Facebook is already a social behemoth with literally every person on the planet spending half a day on it.
If your business isn’t making use of this powerful platform, it’s already losing out on opportunity.
Facebook is also investing heavily to make the platform future-ready for all businesses. It continues to add new features, more ways to build your audiences on Facebook, and even more ways to capture specific audiences that engage with all forms of content you create and/or share on Facebook.
Facebook now has artificial intelligence, machine learning, and complicated algorithms working together to make your campaigns work.
In short, Facebook Advertising is Kicking ass right now.
But there’s a problem.
Your Facebook advertising might not work for you — there could be general reasons such as your business not being the right fit. But there are other reasons, such as your stupidity, rigidness, and ego.
Your stupidity, ego, high-handedness, false bravado, and one up-man ship already affects your business in many ways, and this is already affecting how you manage your digital marketing in general.
Specifically, the way you are and the way you think also affects your Facebook advertising in many ways. You just don’t it because you normally don’t think you’d do anything wrong.
Most of the times, you are oblivious to the damage you cause to your own Facebook campaigns, and most of what you do with your Facebook campaigns is also a general reflection of what you do to your business, your employees, your relationships, your finances, and your life.
How you are — as a person — isn’t the point of this post (that’s a better angle for a lifestyle or self-help kind of a blog, right?)
But when you are the reason why your Facebook campaigns hurt, it’s a cause for worry. Here’s how you are hurting your Facebook Campaigns:
Stupid questions: Your Whats and Whys
I have lots of people talk to me about the possibility of doing Facebook advertising but they first inundate me with tons of questions. Now, asking questions is a good thing, and you should ask away. In fact, I’d recommend you ask questions and have a chat or call with me before you get started.
There are some awesome questions to ask like:
- Could you show me examples of a few previous campaigns you’ve run and what the results were like?
- What’s your usual strategy like when you start with campaigns?
- What makes you a better agency than others?
- Why should I hire you?
- What will you bring to the table?
Then there are f*&^%% questions like:
- Why are you so expensive?
- Why do we need a landing page when we have a website already?
- Email marketing? I don’t need that. I just need you to put up ads on Facebook, that’s all. Can you do that?
- Why hire an agency when I can do it myself?
Stop asking the second lot of questions. They make you sound stupid.
There’s a limit to what Creativity can do
How cool are those ads you are creating? How beautiful are they? Do those photos of chocolates (or whatever it is that you sell) almost pop up of those pictures making people drool?
Maybe. Maybe not.
It doesn’t matter.
Creativity is great as long as it gets you conversions. Creativity copywriting can bring in millions of dollars in revenue. Great product photos make a real difference to your campaigns. Adding videos to your campaigns boosts your conversions even more.
I’d give it that.
But there’s a limit to just how much creativity you want to dabble with and pour it on to your campaigns.
Spending too much time on creative assets takes time and if you waste time, your competition can kick your ass with worse images and videos.
Why? Because they started first and creativity is overrated beyond a certain point.
Your Opinions Don’t Count
I’ve had clients tell me:
“Landing Pages? We don’t need landing pages. We like to point ads to websites”
“A/B testing. Why do we need that?”
“Email Marketing Automation? That’s too much work and it wastes time. No thanks”
Listen, for once and for all, these opinions don’t matter. You are hurting your own progress and removing any chances of your campaigns succeed by saying stupid things like that. What exactly do you accomplish by saying, believing, and actually throttling your own efforts to make your business grow?
Your opinions don’t matter. My opinions don’t matter. What anyone else says doesn’t matter.
Data is the only thing that matters. Take data-driven decisions and stop asking your cousin for advice on what ad “looks” good.
Talking about aesthetics, “looks” don’t matter too.
Facebook Ads Don’t work
It’s true that Facebook isn’t for every business. Use Perry Marshall’s tool to find out whether or not your business is a good fit for Facebook.
For most businesses, Facebook advertising simply works. You just need to know how to use it the right way. For every business (which is supposed to be a good fit on Facebook) that frets and fumes about Facebook advertising doesn’t work, there’s another business that’s killing it on the same platform.
The difference is in commitment, campaign execution, how sales funnels are setup, and how you run and manage your campaigns (landing pages, A/B testing, and optimization) included.
Stop hurting your Facebook campaigns.
If you need help, sign up below. Just don’t ruin your own chances.
It’s easy enough to think that Facebook is a behemoth, that over 2 billion + folks are on Facebook, and that you’d not need anything else if you could manage to make Facebook work for your business.
If you thought that, you’d be right.
But you’d be wrong to think that it’d be easy. It’s not.
From navigating Facebook advertising guidelines to making sure you set up Facebook campaigns right, from building your lead funnels and sales funnels to Facebook analytics & tracking – it’s a never-ending mess.
Behind all those campaigns is also the art of strategy, how you make offers, how well you optimize your campaigns, and whether or not you’d do A/B testing.
There’s the stupid way of doing Facebook (with nothing but the selfish want of selling on Facebook) or there’s a strategically superior way of Managing Facebook ads.
Hopefully, you are ticking off all the right boxes when it comes to your simple decision of trying to use Facebook ads, other social media advertising channels, and Google AdWords.
Just in case you aren’t, here’s what you need to think about before you think of launching your Facebook campaigns:
Get the strategy right
Look, my Facebook advertising guide – other blog posts here and elsewhere — won’t help you achieve the results you seek with Facebook adds without a sound strategy in place. Take a few steps backward and think about your business itself.
- Why are you in business for the long-haul?
- What is the problem you are trying to solve for the world out there?
- What are your products and services about?
Without dabbling with strategy, you wouldn’t be able to make offers. Without offers, Facebook marketing is impossible.
You can try, but you won’t make it.
Do you have it in you?
Facebook ads take a lot of work although it might look like a simple matter of creating Facebook ad and pointing it to a website.
That’s precisely the recipe for disaster. It just won’t work that way, and it’d be futile to even try.
If you are thinking about Facebook ads, you better be prepared to put in the work. You’d launch campaigns after much deliberation and preparation. While you put in the actual work for creating ads, you’d need the right assets (images and videos) along with copy to create ads.
You’d then have to create ads in pairs which point to landing pages (each page with two variants for testing).
If you are more than one product or service or multiple offers, multiply your efforts by that many campaigns, ads, ad sets, landing pages, and the resulting email automation sequences.
Do you have it in you to do all that? Or do you have the time for it? You do have the option of choosing to work with me (shameless plug).
Funnels. It’s always about the Funnels
Don’t even think of starting any campaign (not just for Facebook ads) without a funnel in place. A funnel is usually a sequential journey your potential customers or clients will have to go through to signup for an offer, to make a purchase, or what have you.
You could have funnels built for leads or you could have funnels built directly for sales. Either way, you’d need funnels and you’d have to take the trouble of creating those.
How to Build Your Lead Funnel: A Simple & Practical Guide?
Building Sales Funnels? Use These Awesome Tools
How are your Facebook campaigns going? Tell me about it.
When one awesome tool integrates directly with a phenomenal platform for advertising, what do you get?
You get awesomeness, that’s what.
MailChimp recently introduced a slew of new features such as fresh new pop-up options along with the ability to create Facebook ads from within MailChimp’s platform.
This is aimed to make Facebook advertising really easy for small business owners and solo business owners who can’t afford to hire professional Facebook Advertising agencies or those who don’t want to deal with the monster that the Facebook Business Manager is.
You can create regular Facebook ads and also launch Retargeting Ads on Facebook from inside MailChimp with a minimum budget of $5 per day. You can choose to run your ads for any set timeframe (such as one day, a week, or a month).
If you could create Facebook ads normally and run your campaigns, why do it from Inside Mailchimp you ask? This is why:
- You are already familiar with Mailchimp’s simple interface as you were. Now, creating Facebook ads is going to mimic the same simplicity as MailChimp’s email workflows.
- Facebook’s business manager is powerful but unless you intend to be a full-fledged agency or have multiple businesses and brands to manage, you’ll be better off staying away from having to deal with the business manager.
- There’s going to be a way for you to now connect the exemplary power of email marketing with your Facebook advertising.
- When you choose custom audiences, it’s only a matter of few clicks for you to create specific audiences based off your MailChimp lists (pick a list of your customers, specific segments or groups, or build audiences that are “lookalike audiences” of your existing lists.
- Want to do retargeting on Facebook? It’s a simple matter of creating ads now and choosing to select one of your lists or other audiences. When it’s all done, you can directly link your retargeting campaigns with your email marketing campaigns – double power, eh?
Create Ads In Mailchimp
Login as usual into your MailChimp account and find “Campaigns” on the top right corner.
Click on campaigns & select “Facebook/Instagram Ad” and start creating your ad.
Note: You can also create regular banner ads for the Google Display Network and do retargeting using Google’s network of websites, just in case, and it’s good to know.
Proceed to create your ads. The Interface is extremely simple and you’ll be up with your ad in no time really.
- You’d have to connect your Facebook business page first.
- The audience selection skews towards your MailChimp lists (but you do have the option of expanding on your list regardless of the size of your list and you also have the option of defining audiences as you’d normally do with Facebook Advertising.
- You’d have to choose a location (countries, cities, towns, or Zip Codes).
- Set a budget. The minimum requirement is $5 per day.
After doing the above, you’ll get to the point where you have to create the actual ad. Pick an appropriate image, write some powerful copy, and choose a button.
You are good to go. Here’s a sample ad I did for my Facebook Ads Management Service:
That’s all you’d have to do to create Facebook ads from within MailChimp.
Note: By creating Facebook ads from within MailChimp and using your email lists to pick and choose audiences is extremely powerful. It’s targeted advertising and it works like a charm.
Also, MailChimp tracks this campaign like it tracks regular email campaigns so you get all the pertinent data right inside your MailChimp dashboard.
Have you tried Facebook Ads with Mailchimp yet? Let me know.