Thinkific is the world’s leading online course platform, transforming the way people learn by offering a complete suite of tools to create, distribute and monetize courses. With the Thinkific App Store — a marketplace for Thinkific integrations and apps that can be used to enhance your course business — Thinkific is making the platform a lot more powerful.
The Thinkific App Store is designed for you to connect and create meaningful learning experiences, nurture relationships with a community, or grow your online course business.
As an online course creator, you are doing everything you can to create courses, promote your courses, grow your audience, and sell your courses.
To succeed, you’ll need all the help you can get. The Thinkific app store is a surefooted forward step in the right direction.
Online courses are an increasingly popular way to teach, and it’s easy for teachers/course creators to create a course with Thinkific. There is no need for them to build the interface or hosting platform from scratch.
No stitching together expensive WordPress LMS plugins and modules, no need to pay extra fees for hosting your videos, and there’s no need to do anything more than just create your courses and sell them.
Further, you can do a lot more with Thinkific now than ever (See below for some mind-blowing apps you can use, right off of the Thinkific App Store).
But, wait.. why even bother with online courses (let alone Thinkific?).
The growth of the Online Industry
The future belongs to creators.
The growth of the online industry in the last few years has been astounding.
According to the estimates, the global online education market is projected to witness a CAGR of 9.23% during the forecast period to reach a total market size of US$319.167 billion in 2025
There are more than 360 million people working from home today with more entering this space every year; according to the World Economic Forum (WEF), by this year (2021) this number will reach 400 million.
The future belongs to creators and there are more opportunities for you than ever before.
But forget the future and forget online learning itself. Let’s think about you, as an entrepreneur:
If you are a freelancer, self-employed professional, artist, or possess a skill, you might want to transition into teaching what you know.
Teaching online has relatively lower overheads (compared to teaching offline).
Online courses are a huge business, by themselves.
If you have a regular business, online courses can be a great way to build an authoritative brand.
Want to see how other brands do it to not only promote themselves but also build strong communities?
Convinced? Now let’s see how the Thinkific app store helps you grow your online course business with the brand new Thinkific App store by looking into 12+ specific apps and integrations you can use
Note: Using some of the apps in the Thinkific app store might require you to have accounts with any of the apps you want to use.
LessonSpace helps provide you with a collaborative space for teaching online, along with the tools you need to help maximize the teaching experience.
For example, you can teach using video conferencing, text, images, whiteboards, document editors, and even code.
You can teach math, science, and teach others how to code (by rending code) — all within the collaborative space that LessonSpace provides without you having to know anything remotely geeky.
Intercom is a conversational relationship management, conversational marketing, and conversational support platform.
You probably already know Intercom (and you must have interacted with other brands that use Intercom already).
Guess what? You can deploy Intercom for your own online course if you use Thinkific.
Intercom is a very useful collaboration and communication tool for your online course.
Using Intercom, you can communicate with students without the need to be in front of their screens.
It’s perfect if you want to provide personalized support at any time during the day. Make it easier for them to reach out to you.
Extend support in a non-intrusive way, and more.
Motrain is a powerful (yet simple) learning engagement solution and a marketing system rolled into one.
Motrain can help you with more enrollments, keep current students engaged, and also help skyrocket course completions.
Get access to the ability to create incentive programs, reward students based on milestones or achievements, customize reward values, automatically track course completions, and more.
PlaYah! made by the team at PowerUps (By Rob & Galvin) is an app that encourages course engagement by letting your students overcome course challenges by reminding them that they “can” succeed and is always willing to give a high five no matter what their current mood. It doubles as an awesome icebreaker, too!
Get ahead of course attrition with a most excellent sidekick to power up that student experience from one who knows how to encourage them and keep them highly engaged. With PlahYeah! by your side, learners will be able to complete your course with a smile on their faces.
Be there for your students just when they get stuck with something and give them a nudge to complete their course. Remind them of important actions they need to take for course fulfillment, and celebrate their success when they complete courses.
ActiveCampaign is a fast-growing, capable, and easy-to-use email marketing platform. It’s awesome as it were, but when you use it with your Thinkific courses, it gets that much more powerful.
Use all the email marketing automation power that ActiveCampaign provides to help grow your audience, boost customer experience, keep your students engaged, and use automation to send targeted emails to get various things done.
MailChimp has evolved from a popular email marketing platform into a complete customer management & engagement platform with several features baked into the platform as it is.
Just like you’d use ActiveCampaign (above) or ConvertKit (below), you can also use the user-friendly email marketing and email marketing automation features (not to mention MailChimp’s landing pages, MailChimp PostCards, and several other features) available to you.
Note: If you use CovertKit, you can directly Integrate Convertkit with Thinkific and unleash the power of email marketing to manage your audiences and business growth as well.
For a while now, there was no way you could do any kind of “blogging” if you just had an online course storefront (single courses or multiple courses) on Thinkific.
All that will change now, thanks to DropInBlog. Use DropInBlog to create a fully-functioning blog page on any site within minutes (you don’t need to stitch and sew random WordPress things together anymore).
Want to capture leads on your Thinkific storefront, regardless of the Thinkific theme you use? Say hello to the Capture App (By Course Studio)
Use the Capture app to trigger pop-ups on exit intent, deploy pop-ups based on a timer, or on scroll.
You can control your customer journey, offer discounts, provide free courses as lead magnets (or giveaway any other lead magnet).
Rapidly test different offers and optimize your pop-up for your Thinkific site.
The pop-ups you create are mobile responsive, 100% customizable while you can brand your pop-up and make it yours.
While use Capture App to generate leads for your Online Course, the app also syncs directly with ActiveCampaign, MailChimp, ConvertKit, and Zapier.
Did you ever stop to think if you can use the popular Shopify platform to sell your online courses? Like me, did you find the whole approach a little disjointed (read: a big mess?) earlier?
Whether you felt that the Thinkific themes were too basic for you or if you felt that you need more control (but with the power of everything Shopify has under the hood), you can use Shopify to sell your online courses (which will live on Thinkific).
Sold on Shopify, powered by Thinkific. Now, how cool is that?
Boring forms are so out of fashion now. You’d want a way to create customizable forms, that reflect your brand. Yet, you’d want those forms to have a life of their own.
That’s when you look at Typeform. Create forms that are easy to create (for you) and easy to fill up (for others).
With Typeform available on the Thinkific App Store, you can bring the power (and fun) of Typeform into your Thinkific course experience.
Ask questions, take feedback, launch surveys. Do it in style.
Do you know who the typical Thinkific user is? The kind of a creator and/or entrepreneur who doesn’t want to spend the remaining days of his or her life with complex integrations, code, or any sort of techno mumbo-jumbo.
But not knowing tech or the mumbo-jumbo can cost a pretty penny such as shopping cart abandonment, lost sales, lost opportunities with retargeting, and more.
With CartStack (now available on the Thinkific App Store), you can recover lost customers, deploy multi-channel cart abandonment campaigns, and use in-site retention tools — all of them built to help you shame Amazon.
CartStack help you do this with email reminders, push notifications, SMS reminders, and more.
Teaching online courses and doing webinars — they are like inseparable twin sisters born together, joined at the hip. If you do webinars, you are well-poised to do online courses. Promoting online courses? Then webinars are a great way to generate leads, build trust, and grow your course business.
Let’s admit it though: Doing webinars is hard. It demands time, preparation, and your actual presence. How about automating webinars then? Yeah! Do it once and let it run like a machine that never stops?
What can do that?
Use eWebinar –It’s an automated webinar solution, set on a schedule, which combines pre-recorded video with real-time interactions and live chat to deliver a delightfully engaging experience for your customers.
However, don’t forget that Thinkific natively integrates with several more apps (outside of the Thinkific App store). Further, there’s also the swiss-army knife Zapier that can expand the possibilities of the technology stack you want to work with.
As a full-time marketer managing campaigns for clients and for our own business, I depend on numbers, statistics, analytics, and data to make decisions.
Marketing data comes in from various sources. You’d use Google Analytics almost by default but you’d also bring in other tools like GoSquared, Snitcher, and Mouseflow.
You’d want to keep all this data you need in one place using tools like Cyfe.
In any case, all that data you’d accumulate is one thing. Watching what your visitors do on your website is something else altogether.
That’s what mouseflow is really good at. Mouseflow helps you go behind the scenes and see exactly what your users see.
We don’t realise this, but there are a lot of applications with a tool like Mouseflow for digital marketing.
At the outset,
You know who visits your website and what they do while they are on the website.
You’ll be able to see what they click on, how far they scroll, how engaged they are with your content, and more.
If you setup funnels (even if it’s something simple like converting on your contact form), you’d like to how your funnels convert.
Hungry for more? Here’s how you can use Mouseflow to make better marketing decisions:
Redesign Your Website With Authority
When you use Mouseflow and actually go through your Mouseflow Recordings, you’ll notice links that don’t work and ads or pop-ups seem to obstruct user experience.
Pages don’t load, forms that don’t work and content seems to be misplaced.
You aren’t looking at your website the way your visitors do. You’ll meet other design flaws that you’d never know existed.
Next time you ask a vendor or a developer to help develop a website for you (which we also can help with, sorry about the shameless plug), you’d know exactly what needs to be taken care of when you expect a website redesign.
Instead of anything vague like “I need a new website design” or ” I want a more professional looking website”, you say:
“Please see the instructions for the new design. Pay special attention to my forms are convert only at 12%. Specific pages need specific design changes as noted in the document “
The Mouseflow Treatment: Optimize Your Website
Designing your website is not the end of the story; it’s only the beginning.
Apart from all the marketing itself, measure online user sentiment.
Further, frustrated users can bleed off opportunities and you don’t want that, especially with 97% of visitors already leaving your website on their first visit.
Add Optimizely to the mix, along with Mouseflow, and you have insights — everyday, throughout the year, forever — to help you make changes to your website to help your website work like a sales machine.
Funnel analytics, website recordings, form analytics, geo heat maps, scroll analysis, and with the data from Optimizely experiments gives you real focus points to work on conversion optimisation.
Testing Your Landing Pages With Authority
Most marketers don’t even use landing pages. Those who do work with half the data needed to make effective data-driven decisions to improve the effectiveness of landing pages (and hence marketing campaigns).
Knowing how many people visited the landing page versus how many people converted on an offer isn’t the complete story.
Assume that a landing page converts at 30%. What happened to the other 70%? Why did those visitors leave? What did they do while they were on the page?
Setup separate funnel analytics for each of your landing pages. If you are a business, you know exactly what’s happening to every visitor you spent money to receive on your pages. As an agency, you provide value to each marketing dollar used up as the client’s budget. As a marketer, you have strong reasons for everything you ever do.
Test your ad campaigns
The folks at Mouseflow wrote a blog post on how you can use Mouseflow to test your ad campaigns, so I won’t repeat that.
You sit there staring at stats like bounce rate, time on page, and even heat maps, wondering what could possibly be driving away all these hard bought clicks. The problem is these stats lack context and order and are blurred averages leading to blurred insights.
Sure you could A/B test landing pages based on your blurred view, or you could use Mouseflow to see exactly what it’s like to be a visitor.
With Mouseflow, you will be able to sit next to your visitors as they enter your site, engage with your landing page, and take the journey to being a paying customer.
Along the way they’ll stumble, not find what they need, look fruitlessly for help, click on things that don’t work, and quickly blow past reams of content you thought were super important. You’ll experience this with the visitor and be able to use these insights to improve what you do to turn more paid clicks into paying customers.
With every campaign you launch, you’d need all the help you can get to maximize your ad campaign spend, and this is exactly how you do it.
Facilitate Form Conversions With Mouseflow
For most websites, contact forms are a great conversion point. They can start a casual conversation, allow potential customers to know more about your services, or make direct requests for proposals through contact forms.
Websites that have contact pages (and contact forms) ought to know what’s happening with their contact forms.
You might think: I have a form, and I get the messages often. I am good.
No, you aren’t. Just like we measure conversion rates of an ad or a landing page, we want to know how well your forms convert too.
Using Mouseflow, you can easily setup form analytics and measure your performance over time, as shown below.
You can also use this as a base for better-performing contact forms through regular A/B testing.
Where are the funnels hiding?
If there’s a page on your website, you have the mouth of a sales funnel.
Funnels begin with a well-written about page with a button below the copy that says, “Hire Me”.
Or maybe you have dedicated pages for your products or services and each of those pages are potential starting points for your funnels.
You already know that a few pages on your website are potential candidates for good starting points as the mouths of your sales funnels.
But you don’t know everything. You might realize, from your analytics data, that a few pages or blog posts have been extremely popular. It’s just that you didn’t know.
With mouseflow, identify potential areas on your website and/or blog and you’d know if you are missing out on any action.
Do you use Mouseflow for your business? Tell us more about it.
It’s no secret that video is the future of content marketing and it’s something you can’t miss if you want to get traffic with video. In fact, an astonishing 80% of people would rather watch a video than read about a topic.
If you ever wondered why and how to get traffic with video, it’s the next best thing you’ll do for your business (after the business itself).
With that out of the way, here are the ways for you to get traffic with video.
Optimize your videos for YouTube and Google Search
This is the best way to make sure that you’re getting found, as 90% of people will search on Youtube or Google before visiting your website.
Think of these videos as the “top of the funnel” content for your business. These videos will become the primary contributors of traffic to your site (as long as you add the links to websites or landing pages — in the form of cards, annotations, links in descriptions, etc.).
Create these videos for the sole purpose of intriguing your viewers. They should watch the videos only to be stunned by the value you provide, the problem you just solved, or the connection you made.
The purpose of those videos on YouTube should be to make people “click” on the links below (in the video description) and head over to your website, your blog, or the landing pages you created.
Apart from the regular content you put out on YouTube (some of these will also show up right at the top of relevant keywords on Google search), create an additional set of videos regularly that you can share within your blog posts, and on social media.
These videos should share tips, tricks, and hacks that your readers will find useful.
They may also contain links to the other content on your YouTube channel.
Go ahead and use cross-linking here and there. Let people drift from this link to that one.
But the purpose of “this” set of videos is to have a call-to-action at the end of each video driving them to your website, blog, or the sales funnel you created to help grow your email marketing list (by signing up to a free offer you make).
I know it can be intimidating to do live streams (and I am trying to get here) but live streams are a great way to engage with live audiences on the niche that relates to your business.
It’s not just the actual live stream that you should be excited about; it’s also the kind of repurposing you could do with each of the live streams you produce. For instance, a single live stream session (recorded) could help you:
Add the recorded video on several platforms (such as YouTube, Facebook, LinkedIn, and more)
Pick parts of the live stream to share videos on social media
Include the live stream (or parts of it) in your blog posts that’s about the topic the live stream was about.
Include the live stream (or parts of it) in your email newsletters
Tools that can help you with live steam as follows:
But, as Joshua writes, there are also problems associated with Google analytics alone. A few of them include actual spam traffic, ghost spam, team visit or self-visit blips, inaccurate information about sources, and more.
Depending on your business and the extent to which you use analytics, your needs might differ.
However, no one tool is perfect.
This leads us to the question then: What are the top analytics tools, why use each of them, and how these individual tools help:
Google Analytics is free, powerful, and is a must-have for your blog or website. This is the most popular and recommended analytics tool by bloggers, web developers, marketers.
The ubiquitous analytics tool is also a must-have for any business that uses Google Ads as it will provide insights about what ads are working best and where to focus your advertising efforts on the site.
You can view reports in real-time or slice and dice data (the way you want to) to get insights on sources that send you traffic, how your website traffic has been growing steadily, the events happening on your site (scrolls, first_visit, and more).
Whether you’d use any of the other tools, GA (special mention to Google Analytics 4 or GA4) is a must.
Working with Google Analytics also lays out a path for you to use other tools such as Google Tag Manager, Google Ads, Google Optimize, and Google Search Console.
Note: Each of the tools above can also work independently off of each other. Google is not a closed ecosystem (and that’s a good thing).
Google Analytics is for every single business (despite its flaws).
If you are using WordPress and if you wanted a much easier, smarter, and far more versatile way to use analytics, MonsterInsights is for you.
MonsterInsights is a data-driven marketing platform that provides entrepreneurs and marketers with the tools to understand what people are saying about their business online.
It offers insights into how consumers feel towards a company, where they rank in search engine results pages (SERPS), and who influencers are.
With MonsterInsights, set up is easy. Additionally, get more than 100+ data points which you’d have to struggle to dig out of Google Analytics.
Get real-time insights, eCommerce reports, enhanced eCommerce insights, and user behavior reports.
Hotjar is a website analytics and feedback tool that helps entrepreneurs understand their online visitors.
Get in-depth information on how users find, interact with and convert on your site.
Just like MouseFlow (above), HotJar is a fascinating tool that allows you to see real-time data of clicks, scrolls, and other user interactions on your site.
Ask visitors for feedback with surveys, record screencasts of their session, and create heatmaps (heatmap shows where people clicked).
With heatmaps and recorded sessions, you can see how visitors interact with your site, where the engagement drops off, and conduct tests and observe changes (A/B testing).
With HotJar, you can also roll out surveys that help you capture incoming feedback and ask direct questions to your visitors.
HotJar is awesome for you if you’d like to not only improve your website or app, but also conduct surveys to get direct feedback.
Sometimes, a dashboard isn’t enough when it comes to analytics. Meanwhile, excel is too time-consuming and unwieldy.
Besides, good analytics tools in the form of downloadable programs get lost or misplaced over time. Without deliberate care and attention on an ongoing basis, your data is as good as lost.
Supermetrics is a suite of tools that provides an accurate snapshot of your online business. It’s easy to use and supports many platforms. Further, get access to powerful features like the “Keyword Tracker”. This allows you to find out what words are trending on social media or Google with just one click.
Supermetrics provides you with all the marketing data required for your go-to reporting, analytics, or storage platform.
With Supermetrics connectors, you can plug and play anything you use — be it a BI tool, spreadsheet, or visualization tool.
Supermetrics also helps monitor how well your marketing efforts are working by telling you how much traffic each campaign generates in comparison to its cost (ROI).
You can even track competitors’ keywords so you know when they’re making changes that could affect your company.
Supermetrics is a powerful analytics software. Generate custom reports, find and extract insights from millions of rows of data in seconds, and create stunning visualizations.
Supermetrics is for marketers and businesses that want to use the analytics tools they like, with data insights, visualization, and metrics. Extract this data into tools of your choice (from spreadsheets to Google Data Studio).
DataBox is a modern database and analytics solution for small businesses.
Also, the platform uses data science and machine learning to turn big, unorganized datasets into actionable insights for you.
At the heart of DataBox are its Tableau-powered dashboards — these interactive, self-service visualizations help you ask and answer important questions about their business:
— “What’s my revenue?”
— “How many new customers have I acquired this month?”
Just the right kind of questions you need to ask, eh?
Additionally, create custom reports using Databox’s powerful data discovery engine.
Do more than just get answers, though. That knowledge can be used to test new hypotheses and identify opportunities for growth.
Equipped with a powerful data discovery engine, Databox gives users the ability to create custom reports from their own dashboards.
Further, connect with outside sources of data like Google Analytics in order to pull insights into custom dashboards as well.
DataBox also lets you share dashboards with other users on the system to help teams work together.
If your business wants to use machine learning and Artificial intelligence-powered, data-driven insights to grow, this is the tool you are looking for.
ContentSquare (earlier known as Clicktale) is all about finding out the “why” behind your analytics.
By providing insights to help you understand what content is successful and which areas need improvement, it lets your team focus on creating more engaging experiences.
Additionally, ContentSquare offers a variety of features for marketers and web analysts who want to gain a deeper understanding of their data. There’s an overview of the entire customer journey with intuitive, zone-based heatmaps as well.
Further, these heatmaps and insights provide ways for you to measure clicks, scroll-depth, engagement, and much more.
ContentSquare also provides a variety of customer journey reports to help you understand your visitors’ thoughts and actions.
Moreover, this information will enable you to create better content by understanding what your users want from the user experience. Get insights into how they perceive your brand’s story.
ContentSquare is for businesses that want to dig deeper into data analytics and use a single platform to understand user behavior to deploy powerful data-driven marketing strategies.
In conclusion, which of these best analytics tools do you use for your business? Tell me all about it.
Have you ever noticed that when people are looking for a place to eat, they often look at the number of reviews and stars before making their decision?
The more people waiting outside (in a line) outside a resto often makes you want to go there and try the food there.
The more popular an influencer is (be it on Twitter, YouTube, or anywhere else) the more people will want to follow (sometimes, they don’t even know why).
It’s called social proof; the fomo (fear of missing out).
Social proof is rampant and works everywhere. It’s the reason why you do whatever you do.
Bring in the power of influence to do this with your website as well. Your website can utilize the power of social proof to bring in more leads, customers, traffic, or sales.
If you have more reviews on your site than your competitors, then it’s likely that customers will choose to purchase from you. More people visiting your website will make even more visit your website.
If your competitors are doing it already then why not try to do so as well?
This post will cover how to use customer reviews and testimonials on your website to increase conversion rates.
Let’s dig in and talk about how to use social proof in order to increase conversions on your website.
Use social proof apps
Using powerful (and still unassuming) social proof apps like Fomo (aff link: get 50% off your first month) to bring in a small pop-up (usually shows to a side of the screen — like bottom-right, bottom-left, or top-right) that randomly shows up to bring in an element of social proof.
Show off the number of people who were active on your website (today, last week). Or let the world know who just purchased your super membership plan. Maybe you could show off how many subscribers your email list got in the last week?
See where I am going with this?
Yes, you should show off a little.
Then, you can integrate with several other apps (including Shopify, ConvertKit, and a few native apps inside Fomo such as Fomo Instant, visitor roundups, and more) to start displaying whatever it is that you want to show.
Also, get access to fine controls available inside the Fomo app (aff link: get 50% off your first month)] so as to show/hide the widget on certain pages (by using URL pathways as rules), trigger geolocation, show the widget on certain pages (or not).
Further, you can also control the actual messages that show up on the Fomo widget when it displays (like using avatars, cities, countries, maps, and more).
Use Testimonials on Landing Pages
Whether you use Unbounce, LeadPages, Instapage, or just whip up a landing page with Elementor Landing Page builder, don’t just leave it to the design to do the work for you.
Add a healthy dose of testimonials to your landing page.
Testimonials are the simplest and the quickest way to get started with Social proof. What do you need to do to get testimonials for your eCommerce store, your service business, your coaching business, for your online courses, or for your membership sites?
Automate the “ask” — by sending out an automatic email (after a purchase or a transaction) with a link to a survey form.
Want to take your testimonials to another level altogether? Try video testimonials.
Some video tools such as Dubb and HippoVideo allow you neat little ways you can gather video testimonials from your recent members, students who partake in your online courses, or eCommerce store buyers.
Name-dropping is Good
If you’ve been in business for a long time, chances are that you have some sort of relationship with several other businesses. You could have partners or maybe you are a part of a few charters or associations.
Don’t be shy about mentioning those relationships.
Include a word, a video, or some sort of a quote from the other businesses and mention how you are associated with them in some way, such as being a partner or part of an association.
If nothing, maybe you add logos of respective organizations, local charters, companies, or partners (with their permission).
This will show that your company is well-respected among others within the industry and it may help to boost your credibility too.
Put in the Hustle & Earn Mentions
See if there are any low-hanging fruits for you to pick when it comes to earning mentions.
Can you get yourself invited to a podcast? Is it possible for you to associate with a non-competing partner to show up on one of their videos?
Is it possible for you to joinsomeone else on a hosted talk show? How about joining hands with a fellow webinar presenter and co-host the webinar?
Admittedly, this is hard for me to do as well (since I am also camera shy). If you can, however, these are some amazing ways to not only earn some mentions and links (great for SEO backlinks too) but also traffic, credibility, and rising clout.
I wish I could do this. But, can you?
Do it the old fashioned way: one person at a time
Before you scorn at this thought and think that’s “it’s a little too slow, old-fashioned, and won’t work anyway”, you’d be wrong.
While none of the amazing people (who also happen to be bloggers and entrepreneurs) keep searching endlessly on search terms like “How to Use Social Proof [for anything]”, they do it the old-fashioned way.
Look at how Ryan Biddulph of Blogging From Paradise actually takes the time to connect. He looks out for his people, connects with them as a person, and never fails to help if you have any questions.
Then there’s Lisa Sicard of Inspire to Thrive with an amazing story of how she started her business (and there’s been a string of jobs, side hustles, and businesses) in her teens.
Since we are talking about Social Proof, notice that she worked her way through numerous lists and recognitions such as one of the top Twitter Influencers in 2017, featured on a Search Engine Watch post, quoted on SmallBizTrends, and more.