Here’s how you Integrate WPForms with Stripe (In 3 easy Steps):
Get The Accounts, Plugins, & Your Gloves
Stripe is the best online processing solution in the market today (and it’s really easy to start collecting recurring payments for your services, coaching classes, consulting sessions, etc). Setting up with Stripe (if it’s available in your country) is fairly simple and straightforward. I am assuming that you already have a Stripe account. Next thing you need is the WPForms Stripe Addon (Available for their Pro and Ultimate License).
With WPForms (and their improved UI) you can easily create forms for recurring services or events. You’ll also get to see the recurring payment icon that appears next to any form entry that is now collecting regular payment (along with recurring payment entries look in the WordPress dashboard, so you can continue to manage payments with ease.)
WPForms has also made it fairly simple now to check out all the important links, Customer ID, transaction ID, Entry ID and more right inside your Interface.
If you already have a WPForms Pro or Ultimate License, you should see the settings for the Add-on. The recurring payment options should be visible right within the form builder (under Payments > Stripe).
Set up Recurring Payments
The settings in the form builder have changed as well, to help make it easier for you while also allowing you to use the“conditional logic” feature within WPForms.
So, now when you create your forms with WPForms with Stripe Integration (Add-on), you’ll also get to set up conditional logic; setup recurring time periods (days, weeks, months, years); enable you to capture your customer email so Stripe can create a customer profile, and finally set up whether the payments are one-time or recurring payments.
By using conditional logic, you’ll let your customers choose if they want to start with a one-time payment or a recurring payment. Your conditional logic setting with WPForms will trigger recurring payment functionality when your customer selects that option on your payment form.
Set up The Created WPForms On Your WordPress Pages
Worried about the drop in your e-commerce sales? You’re not the only one! After all, competition among e-commerce stores is stiff. With nearly 12M to 24M e-commerce stores in the world today, driving sales is no picnic.
But it should not let you stop from obtaining your goals. There are ways to improve your online store. You can always learn about email marketing best practices, determine where to best market your niche, or better understand your target market.
Cart abandonment mostly implies that either there are some issues with your website layout or the customer is not happy with the price.
A study found out that 27% of shoppers abandoned carts as the checkout process was too complicated. Another study suggested that 56% of shoppers reportedly said that unexpected costs made them abandon their shopping carts.
To avoid these issues, being an authentic brand is a must. Ensure that you are upfront with the costs. All the prices on your product list, including additional fees, need to be reflected.
Don’t force customers to create accounts for purchase. You can offer it as an option to build loyalty while giving them a reason to come back. Enforcing it will have a negative impact as they might think you will bombard them with emails.
Also, make the checkout process simple so that the users can glide through the process. Furthermore, having too many pages, complicated information forms, and demanding unnecessary information should be avoided at all costs.
You have 14x more chances to sell a product to an existing customer compared to a new one.
And this is where upselling and cross-selling comes in.
When you upsell, you try to convince a customer to either buy something of greater value. Cross-selling, on the other hand, is a sales technique that makes customers invest more by purchasing a product that’s related to something they already bought.
Upselling is a clear-cut technique, but there are some methods that you can apply for cross-selling.
Try advertising your highest-selling products while a customer checks out. You can also show comparable items at the shopping cart step. One of the best techniques is to send a follow-up email suggesting similar items.
More than 90% of all your website visitors don’t do anything worthwhile on your website. They just leave.
If and when they do, it hurts your chances of acquiring leads and making sales.
Retargeting is highly effective as it allows your customers to see your products wherever they are. You can use any marketing tool to target your potential customers on Facebook and display the ads of your products that they recently viewed right in their feed.
Moreover, there are many other benefits to using social media to attract customers. The best part is that Facebook remarketing doesn’t demand much effort and is cheaper than other marketing tools.
In order to keep customers coming back again and again, you need to follow certain tricks. Selling products that expire and/or get consumed quickly is one formula. It will reap better profits if you can get your buyers on a subscription plan.
If you sell products that are used for a longer duration, offering discounts can help. Also, try to improve your interaction frequency via emails, blogs, ads, and SEO.
For seasonal products, let the customers know the importance of buying them at the right time. Try and stay ahead of the competition by implementing sales.
For instance, if you sell shoes, you can attract customers using a winter sale and sell boots to your customers before they buy their winter shoes.
If you have returning customers, thank them by offering coupons and discounts. They will happily come back for more.
It becomes easier to boost sales when semi-famous people or bloggers with some influence recommend your products to their audience. The basic idea of affiliate marketing is that you pay a fee or commission to affiliates and in return, and they tell their loyal followers why they love your product.
But note that choosing the wrong affiliate can drag your business down, which is why it’s essential to research your affiliate thoroughly.
Ensure that your affiliate’s loyal fans are the demographic you want. Being in your niche isn’t everything. They have to be the right age range, gender, and have the right income, and so on.
As you can see, boosting your e-commerce sales is decidedly easy if you implement proper methods. Only when you build a solid foundation for your e-commerce marketing strategy, your business will thrive.
A perfect blend of customer support and digital marketing strategies is enough to help you attract new customers and retain the previous ones.
Moreover, you have to craft your strategy in such a way that it makes you stand out among your competition.
Don’t miss out on the opportunity for your business to grow online.
You just need to implement these tricks properly, and you’ll also be able to scale up your sales and attract new customers.
Without doing eCommerce Store marketing, you’ll only hear crickets and the sound of your head buzzing.
It’s not enough to get a great idea, a minimum viable product, or setting up a great foundation for an eCommerce store; you have to do much more.
One of those things that several entrepreneurs who start with eCommerce websites absolutely ignore. I don’t know what it is about eCommerce stores but most people think that if you set up an eCommerce store and launch it, that’s all you need to do, ever.
Without putting in the power of Inbound marketing to work for your eCommerce store, you don’t have much to write home about.
Here are the quickest, strongest, and the most reliable ways to promote your eCommerce store:
eCommerce Store Marketing PPC Advertising for Fast Results
Want results fast? You should seriously consider paid ads (across channels available to). From Facebook Ads to Google Ads; from Twitter Ads to LinkedIn Ads; from Quora Ads — you have several sources available to help you run targeted campaigns.
While it might seem that doing PPC advertising for eCommerce might be easy, it’s really not.
There are a lot of moving parts with PPC advertising (regardless of the platform you choose such as Facebook, Google, Quora, or others). To ensure that your campaigns work properly, you’d have to master several aspects at once such as:
Choosing the right kind of offers to make with your ads.
Positioning your ads properly. After that, you’d have to design compelling ads.
Work out platform-specific features for you to enable before your campaigns go live.
Ensuring that you start out with the right budget, work on budget optimization, campaign optimization, and more.
Roll out specific workflows to enable split testing (or A/B testing your ads).
Connecting your ads to message matching landing pages and sales funnels, which leads us to…
Landing Pages; Sales Funnels (Don’t Do Ecommerce Store Marketing Without This)
You could, however, not be able to milk any of these PPC ad platforms if you don’t use landing pages and sales funnels.
Make use of tools such as Unbounce, LeadPages, and Simvoly to build dedicated sales funnels and landing pages (built with proper upselling and cross-selling sequences) to help make the most out of your campaigns.
Ideally, your offers (on ads) should point to specifically built landing pages or sales funnels which not only match the message on your ads, but actually carry the story along and help assist with conversions as you run your campaigns.
The right kind of eCommerce funnel is the one where you use your ads to specifically build an email list by giving up something of value to your potential buyers such as a discount coupon, an offer, or by hosting a giveaway.
In exchange for your offer, your potential buyers provide you with an email address or subscribe to your Facebook Messenger sequence.
eCommerce Store Marketing With Cross-Sell & Upsells
This is also the stage where you’d want to set up opportunities for upselling and cross-selling to maximize your revenue with sales funnels and landing pages.
If you use Unbounce or LeadPages as your primary tools for building landing pages and sales funnels, make use of multi-step landing pages or to use your “thank you” pages as an optimal opportunity to cross-sell or upsell.
Using tools like Simvoly, you can automatically bring in cross-selling or upselling opportunities into your workflow.
Tools like Webflow allow you to construct a checkout flow exactly as you like. Use the advanced features of Webflow to build out upselling and cross-selling modals to assist you in taking advantage of the power of upselling.
If you use Shopify, some of these apps can help you cross-sell and upsell, built right into your Shopify Store.
eCommerce is growing faster than you can read this line. According to Kinsta, It is estimated that more than 95% of all purchases will be made online by 2040. In the year 2017, more than 2.3 trillion in sales and this number is set to double to about $4.5 trillion by the year 2021.
You could be selling your services. Or perhaps you might want to try dropshipping or Print On Demand. Or maybe you’ll go all out and do actual eCommerce with respect to products.
Whatever you do, you are right in the flux of rapid eCommerce growth globally. Now is as much better time as any to get started with your eCommerce store the right way.
There are three broad areas that you’d need to take care of when it comes to your eCommerce store.
How to Ecommerce Business Ideas
The most important thing about your idea is that it doesn’t have to be innovative (so much so that no one ever heard of it). Instead, you could take an existing idea and tweak it a little (aim to do it 10% better than others do, or 10% faster maybe?).
Without the right foundation for your eCommerce store, you’d go too far with whatever it is that you are starting. It’s like you can even keep your opinion (whatever that is) about which CMS to use for eCommerce, whether or not you should invest in better hosting (hint: there are several options for hosting, depending on the decisions you make), and more.
Here are some of the best ways to create eCommerce stores that are built to last:
Don’t want to deal with servers, CDN, server management, website upkeep, eCommerce site security, compliance, and all of that stuff that comes with running and creating an eCommerce store? Use Shopify. Period.
When you use Shopify, you don’t deal with server management, CDN, upkeep, security, or compliance (like PCI compliance for eCommerce). You just choose a theme (paid or free) and get started. Upload your products, write great product descriptions, and just go live. The focus, when you start with Shopify, is purely on marketing your eCommerce store and getting leads or sales.
Shopify truly leads the way when it comes to building eCommerce stores. It’s also the most secure, efficient, and fastest way to go live with eCommerce today.
But, if you don’t want to for whatever reason, then you have options:
The power of #nocode with Webflow
Webflow has grown from a simple drag-and-drop, #nocode website building tool to a comprehensive suite that can help you create eCommerce websites (among several other types of websites such as simple business websites, blogs, real estate websites, and other complex website types) giving WordPress a run for leading position when it comes to choice.
Webflow eCommerce was first launched with only Stripe as the option for payment processor that you could use then.
Now that Webflow has both Stripe and Paypal Checkouts enabled, build a complete eCommerce store using pure HTML/CSS with Webflow — the world’s most advanced builder.
Webflow enables you to accept other payment processors as well such as PayPal (thereby opening itself for use across the world where PayPal is accepted).
Webflow allows you to complete design freedom to design your eCommerce stores the way you like them, including customizing the checkout flow for your eCommerce store. That’s a winner in an age when you are restricted by templates when it comes to design.
Create eCommerce Stores with WordPress + WooCommerce
WordPress is unbeatable when it comes to the sheer flexibility and choice available for you when you decide to create eCommerce websites, built on WordPress.
However, it’s not as simple as picking up some random hosting, choosing a theme, and just going live with your eCommerce store on WordPress.
This is eCommerce we are talking about. You want your website to load fast, be secure (almost bullet-proof), and expertly managed (which you simply won’t have the time to do).
That’s why you’d need to do the following (before you do anything else):
Simvoly started out as a simple web page builder. Then, they launched a complete Whitelabel eCommerce system that you could take advantage of. Simvoly also has landing pages, funnels, and pop-ups. Now, Simvoly also has complete eCommerce enabled on any of the pages you design.
As if that wasn’t enough, Simvoly is a true drag-and-drop system to build absolutely anything you like. So, you could:
Create complete, marketing-ready eCommerce websites or regular websites (with funnels, pop-ups, and landing pages within Simvoly)
Maybe you are at a point where you have hit a wall with growing your business. You have tried all the direct approaches to acquire customers like SEO, video, and paid ads and running into stagnation when acquiring new, long-standing customers.
Is there a remedy for this problem? Yes – it’s called expanding your options with indirect channels by launching an affiliate program. When you launch an affiliate program, you work with partners (called affiliates) who promote your product or service to their wider audience in exchange for a commission when they buy your product or service.
But how do you set up one, find affiliates, and track partner activity? Easy, you use Tapfiliate.
What is Tapfiliate? Why This Tapfiliate Review?
Tapfiliate is a SaaS (Software-as-a-service) platform that allows you to launch and manage an affiliate program for your business. What does it do?
Tracks all the referred customers from your affiliate partners
Gives a dashboard to your partners as well as access to promotional materials you provide them to use.
Reporting on the performance of their affiliate links as well as a commission (for both you and your partner).
Once you sign up for a plan, you’ll want to figure out the best way to integrate your current system for processing customers with Tapfiliate. Don’t worry though! They have a lot of integrations; many that you might be using in your business now like Shopify, BigCommerce, Stripe, and Paypal, just to name a few.
Once you have integrated with Tapfiliate, it is now time to get your affiliate program set up before you invite affiliates into “promote”. As briefly mentioned earlier – there is a login for you (the merchant) but also one for your affiliates so they can see their activity, upcoming commissions and the like.
For launching your program we will be getting all of this completed through your merchant dashboard.
The first thing you will want to do is, go to your settings and fill out all the information like your branding, URLs, onboarding emails to your affiliates and so on:
Next, you will want to create your first affiliate program. The great thing about Tapfiliate (unlike other providers) is: you can create as many partner programs under one account at no additional cost! You will click on over the Programs tab and set that up.
Here, is where you will set the commission structure for the program, any rules, select settings for your affiliate signup page and more:
Inviting Affiliates to your Affiliate Program
So if you create an affiliate program, will affiliates magically come? Not without a little notification so they know you now have a program to both a) introduce new customers to your product or service and b) get paid a commission for doing so.
Luckily, with Tapfiliate they have a Beta feature called – Affiliate Recruitment which allows you to pull in your biggest fans (Aka your customers) and let them know you have an affiliate program. They currently support this option if you use Stripe, Woocommerce, or MoonClerk:
Managing your Affiliate Program and Monitoring success
Once you have launched your affiliate program and start seeing referral activity, you will want to use the reporting function to see where people are clicking your partner’s affiliate links and how many customers are being referred through your affiliate partners (note: each of your partners can see only their activity in their partner dashboard).
Tapfiliate provides advanced reporting; you can see affiliate link clicks, ad impressions, conversions, and commissions by partner, by geography and many more factors, over time. Just use their Reporting tab to follow along:
Conclusion: Thoughts on Tapfiliate?
Tapfiliate is one of the best, low-cost ways for starting an affiliate program that can leverage growth from affiliates. If done correctly, it can pay for itself from the number of new customers your partners will bring.
Also – since it is easy to integrate with many of the top commerce platforms – it makes it a no-brainer if your a SaaS company or e-commerce company looking for an easy way to start an affiliate program fast.