Data Visualization For Marketing [What Is It?+3 Tools]

Data visualisation for marketing is a gift that you probably didn’t use yet.It’s one of those things that has the power to transform boring data into visually-rich, stunningly insightful, and an absolute treasure trove of information about your “results”. Visuals matter (even if it’s just you, trying to figure out how well your marketing is … Read more

How to Use DataBox (& Why)

Wondering how to use Databox? Let’s get to “Why” first… What’s the traffic to my website looking like? Go to Google Analytics and login.  What is my website and/or blog performing on search engines like Google? Go to Google Search Console and login.  How is my linkedIn company page doing? Login.  How is my Twitter … Read more

6 Clever Ways To Use Mouseflow For Marketing

As a full-time marketer managing campaigns for clients and for our own business, I depend on numbers, statistics, analytics, and data to make decisions.  Marketing data comes in from various sources. You’d use Google Analytics almost by default but you’d also bring in other tools like GoSquared, Snitcher, and Mouseflow. You’d want to keep all this … Read more

Best Analytics Tools In 2022 (& Why Use Them)

For many businesses, when it comes to analytics tools, they don’t know where to start. What are the best analytics tools? Why should you use any of them? How does one tool work better than the other?  This blog post will talk about the benefits of using different analytics tools and why you should consider … Read more

AnyTrack Review: The Best Affiliate Tracking Software?

“We’re entering a new world in which data may be more important than software.” – Tim O’Reilly, founder, O’Reilly Media. Whether you are an affiliate, a business owner, or an agency, moving towards data-driven decision making isn’t something fancy; it’s only the move forward.  As such this AnyTrack review is a work-in-progress as we also … Read more

Don’t Keep Score With Digital Marketing (Just Do This)

Don’t keep score — with respect to business, relationships, wealth, or just how many tacos or burritos you can swallow in one sitting?  Keeping score only makes you miserable. It pushes you to chase invisible ghosts. You’ll only exhaust yourself one day and have nothing much to show for whatever it is that you were … Read more

MonsterInsights: Most Powerful Google Analytics Plugin For Woocommerce

Before you get to understand anything about MonsterInsights — a powerful Google Analytics plugin for Woocommerce — you should take a few steps back. We’ve already established that if you have a website, it should be connected to Google Analytics. Running Google Ads? Then you’d better connect Google Ads to Google Analytics. But it’s truly … Read more

Mouseflow Review: Be the Hawk, The Genius, The Mechanic, and The Data-Driven Marketer

While all that spam in Google Analytics isn’t helping, we already suffer information overload. As entrepreneurs and marketers, we do need data, analytics, stats, and references to base our decisions on. We need to do what we can to point exact areas of improvement on our websites to help convert better. Websites aren’t just code … Read more