by Ashwin Satyanarayana | Dec 22, 2021 | Analytics
When is a marketing campaign good or bad? Say hello the question that pricks us all the most. How do you make that decision? If you are like most people, you’ll base it on “how it looks, and what your brain keeps nagging you about”, or “gut...
by Ashwin Satyanarayana | Dec 15, 2021 | Analytics
Data visualisation for marketing is a gift that you probably didn’t use yet.It’s one of those things that has the power to transform boring data into visually-rich, stunningly insightful, and an absolute treasure trove of information about your “results”. Visuals...
by Ashwin Satyanarayana | Dec 10, 2021 | Analytics
Wondering how to use Databox? Let’s get to “Why” first… What’s the traffic to my website looking like? Go to Google Analytics and login. What is my website and/or blog performing on search engines like Google? Go to Google Search Console...
by Ashwin Satyanarayana | May 12, 2021 | Analytics
As a full-time marketer managing campaigns for clients and for our own business, I depend on numbers, statistics, analytics, and data to make decisions. Marketing data comes in from various sources. You’d use Google Analytics almost by default but you’d...
by Ashwin Satyanarayana | Oct 28, 2020 | Analytics
“We’re entering a new world in which data may be more important than software.” – Tim O’Reilly, founder, O’Reilly Media. Whether you are an affiliate, a business owner, or an agency, moving towards data-driven decision making isn’t something fancy; it’s only the move...
by Ashwin Satyanarayana | Oct 14, 2019 | Analytics
Don’t keep score — with respect to business, relationships, wealth, or just how many tacos or burritos you can swallow in one sitting? Keeping score only makes you miserable. It pushes you to chase invisible ghosts. You’ll only exhaust yourself one day and...
