This Kartra Review (check the video) reveals how Kartra works and whether or not it’s a good fit for your business. Is it good enough for you to create your landing pages? Does it reveal itself to be a good-enough sales funnel builder to help you generate leads and make sales happen?
“The annual Infinite Dial survey by Edison Research tracked that the percent of Americans over age 12 who listen to a podcast in a given month grew steadily from 9 percent in 2008 to 26 percent (or 72 million people) in 2018. Fifty-four million Americans, or 17 percent of those over 12, are weekly podcast listeners with a mean weekly listening time over 6.5 hours.”
Ross Winn of PodcastInsights also has updated Podcasting Stats, updated for 2019: There are more than 750,000 podcasts live with more than 30 million episodes as on June 2019.
Here’s an interesting Infographic (from podcastinsights.com), just in case you’d like to check it out:
But for us small business owners and marketers, not all of those 750,000 podcasts or more than 30 million episodes make sense. We only need what we need and those are podcasts for businesses or podcasts for digital marketing, podcasts for entrepreneurship, and so on.
Here are some of the best podcasts for digital marketers and small business owners and why you should make it a point to listen:
The best part about The Lead Generation Podcast is that it features regular small business owners, marketers, consultants, and coaches ( as against trying to feature only the top guns in the industry).
Why should you listen?
It’s remarkable just how insightful each of those podcast episodes is. These tips and insights come from everyday folks — the ones who are trying to do the best they can to help their own business grow.
ConversionCast By LeadPages
ConversionCast By Leadpages has several golden nuggets of wisdom from the likes of Amy Porterfield, Tai Goodwin, Kat Von Rohr, and several others. There are, at last count, over 173 episodes or more.
Each episode digs deep into a topic that’s important for digital marketing over several aspects related to landing pages, conversions, split testing, retargeting.
Why should you listen?
Each of those episodes is from Leadpages insiders, experts, and those who’ve been there and done that.
MarketingScoop By SEMrush Team
Every Podcast By the SEMrush team at MarketingScoop and their esteemed guests is an opportunity for us to learn something new, something we missed, and a new way of doing things.
This Podcast is a must-listen for all topics concerned with Search Engine Marketing (includes search optimization, keyword research, backlinking, site audits, competitor research, backlink auditing, Google ads, and so much more).
Why you should listen?
On top of the fact that SEMrush itself is an amazing tool for entrepreneurs and search marketers, the confluence of SEMrush insiders, experts, and industry heavyweights coming together to create podcasts for our collective benefit cannot be ignored.
The Fizzle Show
Honesty is truly underrated in this day and age of anonymity provided by the Internet. As such, the folks at Fizzle always had that “honesty” angle when it comes to trying to educate, teach, and inspire thousands of small business owners ( or those that want to wade into entrepreneurship).
The Fizzle show is the audio version of honest advice and insights on entrepreneurship and business that Fizzle was always known for.
Why should you listen?
Honest and passionate advice for your benefit is hard to find these days.
MozPod By Moz
Moz has always been the “go-to” destination to ramp up your knowledge and skills on the subject of SEO. While the Moz blog is a must-have on your bookmarks for learning everything you can about SEM, the MozPod Podcast is an even better resource for listening to Podcasts on SEO.
Hosted by the team at Moz and often visited on by search marketing experts from all over the world, MozPod is a must-listen for everything to do with Google, search marketing, and organic digital marketing (which is, by itself, a full-time job).
Why should you listen? What else would you listen to? Who else would you trust when it comes to knowledge and skills on SEO?
The Sales Evangelist
The Sales Evangelist is a Podcast hosted by Donald C. Kelly with his podcast taking a serious slant towards the topics of sales. Now, you might wonder why it’s listed here on podcasts for marketers and entrepreneurs?
Without sales, there’s nothing left for marketers and entrepreneurs to prove. At the end of it all (the whole circus show of digital marketing jargon and fancy facade of everything else we do), sales is the moment of truth.
We need sales. For that reason, we need to listen to podcasts for sales. The Sales Evangelist then is a must-listen as well.
Perpetual Traffic By DigitalMarketer
DigitalMarketer has always been a great resource for everything digital marketing Perpetual Traffic (nice name, eh?) — hosted by Ralph Burns and Molly Pittman — takes you into a world of interesting set of episodes that go deep into the sphere of digital marketing.
The episodes are meaty content on all things digital marketing that you’d have ended paying a pretty dime for (if you hired consultants or digital marketing experts).
Marketing School By Neil Patel and Eric Siu
What’s the next best thing you can do when hiring either Neil Patel or Eric Siu (of SingleGrain) is beyond your budget (or maybe just unimaginable)?
Listen to their podcast called Marketing School hosted by both Neil Patel and Eric Siu. That’s what.
Both of the stalwarts bring their combined experience with marketing to the Marketing School Podcast and that’s the best you could ever ask for.
Why Should You Listen?
The episodes are rather short, focused, and to the point.
Social Media Examiner Podcast
You probably already know much about Social Media Examiner — a leading blog about all things social media (in the context of businesses who are looking to use social media for growth, leads, and sales).
Michael Stelzner himself is an entrepreneur and marketer who’s killing it with the Social Media Examiner blog, shows, and podcasts which should be reason enough.
But then, he also has an illustrious list of guests on his podcasts that brings in a layer of authority and makes his podcast even more compelling to listen to.
Noah Kagan Presents
You cannot miss Noah Kagan Presents with his top brass entrepreneurial chops (having founded AppSumo and Sumo — both of which are million-dollar companies).
Noah’s unique take on business strategies, ideas, and insights (notwithstanding his love for Tacos) makes for a very inspiring listen.
Why should you listen?
It always makes for a great learning curve when you listen to people like Noah who’ve been there and done that with a little over several million in between.
Coming straight from the folks who founded the ever-popular Copyblogger.com blog, Studiopress (along with the popular Genesis platform), and The Rainmaker Platform, it’s one of those podcasts that you can’t afford to miss.
Copyblogger FM — hosted by Sonia Simone — cuts its teeth into entrepreneurship, copywriting, marketing, and Inbound Marketing — in a slightly different way. The kind of a “way” that matters.
Why should you listen?
Does running several businesses and succeeding enough to make millions from it all count?
Growth Everywhere By Eric Siu
Eric Siu is that guy who started his career at an agency, then went on to buy SingleGrain (the agency he runs to this day) for $2 and turned it into a marketing powerhouse. Eric is a man who is comfortable with taking on calculated risks on top of being a pro marketer and an entrepreneur who knows how to hustle.
In addition to his own podcast called Growth Everywhere, he also co-hosts another podcast called Marketing School (see above) with Neil Patel.
Why should you listen?
Apart from all the goodness of a marketing-related podcast, you shouldn’t miss Eric’s take on marketing strategies and marketing tools to help you crush your marketing efforts.
Zero To Scale Podcast
There’s always something to learn from “rags to riches” stories or Zero to scale stories of several businesses who’ve made it happen. The Zero to Scale Podcast (which just closed shop recently) is hosted by Greg Hickman and Justin McGill.
The Zero to Scale podcasts has everything from startups, entrepreneurship, business planning, business growth, and marketing.
Why should you listen?
It’s a chance for the rest of us to listen to how Greg, Justin, and several of their guests think, plan, run, and position their businesses for growth.
Ray Edwards Show
The Ray Edwards show is a free, weekly online radio show created for small business owners, and those who want to start a business. Partly inspiring and partly informative, the show is a ray of hope for anyone who wants to start a business, manage a business, or run a business to profit from it.
The episodes also feature several other business owners or entrepreneurs with their stories on how they got started with their respective businesses, how they surmounted their own problems, and more.
Why should you listen?
Apart from the advice and Interviews, because Ray Edwards is also a good man.
The Art of Paid Traffic
The Art of Paid Traffic Podcast is hosted by Rick Mulready (a.k.a The Iron Man of Facebook ads) and has a certain lean on “paid traffic” — running ads, managing ads, and scaling your business with paid ads on digital media.
The episodes themselves are fun to listen to and just like the team at Fizzle, there’s a sense of relatability, honesty, and truth to each of the episodes on The Art of Paid Traffic. This is on top of just how important it is for all of us to master skills related to paid traffic, paid ads, retargeting, and more.
Why should you listen?
For expert Insights, for knowledge, for learning new skills, and to master paid advertising (with a grain of truth).
What are some of your favorite podcasts? Let me know in the comments below
Long-term e-commerce SEO Strategy isn’t as straight forward as it used to be. There’s more at stake, there’s a lot more competition, and you just have to put in more now than ever. Ashley is back with a comprehensive post on tips for your long-term eCommerce SEO Strategy.
SEO used to be very straight forward and less complicated until 4-5 years ago. The landscape was not very competitive, and getting some basic practices right meant quick gains could be made.
Now, with Search Engines constantly rolling out updates to their algorithms and ranking systems, and SEO getting more competitive with every passing day, every brand needs a solid long term SEO strategy to not just get to the top but also to sustain their gains.
You can’t take the short route when it comes to e-commerce SEO. Organically ranking your webpage higher takes several months and require patience. Search Engines are getting smarter at identifying unfair practices and penalizing those who use them.
As an e-commerce business, you are in it for the long haul, which means you should aim to achieve higher rankings for a sustained period. You can do this with an in-house team or with the help of a credible SEO agency.
You need to constantly learn and adapt
Search engines are constantly changing their algorithms to improve the quality of search results. This means that if businesses want to stay in the game, they need to match the pace.
E-commerce businesses need to stay on top of these changes and quickly evolve their strategy as new changes are rolled out. This is only made possible by placing long term emphasis on SEO strategy and keeping it at the forefront of all online decision making.
Better page speeds
One of the most important factors for SEO is page loading time. It is crucial for e-commerce businesses to focus more on improving the user experience.
Around 40% of users leave the website if the page takes longer than 3 seconds to load. By designing pages that load faster, e-commerce businesses are not just helping their rankings but also holding potential for longer, increasing their likelihood of conversion.
This makes having fast loading pages a perpetual business goal for any e-commerce business.
Mobile friendliness of webpages is one of the major factors affecting SEO. No e-commerce website can expect a good ranking if all their pages are not optimized for mobile users.
By 2021, nearly 54% of all e-commerce shopping will be done on mobile phones. No serious e-commerce business can afford to ignore their mobile user base.
Businesses that constantly optimize their websites for mobile, and make it a long term goal, ensure they tap into the growing m-commerce segment and maintain a good search ranking.
Get a higher number of visitors
Every e-commerce business wants to attract new visitors to their website. One of the best ways to achieve this online is by ranking higher for search queries, relevant to the products they sell.
When it comes to users’ searching online, nearly all of the traffic goes to the results showing on the first page of the search engines. Even, on the first page, the top 5 get nearly all of the traffic.
Inevitably, e-commerce businesses that intend to stay in the business clan shouldn’t consider SEO as an afterthought.
Owners of physical stores can see how many customers visit their stores, at what time they visit, and how they behave in the store.
For e-commerce stores, websites are their storefronts, and it is critical for them to know how people are engaging with their website.
E-commerce stores that follow good SEO practices also closely monitor user traffic and user engagement pattern on their websites.
By using simple and free tools such as the SEMrush SEO Toolkit, for instance, you can achieve keyword Analysis, Backlink audits, competitive analysis, site audits, and so much more.
This gives them useful insights related to different sections of their websites, conversion rates, and see what is working and what isn’t.
Over time, this information is used to improve the website according to visitor preferences and increase conversion rates for desired actions. This can only be achieved by continuous observation and having a long term view of web analytics.
Consistently maintained good SEO practices can position new entrants next to already established players in the market within a few months of starting operations.
Generally, the older businesses show up more often on search results. As a result, they also get higher visitors translating into higher sales.
Any e-commerce business that is interested in increasing its sales and market share must implement sound SEO practices over the long term to ensure it stays among the top players in its relevant product ranges.
Better ROI than conventional marketing
Conventional marketing practices like print, radio, and television aren’t cheap. Double-trouble comes when you fail to attract your target audience. Surely, when you go for conventional marketing, your message gets heard by masses, but you never know whether they are interested in your product or services or not.
On the contrary, when you choose ecommerce SEO over conventional means of marketing, you save your financial boat from sinking. With the help of SEO, a business can show itself to the exact people who are searching for their products.
This ability to target the right customer at the right time means the returns on investment are much higher for e-commerce businesses that effectively leverage SEO for their websites.
Take advantage of product snippets
Search engines like Google are continually rolling out new features that impact websites’ traffic and ranking. The Products Snippet by Google shows the most relevant products from e-commerce stores that the user’s search query shows interest in.
These snippets are shown prominently above all results and get more hits than any other organic results on the search results page.
With a targeted, long term strategy, e-commerce stores can optimize their pages for product snippet results and get the bulk of all traffic every time a user searches for their products.
How does it fare? Is it easy enough to use? Does it make it possible for you to building landing pages fast and integrate with the tools of your choice?
Watch the video to find out how it plays out and how it compares with Unbounce — the big daddy of Landing page builders.
Kartra, unlike Convertri, is a capable landing page builder by itself and it seems positioned for businesses that provide services or for those entrepreneurs interested in coaching, consulting, or to allow bookings or appointments through their websites, landing pages, or sales funnels.
Although Kartra seems like a decent landing page builder, there are a few things lacking:
Kartra page builder is slower than that of Unbounce.
Chances are that you’d only be able to invest in one landing page builder at any given time and you’d need a fast, capable, efficient, and easy-to-use landing page builder that also allows you to do split testing (A/B testing), collect leads, get lead notifications, and then integrate with popular email marketing service providers such as Drip, MailChimp, and others.
Unbounce, with its vast pool of integrations and feature set — not to mention other tools such as status bars and exit-intent pop-ups — is still the best landing page builder in town.
TL;DR: Linkiro helps you make every social media update count. Use Linkiro to make your calls to action (point to a landing page or your website) and generate leads or make sales.
According to Joshua Sophy of SmallBizTrends, the average marketer or small business owner spends around 20 hours per week on social media. More than 80% of those folks use several social media channels (as it makes sense for their respective businesses).
If you think about it, that’s a lot of time being spent on social media without much to write home about the returns on investment for each of those marketers or small business owners.
As if that didn’t bite you hard enough, the average life of a social media post isn’t much to be happy about either. Anna Sonnenberg of Copypress writes that most of the updates you’d put up on your social media channels won’t last more than a day.
Pamela Vaughan of HubSpot has actual data to suggest that the average shelf life of social media links is around 3 hours, at the most (depending on the social platform).
What does this mean for a business or a marketer who wants to get results from social media?
You need a strategic approach to social media, in a way that all the time and effort you put into your social media updates has to work in your favor (like, get you leads or help you make sales). This is in addition to other collateral benefits you get from social media such as impression, traffic, and building your network.
Distributing your content on social media is not a one-time job. You’d have to post social media updates everyday, all the time, forever and ever.
Each of your social updates will only have up to 3 hours (per update) to do what it’s meant to do.
But, how do you make sure that you get something back with each update you post on social media?
You might already know about Snip.ly — it’s a tool using which you can create some call to action buttons and smart bars to drive traffic or to get results. Now, you have a new kid in town called Linkiro.
How Linkiro Works?
After you sign up with Linkiro, create your CTA. Something as shown below:
Then, you’d have to get the links to any website you want to share with your audience. It can be a blog post, a landing page, a news article or anything from any website and you don’t need to be associated with that website at all.
So, say you want to share a blog post or a news article from TechCrunch or Huffington Post, you can collect the link (copy) and add it to your Linkiro dashboard to create a special link which you’ll now share with social media.
When people click on your link to read the content you just shared, they’ll visit the website or piece of content you shared while Linkiro shows up the CTA (Call to Action) you created earlier.
How to use Linkiro to Get Results
By results, you might mean to generate leads for your business. Or maybe you want to drive traffic organically to your purpose-built landing pages (designed for a specific purpose — mostly to generate leads),
Now, with each link you share on social media, you have the ability to direct traffic to any page of your choice by using the CTA (calls to action) you’ll create.
Allow your visitors to sign up as leads (on landing pages or on other pages of your website).
None of this is going to work if you don’t have an active presence on social media or without a solid social media strategy.
Without an audience on any of your social media networks, you won’t be able to make the most of all the sharing you’d do on social media.
If you do have an active social presence and if you have access to Linkiro, however, you can generate leads, make sales happen, or drive any other results you seek just by using the organic traffic you get to your website.
Share updates on social media channels for nothing. Instead, you can hope to make each of your social updates work for you with Linkiro.
Spend bucket loads on paid advertising (such as Google ads or Facebook ads) to get the same results you’d get just from your organic traffic.
Be lost and wonder how your social and SEO strategy can work together for your business. Finally, be able to connect your long-term SEO strategy (which gets traffic to your website) and social media strategy (gets you impressions, branding, traffic) and generate more leads or sales.