Why should you integrate Unbounce and Calendly, you ask? To make things happen for you as a blogger looking to monetize your efforts, as a service provider seeking to get a leg through the door, or as a coach/consultant who wants to grow your business.
Taking appointments and bookings for setting up phone calls, skype calls, or Google meetings is often the first step, on the path to high-impact sales.
If you are a coach, consultant, a service business, or even a blogger, you’d want to accept bookings and appointments on your website. Learn how to Integrate Unbounce and Calendly and bring in a level of extra personalization, real human-to-human calls, and interaction into your marketing or sales process.
Selling services and want to build an online presence and client pipeline? Check out this virtual conference, designed to be sequential and condensed into only the most essential marketing tactics required to succeed online on 10/24.
Unbounce is one of the best landing page builders out there and it’s almost a no-brainer to use Calendly to make your potential customers book calls (one-on-one or group booking), appointments, and even full-fledged coaching sessions.
Don’t keep score — with respect to business, relationships, wealth, or just how many tacos or burritos you can swallow in one sitting?
Keeping score only makes you miserable. It pushes you to chase invisible ghosts. You’ll only exhaust yourself one day and have nothing much to show for whatever it is that you were trying to keep score with.
Take travel for instance: you might have heard about how people make it a mission to all of 195 countries in the world with as often as just a few minutes in a country. It might sound impressive at first but you need to dig deeper.
Travel isn’t just about keeping score — it’s more about exploring the vast diaspora of cultures, languages, food, places, habits, and social constructs that make so many different places unique (and some countries like The United States, India, and China are even more complex).
People who travel 195 countries (in 2,5,7 years flat) barely ever being able to appreciate the vast, almost impossible wealth that each country with its people, food, and culture can really give you).
Why am I talking about travel, countries, and people who keep score with travel (# of countries) collecting visas like Pokemon cards, you ask?
That’s something marketers and entrepreneurs do as well. The underbelly of business has a lot to do with keeping score, tally, to measure up, to keep track of KPIs (Key Performance Indicators), and so much more.
It’s just the nature of the beast. Because your digital marketing — and hence your business — makes itself vulnerable to “keeping score”, here’s why you don’t keep score and you can do instead:
It’s assumed that basics are sorted
You might have already gone ahead and have the right foundations in place (hopefully). If you haven’t, here’s a rundown of options.
Pick the right Hosting Solutions. Your options? WPEngine, FlyWheel (also owned by WPEngine), Cloudways (gives you at least 5 other avenues for hosting such as an ability to choose from Digital Ocean, The Google Cloud Platform, AWS, and more), 10Web (on Google Cloud Platform but gives you 22+ premium plugins, a WordPress website builder built on top of Elementor, and more).
Put your unwavering focus on the complete digital marketing engine (all channels). So, it’s not just SEO or social media. Start with blogging on a schedule, do content marketing the right way, distribute your content on social media regularly (Hint: use Linkiro to make social work for you), grow your email list, and also consider paid advertising (with emphasis on lead generation and marketing automation). Need help? Get this Content Marketing Tool kit from SEMRush
Use landing pages for lead generation (even e-commerce sites should be doing that). The best options are Unbounce, LeadPages, Webflow and Simvoly (the last two also help you develop websites built on HTML/CSS).
Choose whatever email marketing tool you want — say, MailChimp, Drip, ConvertKit, or whatever. Grow your email list (partially with the organic traffic visiting your site and partially with orchestrated effort with marketing (including Paid advertising).
Digital marketing doesn’t end here. You’ll also need to ensure that you are tracking your marketing efforts the right way. Learn to use UTM (Urchin Tracking Mode) to measure and tracking everything.
Conversion Benchmarks, KPI, Metrics? Just Compete with yourself
Let’s say you use landing pages and sales funnels for your campaigns. You then would have a fair idea of what the usual benchmarks are for your particular business in a particular industry.
One look at this exhaustive landing pages Conversions Report will tell you where the averages stand, what the percentage of conversions should be, and more.
After you run campaigns for a while, you’ll know how your landing pages perform. Most people just stop there.
Don’t go deep diving into industry averages, conversion benchmarks, and other numbers so much that you forget to put in the work for your own landing page optimization.
If you want a quick way to see just how well your landing pages are stacked up and optimized for conversions, all you have to do is to use this Landing Page Analyzer by Unbounce.
To perform better, you’d have to test one landing page against the other.
Or one web page against the other (if you were testing web pages, as against landing pages). Leading landing page tools such as Unbounce, LeadPages, Simvoly, Instapage, and several others allow you to do A/B testing for your landing pages.
WordPress website builders such as Divi also provide you with ways to test every single page on your website. In other cases, you can also use Optimizely or Visual Website Optimizer to test pages for conversions.
Track, Measure, Analyze. Know your numbers.
Knowing your numbers (tracking, measuring, and analyzing) is one thing. What you compare this data with and what you do with it is what matters in the end.
You have Google Analytics that gives you a wealth of information about your website — visits, time spent on pages, location of visitors, and where you manage to acquire users from.
You have statistics and numbers on everything — from the number of page visits, bounce rate, page speed, etc., to landing page conversions. Tools like SEMrush can give you even more insight on each page of your website, traffic analytics, backlink profile, your social media KPI, and just about everything you ought to know about how your SEO is working.
SuperMetrics allows you to connect all this data from various sources to simple, everyday tools such as Google Sheets or Excel, prepare reports (for yourself, your team, or for your clients) for ease of understanding, and more.
As for analytics and numbers, there’s nothing stopping you really. What matters is what you do with this data, how you understand this data, and how you use this data.
The only recommendation for you is to collect, understand, and use this data to improve.
Do better tomorrow than you did this month or the previous month.
Whatever you do, just don’t bother keeping score by comparing yourself with your competition. A bird’s eye view of the average numbers (for everything) will certainly help but don’t get obsessed with “beating your competition” or “kicking your competition’s ass goodbye”.
Don’t keep score with your marketing efforts. Doing so is the digital marketing version of “keeping up with the joneses”.
You know what I know for sure? If you don’t build websites that get results, you’d rather not build websites at all.
If your website just sits there with a few pages of information (about page, contact page, and what not) and if it doesn’t get your business what it needs (leads and sales), then there’s no point in having a website for your business at all.
There’s just really no need to spend on website design, hosting, or anything else that you’d think you need to spend on if your website doesn’t generate the results it was meant to be.
What results should websites get? It depends on the kind of website you have and what it was designed for. For instance:
Blog – a single author, content-heavy, personalized website that gets traffic which has to be monetized accordingly.
Online Magazine — usually a blog with a multi-author or a multi-site site (preferably with WordPress Multisite)
Business website – built to help promote your business, to provide you with a start for your business branding, and to get your business leads and sales
Of course, you could have several variations for your website in the three categories alone.
For instance, a blog or an online magazine could very well be a way to promote affiliate programs. Or you could have specialist websites such as a classified site, a real estate listings site, a job board, etc.
First, we need to take a few things off the table (because I still see several small business owners requesting quotes for this).
You don’t need to hire developers or designers for websites of most kinds (unless you want to build another Facebook or TikTok). One option is to just pick WordPress as your CMS and use a combination of tools such as Elementor + Crocoblock or Divi to develop any kind of website you need. Or use Webflow and create any kind of website visually.
If that’s not the route you want to take, you have website builders that you can use. Some of the popular ones are Mozello, Weebly, Wix, and more.
Websites are websites. Landing pages and sales funnels are different — landing pages and sales funnels are high-performance pages (without clutter) built for conversions (such as leads and sales). They are built separately and then integrated with your website. For landing pages and sales funnels, you have options such as Unbounce, LeadPages, Simvoly,Instapage, Kartra, and several others. Just make a decision depending on your needs, your budget, and what you intend to achieve.
Once these are off the table, let’s look at a few things to ensure that your websites work for you.
Note: Most of the functions you need are either readily available (with any of the options you choose) or will require a little bit of arm twisting, tweaking, integrating, or working with various plugins (or apps) to make things work.
It’s your brand, so don’t be cheap
You don’t give out your name, title, and phone number on a tissue paper at a business meeting now, would you?
You wouldn’t want your customers or partners to think that you are cheap, that you don’t care about them or your own business.
That’s why it’s important to invest in the right platforms, the right hosting solutions, and the right ways to create your website in the first place.
Your website, your business, the results you get from your marketing, and the fate of your business — your decisions will impact how it all turns out to be.
Think strategy first, execution follows next
Most websites are built without a purpose — have a business? Get a website. That’s good as long as you don’t care about what your website achieves for you.
You’d be surprised to know that even pure offline business models can benefit from well-managed websites and a comprehensive digital marketing strategy.
Before you even think of creating websites, think about strategy. Think long and hard about what it is that you want your website to achieve over a period of time.
Is it meant for content consumption (read blogs or articles, watch videos, listen to podcasts)?
Is your blog or online magazine a way for you to grow your affiliate income? To become an affiliate partner? A way to help you make money online?
Is your website a special purpose website — such as an online course catalog? A membership site? A listings site? A Classified site?
Results needed = Clutch of plugins & apps
Let’s say you had a WordPress website and a well-managed blog. You just wanted a way to generate leads by using content marketing or inbound marketing. For this, apart from your website on WordPress itself, you’ll need pop-ups, slide-ins, exit-intent forms, and more.
Use any of the powerful lead generation plugins available to you such as OptinMonster, ConvertPro, and others.
If you were using Webflow, you can use OptinMonster or you could create “modals”, “Calls to Action”, “forms”, “pop-ups”, and pretty much anything else with Webflow itself.
As for Do-it-Yourself website builders, it’s a case of “to each, its own”. Ascend By Wix is a set of features to help you create forms, pop-ups, marketing messages, emails, and several other things you need.
However, Wix has its own ecosystem and it’s incredibly hard (or near impossible) to connect with your favorite marketing apps. If you wanted to use MailChimp or Drip with Wix, for instance, it’s not possible.
Normally, you have excellent tools available to help build landing pages and sales funnels. more often than not, most of these tools are specialized and built for a single purpose in mind.
For instance, Unbounce is used for building landing pages in sales funnels only. Leadpages, meanwhile, is also used to build landing pages and sales funnels with the addition of being able to build websites with the LeadPages Site Builder.
To develop websites, sales funnels, or landing pages with Simvoly, all you have to do is to pick a template depending on the kind of website or page that you want to develop. Then, make changes to your template using the visual drag-and-drop feature and you have your pages ready.
Given the huge set of templates for each category (websites, funnels, landing pages, blocks, and pop-ups), you’ll never find the lack of a template you want to use, of course.
Simvoly is best for you if you want to develop websites, sales funnels, and landing pages fast without the need for integrations with email service providers ( at least, not yet).
Simvoly is also great for you if you are a developer, marketer, or a designer who wants to provide value-added or white-labeled services to your clients (why just build them websites when you can create complete sales funnels directly integrated with the websites you create to help clients get leads or make sales happen?).
Simvoly: What It Doesn’t Have Yet?
As mentioned before, Simvoly is not on WordPress nor is it a fully functional HTML / CSS builder like Webflow.
Although it’s easy and simple to develop websites, sales funnels, landing pages, other pages with Simvoly, it doesn’t come with the expansive integration set that WordPress comes with. Even Webflow has several integrations (including being an official partner with Facebook Advertising).
At the moment, Simvoly doesn’t come with Zapier integration (not yet). I see no way of collecting all the leads that sign up on a particular popup inside Simvoly and push them to your usual email service platform.
If you were looking to generate leads, nurture your leads with email marketing, and make sales happen, you’d have to use various lead generation plugins for your WordPress site along with email marketing platforms such as Drip or MailChimp.
Depending on your business, budget, and several other factors, you could make your choices. As you can see, you are working quite a few tools and there are expenses associated with it — one-time or recurring.
What if you could generate leads and create popups using just one tool (and only invest in what you really need to — such as email marketing tools and others)?
You have third-party products such as Crocoblock that allow you to use several premium plugins (including Jet and WordPress themes (including pre-made websites and exclusive themes such as Kava and Kava Pro.
What Kind of Popups Create with Elementor Popup Builder?
With the Elementor Popup builder, you can practically create any type of popup — for lead generation, for sales, or to help you grow your email marketing list.
Build popups to integrate with your forms, in turn, connected to the email marketing tools you use.
Get more sales by creating relevant and timely popups or messages.
Create login forms to help provide your users or visitors a completely branded experience as they login to your WordPress site.
Announce new product launches, news, discounts, coupons, sales, and other sales-related messages
Create sales banners
Hide premium content behind content locks or force your users to sign up and upgrade.
The Elementor Popup Builder is not a separate product, a WordPress plugin, or another third-party tool that you’d have to use. The Elementor Popup builder is a part of the Elementor package and it’s built right into your WordPress site.
Unlike other tools on this list, you don’t pay anything extra (except for your Elementor License). Create as many popups as you’d need, get unlimited page views, deploy unlimited integrations, and also work with other widgets, addons for Elementor, or other features of Elementor Pro.
Marketing With Elementor Popups
Based on your website and what you want to achieve with Popups with Elementor, you have everything covered with the Elementor Popup Builder (as long as you can get traffic to your own website)
Everything sits integrated with your WordPress site, built with Elementor. For instance, you can:
Each of the templates with Elementor Popup builder and Crocoblock JetPopup Plugin come with flexible responsible layouts and style controls to help you create precise, stunning, and mobile-friendly popups to achieve cross-site design consistency. You’ll also be able to achieve smooth entrance and exit animations.
Use several Elementor templates and add content to your popups (without any code). Or you could pull WordPress content into your popups automatically.
Use content and images from WooCommerce products to show up on your Elementor Popups.
Use Dynamic Content to create smart popups that are more timely and relevant than other popups.
Elementor Popups come with your Elementor Package — this means that you get unlimited pageviews, unlimited popups, unlimited interactions, and more. You are not nickel and dimed for traffic, bandwidth or usage
Elementor Popup Builder: Targeting Visitors on Your Site
It’s crucial for a popup builder to allow you to target visitors precisely the way you want, and when you want these popups to appear (this is precisely what makes OptinMonster so darned effective and powerful).
The Elementor Popup Builder allows you to target visitors across your website, on specific post categories, post tags, or authors. You’ll also be able to target (or exclude) showing popups on specific pages or categories. If you’d like to add specific popups on your search pages, archive pages, or 404 pages, you can do that as well.
If you run e-commerce on your WordPress site, you can use the Elementor Popup Builder to create special popups (to giveaway coupons, to push visitors to product pages, or to sign up for offers) by choosing to display popups on WooCommerce pages, WooCommerce Archives, and even on single product pages (customized for each product).
Trigger your popups based on page load, on click, on scroll, or after inactivity. You can also choose other triggers available such as exit-intent popups, scroll-to-element, and more.
As far as triggering popups with Elementor Popup builder is concerned, you can also choose to trigger your popups after X number of views, when arriving from a specific URL, after X amount of Sessions, or when arriving from search engines.
You can also choose to show popups on specific devices (and not on others), hide popups for logged in users, members, or others you don’t want to show popups to.
If you ever wanted your WordPress website to work for your business, if you wanted to generate leads, and if you wanted a lead generation tool that sits tight and is built-in to your WordPress, Elementor Popup Builder is the way to go.