ pricing is modular and depends on the number of data sources and destinations you connect. Plans start at $29 per month for a single destination like Google Sheets or Looker Studio, and this Starter plan includes a limited number of data sources.
The Growth and Pro plans, priced at $159 and $339 per month respectively, offer more data sources and faster data refresh schedules. Supermetrics is best used by marketing agencies and eCommerce businesses that run extensive paid advertising campaigns and need to analyze performance across multiple ad platforms in a single, consolidated report. Its strength lies in providing a comprehensive, centralized view of marketing spend and ROI, making it perfect for optimizing ad budgets and strategies.
3. Databox: The All-in-One Business Intelligence Platform
Databox is a full-featured business analytics and dashboard tool (now a fully-focused Business Intelligence platform) designed to make data accessible and understandable for everyone, from CEOs to team members; from marketers to agencies; and from eCommerce businesses to self-employed folks.
It connects to hundreds of data sources and allows you to create highly visual, real-time dashboards with no coding required. Databox’s mobile app is a significant differentiator, allowing business owners to monitor key performance indicators (KPIs) on the go. Its focus is on making data digestible and easy to share, with features like automated scorecards and alerts.
Key Features:
- Drag-and-Drop Dashboard Builder: Easily create custom dashboards by dragging and dropping metrics and visualizations.
- Automated Scorecards & Alerts: Set up automated email or Slack notifications to get updates on key metrics or when a goal is hit (or missed).
- Mobile-First Design: View and interact with your dashboards from anywhere via the dedicated mobile app.
- Goal Tracking: Set and track business goals to keep your team aligned and focused on performance.
Databox Pricing & Best Use Cases
Databox offers a Free plan that includes 3 data sources and unlimited users, which is a great way to get started. The Professional plan starts at $159 per month and includes business reporting and goal tracking for teams.
The Growth plan, starting at $399 per month, adds advanced features like AI performance summaries and forecasts.
The Premium plan, starting at $799 per month, is for larger enterprises with a high volume of data sources and more advanced security needs. Databox is ideal for SMBs that want an all-in-one, user-friendly solution to track company-wide performance. It’s perfect for business owners and team leads who need a quick, visual overview of their business health without getting bogged down in the technical details of data integration.
4. Glew.io: The eCommerce-Specific Analytics Hub
Glew.io is an analytics platform purpose-built for eCommerce. It goes beyond simple dashboards by providing deep, actionable insights into a business’s products, customers, and marketing channels.
It automatically connects to platforms like Shopify and WooCommerce, as well as marketplaces like Amazon and email marketing tools, to give you a complete, unified view of your store. Glew.io’s strength lies in its ability to break down customer lifetime value (LTV), cohort analysis, and product profitability, making it an indispensable tool for strategic decision-making.
Key Features:
- Unified eCommerce Analytics: Consolidates data from your store, marketing channels, and marketplaces into a single source of truth.
- Customer Segmentation: Automatically segments customers based on behavior, purchase history, and LTV.
- Product Performance Analysis: Provides detailed reports on your best-selling products, slow-moving inventory, and profit margins.
- Advanced Reporting: Offers sophisticated reports on customer cohorts, repeat purchase rate, and subscription metrics.
Glew Pricing & Best Use Cases
Glew.io offers a Free plan with basic reporting capabilities. Its paid plans typically start around $79 per month (billed annually) for the Small Business plan, with pricing scaling up based on your data volume and required features.
Glew.io is an excellent choice for eCommerce businesses of all sizes that want to move beyond basic sales dashboards. It’s particularly valuable for managers and analysts who need to understand the “why” behind their numbers, helping them optimize product offerings, improve customer retention, and refine their marketing strategies with data-driven confidence.
5. Saras Pulse: The Enterprise-Grade Solution
Saras Pulse is a comprehensive analytics platform designed for scaling, omnichannel retailers and data-forward DTC brands. It’s an enterprise-grade solution that offers real-time, customizable dashboards that unify marketing, sales, and operational data.
Saras Pulse’s foundation is a robust ETL (Extract, Transform, Load) engine that supports over 200 connectors, ensuring seamless data integration from a vast array of platforms. It’s built to go deep, supporting complex multi-channel attribution models and SKU-level profitability insights.
Key Features:
- Purpose-Built for eCommerce: Designed to support the specific KPIs and metrics that matter most to scaling omnichannel brands.
- Real-Time Dashboards: Provides real-time insights with advanced filtering capabilities to drill down into specific data points.
- Deep Integrations: Its powerful data engine ensures there is no siloed data, providing a truly unified view of your business.
- Advanced Analytics: Supports multi-channel attribution, cohort retention views, and CAC payback calculations for deep strategic analysis.
Saras Pulse Pricing & Best Use Cases
Saras Pulse’s pricing is structured to meet the needs of larger brands. The Growth plan starts at $300 per month, with pricing scaling based on data volume, features, and support needs.
Custom enterprise packages are available for brands with more advanced requirements. Saras Pulse is best suited for mid-market and enterprise-level eCommerce companies that require a robust, scalable, and secure analytics solution.
It is ideal for data-driven organizations that need to go beyond basic reporting and require a single source of truth for their complex, multi-channel operations.
Top picks for eCommerce Dashboard & Reporting Tools
What will you pick from one of the three (out of 5 eCommerce Dashboard and Reporting tools?