If you use tools like Unbounce to make Unbounce Landing Pages or Sales Funnels (or alternatively use Leadpages or Instapage ), the design part is quick and easy.
But that’s also a part of a bigger problem: since it’s so easy to “create” any landing page or sales funnel, most marketers and entrepreneurs think that all that they have to do is to create a pretty page, and fast.
Pretty pages won’t work. You aren’t in a race to create pages “fast”. The only thing that matters is that you create landing pages that get you results (leads? Sales? or both?).
Creating Landing pages that work for your business is no joke — there’s the design aspect to it. Then, there’s copywriting, the endless A/B testing, the patience you’ll need, and the never-ending waiting period until your data gives you insights to help you make decisions?
Now, that’s the hard part. It’s not surprising why most campaigns don’t even last a few weeks, let alone months.
Ask Yourself the Right Questions
When you start building landing pages with Unbounce, you have to start by asking the right questions:
What do I intend to do with my landing page(s)? [What are your objectives?]
Are my objectives realistic? [Putting up a “Buy Now” button on your landing page doesn’t work in the long-term]
What’s the “ultra compelling offer” I can make?
What do I start testing first? [Most Landing page tools like Unbounce and LeadPages allow you to do A/B testing for everything you want to test]. Further, email marketing service providers such as MailChimp, Drip, and Convertkit can help you test subject lines for emails as well.
How will it flow? [ What does the landing page offer? What are people signing up for? What happens after they sign up for my offer? How do you deliver what you promised? How will you nurture your leads?]
Don’t even start without asking yourself those questions. Don’t start without knowing why your landing page exists in the first place.
Forget about results if you don’t know how your landing pages or sales funnels will flow (like page 1, page 2, page 3, then action 1, action 2, and action 3…).
One Page = One Offer = One Objective
Have you seen landing pages with multiple Calls to action? Like do this, or do this, or maybe do that? Any landing page built like that is a disaster waiting to happen (or maybe it’s already a lost case).
Here are a few fundamental rules for building landing pages with Unbounce:
Each landing page you build must have a single offer or CTA (call to action). Examples? Download a 15% coupon, download a PDF checklist, or Sign up for a free trial.
You’ll never know what works with your target audience. That’s why Unbounce has A/B testing built-in. So, be prepared to test out Headlines, Sub-headings, Hero images, Calls to Action (CTA), and more. (Unbounce allows you to do A/B testing regardless of the plan you are on, including the free plan).
Connect your Unbounce landing page to your email service providers such as Convertkit, Drip, or MailChimp and trigger your autoresponders as soon as someone signs up. In a way, it’s reassuring for your leads when they get an email instantly to be acknowledged. Your autoresponder also helps deliver what you promised (a coupon, a PDF checklist, an eBook, a whitepaper). There’s no excuse for not doing this.
If you are a marketer, you still have a business to run. If you are a business owner, your business is your business and you can’t hope to become a hobby statistician. A/B testing landing pages is not for the faint-hearted, it won’t make sense unless you have millions of data-points to pull (lots of traffic, lots of leads, and lots of purchases?).
Why should you do all the heavy lifting when artificial intelligence can do it for you?
Pages that use Smart Traffic™ can start working for you with as few as 50 visits to your page. Landing pages that use Smart Traffic™ see an average lift of 30% (on top of the already juiced up potential that landing pages have).
Using Smart Traffic™, you can make the best of Unbounce’s Conversion Intelligence to get the following benefits:
You don’t have to spend months or years trying to get to a meaningful level of traffic for your A/B testing to make sense. You can pick your champions soon enough. Smart Traffic™ starts optimizing fast—even when you add new variants or change traffic sources.
Smart Traffic™ looks at each visitor’s attributes and sends them to the version of the page that’s most relevant to them based on their unique context.
Smart Traffic™ is a machine learning tool that tests, predicts, and optimizes your campaigns for you. You don’t have to play the guessing game, you don’t think anymore. These split-second routing decisions are more accurate than a human-powered test could ever be.
For Unbounce Smart Traffic™ to work, all that you need to do is to create your Unbounce pages, create your variants (like variant A & B), turn on Smart Traffic™, and let artificial intelligence and machine learning do all the magic for you.
AMP (Accelerated Mobile Pages) is the next best thing to sliced bread. They are built for mobile, optimized for speed, and are guaranteed to boost your conversions by leaps and bounds. In fact, using AMP landing pages is imperative now since most of the traffic to your pages comes in through mobile.
Unbounce allows you to build AMP landing pages easily and quickly, for the same campaigns that you want to launch.
Here’s how Unbounce explains what AMP landing pages are:
“Accelerated mobile pages use a restrictive HTML format to serve up web pages almost instantly to your visitors, with the added benefit of pages being cached and pre-rendered by third parties (like Google, Facebook, Twitter, Bing News, and Cloudflare)”
AMP landing pages aren’t just for online publishers; they are for every business. While AMP landing pages projects started as “mobile first, and for mobile only”, AMP landing pages help you create super-fast landing pages for desktop as well.
Whether you are a blogger, an eCommerce business owner, a marketer, an agency, or even a local business, AMP landing pages apply to you.
Simple, clean, easy to navigate (even if it’s just one page), colorful (maybe?), and on-brand.
That’s all you need to get your landing pages to work. You don’t need anything fancy. You don’t have to think over the top. There’s no need to spend 6 months trying to be “perfect”. The only way to know if your landing page works (or not) is to send people to your page and see if they are signing up for your offer.
If they aren’t signing up, chances are that it’s not a “design problem” but it’s a more strategic one.
Build an Audience (Even If They Don’t Sign Up)
So, you designed your landing page and you let the world see it. You get 100 visits a day. Let’s also assume that your Unbounce Landing page has a conversion rate of 30%.
More than 70 visitors per day leave your landing page without doing anything. Most marketers and business owners leave it at that.
You are not “most”.
The smart thing to do is to build an audience (for each landing page) on platforms such as Facebook, Google, or third-party tools such as Adroll so that you could retarget to this audience later.
Even if you aren’t actively trying to generate leads, to sell, or to hustle, you could still be building audiences in a way that you can use for retargeting later on.
Create Pop-ups & Sticky Bars To Boost Your Lead Generation
First, ignore all the noise about whether or not you should use lead generation elements such as pop-ups, slide-ins, sticky bars, and exit pop-ups. People can make all the noise they want but all businesses need results.
Using Pop-ups helps boost conversions, period (and you don’t have to be passionate about them. You don’t even need to like them. You just need to respect them and use them for what they do best).
You don’t really have to fall in love with a hammer, you know what I mean?
Unbounce — on top of the landing pages and sales funnels you’ll build with it — also has pop-ups and sticky bars that you can create to augment your efforts to generate leads. Pop-ups from Unbounce come fully-featured (with the same outstanding ability to create pop-ups with a drag-and-drop landing page builder).
All leads generated from pop-ups and sticky bars can be assigned to specific landing pages also created for the same campaign.
For instance, if you were giving away a free PDF or an eBook, you can use landing pages for this. Plus, you can also create exit-intent pop-ups and a semi-permanent sticky bar for the same campaign (thereby augmenting your efforts) to help drive even more conversions for the same effort.
Whether you are an affiliate, a business owner, or an agency, moving towards data-driven decision making isn’t something fancy; it’s only the move forward. As such this AnyTrack review is a work-in-progress as we also deal with further developments, newer features, and more.
Analytics and tracking — for most of the marketing effort we put in- is seriously ignored.
Some advanced marketers and super affiliates do try to dig into analytics and do basics such as:
Using professional analytics tools — starting from the humble and powerful Google Analytics all the way to powerful analytics tools such as Supermetrics.
Creating and connecting your web or app properties to tools like Google Analytics (and not refusing to go beyond the usual metrics everyone digs into.
Understanding the power of UTM (Urchin Tracking Mode) and then let data flow into your analytics systems to understand the results of their marketing efforts.
AnyTrack is a conversion data platform that automatically tracks and orchestrates your conversion data across all your marketing and analytics channels—while simultaneously building remarketing audiences for you.
So you can keep your mind off the tech and stay focused on what you do best: marketing.
By using a single line of code, Anytrack enables cross-platform analytics and automatically creates “events” of all kinds that you can track inside Anytrack — page views, outbound clicks, form fills, landing page lead generation events, and other goals you might set up.
For instance, AnyTrack also integrates with Unbounce (to track leads as goals or results in your analytics) or also all the eCommerce activity that could occur thanks to your email marketing efforts with Drip
For business owners, this gives you an opportunity to go beyond the usual KPIs such as “new users”, “audiences”, and “time on page spent per session”.
With AnyTrack, you now have audiences that are actually “engaged” with your site. All those people who scrolled, clicked, played videos, and so much more.
These audiences are special; they are more engaged. They are more invested. They are interested. They certainly aren’t bots.
They are real people. So, you can:
On Google Analytics, you can create custom audiences of users who “clicked” on certain outbound links. Or those that viewed pages. Or those that filled up forms.
By connecting with the Facebook Pixel, you can do even more: create lookalike audiences matching your engaged audiences.
See the pattern?
For Affiliates, there’s more to AnyTrack: you can integrate directly with affiliate networks such as ShareAsale, HasOffers, Impact, and several others (the integration catalog is always growing). By integrating, affiliates now have a complete picture of how their marketing campaigns tie-in to their revenue.
On Anytrack, affiliates get integrations with over +50 Integrated networks, direct API or Postback URL integrations, optimized URL tracking, and more.
Whether you run on Google Ads or run Native ads with Taboola, AnyTrack syncs your entire customer journey so you can optimize for every type of conversions.
Note: This Anytrack Review is more general — a much more detailed application of AnyTrack affiliates is coming soon.
Anytrack: Conversion data Platform for Super Marketers (and Affiliates)
If you were ever stymied by the typical approach to setting up pixels, tracking analytics using Google Analytics, drawing up dashboards to make sense of data flowing in, and to set up your tracking right, you are not alone.
For the most part, learning analytics is not tough [https://www.kaushik.net/avinash/]; starting with analytics the right way certainly is. There’s a dark side to analytics and tracking that you’d be better off not to get into, as Evan laPointe of Search Engine Land.
If you are a business owner, freelancer, or an agency you’d want to know how to use analytics the right way. You’d want to:
Track your traffic sources — from various ad networks — paid & organic simultaneously across your sites, funnels
Amplify the value of each visitor with custom retargeting audiences generated for you automatically in each ad network.
Attribute with 100% accuracy the ads, ad networks, and social media channels that are the most profitable for you.
Easily improve KPIs, Quality Score, and multiple other metrics faster than ever.
Leverage ROAS bidding to lower your CPA, and scale your campaigns with total confidence.
Tie conversions and revenue to your SERP to gauge the impact of every piece of content in your funnels.
AnyTrack helps you achieve all the above: by using a single line of code (placed in the <head> section of your website (you can also use the Google Tag Manager for this).
AnyTrack uses a single tag — that you place on your website — to track outbound clicks, page views, form fills, lead generation, opt-in form results, and so much more. No coding needed. Real-time validation. Easy setup. It works with your current setup using “auto-tracking” without you ever touching a line of code.
AnyTrack also automatically tags your offer links, landing page entries, forms, outbound clicks, and pageviews to guarantee a perfect funnel tracking and attribution across your entire marketing tools, channels, affiliate networks and advertisers (if you are an affiliate).
Let’s take the case of an affiliate here, for simplicity of understanding:
Use AnyTrack: One tag, a few integrations (with affiliate platforms), and by connecting Google Analytics (and Facebook Pixel), you now have all the insights you need.
Now, let’s take a look at what you can do (at a simplistic level) as a website owner, business founder, or a blogger:
Go deeper with insights on specific audiences that have filled up forms, clicked on links (and also what specific links), or signed up as leads. Having these audiences (include or exclude these audiences) can help you run highly-targeted campaigns across all networks (including Quora Ads, LinkedIn Ads, and more).
Use appropriate UTM tracking to gain rich data for your marketing efforts.
Run Facebook Ads, Google Ads, Quora Ads, LinkedIn Ads with Ads Tracking URL template (provided for you by AnyTrack) — this way, you know precisely what’s happening to your ads and all the resultant data from the tracking template (populated into Google Analytics).
Cross-leverage traffic from other sources (such as all the organic traffic you get from SEO and social media organic) and turn them into custom audiences based on behavior so that you can use these audiences for remarketing (Interested in learning more about retargeting? Sign up for pre-launch of my retargeting course).
Run smart campaigns (especially paid ads) thanks to all the granular data you now have available. Thanks to AnyTrack, you have data such as what’s driving conversions, data applicable to multi-channel campaigns, and so much more.
Start with a free AnyTrack account and see how it helps you (like magic). Leverage data insights such as sessions, outbound clicks, form fills, leads generated, and then use this data to run hyper-targeted marketing campaigns that’ll change the way you do marketing.
Want to learn how to create ConvertKit forms? Don’t just look at the knowledge-base or a random YouTube video on How to Create ConvertKit forms (like I have below).
Why, you ask?
Anyone can learn how to create a ConvertKit form; what you really need is this: How to Create ConvertKit Forms that Really dial up your marketing efforts a bit? What little tips and hacks can make your forms work that much harder?
One of the biggest problems many businesses face is “lead generation” — and that’s despite several lead generation plugins, awesome tools like OptinMonster, and also fully-functional and capable email marketing providers such as ConvertKit, Drip, or MailChimp.
According to WPforms, at least 74% of companies use forms — one way or another — to generate leads. More than 50% of marketers rely on Inbound marketing strategies (in combination with onsite lead capture form(s) of some kind) to make lead generation happen.
More than 74% of companies use web forms for lead generation, with another 49.7% stating that their online forms are their highest converting lead generation tool.
Want to dig deeper into online form statistics? Go here
You could create ConvertKit Forms and be up and running in a few minutes. Watch this video to learn how to create ConvertKit Forms:
Unable to watch the video? Follow these steps. You’ll need at least a free ConvertKit account for you to follow along.
Get inside your ConvertKit account, click on the tab “Landing Pages & Forms”, and choose forms.
Pick a template to start with (you can choose any template and customize the template completely)
Go ahead and make changes to your form: the headline, the sub-heading, the accompanying copy(text), the image and/or video. If you need a quick way to create videos, use Dubb or Loom.
In the “settings” (top right corner), choose the domain (and a URL your ConvertKit form will go live on). Also, edit the “Incentive email” (you can add content, change the color of the button, and even add an image of your pet dog just to add a wee bit of a character to email). The Incentive email is an autoresponder — it’s sent to your subscribers as soon as they sign up for an offer. If you are giving away a lead magnet (such as a PDF document, an eBook, or a Whitepaper, you also have the option of letting your potential subscribers download immediately after they “double opt-in” (recommended so as to not pollute your email list).
Again, inside settings, choose how your form should be triggered: on exit? After spending a certain amount of time on your site? After scrolling a certain percentage of pages on your site (scroll depth)?
When you are ready, go ahead and publish your ConvertKit form.
Tips To Create ConvertKit Forms Get You Results
Remember: no forms, no leads.
Don’t sit there on your hands wondering you struggle to generate leads when you don’t even have lead generation forms to begin with.
Anyone can build any form. You, however, want to create ConvertKit forms that bring in the results.
The first step of most marketing funnels is to give away a lead magnet (or a discount code, in the case of eCommerce stores). That’s exactly what you should do.
Be sure to enable “double opt-in” or in the case of ConvertKit, disable “auto-confirm new subscribers”. You don’t want bots to sign up. Also, you don’t need any tire kickers.
You’ll need a series of emails (after the first email — the incentive email — is sent) to nurture your leads. Most businesses don’t even have lead generation forms, ConvertKit forms, or any forms of any kind to begin with, let alone a marketing sequence.
Want to boost social media reach for your business? Do you want to do more with social but didn’t know how to? Want to know — in a single post — what you could do to make social media work for your business?
This is a good start.
Look for “social media statistics” and it can practically make your head spin. The numbers are all in millions by the way, and it’ll really depend on which social media network(s) you are interested in.
According to HootSuite, the entire world is hanging out on social media (I am being a bit conservative here).
About 50% of the world’s population is on social media ( source: HootSuite )
More than 97% of customers have used social media in the last one month (Source: GlobalWebIndex )
84% of people with access to the Internet use social media ( source: HootSuite )
Each social network has its own statistics related to growth, engagement, and more.
Plus, depending on what you choose to do (and how you choose to represent your business, promote, engage, and interact), you also have varying formats for content.
This post is more about how to extend your efforts on social media networks to get the most of the effort you put in. It’s all about getting more traffic, boosting engagement on your site, and to generate results from social media.
What Does Going Social Really Mean for Your Business?
Social media isn’t just a wild, interactive, constantly moving billboard of sorts. You don’t really show up on social media networks and “push and heave” to the point where you don’t know what you are doing, really. Trust me, most brands don’t know what to do on social media.
But we are nowhere near that kind of engagement, potential customer love, or the brilliance of those brands.
What we can hope for with social media then, is the following:
Decent exposure of your brand (be sure that your brand looks, feels, and sounds as consistent as it can get).
Meaningful — and hopefully — passionate engagement levels on social networks.
A meaningful way to create communities around your brand, products, or services.
Possible traffic inflow to your website.
An open path for your potential audience to engage and convert.
You can do it all and you can certainly accomplish your goals from the efforts you’d take. But remember again:
““Social media isn’t a giant, moving billboard”. “
Don’t push. Don’t heave. Don’t sell outright.
Instead, do this:
Engage, inspire, communicate, and build a community.
So, how to boost social media reach, without digging your head into the sand, losing time, or letting go of opportunity?
Be Memorable on Social
Your brand should have its own social handles. It really helps if you have your brand name on social (or as close as it can get).
That said, your branding itself should have started off on the right note.
Your social media handles should have the same name (or at least “almost”) the same name as your brand — on all the networks you choose to be on.
Be sure to upload the appropriate logo (the size, the shape, the colors) for each social networks.
Add your profile descriptions, bios, or whatever else each social network will ask for. Including social channel specific elements unique to each social network: You’ll need specific banners for YouTube Channel, Facebook Brand Pages, LinkedIn Pages, LinkedIn Personal Accounts, Twitter Profile Banner, and more.
These are basics.
Yet, most businesses don’t have any of these (go and check, I’ll wait).
Focus on Social Platforms That Make Sense for you
My best friend has a side hustle (IndiaCart in Mumbai, India) and he’s experimenting with hyperlocal grocery delivery in two or three areas in a particular city.
While he can do with a personal LinkedIn account (every entrepreneur and professional should have an active account), he really doesn’t need a LinkedIn Company page for that (he can have it, but he’ll spread himself too thin).
See what I mean?
Likewise, not all brands need all the footprint they think they need on every social network. For instance, I really don’t see a way you’ll have any meaningful traction going for you on TikTok or on SnapChat if you were a B2B business selling advanced Cloud Computing solutions.
According to DataBox, a few experts have generally found that a few networks work best (for them, not for you).
How do you know which group of social networks will generate results for you?
Start with a few social networks (the common ones, the big ones), dig into your analytics tools like Google Analytics, AnyTrack, etc., and slowly determine where you should spent time and resources on.
Experiment and find out.
Milk Social Media For What It’s Meant To Be
Social Media channels are humongous and with a reach (along with engagement level) that’ll shame everything else out there.
Yet, there’s a singular purpose to all social media channels: Connections.
It’s the “people”. On social, people are really people (if you ignore the fake accounts, the bots, and the “purchased” followers).
As such, your work — as a business, an influencer, a brand, or even an individual — is cut out for you.
Sure, you can go crazy with your content calendars. Distribute your thoughts, insights, and content.
However, don’t forget this: Be human. Be a real person. Talk to people. Share ideas. Ask questions. Answer others’ questions.
Normal videos you’ll create with Dubb, HippoVideo, Drift Video, etc., are all one side; doing live videos is completely something else.
Live videos make you get as close to possible as a real person, a real meeting, a real seminar, or a simple human interaction can get.
While that’s the basics, live videos are as authentic as they get — complete with your dry cough, “excuse me, looks like my screen went to shit”, and “can you hear me or me?”.
Live videos make you vulnerable. They get out the best (and the worst) of the human in you.
If I were to ever buy from you, I am not forking out my cash because your logo is fantastic or because you blog three times a week. I only do it because I need what you have (or the problem you solve) and that you are a real human.
Need a single tip to make your social networks really work for you? Embrace Social Ads (running ads on social media networks).
Social media evolved — from its early days of MySpace and Orkut (remember this one?), and even Google+. All social media networks now have ways for you to do direct advertising on (and this is where you can go ahead and work on your marketing or sales funnels, layer up campaigns, and go ahead and advertise to heart’s content (using social media ads).
You could run paid ad campaigns on social on the following networks:
Tap into social traffic & build your pipeline (grow your list)
Yes, everyone tells you to grow your email list. Why not? It’s the only way you’ll make money (I am not counting the other trickles of moneys you make).
All of that effort that goes into social — such as sharing/distributing your content, engaging with others, building your social network organically, the live videos, the regular social videos, the countless custom graphics you’d create — all this should get you some results at the end of the day.
You are running a business, not a popularity contest.
The time, effort, resources, and money you spend on social should have an ROI, right?
Do what you do on social and try to get people visiting your website.
Use any tools you want such as OptinMonster or Unbounce Popups to collect leads (remember to give away something in exchange for names and email addresses)
Did you know that you could literally change your marketing game overnight just by sending email broadcasts? Learn how to send ConvertKit email marketing broadcasts in this post.
ConvertKit is one of those email marketing service providers that integrates well with almost every other marketing tool and CMS systems (like WordPress or Webflow). You can easily create and send ConvertKit email broadcasts whenever you want (I’d recommend creating them before hand and scheduling your email broadcasts out.
Learn how to Create broadcasts (and also split test or A/B test your email subject lines) as you use ConvertKit.
Email marketing is something you couldn’t do without. It’s the marketing strategy that actually makes money but it’s also the channel most small businesses don’t practice
If you just ignore the noise in the world of digital marketing — say about chatbots, SEO, influencers, social media, and paid ads, you’ll realize that it’s still email marketing that counts.
According to Caroline Forsey of HubSpot, email marketing generates around $38 for every $1 spent — an astounding 3800% ROI. Yet, not many businesses do it.
How to Use & Send ConvertKit Broadcasts
When it comes to sending your email marketing broadcasts, there’s a lot to cover. So watch the video below:
ConvertKit Email Broadcasts
One of the reasons why email marketing doesn’t even work for most businesses is because most businesses just forget to “communicate” enough.
They fail to make just enough impact to make email marketing work for them.
They don’t nurture email subscribers enough. Or maybe most businesses are guilty of treating subscribers as just a “number” — or something that happened — while subscribers sit in empty, non-engaging email lists.
Be sure to fix on a frequency to send emails.
When you are out and about, sending Convertkit email marketing broadcasts, ensure that you don’t “sell” in every email. Instead, do a healthy mix of value-added emails sprinkled with one or to emails to make sales (maybe 1 sales email for every five emails that inform).
You’ll eventually figure out the best frequency for your email marketing.
Email Subject Lines Split Testing
Your success with Email marketing rests with the efficacy of your subject lines. It’s the subject lines that make your subscribers take action. It’s your subject lines that affect your email marketing open rates. It’s the subject lines that’ll help you connect with your subscribers.
Don’t underestimate the power of your subject lines. Thankfully, ConvertKit has a handy A/B testing functionality right at the part where you add an email marketing subject line.
As you go about sending emails, be sure to test your email subject lines.
Sending your Convertkit email marketing broadcasts doesn’t have to be rocket science. With a little bit of strategic play, consistency, and all the goodness of copywriting, you can change the way you do marketing