Unbounce and Instapage are awesome landing page builders that stood the test of time. Both of these landing page builders have been around for a long time now.
Both Unbounce and Instapage have been evolving, changing prices, and adding new features.
Clearly, though, both Unbounce and Instapage have been changing — in terms of positioning, features, pricing, and more.
This is an unbiased opinion based on years of using both the platforms extensively (for my own campaigns and for clients).
Unbounce Vs Instapage Summary
Unbounce and Instapage have some similarities but many differences. Here are a few reasons why marketers often find greater value in using Unbounce.
FLEXIBILITY AND CUSTOMIZATION
One of the biggest strengths of Unbounce is that everything is customizable. Users can match/mimic any brand scheme using Unbounce’s flexible drag-and-drop builder. It’s one of those landing page builders that you
Unbounce allows marketers to fully customize their mobile landing page experience, which can be completely different from their desktop experience.
Unbounce’s support team is the best in the business (84 NPS rating) and offers multi-channel support (phone, chat, email) on every plan.
POPUPS & STICKY BARS
Marketers can use popups and sticky bars on any web page (not just Unbounce pages) and target specific user segments.
TESTING & ANALYTICS
Unlike competitors, Unbounce offers every customer on every plan the ability to use A/B testing and integrate with Google Analytics.
Unbounce Core Benefits
Are you chasing designers and developers to get landing pages developed for you? Do you find it next to impossible to quickly, elegantly, and seamlessly create multiple landing pages for all those ads and campaigns you are running? [Hint: You don’t need developers or designers].
Unbounce’s drag-and-drop builder makes it easy to build and test custom landing pages, popups, and sticky bars for any campaign, with no coding required. Preview the builder here [https://unbounce.grsm.io/preview].
Unbounce isn’t just a landing page builder; it’s a lead generation ecosystem.
You can customize every element of your landing pages, popups, and sticky bars, and use tools like Dynamic Text Replacement (DTR) and A/B testing to get even more conversions.
More results for the same (or less) cost
When you’ve optimized your ads and aren’t seeing any more gains, landing pages and targeted popups give you an edge. Convert more of your visitors in that critical decision-making moment when they’re deciding whether to convert or to leave.
A CONVERSION PLATFORM FOR THE MOST CRUCIAL STEP OF THE MARKETING FUNNEL
Unbounce provides a suite of tools and integrations designed to help marketers convert more traffic after visitors land on the page.
MORE FLEXIBILITY AND CREATIVE CONTROL THAN Instapage
EASILY INTEGRATE WITH THE MARKETING TOOLS YOU ALREADY USE
As the only platform with a direct integration to Zapier, Unbounce lets marketers instantly connect to over 60 apps without leaving Unbounce (and another 900 more through Zapier!). Users can also quickly connect to Google Analytics or embed tracking pixels and scripts across pages with Script Manager.
SUPERB CUSTOMER SUPPORT INCLUDED ON ALL PLANS
Unbounce’s support team is dedicated to making sure our customers are successful. And it’s the only conversion platform to offer you live chat, email, and phone support on every plan, across the world in English, French, German, Portuguese, and Spanish.
The fear of missing out (FOMO) is an incredibly powerful level that you can pull. If you are using Unbounce or if you plan to use Unbounce, here’s how you add a countdown timer in Unbounce (simply because there’s no widget readily available).
According to Eventbrite research, Nearly 7 in 10 (69%) millennials experience FOMO. In a world where life experiences are broadcasted across social media, the fear of missing out drives millennials to show up, share and engage.
The principle of FOMO is rooted deep in our psyche. Why the “fear”? It could mean “no food” if you didn’t know about the new source of food when we were cavemen. It could also mean losing the girl.
Or losing the shiny “leader of the tribe” post.
More than half of social media users (56 percent) say they’re afraid of missing something such as an event, news, or an important status update if they don’t keep tabs on their social networks, according to data from MyLife.com.
You have a business to run, but you don’t have the time, knowledge, experience, and the resources to really turn their websites into marketing machines or sales magnets.
But that’s what you need to succeed.
Guess what? You intuitively know this.
It’s just that you couldn’t bring yourself get your hands dirty yet. You didn’t know who to ask. You had no way to know what platform you should build your website on. Even after you build a website (or get it designed from someone else), there’s no way to know if your website can manage to rack up a decent conversion score
You need conversion-focused websites that load fast. You’d need your website to generate leads for you. You’d need landing pages (in addition to any pages on your website) so that you could point visitors to specific, dedicated landing pages that make a very specific offer (so you can generate even more leads).
In short, WordPress is perfect for marketing your business. It only helps further that it’s popular, used by about 27% of all the website owners in the world, a developer favourite, resource friendly, and extremely customizable.
Here are reasons why WordPress is perfect for Marketing Your Business
WordPress Specialist Hosting (Speed & Stability)
A StrangeLoop Case Study (Involving Amazon, Google, and a few other larger sites) reveals that a 1-second delay in page load time leads to a 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.
WordPress has more hosting options than you’d care to admit. In fact, there are so many that it really becomes hard to pick the right choice. Your WordPress hosting choice comes down to a few things.
What do you really need in a hosting? Does your hosting provider have server clusters in the geographic area of your choice? Is the WordPress specialist host dependable enough? Does your WordPress specialist hosting provider give you everything you need, and then some more? How is hosting support like?
Instead of spending time to do any research, I’ve already identified a few WordPress specialist hosting companies that you could serious consider (finally boiling down to a few choices like budget, costs, and others).
Since WordPress is so popular, starting with WordPress is almost stupid-easy. There’s no need to go looking for WordPress specialists and designers (unless you really need to).
Here are some of your options to fast track your WordPress website design (along with your WordPress hosting):
Start with StudioPress themes (available along with Genesis Framework as a standalone package free with both WPEngine & Flywheel). StudioPress themes — and the Genesis Framework — are no ordinary themes. Each of the themes has been built for speed, security, and for being mobile-responsive. The Studiopress themes are free from the usual WordPress theme code-bloat.
Each of the themes from StudioPress is audited and tested before release (and they have a reputation to worry about).
With StudioPress, you don’t really spend time fiddling with your website. You’d rather be better off getting into the marketing side of things as soon as your StudioPress site is ready.
Elementor has everything you’d ever need not only to design your WordPress website (without code) but also to help you with other things (which other builders usually neglect).
You could edit your entire site with Elementor (without having to do it multiple times), work with Dynamic colors, and to implement Global CSS. Some of many other features (and new features are constantly added) include a drag-and-drop editor, 300+ designer-made templates, pop-up builder, responsive editing, theme builder, full-site editor, Elementor landing pages, and so much more.
Remember that with Elementor, you don’t just design a website. You’ll also have all the tools such as the landing page builder and the pop-up builder to start doing things that matter for your business.
Divi by Elegant Themes
Divi — by Elegant themes — comes with a theme and/or a plugin (If you use the theme, you don’t need the plugin). If you use any other theme and want to use Divi’s functionalities, you’ll need the Divi plugin.
Divi Visual builder for WordPress allows you to do design your WordPress website, design WordPress themes, and do a lot more by using the drag-and-drop builder. You’ll also have access to other products from the Elegant Themes stable such as Monarch plugin, Bloom plugin for Lead Generation, and more. Within Divi, you have Divi Leads (to help you do A/B testing for each page you create — especially landing pages).
The best part about Divi is that it has a reasonable option of a lifetime purchase for their all-inclusive plan (unlike others who only have monthly or annual plans_.
It becomes a tough choice to look for bloat-free, lightweight, and capable WordPress themes (there are literally thousands of them out there, and counting). That’s when you should go looking for options such as The Astra theme.
You can use the Astra Theme, as it were, or pick any of their starter templates (made for several WordPress builders such as Divi, Elementor, Brizy, and Beaver Builder).
The Astra theme is a super-fast theme (loads in less than a second), doesn’t use JQuery, and it needs less than 50KB of resources.
You could be up and running with your new website (depending on your business) with The Astra Theme in seconds if you use the Astra Starter Templates
If you happen to use Elementor but if you want to squeeze even more out of your Elementor package, consider using Crocoblock which comes with several WordPress templates you can use for Elementor. Plus, you also get access to Crocoblock’s Kava theme (along with Kava Pro). By itself, Kava theme has several more layouts inside that you could mix and match.
Make Anything Happen With WordPress Plugins
You can possibly do anything with WordPress. No matter what of a website you need, you’ll have a way to build it with WordPress.
If there’s a functionality you need or if there’s a feature you are looking for, there’s a plugin that can do it for you. You just have to know what you need and you need to have enough patience to look for the right plugin for the job.
Take the Crocoblock plugins, for instance. With plugins like JetAppointments, you can manage your appointments (with a lot more features built-in than anything else you’d ever use).
With JetBooking, you can practically build a travel website like orbitz.com or booking.com. Since we are talking about marketing, using a plugin like JetPopup is enough to launch stellar looking pop-ups for lead generation.
Talking about Lead generation, there are several other plugins for WordPress that can help you with marketing. OptinMonster, for instance, provides you with several ways to generate leads (exit intent, slide-up, between or under blog posts, spinning wheels, and so much more). There are several other marketing plugins for WordPress that just work.
While we are talking about plugins, don’t forget to use Yoast SEO Plugin — it’s just one WordPress plugin you can’t afford to miss.
Everything Just Connects With WordPress
WordPress connects with most business apps, business tools, CRM tools, and SaaS applications. In most cases, there are dedicated plugins deployed by the SaaS companies or other vendors themselves. You’ll never find it hard to integrate your favorite marketing tool, CRM, email marketing service provider, or any other app that you’d use when it comes to WordPress.
Thanks to this dedicated product build connected to WordPress, most of what you need to do marketing with WordPress just happens to connect with WordPress.
In rare cases when you don’t see direct integrations with WordPress, there are tools like Zapier which can still help you bridge your WordPress website to several other tools, plugins, or business apps that you might need.
In most cases, there’s never a need to get external help paying thousands of dollars (like you’d have to if you were to use a website built with PHP by some designer or developer) just to connect WordPress websites with other tools such as CRM systems, Landing Page builders, Email Marketing tools, and more.
How does your WordPress website help you with marketing? Tell us about it.
Were you thinking of generating leads with email course lead magnets?
While the whole world thinks that it’s one of the best types of lead magnets around, it really isn’t (at least not entirely). There’s a twist to creating email course lead magnets for it to work well. There’s a way to future-proof your email course lead magnet strategy (Read on to the end to find out).
From a strategic point of view, email course lead magnets do make sense. They are easier to create, quick to launch, and you can go to market faster than anything else. Perhaps they make more sense than creating short (one-page) PDFs, checklists, or other types of lead magnets.
Using email courses as lead magnets is a fantastic email marketing strategy and you should do it. Just not the way you thought you’d do it.
Email courses — which you’d focus on a single topic with the aim of enabling learning through emails dripped in sequence, spread out over a period of few days (such as 7 days email course, 14 days email course, or a 28 days email course) — will include only text, text + visuals, or text + videos.
From a digital marketing perspective, email courses as lead magnets not only make sense from a lead magnet point of view but also from the point of view of lead nurturing. Just the fact that you’d continuously send emails to your subscribers allows an open communication window with built-in nurturing over the next few days as soon as your subscribers sign up for the course.
Thinking into the future though, email course lead magnets will lose their sheen.
If all that you’d send is a bunch of emails with just text and/or images, there are problems that you’d need to think through:
The Email — As a Medium — Is not for Teaching or Training
There’s only so much value you can provide with 7 different emails (with text and images) sent out over a period of time. The nature of email is such that there’s no space for you to train or teach in an email. Sending out an email with 250+ words is already too much.
Visuals barely make it through the Gmail (or other email clients) filter.
Teaching and training — especially for online course creators, bloggers, and even businesses — need more words, more space, and a lot more wiggle room. Whereas some of the best emails in the world are short, crisp, succinct, and straight, your emails will be unwieldy if you send in 1600 words (along with visuals) in an email body.
Purely from a “method of teaching” perspective, emails sent as lessons are risky.There are considerable risks that regular emails already carry on their shoulders as Kayla Carmichael of HubSpot points out.
For instance, chances are that you’d not be using personalization within your emails and that already puts up your email marketing to fail. On top of that, there are other risks such as not complying with GDPR standards, sending out emails without proper thought to UX/UI, poor email design, and more.
Email Courses Aren’t a Complete Learning experience
You have a personality and that’s what really makes your courses unique. If there were 10 different courses on Quora Ads, the only reason why my Quora Ads course can sell is only attributed to how I teach the course, the examples I use (which come from my own experiences in life and in business), and my unique style of teaching.
You do know about conversion rate. But you really didn’t give it the importance that you should have given it.
Did you ever think about “a good landing page”, a “beautiful landing page”, or a “landing page that kicks ass”? You’ve been thinking wrong. The only thing that makes a landing page good, bad, ugly, worthless, or just alright is the “conversion rate” of that landing page. It’s all aboiut landing page conversions.
The average conversion rate of a landing page (if at all there exists one, and if you are using landing pages in the first place along with metrics, tools, and features available for you to measure) is about 4.02% (source: Unbounce Conversion Report)
The 4% is just a little more than the average “website conversion rate” — complete with the code bloat, content clutter, extra information, and the usual slow loading nature of websites — is at 2 – 3% (that too for eCommerce stores, built for purpose).
What about the average conversion rate of a “website” that you use for your business right now? It’s horrible and I don’t even want to go there.
Don’t know how your landing pages stack up? Use this landing page analyzer and see how your landing pages are stacked up. Pick the industry benchmarks from this Conversion Report (with Conversion rates across industries worldwide).
Build Landing Pages With a High Conversion Rate (Improve over time)
He advocates using the conversion rate in a way that is in line and in context with other parameters as well. He right in pointing out that not all visitors to your site are equal, higher conversions don’t always mean more sales, and that your conversions decrease with increase in traffic.
But Dan is talking about websites that are already established, get millions of visitors in traffic, and have a history of data to analyze performance.
For most other businesses, there’s nothing to talk about — no landing pages, no traffic, no data, and no conversions.
If you haven’t done it yet, stop right now. Go ahead and create landing pages (use Instapage, Unbounce or LeadPages) and create landing pages with the sole purpose of growing your conversion rates. A great idea is to give away something of value (called Lead magnets), coupons, or access to your products for free. You can use an email service provider such as Drip to help with email marketing automation.
The best part about all of the examples above (and below)? They look good and they convert really well. There’s no dearth of inspiration if you really look around. The next time you go about creating landing pages, take a cue or two from these landing pages that you wish you’ve built them.
All this talk about conversion rate won’t even matter if you don’t even have landing pages or sales funnels to begin with. In fact, if you just had a regular web page and if you call that a landing page (you don’t even have to read this).