UTM Builder: How to Use It (& Why)

UTM Builder: How to Use It (& Why)

What is UTM tracking or UTM codes, you ask?

UTM stands for Urchin Tracking Module — It’s a way to track campaigns, links, and ads by adding parameters to URLs. A UTM Builder (campaign URL builder or UTM generator as it’s sometimes called) is an easy way to create UTM links

This allows you to see the performance of specific marketing efforts in Google Analytics and other analytics programs.

The UTM builder is a powerful tool that helps you generate UTM codes and implement UTM tracking.

This, in turn, gives you clarity on what’s happening with your traffic, what sources send you traffic, and eventually how your digital marketing efforts are paying off.

Everyone can benefit from using a UTM Builder.

Besides, building your UTM codes with a UTM generator is a simple (but repeatable) process. However, using tools like Automate can help you automate the process if you like.

Benefits of UTM Builder: Generate UTM codes and UTM tracking

There are many benefits of using a UTM builder for UTM tracking:

  • Helps measure SEO success
  • Increases conversions by understanding how users interact with your website
  • Allows you to keep up-to-date on customer trends so you can tailor future campaigns accordingly.

Let’s discuss what UTM tracking codes are used for, how to use a UTM builder, and how they work before we go into detail about creating them yourself (video below).

What’s UTM code? How does a UTM Builder Work?

UTM code is short for Urchin Tracking Module. UTM codes are a way to track your marketing efforts by providing metrics like impressions, clicks and conversions.

A UTM Code includes the campaign name (utm_campaign), the source of traffic (utm_source), the medium in which you’re running ads (utm_medium), and the specific keyword or ad group that generated the traffic (especially if you are using paid ads or retargeting ads).

This is how a regular URL with UTM tracking code appended to it looks like:

UTM Builder looks like

How to Create UTM Codes with a UTM Builder?

You’d do it manually if you are crazy enough. I don’t recommend that. With the number of links you’d have to create and share, manually isn’t the way to go.

For most UTM builders, these are the common input fields that you’d have to specify before sharing links anywhere (or before using them for your paid advertising or retargeting campaigns).

There are amazing tools to help you build UTM links. Some of them are listed below:

UTM Generator by the folks at Lupage Digital

Google Analytics UTM Builder

UTM.io UTM builder

Here’s another web-based UTM builder

Analytics UTM builder By Trafikant

Building UTM links: The Process

Depending on your marketing strategy, where you intend to put links to start getting inbound traffic, and where you use links, you’d have to specify these inputs using any of the UTM builders (above) and get a final URL that you can use.

Normally, this is how it’d go:

utm_campaign: Name of the campaign (every effort you take online is a campaign).

utm_source: The actual source where the link is used (a social media update? Cost per click ad? A banner? A link inside your blog post? an email newsletter?)

utm_medium: The nature of the source of traffic (email, guest post, etc.)

Here’s a video that takes you through the process (with an example) to make it simple for you:

How will UTM codes help & Why you should them?

Google Analytics can’t tell you how many people clicked on links in emails, Facebook ads, or Tweets unless they’re tagged with UTM codes.

If you have multiple campaigns running — such a handful of Facebook ads, dedicated retargeting campaigns, and also Google Ads and Quora Ads — it’s imperative that you have a way to differentiate and identify the sources of traffic and also how each of the traffic sources, platforms, and even specific campaigns are working.

UTM Tracking is a great way to measure the success of your marketing campaigns.

This data tells you which type of content gets more engagement and helps make informed decisions about where you should be spending more money, time, and resources.

It takes almost nothing to start with UTM codes and incorporate UTM tracking into your marketing workflow.

No excuses. Start from today.

6 Clever Ways To Use Mouseflow For Marketing

6 Clever Ways To Use Mouseflow For Marketing

As a full-time marketer managing campaigns for clients and for our own business, I depend on numbers, statistics, analytics, and data to make decisions. 

Marketing data comes in from various sources. You’d use Google Analytics almost by default but you’d also bring in other tools like GoSquared, Snitcher, and Mouseflow.

You’d want to keep all this data you need in one place using tools like Cyfe.

In any case, all that data you’d accumulate is one thing. Watching what your visitors do on your website is something else altogether.

That’s what mouseflow is really good at. Mouseflow helps you go behind the scenes and see exactly what your users see.

We don’t realise this, but there are a lot of applications with a tool like Mouseflow for digital marketing.

At the outset,

  • You know who visits your website and what they do while they are on the website.
  • You’ll be able to see what they click on, how far they scroll, how engaged they are with your content, and more.
  • If you setup funnels (even if it’s something simple like converting on your contact form), you’d like to how your funnels convert.

Hungry for more? Here’s how you can use Mouseflow to make better marketing decisions:

Redesign Your Website With Authority

When you use Mouseflow and actually go through your Mouseflow Recordings, you’ll notice links that don’t work and ads or pop-ups seem to obstruct user experience.

Pages don’t load, forms that don’t work and content seems to be misplaced.

You aren’t looking at your website the way your visitors do. You’ll meet other design flaws that you’d never know existed.

Next time you ask a vendor or a developer to help develop a website for you (which we also can help with, sorry about the shameless plug), you’d know exactly what needs to be taken care of when you expect a website redesign.

Instead of anything vague like “I need a new website design” or ” I want a more professional looking website”, you say:

“Please see the instructions for the new design. Pay special attention to my forms are convert only at 12%. Specific pages need specific design changes as noted in the document “

The Mouseflow Treatment: Optimize Your Website

Designing your website is not the end of the story; it’s only the beginning.

Apart from all the marketing itself,  measure online user sentiment.

Further, frustrated users can bleed off opportunities and you don’t want that, especially with 97% of visitors already leaving your website on their first visit.

Add Optimizely to the mix, along with Mouseflow, and you have insights — everyday, throughout the year, forever — to help you make changes to your website to help your website work like a sales machine.

Funnel analytics, website recordings, form analytics, geo heat maps, scroll analysis, and with the data from Optimizely experiments gives you real focus points to work on conversion optimisation.

Testing Your Landing Pages With Authority

Most marketers don’t even use landing pages. Those who do work with half the data needed to make effective data-driven decisions to improve the effectiveness of landing pages (and hence marketing campaigns).

Knowing how many people visited the landing page versus how many people converted on an offer isn’t the complete story.

Assume that a landing page converts at 30%. What happened to the other 70%? Why did those visitors leave? What did they do while they were on the page?

Setup separate funnel analytics for each of your landing pages. If you are a business, you know exactly what’s happening to every visitor you spent money to receive on your pages. As an agency, you provide value to each marketing dollar used up as the client’s budget. As a marketer, you have strong reasons for everything you ever do.

Test your ad campaigns

The folks at Mouseflow wrote a blog post on how you can use Mouseflow to test your ad campaigns, so I won’t repeat that.

You sit there staring at stats like bounce rate, time on page, and even heat maps, wondering what could possibly be driving away all these hard bought clicks. The problem is these stats lack context and order and are blurred averages leading to blurred insights.

Sure you could A/B test landing pages based on your blurred view, or you could use Mouseflow to see exactly what it’s like to be a visitor.

With Mouseflow, you will be able to sit next to your visitors as they enter your site, engage with your landing page, and take the journey to being a paying customer.

Along the way they’ll stumble, not find what they need, look fruitlessly for help, click on things that don’t work, and quickly blow past reams of content you thought were super important. You’ll experience this with the visitor and be able to use these insights to improve what you do to turn more paid clicks into paying customers.

With every campaign you launch, you’d need all the help you can get to maximize your ad campaign spend, and this is exactly how you do it.

Facilitate Form Conversions With Mouseflow

Mouseflow form conversions

For most websites, contact forms are a great conversion point. They can start a casual conversation, allow potential customers to know more about your services, or make direct requests for proposals through contact forms.

Websites that have contact pages (and contact forms) ought to know what’s happening with their contact forms.

You might think: I have a form, and I get the messages often. I am good.

No, you aren’t. Just like we measure conversion rates of an ad or a landing page, we want to know how well your forms convert too.

Using Mouseflow, you can easily setup form analytics and measure your performance over time, as shown below.

Mouseflow form analytics

You can also use this as a base for better-performing contact forms through regular A/B testing.

Where are the funnels hiding?

If there’s a page on your website, you have the mouth of a sales funnel.

Funnels begin with a well-written about page with a button below the copy that says, “Hire Me”.

Or maybe you have dedicated pages for your products or services and each of those pages are potential starting points for your funnels.

You already know that a few pages on your website are potential candidates for good starting points as the mouths of your sales funnels.

But you don’t know everything. You might realize, from your analytics data, that a few pages or blog posts have been extremely popular. It’s just that you didn’t know.

With mouseflow, identify potential areas on your website and/or blog and you’d know if you are missing out on any action.

Do you use Mouseflow for your business? Tell us more about it.

Best Analytics Tools In 2021 (& Why Use Them)

Best Analytics Tools In 2021 (& Why Use Them)

For many businesses, when it comes to analytics tools, they don’t know where to start. What are the best analytics tools? Why should you use any of them? How does one tool work better than the other? 

This blog post will talk about the benefits of using different analytics tools and why you should consider them from a marketing perspective.

Want to Jump? Here are the tools:

Consider Google Analytics alone: At the time of writing this, Google Analytics is crunching the numbers and tracking numerous data points on at least 28,382,505 websites, according to BuiltWith

But is Google Analytics perfect? Not for everyone out there. According to Aaron Agius of Search Engine Journal, it’s not perfect. 

Yes, Google Analytics is powerful, robust, and reliable. However, it can also only tell you only half the story (or you’d be wondering what kind of stories it’s telling you at all). 

Surprised? Joshua Bretag of ConversionXL believes that there are even unholy lies your analytics tools are telling you. 

But, as Joshua writes, there are also problems associated with Google analytics alone. A few of them include actual spam traffic, ghost spam, team visit or self-visit blips, inaccurate information about sources, and more. 

Depending on your business and the extent to which you use analytics, your needs might differ. 

However, no one tool is perfect.

This leads us to the question then: What are the top analytics tools, why use each of them, and how these individual tools help: 

Google Analytics

Google Analytics is free, powerful, and is a must-have for your blog or website. This is the most popular and recommended analytics tool by bloggers, web developers, marketers.

The ubiquitous analytics tool is also a must-have for any business that uses Google Ads as it will provide insights about what ads are working best and where to focus your advertising efforts on the site.

You can view reports in real-time or slice and dice data (the way you want to) to get insights on sources that send you traffic, how your website traffic has been growing steadily, the events happening on your site (scrolls, first_visit, and more).

Whether you’d use any of the other tools, GA (special mention to Google Analytics 4 or GA4) is a must.

Working with Google Analytics also lays out a path for you to use other tools such as Google Tag Manager, Google Ads, Google Optimize, and Google Search Console.

Note: Each of the tools above can also work independently off of each other. Google is not a closed ecosystem (and that’s a good thing).

Google Analytics is for every single business (despite its flaws).  


If you are using WordPress and if you wanted a much easier, smarter, and far more versatile way to use analytics, MonsterInsights is for you.

MonsterInsights is a data-driven marketing platform that provides entrepreneurs and marketers with the tools to understand what people are saying about their business online.

It offers insights into how consumers feel towards a company, where they rank in search engine results pages (SERPS), and who influencers are.

With MonsterInsights, set up is easy. Additionally, get more than 100+ data points which you’d have to struggle to dig out of Google Analytics.

Get real-time insights, eCommerce reports, enhanced eCommerce insights, and user behavior reports.


MonsterInsights Review


Building a SaaS product? An App? Or do you have an extensive need to get more into “people metrics” rather than just numbers? Try Mixpanel. 

Mixpanel provides all data-driven businesses with an easy way to analyze customer behaviors in order to build better products and make informed decisions about their marketing campaigns.

Think of MixPanel as Google Analytics specifically built for mobile & web applications that track people analytics.

It gives you insights into who your users are, how they engage with your product or service, and where the opportunities might be found (or lost).

MixPanel provides you with regular product analytics such as active users, free-to-paid conversions, time-of–the-day/week-of-the-month trends, and more. 

MixPanel, however, does more than that: 

As Shreyas Doshi of Mixpanel explains, Mixpanel can also help you find answers to questions such as

— “Which features have the lowest and highest adoption rate?”

— “Which features are rarely or never used?”, and

— “What percentage of DAUs adopted the new feature?”

MixPanel is best for product businesses, SaaS businesses, apps, membership sites, and more. 


I can bet you don’t really know how your users feel when they visit your website. Are your pop-ups irritating the hell out of your potential customers?

Do you know if your widgets display properly on user devices? How does that big hero image jostle for space when someone checks your website on a mobile device? 

You don’t really know. Google Analytics won’t tell you. 

As the folks at Mouseflow explain, “Mouseflow is software that lets you see your website visitor’s mouse movements.” 

The software works almost as if you were right behind your users’ backs, watching them visit, click, scroll, browse, and more. 

You get to know exactly what’s happening on your site (as if there’s a screen sharing tool active at all times, recording your visitors’ actions on your website). 

“Have you ever had a visitor to your website never click on something?

Do you often wonder if they just didn’t know how to use the page? Mouseflow records every mouse movement and clicks, so you can find out!”

With Mouseflow, you can: 

  • Accurately see just how your website feels and works when users are active on your site. 
  • Identify & fix any UX/UI issues, design issues, or “shifting components” issues 
  • See what your users are up to on your site. What do they do, really? 
  • Get an intuitive understanding of what happens on any of your web pages or landing pages, or both. Moreover, use these insights to improve your conversion rates. 
  • Provides you with user insights such as path flows, form fills, retention, and more. 

Mouseflow is a great add-on tool for Google Analytics. GA gives you all the numbers and Mouseflow gives you real, high-action — but insightful — movies to watch. 

Read more:

MouseFlow Review

6 Clever Ways to Use MouseFlow


Hotjar is a website analytics and feedback tool that helps entrepreneurs understand their online visitors.

Get in-depth information on how users find, interact with and convert on your site.

Just like MouseFlow (above), HotJar is a  fascinating tool that allows you to see real-time data of clicks, scrolls, and other user interactions on your site.

Ask visitors for feedback with surveys, record screencasts of their session, and create heatmaps (heatmap shows where people clicked).

With heatmaps and recorded sessions, you can see how visitors interact with your site, where the engagement drops off, and conduct tests and observe changes (A/B testing). 

With HotJar, you can also roll out surveys that help you capture incoming feedback and ask direct questions to your visitors. 

HotJar is awesome for you if you’d like to not only improve your website or app, but also conduct surveys to get direct feedback. 


Sometimes, a dashboard isn’t enough when it comes to analytics. Meanwhile, excel is too time-consuming and unwieldy.

Besides, good analytics tools in the form of downloadable programs get lost or misplaced over time. Without deliberate care and attention on an ongoing basis, your data is as good as lost.

Supermetrics is a suite of tools that provides an accurate snapshot of your online business. It’s easy to use and supports many platforms. Further, get access to powerful features like the “Keyword Tracker”. This allows you to find out what words are trending on social media or Google with just one click.

Supermetrics provides you with all the marketing data required for your go-to reporting, analytics, or storage platform.

With Supermetrics connectors, you can plug and play anything you use — be it a BI tool, spreadsheet, or visualization tool.  

Supermetrics also helps monitor how well your marketing efforts are working by telling you how much traffic each campaign generates in comparison to its cost (ROI).

You can even track competitors’ keywords so you know when they’re making changes that could affect your company. 

Supermetrics is a powerful analytics software. Generate custom reports, find and extract insights from millions of rows of data in seconds, and create stunning visualizations.

Supermetrics is for marketers and businesses that want to use the analytics tools they like, with data insights, visualization, and metrics. Extract this data into tools of your choice (from spreadsheets to Google Data Studio). 


DataBox is a modern database and analytics solution for small businesses.

Also, the platform uses data science and machine learning to turn big, unorganized datasets into actionable insights for you.

At the heart of DataBox are its Tableau-powered dashboards — these interactive, self-service visualizations help you ask and answer important questions about their business:

— “What’s my revenue?”

— “How many new customers have I acquired this month?”

Just the right kind of questions you need to ask, eh?

Additionally, create custom reports using Databox’s powerful data discovery engine.

Do more than just get answers, though. That knowledge can be used to test new hypotheses and identify opportunities for growth.

Equipped with a powerful data discovery engine, Databox gives users the ability to create custom reports from their own dashboards.

Further, connect with outside sources of data like Google Analytics in order to pull insights into custom dashboards as well.

DataBox also lets you share dashboards with other users on the system to help teams work together. 

If your business wants to use machine learning and Artificial intelligence-powered, data-driven insights to grow, this is the tool you are looking for.

Content Square

ContentSquare (earlier known as Clicktale) is all about finding out the “why” behind your analytics. 

By providing insights to help you understand what content is successful and which areas need improvement, it lets your team focus on creating more engaging experiences.

Additionally, ContentSquare offers a variety of features for marketers and web analysts who want to gain a deeper understanding of their data. There’s an overview of the entire customer journey with intuitive, zone-based heatmaps as well.

Further, these heatmaps and insights provide ways for you to measure clicks, scroll-depth, engagement, and much more.

ContentSquare also provides a variety of customer journey reports to help you understand your visitors’ thoughts and actions.

Moreover, this information will enable you to create better content by understanding what your users want from the user experience. Get insights into how they perceive your brand’s story.

ContentSquare is for businesses that want to dig deeper into data analytics and use a single platform to understand user behavior to deploy powerful data-driven marketing strategies. 

In conclusion, which of these best analytics tools do you use for your business? Tell me all about it.

AnyTrack Review: The Best Affiliate Tracking Software?

AnyTrack Review: The Best Affiliate Tracking Software?

“We’re entering a new world in which data may be more important than software.” – Tim O’Reilly, founder, O’Reilly Media.

Whether you are an affiliate, a business owner, or an agency, moving towards data-driven decision making isn’t something fancy; it’s only the move forward. As such this AnyTrack review is a work-in-progress as we also deal with further developments, newer features, and more.

Analytics and tracking — for most of the marketing effort we put in- is seriously ignored. 

Some advanced marketers and super affiliates do try to dig into analytics and do basics such as:

Using professional analytics tools — starting from the humble and powerful Google Analytics all the way to powerful analytics tools such as Supermetrics.

  • Creating and connecting your web or app properties to tools like Google Analytics (and not refusing to go beyond the usual metrics everyone digs into. 
  • Understanding the power of UTM (Urchin Tracking Mode) and then let data flow into your analytics systems to understand the results of their marketing efforts. 
  • Tapping into powerful analytics dashboards to get an understanding of what marketing channels work, and what don’t. 

For the most part, managing analytics isn’t as easy as it sounds though. For average souls like us who struggle with everyday marketing, using analytics the right way is “work”. 

It’d be nice to have a way to track, analyze, and get into decision-making without actually breaking the bank (or your neck). 

That’s where tools like AnyTrack come in. 

Ultimate Resource Kit

What Is AnyTrack?

AnyTrack is a conversion data platform that automatically tracks and orchestrates your conversion data across all your marketing and analytics channels—while simultaneously building remarketing audiences for you. 

So you can keep your mind off the tech and stay focused on what you do best: marketing.

By using a single line of code, Anytrack enables cross-platform analytics and automatically creates “events” of all kinds that you can track inside Anytrack — page views, outbound clicks, form fills, landing page lead generation events, and other goals you might set up. 

For instance, AnyTrack also integrates with Unbounce (to track leads as goals or results in your analytics) or also all the eCommerce activity that could occur thanks to your email marketing efforts with Drip

For business owners, this gives you an opportunity to go beyond the usual KPIs such as “new users”, “audiences”, and “time on page spent per session”.

With AnyTrack, you now have audiences that are actually “engaged” with your site. All those people who scrolled, clicked, played videos, and so much more. 

These audiences are special; they are more engaged. They are more invested. They are interested. They certainly aren’t bots. 

They are real people. So, you can: 

  • On Google Analytics, you can create custom audiences of users who “clicked” on certain outbound links. Or those that viewed pages. Or those that filled up forms. 
  • By connecting with the Facebook Pixel, you can do even more: create lookalike audiences matching your engaged audiences. 

See the pattern? 

For Affiliates, there’s more to AnyTrack: you can integrate directly with affiliate networks such as ShareAsale, HasOffers, Impact, and several others (the integration catalog is always growing). By integrating, affiliates now have a complete picture of how their marketing campaigns tie-in to their revenue. 

On Anytrack, affiliates get integrations with over +50 Integrated networks, direct API or Postback URL integrations, optimized URL tracking, and more. 

Whether you run on Google Ads or run Native ads with Taboola, AnyTrack syncs your entire customer journey so you can optimize for every type of conversions.

Note: This Anytrack Review is more general — a much more detailed application of AnyTrack affiliates is coming soon.

Anytrack: Conversion data Platform for Super Marketers (and Affiliates) 

If you were ever stymied by the typical approach to setting up pixels, tracking analytics using Google Analytics, drawing up dashboards to make sense of data flowing in, and to set up your tracking right, you are not alone. 

For the most part, learning analytics is not tough [https://www.kaushik.net/avinash/]; starting with analytics the right way certainly is. There’s a dark side to analytics and tracking that you’d be better off not to get into, as Evan laPointe of Search Engine Land. 

If you are a business owner, freelancer, or an agency you’d want to know how to use analytics the right way. You’d want to: 

  • Track your traffic sources — from various ad networks — paid & organic simultaneously across your sites, funnels 
  • Amplify the value of each visitor with custom retargeting audiences generated for you automatically in each ad network.
  • Attribute with 100% accuracy the ads, ad networks, and social media channels that are the most profitable for you.
  • Easily improve KPIs, Quality Score, and multiple other metrics faster than ever.
  • Leverage ROAS bidding to lower your CPA, and scale your campaigns with total confidence.
  • Tie conversions and revenue to your SERP to gauge the impact of every piece of content in your funnels.

AnyTrack helps you achieve all the above: by using a single line of code (placed in the <head> section of your website (you can also use the Google Tag Manager for this). 

AnyTrack uses a single tag — that you place on your website — to track outbound clicks, page views, form fills, lead generation, opt-in form results, and so much more. No coding needed. Real-time validation. Easy setup. It works with your current setup using “auto-tracking” without you ever touching a line of code. 

AnyTrack also automatically tags your offer links, landing page entries, forms, outbound clicks, and pageviews to guarantee a perfect funnel tracking and attribution across your entire marketing tools, channels, affiliate networks and advertisers (if you are an affiliate).

See how AnyTrack works for my website here:

Anytrack Outbound clicks

How To Run A Lead Generation Campaign On Google Ads

How to combine NativeAds with Google Remarketing for explosive results

AnyTrack For Data-driven Marketing

Let’s take the case of an affiliate here, for simplicity of understanding: 

You are an affiliate marketer. Your blog posts have several links pointing to even more offers. How do you know if any of your affiliate links are being clicked at all? If they are, how do you track conversions happening (on an affiliate network such as ShareAsale)? If and when conversions do happen, how do you pull it all together to track these conversions, especially since you don’t have a way to put conversion tags or JavaScript codes on merchant landing pages?). 

Use AnyTrack: One tag, a few integrations (with affiliate platforms), and by connecting Google Analytics (and Facebook Pixel), you now have all the insights you need. 

Anytrack Integrations

Now, let’s take a look at what you can do (at a simplistic level) as a website owner, business founder, or a blogger: 

  • Go deeper with insights on specific audiences that have filled up forms, clicked on links (and also what specific links), or signed up as leads. Having these audiences (include or exclude these audiences) can help you run highly-targeted campaigns across all networks (including Quora Ads, LinkedIn Ads, and more). 
  • Use appropriate UTM tracking to gain rich data for your marketing efforts.
  • Run Facebook Ads, Google Ads, Quora Ads, LinkedIn Ads with Ads Tracking URL template (provided for you by AnyTrack) — this way, you know precisely what’s happening to your ads and all the resultant data from the tracking template (populated into Google Analytics). 
  • Cross-leverage traffic from other sources (such as all the organic traffic you get from SEO and social media organic) and turn them into custom audiences based on behavior so that you can use these audiences for remarketing (Interested in learning more about retargeting? Sign up for pre-launch of my retargeting course). 
  • Run smart campaigns (especially paid ads) thanks to all the granular data you now have available. Thanks to AnyTrack, you have data such as what’s driving conversions, data applicable to multi-channel campaigns, and so much more. 

Start with a free AnyTrack account and see how it helps you (like magic). Leverage data insights such as sessions, outbound clicks, form fills, leads generated, and then use this data to run hyper-targeted marketing campaigns that’ll change the way you do marketing. 

Read More:

How to Get Started With AnyTrack

Ultimate Resource Kit

Don’t Keep Score With Digital Marketing (Just Do This)

Don’t Keep Score With Digital Marketing (Just Do This)

Don’t keep score — with respect to business, relationships, wealth, or just how many tacos or burritos you can swallow in one sitting? 

Keeping score only makes you miserable. It pushes you to chase invisible ghosts. You’ll only exhaust yourself one day and have nothing much to show for whatever it is that you were trying to keep score with. 

Take travel for instance: you might have heard about how people make it a mission to all of 195 countries in the world with as often as just a few minutes in a country. It might sound impressive at first but you need to dig deeper. 

Travel isn’t just about keeping score — it’s more about exploring the vast diaspora of cultures, languages, food, places, habits, and social constructs that make so many different places unique (and some countries like The United States, India, and China are even more complex). 

People who travel 195 countries (in 2,5,7 years flat) barely ever being able to appreciate the vast, almost impossible wealth that each country with its people, food, and culture can really give you). 

Why am I talking about travel, countries, and people who keep score with travel (# of countries) collecting visas like Pokemon cards, you ask? 

That’s something marketers and entrepreneurs do as well. The underbelly of business has a lot to do with keeping score, tally, to measure up, to keep track of KPIs (Key Performance Indicators), and so much more. 

Ultimate Resource Kit

It’s just the nature of the beast. Because your digital marketing — and hence your business — makes itself vulnerable to “keeping score”, here’s why you don’t keep score and you can do instead: 

It’s assumed that basics are sorted

You might have already gone ahead and have the right foundations in place (hopefully). If you haven’t, here’s a rundown of options. 

  • Pick the right Hosting Solutions. Your options? WPEngine, FlyWheel (also owned by WPEngine), Cloudways (gives you at least 5 other avenues for hosting such as an ability to choose from Digital Ocean, The Google Cloud Platform, AWS, and more), 10Web (on Google Cloud Platform but gives you 22+ premium plugins, a WordPress website builder built on top of Elementor, and more). 
  • Put your unwavering focus on the complete digital marketing engine (all channels). So, it’s not just SEO or social media. Start with blogging on a schedule, do content marketing the right way, distribute your content on social media regularly. Make social work for you), grow your email list, and also consider paid advertising (with emphasis on lead generation and marketing automation).  Need help? Get this Content Marketing Tool kit from SEMRush
  • Use landing pages for lead generation (even e-commerce sites should be doing that). The best options are Unbounce, LeadPages, Instapage, Webflow and Simvoly (the last two also help you develop websites built on HTML/CSS).   
  • Choose whatever email marketing tool you want — say, MailChimp, Drip, ConvertKit, or whatever. Grow your email list (partially with the organic traffic visiting your site and partially with orchestrated effort with marketing (including Paid advertising). 

Digital marketing doesn’t end here. You’ll also need to ensure that you are tracking your marketing efforts the right way. Learn to use UTM (Urchin Tracking Mode) to measure and tracking everything.

Here’s a handy Google Urchin Tracking Mode (Google UTM) builder 

Other analytics tools (apart from Google analytics) worth considering are SuperMetrics and Mouseflow. 

Conversion Benchmarks, KPI, Metrics? Just Compete with yourself

Let’s say you use landing pages and sales funnels for your campaigns. You then would have a fair idea of what the usual benchmarks are for your particular business in a particular industry. 

One look at this exhaustive landing pages Conversions Report will tell you where the averages stand, what the percentage of conversions should be, and more. 

After you run campaigns for a while, you’ll know how your landing pages perform. Most people just stop there. 

Don’t go deep diving into industry averages, conversion benchmarks, and other numbers so much that you forget to put in the work for your own landing page optimization. 

If you want a quick way to see just how well your landing pages are stacked up and optimized for conversions, all you have to do is to use this Landing Page Analyzer by Unbounce

To perform better, you’d have to test one landing page against the other. 

Or one web page against the other (if you were testing web pages, as against landing pages). Leading landing page tools such as Unbounce, LeadPages, Instapage, Simvoly, Instapage, and several others allow you to do A/B testing for your landing pages. 

WordPress website builders such as Divi also provide you with ways to test every single page on your website. In other cases, you can also use Optimizely or Visual Website Optimizer to test pages for conversions. 

Track, Measure, Analyze. Know your numbers. 

Knowing your numbers (tracking, measuring, and analyzing) is one thing. What you compare this data with and what you do with it is what matters in the end. 

You have Google Analytics that gives you a wealth of information about your website — visits, time spent on pages, location of visitors, and where you manage to acquire users from. 

You have statistics and numbers on everything — from the number of page visits, bounce rate, page speed, etc., to landing page conversions.

Tools like SEMrush can give you even more insight on each page of your website, traffic analytics, backlink profile, your social media KPI, and just about everything you ought to know about how your SEO is working. 

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SuperMetrics allows you to connect all this data from various sources to simple, everyday tools such as Google Sheets or Excel, prepare reports (for yourself, your team, or for your clients) for ease of understanding, and more. 

As for analytics and numbers, there’s nothing stopping you really. What matters is what you do with this data, how you understand this data, and how you use this data. 

The only recommendation for you is to collect, understand, and use this data to improve.

Do better tomorrow than you did this month or the previous month. 

Whatever you do, just don’t bother keeping score by comparing yourself with your competition. A bird’s eye view of the average numbers (for everything) will certainly help but don’t get obsessed with “beating your competition” or “kicking your competition’s ass goodbye”. 

Don’t keep score with your marketing efforts. Doing so is the digital marketing version of “keeping up with the joneses”.

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MonsterInsights: Most Powerful Google Analytics Plugin For Woocommerce

MonsterInsights: Most Powerful Google Analytics Plugin For Woocommerce

Before you get to understand anything about MonsterInsights — a powerful Google Analytics plugin for Woocommerce — you should take a few steps back.

We’ve already established that if you have a website, it should be connected to Google Analytics. Running Google Ads? Then you’d better connect Google Ads to Google Analytics.

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But it’s truly a world of hurt when it comes to connecting your ecommerce store with Google Analytics. The setup isn’t as straight-forward as dropping Google Analytics code on every page of your website or using a simple plugin for Google Analytics.

Meanwhile, e-commerce gets bigger and more important worldwide. See the stats below, thanks to the team at Cloudways which published a handy Infographic on Ecommerce Trends & Insights (2018)

 Image Credits: Cloudways

Setting up Google Analytics for e-commerce is slightly more involved. Sure, there are a few free plugins available to help but I see that they don’t help as much.

For instance, I used a free Plugin from the ever-growing repository of plugins from the WordPress directory but I don’t think the plugin was able to make my life any easier (or maybe I missed setting up the plugin the right way).

But this is the point: I don’t want to spend a day dealing with plugins to help deal with my e-commerce store front. Plus, as with most free plugins, you take the risk of plugin creators not even updating their respective plugins to keep up with the newer versions of WordPress).

I don’t want to stare at this kind of a screen when I do know that there are visitors to my shop pages, service pages, or individual product (services packaged as products or productized services).

So, I was on the lookout for a much better plugin (and even paid plugins for ecommerce analytics are fine).

I’ve always known that MonsterInsights was a capable e-commerce analytics plugin.

MonsterInsights Overview

When you set up the plugin, let loose its wings, and allow MonsterInsights to do what it does best, this is how your MonsterInsights Dashboard will look like:

You can see total transactions, conversion rates of your product pages, average order values, and the total revenue your ecommerce store makes. For an e-commerce store owner, this is heaven.

If you dig deeper, you’ll be able to  understand just where your traffic is coming from, with your top referral sources and the exact conversions and revenue attributed to your traffic sources.

This way, you’ll know precisely which referral sources to maximize, and what doesn’t work for your store.

Shopper behavior in WordPress

The best part about MonsterInsights is that it presents your e-commerce data in a way that’s clear and easy to understand (this will help you understand your customers and optimize your store for more sales).

As is a must for every e-commerce business, MonsterInsights will also be able to track the following:

  • A full list of traffic sources that bring you the most revenue (along with average order values, total orders, etc.).
  • The most popular products on your store
  • The Average order value of total transactions.
  • Ecommerce conversion rates

…and more.

Why MonsterInsights Just Works?

Imagine having to set up e-commerce store on WordPress using WooCommerce and then sitting down to twiddle, tweak, and break your head over trying to figure out how to ensure that you are setting up Google Analytics for your e-commerce store.

For a typical business owner, this is a complete waste of time (unless you don’t mind taking Google Analytics for Advanced Learners and then implementing everything you need to, and you know there are no guarantees).

With MonsterInsights Google Analytics Plugin for Woocommerce plugin, you’d just need to install the plugin, work with your basic settings, connect your Google Analytics account, and you are good to go.

MonsterInsights does everything you need to connect your Woocommerce-driven, WordPress e-commerce store to Google Analytics, like magic.

If you still need help or if you want to quickly get an overview, Syed Balkhi of MonsterInsights has a detailed guide on how to add Google Analytics to a WordPress website the right way.

There are several other hidden MonsterInsights Features & add-ons you should know about such as ads tracking, custom dimensions, file download tracking, and enhanced link attribution.

Read :Beginner’s Guide to Custom Dimensions In Google Analytics.

MonsterInsights doesn’t just stop there, of course. Recently, the team at MonsterInsights announced Scroll Tracking and insights on the front end of your site.

If you’ve been looking for a quick, easy, and a truly powerful plugin for your e-commerce store, check out what MonsterInsights can do for your business.

You can thank me later.

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