by Ashwin Satyanarayana | Jan 7, 2019 | Business, Facebook Advertising, PPC, Uncategorized
Ever looked at the options available for you within your Facebook Ads Manager? It’s bewildering, to say the least. Seasoned pros (me included) often struggle with the ever-changing Frankenstein that the Facebook ads platform could be. If experienced pros could find...
by Ashwin Satyanarayana | Jan 4, 2019 | Email Marketing, Uncategorized
Email marketing has an ROI of 4300% (now, it might be even more). Email marketing didn’t die. If you aren’t doing email marketing or if you are still focused on managing social media accounts or doing SEO like there’s no tomorrow, you are literally throwing money...
by Ashwin Satyanarayana | Jan 2, 2019 | Landing Pages
The importance of landing pages cannot be underestimated. Landing pages help you create dedicated pages built for conversions. Whether you are generating leads or pushing for sales (which you shouldn’t), landing pages are essential for your marketing mix. Your digital...
by Ashwin Satyanarayana | Dec 26, 2018 | Facebook Advertising, PPC
Are Facebook Ads expensive? Maybe, Maybe not. Do you still think you can generate positive ROI (Return on Investment) from your Facebook Advertising given the rising costs of advertising on Facebook and Instagram? Absolutely. So, how do you do it? Here’s what you...
by Ashwin Satyanarayana | Dec 21, 2018 | Ecommerce
If you are wondering whether or not your e-commerce paid campaigns should have landing pages or not, you are wasting time. Every hour you waste is a clutch of new leads or sales you don’t get. TL; DR: Landing pages provide focus. They help remove clutter, eliminate...
