How to Integrate Unbounce and Calendly

How to Integrate Unbounce and Calendly

Why should you integrate Unbounce and Calendly, you ask? To make things happen for you as a blogger looking to monetize your efforts, as a service provider seeking to get a leg through the door, or as a coach/consultant who wants to grow your business.

Taking appointments and bookings for setting up phone calls, skype calls, or Google meetings is often the first step, on the path to high-impact sales.

If you are a coach, consultant, a service business, or even a blogger, you’d want to accept bookings and appointments on your website. Learn how to Integrate Unbounce and Calendly and bring in a level of extra personalization, real human-to-human calls, and interaction into your marketing or sales process.

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Unbounce is one of the best landing page builders out there and it’s almost a no-brainer to use Calendly to make your potential customers book calls (one-on-one or group booking), appointments, and even full-fledged coaching sessions.

You’d use a combination of Unbounce (or you also consider LeadPages or Simvoly — the process is the same regardless of which landing page builder you’d use) and Calendly to make this happen.

Watch this video to find out how to Integrate Unbounce and Calendly:

Unbounce features an ultrafast landing page builder (Preview it here), Unbounce templates, and several integrations for you to work with.

With Calenndly being the free and capable choice for your clients to book appointments or calls with you, it only makes sense to learn how Unbounce Integrates with Calendly.

While using Calendly on your Unbounce pages, you can make use of several features available with Calendly:

  • Pick from a choice of just using your Calendly meeting link, Inline embed, pop-up text, or pop-up widget.
  • Be sure to keep your “booking or appointment” Call to action in focus — such as using it on the hero section of your Unbounce landing page or even your regular web pages.
  • Integrate Calendly with PayPal or Stripe (depending on what’s available to you or your choice) to accept cash for your time (such as for one-to-one consulting or coaching sessions.

Start a free 14-day Trial with Unbounce & Get 20% off and also get started with Calendly for free.

Don’t Keep Score With Digital Marketing (Just Do This)

Don’t Keep Score With Digital Marketing (Just Do This)

Don’t keep score — with respect to business, relationships, wealth, or just how many tacos or burritos you can swallow in one sitting? 

Keeping score only makes you miserable. It pushes you to chase invisible ghosts. You’ll only exhaust yourself one day and have nothing much to show for whatever it is that you were trying to keep score with. 

Take travel for instance: you might have heard about how people make it a mission to all of 195 countries in the world with as often as just a few minutes in a country. It might sound impressive at first but you need to dig deeper. 

Travel isn’t just about keeping score — it’s more about exploring the vast diaspora of cultures, languages, food, places, habits, and social constructs that make so many different places unique (and some countries like The United States, India, and China are even more complex). 

People who travel 195 countries (in 2,5,7 years flat) barely ever being able to appreciate the vast, almost impossible wealth that each country with its people, food, and culture can really give you). 

Why am I talking about travel, countries, and people who keep score with travel (# of countries) collecting visas like Pokemon cards, you ask? 

That’s something marketers and entrepreneurs do as well. The underbelly of business has a lot to do with keeping score, tally, to measure up, to keep track of KPIs (Key Performance Indicators), and so much more. 

It’s just the nature of the beast. Because your digital marketing — and hence your business — makes itself vulnerable to “keeping score”, here’s why you don’t keep score and you can do instead: 

It’s assumed that basics are sorted

You might have already gone ahead and have the right foundations in place (hopefully). If you haven’t, here’s a rundown of options. 

  • Pick the right Hosting Solutions. Your options? WPEngine, FlyWheel (also owned by WPEngine), Cloudways (gives you at least 5 other avenues for hosting such as an ability to choose from Digital Ocean, The Google Cloud Platform, AWS, and more), 10Web (on Google Cloud Platform but gives you 22+ premium plugins, a WordPress website builder built on top of Elementor, and more). 
  • Put your unwavering focus on the complete digital marketing engine (all channels). So, it’s not just SEO or social media. Start with blogging on a schedule, do content marketing the right way, distribute your content on social media regularly (Hint: use Linkiro to make social work for you), grow your email list, and also consider paid advertising (with emphasis on lead generation and marketing automation).  Need help? Get this Content Marketing Tool kit from SEMRush
  • Use landing pages for lead generation (even e-commerce sites should be doing that). The best options are Unbounce, LeadPages, Webflow and Simvoly (the last two also help you develop websites built on HTML/CSS).   
  • Choose whatever email marketing tool you want — say, MailChimp, Drip, ConvertKit, or whatever. Grow your email list (partially with the organic traffic visiting your site and partially with orchestrated effort with marketing (including Paid advertising). 

Digital marketing doesn’t end here. You’ll also need to ensure that you are tracking your marketing efforts the right way. Learn to use UTM (Urchin Tracking Mode) to measure and tracking everything.

Here’s a handy Google Urchin Tracking Mode (Google UTM) builder 

Other analytics tools (apart from Google analytics) worth considering are SuperMetrics and Mouseflow. 

Conversion Benchmarks, KPI, Metrics? Just Compete with yourself

Let’s say you use landing pages and sales funnels for your campaigns. You then would have a fair idea of what the usual benchmarks are for your particular business in a particular industry. 

One look at this exhaustive landing pages Conversions Report will tell you where the averages stand, what the percentage of conversions should be, and more. 

After you run campaigns for a while, you’ll know how your landing pages perform. Most people just stop there. 

Don’t go deep diving into industry averages, conversion benchmarks, and other numbers so much that you forget to put in the work for your own landing page optimization. 

If you want a quick way to see just how well your landing pages are stacked up and optimized for conversions, all you have to do is to use this Landing Page Analyzer by Unbounce

To perform better, you’d have to test one landing page against the other. 

Or one web page against the other (if you were testing web pages, as against landing pages). Leading landing page tools such as Unbounce, LeadPages, Simvoly, Instapage, and several others allow you to do A/B testing for your landing pages. 

WordPress website builders such as Divi also provide you with ways to test every single page on your website. In other cases, you can also use Optimizely or Visual Website Optimizer to test pages for conversions. 

Track, Measure, Analyze. Know your numbers. 

Knowing your numbers (tracking, measuring, and analyzing) is one thing. What you compare this data with and what you do with it is what matters in the end. 

You have Google Analytics that gives you a wealth of information about your website — visits, time spent on pages, location of visitors, and where you manage to acquire users from. 

You have statistics and numbers on everything — from the number of page visits, bounce rate, page speed, etc., to landing page conversions. Tools like SEMrush can give you even more insight on each page of your website, traffic analytics, backlink profile, your social media KPI, and just about everything you ought to know about how your SEO is working. 

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SuperMetrics allows you to connect all this data from various sources to simple, everyday tools such as Google Sheets or Excel, prepare reports (for yourself, your team, or for your clients) for ease of understanding, and more. 

As for analytics and numbers, there’s nothing stopping you really. What matters is what you do with this data, how you understand this data, and how you use this data. 

The only recommendation for you is to collect, understand, and use this data to improve.

Do better tomorrow than you did this month or the previous month. 

Whatever you do, just don’t bother keeping score by comparing yourself with your competition. A bird’s eye view of the average numbers (for everything) will certainly help but don’t get obsessed with “beating your competition” or “kicking your competition’s ass goodbye”. 

Don’t keep score with your marketing efforts. Doing so is the digital marketing version of “keeping up with the joneses”.

How to Build Websites That Get Results

How to Build Websites That Get Results

You know what I know for sure? If you don’t build websites that get results, you’d rather not build websites at all.

If your website just sits there with a few pages of information (about page, contact page, and what not) and if it doesn’t get your business what it needs (leads and sales), then there’s no point in having a website for your business at all. 

There’s just really no need to spend on website design, hosting, or anything else that you’d think you need to spend on if your website doesn’t generate the results it was meant to be. 

What results should websites get? It depends on the kind of website you have and what it was designed for. For instance: 

  • Blog – a single author, content-heavy, personalized website that gets traffic which has to be monetized accordingly. 
  • Online Magazine — usually a blog with a multi-author or a multi-site site (preferably with WordPress Multisite
  • Business website – built to help promote your business, to provide you with a start for your business branding, and to get your business leads and sales 

Of course, you could have several variations for your website in the three categories alone.

For instance, a blog or an online magazine could very well be a way to promote affiliate programs. Or you could have specialist websites such as a classified site, a real estate listings site, a job board, etc. 

First, we need to take a few things off the table (because I still see several small business owners requesting quotes for this). 

  • You need a firm and reliable infrastructure for your websites to live on (Cheap hosting costs you more money than you think). The best hosting options are Flywheel, WPEngine, Kinsta, Cloudways, and 10Web (you also get 22+ premium plugins and services along with your hosting). Some of these are the best platforms for your website to be reliable and fast. 
  • You don’t need to hire developers or designers for websites of most kinds (unless you want to build another Facebook or TikTok). One option is to just pick WordPress as your CMS and use a combination of tools such as Elementor + Crocoblock or Divi to develop any kind of website you need. Or use Webflow and create any kind of website visually. 
  • If that’s not the route you want to take, you have website builders that you can use. Some of the popular ones are Mozello, Weebly, Wix, and more. 
  • Websites are websites. Landing pages and sales funnels are different — landing pages and sales funnels are high-performance pages (without clutter) built for conversions (such as leads and sales). They are built separately and then integrated with your website. For landing pages and sales funnels, you have options such as Unbounce, LeadPages, Simvoly, Instapage, Kartra, and several others. Just make a decision depending on your needs, your budget, and what you intend to achieve. 


How to Design WordPress Websites Fast

How to Create Landing Pages in Minutes

Once these are off the table, let’s look at a few things to ensure that your websites work for you. 

Note: Most of the functions you need are either readily available (with any of the options you choose) or will require a little bit of arm twisting, tweaking, integrating, or working with various plugins (or apps) to make things work. 

It’s your brand, so don’t be cheap 

You don’t give out your name, title, and phone number on a tissue paper at a business meeting now, would you? 

You wouldn’t want your customers or partners to think that you are cheap, that you don’t care about them or your own business. 

That’s why it’s important to invest in the right platforms, the right hosting solutions, and the right ways to create your website in the first place. 


Cheap WordPress Hosting Costs 30x More Than You Think (See the Math)

Your website, your business, the results you get from your marketing, and the fate of your business  — your decisions will impact how it all turns out to be. 

Think strategy first, execution follows next

Most websites are built without a purpose — have a business? Get a website. That’s good as long as you don’t care about what your website achieves for you. 

You’d be surprised to know that even pure offline business models can benefit from well-managed websites and a comprehensive digital marketing strategy. 

Before you even think of creating websites, think about strategy. Think long and hard about what it is that you want your website to achieve over a period of time.

  • Is it meant for content consumption (read blogs or articles, watch videos, listen to podcasts)? 
  • Is your blog or online magazine a way for you to grow your affiliate income? To become an affiliate partner? A way to help you make money online?
  • Is your website a special purpose website — such as an online course catalog? A membership site? A listings site? A Classified site? 

Results needed = Clutch of plugins & apps

Let’s say you had a WordPress website and a well-managed blog. You just wanted a way to generate leads by using content marketing or inbound marketing. For this, apart from your website on WordPress itself, you’ll need pop-ups, slide-ins, exit-intent forms, and more.

Use any of the powerful lead generation plugins available to you such as OptinMonster, ConvertPro, and others. 

If you were using Webflow, you can use OptinMonster or you could create “modals”, “Calls to Action”, “forms”, “pop-ups”, and pretty much anything else with Webflow itself. 

As for Do-it-Yourself website builders, it’s a case of “to each, its own”. Ascend By Wix is a set of features to help you create forms, pop-ups, marketing messages, emails, and several other things you need.

However, Wix has its own ecosystem and it’s incredibly hard (or near impossible) to connect with your favorite marketing apps. If you wanted to use MailChimp or Drip with Wix, for instance, it’s not possible. 

Weebly has its own ecosystem of apps likewise. 

Think about the results you need from your website, choose your plugins or apps accordingly. 


Weebly vs WordPress: Which Is Best For Your Website? (2019 Full Comparison)

Note: If you are using WordPress, there are over 51,000 plugins both free and premium to help you make the most out of your WordPress site. Which ones are the best, though? Find out now

Simvoly Review: When ( & When Not To) Use It?

Simvoly Review: When ( & When Not To) Use It?

In this Simvoly review, let’s see if this is the tool you should use for building websites, sales funnels, popups, and landing pages.

You already know that developing websites is a painful process.  The options are bewildering, indeed.

On top of that, you also have to develop sales funnels, landing pages and integrate them with all sorts of other tools to make your marketing work. 

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Normally, you have excellent tools available to help build landing pages and sales funnels.  more often than not, most of these tools are specialized and built for a single purpose in mind. 

For instance, Unbounce is used for building landing pages in sales funnels only. Leadpages, meanwhile, is also used to build landing pages and sales funnels with the addition of being able to build websites with the LeadPages Site Builder

For building websites, you could take the WordPress route, dive into the goodness of Webflow, use an artificial intelligence-powered website builder like Bookmark, or choose to drag and drop with a builder like Mozello, Wix, or Weebly.

Of course, most of these tools help integrate with WordPress if that’s the CMS you are on. 

What if you don’t want to use WordPress?  What if you can’t afford the luxury of learning how to use Webflow

That’s when it makes sense to use a tool like Simvoly

Simvoly is built on top of  HTML and CSS — it’s a drag-and-drop builder which helps to create websites, sales funnels, pop-ups, eCommerce stores, membership sites, and pretty much anything else. 

Simvoly is not on WordPress nor does it require a learning curve — it’s visual, it’s drag-and-drop, and it’s built in a way that even a school-going student can use it (if ever). 

Soon after you sign up and log in to Simvoly, you have plenty of options in the form of templates for websites, landing pages, membership sites, E-Commerce pages, and sales funnels

Pick up one of the templates that you want to use for a particular design that you have in mind and go ahead and change the elements inside the template so that you have a page ready. 

Simvoly also comes with the customer management feature or a CRM which helps you engage with your customers allow you to do messaging, apply tags, and more. 

Simvoly Website Templates, Sales funnel Templates & Landing Page Templates

Simvoly gives you superhuman ability to develop websites, sales funnels, landing pages with the help of templates.

To develop websites, sales funnels, or landing pages with Simvoly, all you have to do is to pick a  template depending on the kind of website or page that you want to develop. Then, make changes to your template using the visual drag-and-drop feature and you have your pages ready. 

Simvoly templates

Given the huge set of templates for each category (websites, funnels, landing pages, blocks, and pop-ups), you’ll never find the lack of a template you want to use, of course. 

How & when to Use Simvoly?

Simvoly is best used for the following use cases:

Simvoly is best for you if you want to develop websites, sales funnels, and landing pages fast without the need for integrations with email service providers ( at least, not yet).

Simvoly is also great for you if you are a developer, marketer, or a designer who wants to provide value-added or white-labeled services to your clients (why just build them websites when you can create complete sales funnels directly integrated with the websites you create to help clients get leads or make sales happen?).

Simvoly: What It Doesn’t Have Yet?

As mentioned before, Simvoly is not on WordPress nor is it a fully functional HTML / CSS builder like Webflow. 

Although it’s easy and simple to develop websites, sales funnels, landing pages, other pages with Simvoly,  it doesn’t come with the expansive integration set that WordPress comes with. Even Webflow has several integrations (including being an official partner with Facebook Advertising).

At the moment, Simvoly doesn’t come with Zapier integration (not yet).  I see no way of collecting all the leads that sign up on a particular popup inside Simvoly and push them to your usual email service platform.

Sign up with Simvoly see just how easy it is to develop websites, sales funnels, or landing pages now.

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Elementor Popup Builder: Generate Leads, Without Hassle

Elementor Popup Builder: Generate Leads, Without Hassle

If you were looking to generate leads on your WordPress site, you’d need popups. Now, there are several ways to create popups, opt-in forms, slide-ins, and more. 

You’d also want to add your lead generation forms within your blog posts (or underneath your blog posts). 

The trouble is that you’d often have to purchase these lead generation plugins separately, on top of anything else you’d have already spent on — such as: 

If you were looking to generate leads, nurture your leads with email marketing, and make sales happen, you’d have to use various lead generation plugins for your WordPress site along with email marketing platforms such as Drip or MailChimp. 

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For instance, you’d use Unbounce Popups, LeadPages Popups (leadboxes), ConvertPro, Sleeknote, or OptinMonster

Depending on your business, budget, and several other factors, you could make your choices. As you can see, you are working quite a few tools and there are expenses associated with it — one-time or recurring. 

What if you could generate leads and create popups using just one tool (and only invest in what you really need to — such as email marketing tools and others)? 

You can do that with Elementor Popup Builder — a feature within the Elementor Pro package to help you create & design popups.

Apart from Elementor Popups, remember that you could design 

Further, you also have the ultimate addons for Elementor that you could use. 

This blog post, however, only discusses what you can do with the Elementor Popup Builder. 

Elementor Popup builder is a design-first, mobile-ready, incredibly easy to use Popup builder with everything you need to launch exit-intent pop-ups, e-commerce specific pop-ups, page-specific (or category-specific) pop-ups, and more.  

What Kind of Popups Create with Elementor Popup Builder?

With the Elementor Popup builder, you can practically create any type of popup — for lead generation, for sales, or to help you grow your email marketing list. 

  • Build popups to integrate with your forms, in turn, connected to the email marketing tools you use. 
  • Get more sales by creating relevant and timely popups or messages. 
  • Create login forms to help provide your users or visitors a completely branded experience as they login to your WordPress site. 
  • Announce new product launches, news, discounts, coupons, sales, and other sales-related messages
  • Create sales banners 
  • Hide premium content behind content locks or force your users to sign up and upgrade.  

The Elementor Popup Builder is not a separate product, a WordPress plugin, or another third-party tool that you’d have to use. The Elementor Popup builder is a part of the Elementor package and it’s built right into your WordPress site. 

Unlike other tools on this list, you don’t pay anything extra (except for your Elementor License). Create as many popups as you’d need, get unlimited page views, deploy unlimited integrations, and also work with other widgets, addons for Elementor, or other features of Elementor Pro

Marketing With Elementor Popups

Based on your website and what you want to achieve with Popups with Elementor, you have everything covered with the Elementor Popup Builder (as long as you can get traffic to your own website)

Everything sits integrated with your WordPress site, built with Elementor. For instance, you can: 

  • Create pixel-perfect popups using 100+ Elementor widgets. If you need more, you can also use Crocoblock’s JetPopup plugin to get even more templates that you can play with. 
  • Each of the templates with Elementor Popup builder and Crocoblock JetPopup Plugin come with flexible responsible layouts and style controls to help you create precise, stunning, and mobile-friendly popups to achieve cross-site design consistency. You’ll also be able to achieve smooth entrance and exit animations. 
  • Use several Elementor templates and add content to your popups (without any code). Or you could pull WordPress content into your popups automatically. 
  • Use content and images from WooCommerce products to show up on your Elementor Popups. 
  • Use Dynamic Content to create smart popups that are more timely and relevant than other popups. 
  • Elementor Popups come with your Elementor Package — this means that you get unlimited pageviews, unlimited popups, unlimited interactions, and more. You are not nickel and dimed for traffic, bandwidth or usage

Elementor Popup Builder: Targeting Visitors on Your Site 

It’s crucial for a popup builder to allow you to target visitors precisely the way you want, and when you want these popups to appear (this is precisely what makes OptinMonster so darned effective and powerful).

The Elementor Popup Builder allows you to target visitors across your website, on specific post categories, post tags, or authors. You’ll also be able to target (or exclude) showing popups on specific pages or categories. If you’d like to add specific popups on your search pages, archive pages, or 404 pages, you can do that as well. 

If you run e-commerce on your WordPress site, you can use the Elementor Popup Builder to create special popups (to giveaway coupons, to push visitors to product pages, or to sign up for offers) by choosing to display popups on WooCommerce pages, WooCommerce Archives, and even on single product pages (customized for each product). 

Trigger your popups based on page load, on click, on scroll, or after inactivity. You can also choose other triggers available such as exit-intent popups, scroll-to-element, and more. 

As far as triggering popups with Elementor Popup builder is concerned, you can also choose to trigger your popups after X number of views, when arriving from a specific URL, after X amount of Sessions, or when arriving from search engines. 

You can also choose to show popups on specific devices (and not on others), hide popups for logged in users, members, or others you don’t want to show popups to. 

Elementor Popup Builder Integrations

Elementor Popup builder integrates with practically any marketing tool, app, or SaaS application that you’d find the need to integrate with.

The Elementor Popup Builder integrates with Mailchimp, Drip, MailerLite, ActiveCampaign, HubSpot, and several other tools. 

If you don’t find a native Elementor integration in there, you can use Zapier to integrate with thousands of other apps anyway.

  • Landing page + Email Service Provider + CRM + Google Spreadsheet? Check
  • Lead sign up on Elementor Pop-up + Gmail notification to your Inbox? Check
  • Sale on Woocommerce + Drip Notification + Customer Onboarding Sequence? Check. 

Apart from the Elementor Popup Builder itself, you get everything Elementor has to provide and the ability to use various third-party products built for Elementor such as Crocoblock and Ultimate Addons for Elementor

If you ever wanted your WordPress website to work for your business, if you wanted to generate leads, and if you wanted a lead generation tool that sits tight and is built-in to your WordPress, Elementor Popup Builder is the way to go. 

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