BLog
Digital Marketing Insights, Learnt from the trenches
Plain Text Emails Vs HTML Emails: What Should You Go With?
TL; DR Quick question: When it comes to email marketing, should you use Plain text emails Vs HTML emails? What should you use, and why? Answer: Mostly plain text. Sometimes HTML (always optional). I no longer have the time or the patience to convince clients when they...
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Why Vertical Videos? (& Ways To Create Vertical Videos Fast)
You can debate Vertical Videos Vs Horizontal Video all you want, but it’s time to notice the vertical elephant in the room. Vertical videos are all the rage now and there are platforms like IGTV that’ll soon get just as big as Youtube sooner than we know it. In fact,...
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3 Reasons Why Call Tracking Is Absolutely Mandatory
The usual song-and-dance about ads and clicks, Inbound marketing, blogging, and email marketing is all good, but it lacks in something that’s critical for the very fabric of humanity. Personal touch. We are humans. We connect in person, or at least with voice. Bring...
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Crello Review: Create Social Posts, Ads, & Animations (In Minutes)
Seriously, what are are we doing with text when more than 50% of our brain processes visuals? People remember 80% of what they see. We follow directions 323% better with illustrations and text than just without illustrations. These are all the reasons why images and...
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Focus On Lead Generation: Your Desperation Is Killing You
Most businesses want sales, revenue, and profits. That’s exactly what a business should aim for. Without focus on lead generation, however, you won't make it. Just not so soon. Just not the way you seem to think that because it’s the “online medium”, things are...
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Home Pages Built to Convert: 8 Businesses That Are Killing It
Pretty looking landing pages score on “looks” but might not score on “conversions”. Most times, simplicity wins. Even boring and ugly can do better than anything fancy. Yet, there are ways you can design landing pages that not only look great but also convert well. In...
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