Among several hundred things you’d do to help boost eCommerce conversions, using the best Shopify apps for Upselling at checkout is truly a low-hanging fruit to boost eCommerce conversions. I mention upsells and cross-selling in my list of 12 Shopify checkout best practices. Elise Dopson of Shopify also includes upsells and cross-sells in her massive … Read more
“I want a landing page with a buy now button” “Build a set of landing pages — one each for our products — so that we get sales” I see this day in and day out. I get requests like this every time I get to work with a client looking to run Facebook ads … Read more
Chances are that you are using MailChimp as your email service provider. Now, you need to learn how to do the MailChimp Unbounce Integration — It’s popular, and so I could almost guess. Integrating your Unbounce Landing Page with MailChimp is one of the first things you should do to ensure that you collect all … Read more
Want to run Facebook Campaigns but overwhelmed? Ever looked at the options available for you within your Facebook Ads Manager? It’s bewildering, to say the least. Seasoned pros (me included) often struggle with the ever-changing Frankenstein that the Facebook ads platform could be. If experienced pros could find the Facebook ads platform perplexing, ever imagined … Read more
Email marketing has an ROI of 4300% (now, it might be even more). Email marketing didn’t die. If you aren’t doing email marketing or if you are still focused on managing social media accounts or doing SEO like there’s no tomorrow, you are literally throwing money away. Email marketing is the single best thing you … Read more
Running PPC campaigns well-enough to make them work for your business is ridiculously hard — not because it’s really hard, but because a lot goes into a campaign and businesses don’t usually take their time out to ensure that they implement PPC best practices. Google ads or Facebook Ads might appear as if it all … Read more
Let me the clarify at the outset: Best landing page design for me is something that brings in results. Anything more is welcome, but nothing less. Looks don’t matter. I don’t care about anything else except for the singular reason the landing page is being built for. The trouble with digital marketing is that there … Read more