Learn how to connect Mailchimp and Unbounce and you are on your way to deploy landing pages, connected to email marketing. It’s the start of your sales funnels. If and when you do this, you are already ahead of several businesses. Using landing pages and email marketing automation are the smartest pathways to an effective … Read more
Another business blogging basics post? Am I out of my mind? No, I am not. But several solo business owners, content creators, businesses (all sizes), marketers, and even those that call themselves “content marketers”, “content strategists”, or “insert any fancy titles” seem to have lost their collective minds. There’s a lot of information out there … Read more
How to do Good webinars or handle webinars the right way, you ask? TL;DR: Be human. Provide value. Period. I subconsciously tuned myself out for webinars of any kind, by almost any brand — with the exception of brands like Leadpages, Demio (on the topic of webinars, no surprises there), and a few others. Most … Read more
The big question: Is social media a waste of time for business? It’s a tricky question to answer. Being active on social media definitely helps grow your business, give your brand a solid social (and web) presence, improves your personal branding, allows you to network at scale, help you get social proof, and even get … Read more
Looking for Gumroad alternatives? It’s time you do so. Not just for the platform features or reasons pertaining to software, but a lot more. For one, there’s been that hideous Gumroad redesign — it’s a “take it or leave it” proposition as far as “design goes”. How this redesign affects your conversions as a Gumroad … Read more
Monetizing newsletters? Just how do you do it? Between Affiliate Marketing and Sponsorships, which is a better way to go about it? First, the primary purpose of your newsletter should be to enhance your personal branding (brownie points for everything else you do) — the sheer power of one-to-one communication at scale that’s possible with … Read more
Learn how to use videos for marketing (with confidence, purpose, and speed) and you have a winner on your hands. Ask those who suffer from the lack of all of this (that’s me), and you’ll know the pain. There’s no point in asking Gary Vaynerchuck, right? Both you and I know that videos are a … Read more
If you want to know how to gain confidence to make videos, learn how to beat you’d have to go deep and beyond videos themselves. For once, it’s critical to stop thinking about videos as a content type or how powerful videos are, and so on. It’s easy enough to list out the power of … Read more
Newsletter Sponsorship Marketplaces are the matchmakers you’d love (unlike other kinds of matchmakers we all love to hate). Embrace newsletter sponsorship marketplaces — instead of hustling, sending cold emails, hunting on social media, and sending out even more cold emails for getting newsletter sponsorships. It takes time to: Build your newsletter subscribers Get sponsorships for … Read more
