See businesses using YouTube for Business marketing almost everyday? I bet you do. In May 2019 alone, there were 500 minutes of YouTube video uploaded every minute (of course, the range covers everything from “My Cute Cat” to “Reviews” to “Tutorials” and then a lot more than you can handle.
As of 2020, YouTube was the fifth most used social media platform for marketers after Facebook, Instagram, LinkedIn, and Twitter.
Fashion and beauty-related content such as makeup and skincare tutorials, clothing hauls, and product recommendations are the most popular content on YouTube.
In 2020, 62% of YouTube users in the U.S. accessed the platform daily and Users in the age group of 15-25 years old make up 77% of all YouTube users.
YouTube is consistently popular for everyone, no matter the age group.
Further, get this:
YouTube videos consistently generate traffic for your websites, landing pages, or anything else you can add a URL for.
YouTube videos are the next best thing to happen to anyone watching, apart from you being there “with them”, “In person”.
Make a video and you’ll get closer to connecting with someone. More than you can ever do with text or images.
YouTube has the potential to generate leads & produce revenue for most businesses.
Having said all this, it’s appalling to see just how YouTube is used (or not) by most businesses. Understandably, it’s challenging enough to learn how to use YouTube for business let alone actually creating videos to upload them.
Before getting there, let’s make a few assumptions:
You have an actual business — where you sell products or services (and you are not a YouTube Influencer, a YouTuber seeking to make money from your YouTube Channel, or someone looking to Monetize your YouTube Channel)
You are not looking to get rich in a day.
You are willing to put in the work that’s required (and it’s more than you think, notwithstanding several other things you can’t even share anywhere such as Imposter Syndrome, Camera Shyness, or the lack of will to do videos for a long time without seeing any real rewards (as yet).
Yet, it’s critical to get it right. Here’s the right way to use YouTube for Business marketing. Here’s the right way on How to Use YouTube For Business Marketing:
Set a Primary Purpose For Videos ( With Secondary & Tertiary Options)
You know what the primary purpose for your YouTube videos should be? Make them watch and then click. Your YouTube videos are much like blog content or podcast content and they are created so as to get your viewers’ attention. Then, your videos will make them stay hooked. Finally, you’d want them to click on the links in the YouTube video description and then go somewhere.
What should the CTA (Calls to Action) be? Make them easy, low-friction, and “I got nothing to lose” types of action that your viewers can easily take, right after watching any of your videos.
Some of the calls to action on your YouTube videos could be:
Sign up for a lead magnet such as a free checklist, an eBook, a white paper, a report, or a handy guide that helps them get from “Point A to Point B”.
Visit a landing page with a few options on what they could next. Use Unbounce (Get 20% Off), LeadPages, or Instapage to create fantastic, high-conversion landing pages quickly and easily. For instance, if your YouTube video was a primer or some sort, you could have viewers sign up for a complete webinar on the same topic the video was about.
Allow your viewers to sign up to get more content (not just YouTube videos) from you, exclusively shared just your email marketing list.
The primary purpose of your YouTube video should never be something that induces friction, such as:
A link to your eCommerce site, hoping they’d buy right away (Instead, look to create a sales funnel — such as one of the ways above — to absorb casual viewers into your marketing system).
Making them “make a purchase” or “Hard sell” .
However, these are the mistakes almost everyone does with their YouTube Channels. Period.
Make Videos In Strategic Layers (& Use Them As Such)
With business blogging, the usual best practices include creating content in buckets such as:
TOF, (Top of the funnel) : Usually general pieces of content (still relevant to the niche or the business you are in). This is created to get relevant traffic to your website or landing pages.
MOF (Middle of the Funnel): Slightly more specific to the type of business you operate in, created to help customers edge more towards your own products or services.
BOF (Bottom Of the Funnel): Very specific content written with the specific purpose of “converting” casual readers of your blog into email subscribers, free trial users, or to make them take a specific action that’s profitable for your business.
When you create videos for your YouTube Channel, it helps to think in those lines (as in funnel stages) so that your videos match viewer intent.
Make some videos to dispense general information, insights, tips, and advice. Make a few other videos “comparing your products to competition” or create “reviews” to help make your viewers better choices. Finally, create YouTube videos that directly push your viewers to take action (such as any of the above ways for them to click and go to a landing page to sign up).
Build an Audience & Connect (Don’t Always Sell)
Some of the best videos on YouTube (or anywhere else) “Don’t Sell”. There’s never a push. There’s no wailing cries to make you buy anything. There’s no pressure.
Yet, there are millions of subscribers for such channels. Some channels boast of millions of views per month.
Like the video or subscribe to the channel based on the merit of the video content.
Value? Absolutely check.
Although your main intent is to sell products or services, the videos are meant to help you build an audience, to grow a community, and to develop an audience base who loves you for who you are or the value you provide.
In the world of YouTube (and content marketing), it’s this “Value” that contributes to your growth. Sadly, it’s underrated. It’s the community or the audience that becomes a captive consumer base for you. This is, in effect, the pipeline for:
Heard of the video platform Dubb? Ever wondered why use Dubb at all? You have no idea what you are missing out on and there are more reasons than you think. If you are looking for reasons, I got them here for you 👇
By now, you shouldn’t need any convincing at all that video is big, and that the video stats are here to tell you a very compelling story for your business.
But still, let’s take a quick look at what video can do for your business:
According to Wyzowl, here are some video stats that prove ROI of video for your business:
More than 94% of marketers claim that using videos helped customers understand their products or services better.
78% of marketers and businesses state that using videos directly helped them grow sales and revenue.
84% of businesses swear by just how effective video is when it comes to generating leads for their businesses.
I won’t go into too many video stats to bore you, but the fact still remains: Video is the next best thing to “you”.
Talking about video, I’ve written about some awesome tools for video prospecting earlier. One of those tools mentioned was Dubb. Let’s take a look at what Dubb is and how it helps you grow your business:
Dubb = Video Hosting + Video-based CRM?
While keeping it dead simple, Dubb manages to help you use videos for sales prospecting, sales management, marketing, and even for things like using videos in various streams within your business — such as email outreach with video, video training, video coaching, and more.
If you had to do this without Dubb, your videos would be hosted elsewhere. You’d then need to collect links for each of those videos and then place them anywhere you normally would. Further, you’d have no idea what’s happening with each of the videos you create.
Sending videos within emails as a part of your email outreach? You’d not know just how effective those videos have been, or how they help you snag deals, or whether or not those videos help you generate revenue.
Creating videos (desktop recorder with webcam), or upload other videos from YouTube. Apart from the Desktop App, you also have an iPhone App, an Android App, a Chrome extension, an Microsoft Outlook Add-on, integration with slack, and more.
Hosting videos (all your videos stay in one place)
Ability to link video assets to CRM-like features such as tasks, deals, connections (contacts), campaigns, automation, and reporting.
Streamlining workflows, automation, and also features such as video page templates, landing pages with videos, and more.
Build Muscle for Your Content
How you use Dubb is really up to you, the business run you run, and the case-based need you might have for videos. One of the most powerful uses (apart from using Dubb for sales and marketing) is to use Dubb to also make video content add juice to your existing digital marketing efforts.
As you create videos with Dubb, you’ll also be able to repurpose your videos as follows:
Use videos within your blog posts (the best SEO-ish thing you could do, really)
Run a full-fledged YouTube Channel by regularly uploading some of the videos you create normally.
Launch webinars (Note: use a tool like Demio) and use webinars to generate leads, to build your community, to make sales, and to grow your business
Launch Live Streams to further engage your community (Live!). Use tools like ReStream and StreamYard and use several features that those platforms provide to make your live streams work. Need options more tools for Live Streaming? Check out these apps and tools for Live Streaming
Who says content marketing is easy now, eh? But it can be done. There are several individual bloggers who do it.
Make An Impresssion With Videos
If you show up, you make a sale.
When potential customers see you (in flesh), you’ll be able to connect better. Connection is what makes that sale happen (logos, multiple rounds of venture capitalist funding, fancy marketing speak won’t).
You can use Dubb or you can use Hippo Video. Or maybe use nothing more than a simple, privately-listed YouTube video. As long as you make a video and send it out, this goes a long way to bring in the cash to your pocket faster than anything can.
Let’s also not forget just how far you’d be when compared to your competitors, or just how much of a positive (while being as human as you can be, which is reassuringly rare now-a-days) impression a video makes when you present it to your prospects.
Go back and read the post again. Make videos and let there be light.
Asking yourself the question, how to Create WordPress Multi-step forms? You are not alone. Several businesses struggle to find ways to create multi-steps forms. However, the solutions the problems are easy enough. Instead of wasting time trying find the solutions on your own, read this post 👇
Multi-step forms provide a better user experience, help in generating leads (much more than regular forms can), provide engagement, help users focus, and get you results (most important, eh?).
If you’ve ever struggled to create WordPress multi-step forms or if you paid someone else to do it, say goodbye to those days.
Here are a few ways to create multi-step forms for WordPress using a few simple WordPress plugins that’ll make your life easier.
JetFormBuilder, made by the capable folks at Crocoblock, is an enormously helpful solution to create WordPress multi-step forms for WordPress.
With features such as the ability to build Gutenberg forms visually, more than 18+ form field blocks, multi-form layouts, inline fields editing, and a free form styling plugin, you have everything you need to create sophisticated (and good looking) forms for WordPress.
Of course, you can also use more than 19 field types for forms, smart features such as conditional logic (with conditional fields and conditional actions), page breaks, form step indicators (form progress), and AJAX reload.
Further, you also get to deploy pre-filled values, enable form validation, set actions after form submission, and integrate with other marketing tools.
WPForms has been around for a while and the plugin hosts a comprehensive array of core features extended by add-ons. Depending on your needs and requirements, there’s a lot you can do with WPForms (please see specific functional uses and tutorials below).
Creating multi-step forms on WordPress with WPForms is just as easy as creating any form with the exception of splitting your form into different parts (to create the multi-step form), adding progress steps, setting up form notifications and confirmations, and more.
With the drag-and-drop form builder that WPForms essentially is, creating multi-step forms is easy, quick, and intuitive.
The problem with the marketing stack? There’s no end to it.
You could buy every single SaaS tool for marketing out there and still have no results to show. Or you’d rather spend on just a few tools (mostly free, options to upgrade) if you were smart and resourceful enough. Either way, it’s a choice : much like it’s a choice whether you want to be frugal (and rich) or show off (with debt hanging like a snake on your neck).
If I were you, I’d choose the frugal route. Digital marketing success comes with hardwork, patience, commitment, a digital marketing plan well-executed, and more. Digital marketing success doesn’t come from tools alone.
So, If I had to pick, I’d choose the following to have a comprehensive toolset to handle digital marketing better. Here are some of those tools I’d use:
SEMRush (Blogging, Content Strategy, Social, and PPC)
Publishing regularly with a focus on frequency of publishing is the best way to make blogging (and the ensuring content strategy) work for your business.
Somewhere along the way, you’d have to focus on SEO too.
If I had to pick just one tool for SEO, I’d pick SEMRush. There’s an SEMRush free account that you could use (upgrade if you want to do more) and it accomplishes a lot for regular business blogging, full-time bloggers, and marketers.
With SEMRush, you get a lot for your money. Ahrefs is close (and maybe just as good) but it’s way too expensive for regular businesses.
— A dedicated social media scheduling tool to help you use social media better, schedule and plan your social media updates (including your content sharing), and more. You also get social media brand monitoring tools.
— Complete set of tools for keyword research (including the Keyword Magic tool) and more.
— The SEMRush Academy (complete with online courses with course completion certifications on everything to do with Search marketing, social media, Search engine optimization, competitive research, competitive intelligence, and more)
— Comprehensive toolkits such as the SEO toolkit, content marketing toolkit, Social Media toolkit, PPC Advertising toolkit to give you a kickstart for not just SEO but also a well-rounded content marketing strategy.
There’s so much more to SEMRush that a single blog post subtopic won’t ever do it justice.
Offer: Semrush’s backlink suite is the fastest and freshest backlink discovery toolkit ever created. Get free access to the largest backlink database for a limited time only!
Remember that you can pretty much use SEMRush for free (until you need to upgrade).
What this covers: Blogging, content strategy, content marketing, social media, SEO, PPC ads, backlinks, outreach, traffic analytics, and more.
Pick your landing page builders
Your digital marketing campaigns are never complete without landing pages and sales funnels. Of all the landing page builders and sales funnels software available, there are only three that I recommend (choose what you want from these three).
Note: there are several other ways to create landing pages depending on your setup and tools you might already have. For instance, with Elementor and Divi you already have the capability to create landing pages. Further, using Webflow also allows you to create landing pages within the system. The same applies if you use website building solutions such as Wix, Simvoly, SquareSpace, Mozello, and others.
With the new AI-driven smart builder, Smart Traffic™, direct integration with Unsplash, and more, Unbounce is now better than ever before. It’s a dependable, able, and reliable landing page builder — along with sticky bars and pop-ups for your lead generation campaigns that work in addition to full-time landing pages and sales funnels. With built-in A/B testing (along with Smart Traffic™), you don’t need to keep shopping for landing page solutions. Focus on your campaigns instead.
LeadPages is a robust landing pages/sales funnels building solution that you can depend on. With Leadpages, you also get pop-ups, complete lead magnet management, fast-loading landing pages, and even a website builder thrown in for good measure.
Focusing on landing pages and nothing more, Instapage is a focused landing page builder with an emphasis not just on the landing page experience but also on the post-click experience for your potential leads and customers.
Instapage was created to help build landing pages fast and easy — with templates, building blocks (drag and drop), and more.
Depending on your needs, your budget, and your requirements, pick one of the three landing page solutions above.
What this covers: Landing pages, sales funnels, lead generation campaigns, pop-ups, and sticky bars.
Email Marketing Solutions: Choose one. Stick with it
Email marketing makes money. Period. The email marketing software you’ll choose will depend on your needs, email marketing style, the features you want, and your business type as well. Here are the three email marketing tools I’ll recommend and what you should choose when (in 3 short paragraphs — no need to write lengthy reviews).
Note: While you can use all email marketing tools below for all kinds of businesses, some email marketing tools are best fit for particular types of businesses. It’s like fine-tuning the choice depending on what you do.
Drip is the best email marketing software for eCommerce businesses, SaaS businesses, Software solution providers, and others including coaches, online course instructors, service providers, etc. Drip also comes with lead scoring, the choice to send emails as plain text or designer HTML emails, and more. It also comes with several advanced features such as automated Facebook Audience sync and others.
Best fit for individual course creators, online course sellers, people who sell digital products, bloggers, publications, and others. ConvertKit also has landing pages, pop-ups, ConvertKit Commerce (for precisely the types of entrepreneurs and businesses above), and complete marketing automation.
Best Fit for all other businesses that don’t fall into the above categories (think restaurants, coffee shops, traditional businesses, and practically all other businesses).
That’s it. That’s all the tools you need for digital marketing.
Stop making excuses now. Go ahead and kill it with digital marketing.
Have a decent social media presence where you share your content, get into conversations, build real relationships, and more.
Establish an email marketing strategy — grow your email list, nurture your subscribers with exclusive content (sell less, nurture more), and keep that engine going.
If your budget permits, run paid ads (both regular ads and retargeting ads) to get all those visitors back (over 90% of them leave your site without doing anything) and try to turn them into customers.
Those are the basics. Without these in place, you won’t get results of any kind (no matter what you expected).
Analytics Done right
One of the greatest gifts of digital marketing is analytics — the ability to measure, track, analyze, and take data-driven decisions.
After implementing the basic digital marketing strategies (above), measure your efforts (and pick the right KPIs to measure).
Here’s what you should really measure (Bye Bye Vanity metrics)
That’s it. Depending on what you do, the platforms you are on — those are the metrics you should worry about. Everything else is stupid, time-consuming, and no one cares.
Using the right tools such as Google Analytics, MonsterInsights, or SuperMetrics, you have the ability to bring all of the data in and make informed decisions about what works for digital marketing and what doesn’t.
Get all over the place, then cut to size
Roll out your basic digital marketing implementation, establish the right things to measure (and use the right analytics tools, if you have to), and take decisions on what (and where) you should spend more time and effort on.
Everything else is optional apart from blogging, content strategy in general, SEO, social media, and email marketing.
You could get decent results from just blogging (with a firm publishing schedule) and calls to action within your blog posts. If that were the case, you could spend less time trying to do SEO outreach, guest blogging, or anything else that’s beyond the scope of your resources.
Not all social platforms are built equal. You could be getting a lot of traction (and results) from Twitter, Facebook, YouTube, and LinkedIn, and not so much from TikTok or Pinterest. For some brands, it’s not even worth venturing into some of these platforms.
You don’t have to send email marketing messages everyday. With built-in analytics that most leading email marketing programs give you, figure out the best time to send email messages and maintain a frequency that you can afford.
It’s called “cutting to size” — find out what works and stick to that.
This is like maintaining a garage full of exotic cars when you are single and broke.
For most purposes, you don’t need to get help for everything and try to hire people (marketers, digital marketing agencies, or hire teams) as well. For instance,
If you use WordPress, you could build websites and maintain them by yourself if you use tools such as Elementor, Divi, BeaverBuilder, or any of those WordPress builders. It’s all DIY, and you can do it in the time it takes for you to devour a cup of coffee.
Landing page tools help you create landing pages in minutes. You don’t need help for that.
Email Marketing tools like ConvertKit,Drip, and MailChimp have features that help you design, write, and publish your email messages (including email marketing campaigns, email marketing automations, and more).
You don’t “always” have to outsource, hire, or get help.
To do digital marketing better, you’ll need a heady cocktail of the right mindset, ability to operate lean, do the right things, patience, and some real work.