Drip Email Marketing Software: Sell Smart With Advanced Automation

Drip Email Marketing Software: Sell Smart With Advanced Automation

Email marketing has an ROI of 4300% (now, it might be even more). Email marketing didn’t die.

If you aren’t doing email marketing or if you are still focused on managing social media accounts or doing SEO like there’s no tomorrow, you are literally throwing money away.

Email marketing is the single best thing you could do for your business. Email Marketing just works. It’s also the reason why I write posts like why you should drop everything you are doing right now and embrace email marketing completely.

Of all the email marketing software you and I are both aware of, there are only a few worth considering: MailChimp, Drip, and Convertkit. Of course, Mailchimp is everyone’s favorite but you could quickly run out of its feature set. Convertkit and Drip are both powerful email marketing tools.


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Drip, if you look deep enough and if you work with it for as long as I have, offers the best value for money (especially with the host of features they recently added). Here’s how Drip email marketing software truly helps you sell products or services smart and with advanced email marketing automation:

Subscriber Timelines

Drip Automated Timeline
You’d know when an email subscriber signs up, but do you know what that subscriber did before he or she signed up?

Normally, you wouldn’t.

With Drip, however, you get a complete timeline of a subscriber — what your subscribers did before they signed up, the pages they visited and how many times per page, and more. This timeline continues even after your subscribers sign up — what campaigns they received, what tags have been applied to them, and precisely what they did with each email they get.

Think of it as magic.

Visual Automation

We are marketers and not logic gurus. For the life of us, we can’t seem to work with complicated code and APIs to create advanced automation workflows nor do we want to spend any extra time doing that.

Right at the outset, you get Visual automation and the ability to build automation workflows with Drip. You can do these visual automation workflows and build email automation workflows with Infusionsoft too, but we also know that InfusionSoft is also known as “confusionsoft” and that it’s way too much for regular businesses, bloggers, online businesses, and service-based businesses.

Email Automation Workflows

What makes Drip really powerful is the way you can create advanced (or simple) email automation workflows.

Trigger points (event triggers, sign up sources) lead to specific actions, delays, and decisions. Again, based on what subscribers do, you also have options to branch out into simple “Yes/No” paths that you can ease your subscribers into.

Drip Automation Workflows

Here are a few pre-made visual automation workflows you can check out and visualize as to how they work.

Liquid-based Personalization

Here’s something Drip does that absolutely no other email provider can: advanced personalization.

Drip uses Liquid templating language (popularized by Shopify). As such, you can do some really smart things with Drip with respect to email personalization.

But wait… why bother with email personalization?

According to RichRelevance, personalized emails lead up to 3X in clickthrough rates and in 3.8X in revenue per click. Event-triggered emails or emails that are relevant lead to more than 119% higher click-through rates than the regular “business as usual” emails.

When you send out personalized emails, you are really connecting with your email subscribers. Like, connecting one-to-many at scale. With Drip, you can do this:

  • Address people by their names by using something like {subscriber.first_name}. If you aren’t sure if you have the names of all your subscribers, you could do this: {subscriber.first_name | default: friend }
  • Use can use bits and pieces of liquid templating language for advanced inclusions such as countdown timers, or showing dates relevant to each subscriber (based on when they sign up, for instance).
  • You can edit a single email and add snippets to show up (or not) based on the status of your subscribers. For instance, a piece of content like “Buy my course now” won’t show up for people who already purchased your course. Instead, for existing customers, it’ll say something like, “Liked my course? Please leave a review here”.

Learn more about how you can use Drip for advanced email personalization.


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Visual Email Builder

Drip Visual Builder

Drip originally only had text-based email styles for us to use. I am a huge proponent for emails written and delivered this way minus the fancy HTML and images since these emails would look more personal (like you are writing to a friend), you get better email deliverability, and your emails would look much less spammy.

If you wanted to use a fully-designed HTML template then, you’d have to depend on an email design specialist or use a tool like Designmodo to create emails in HTML and import them to Drip.

Drip, however, did introduce a “Visual Builder” which is very much like the Mailchimp’s email visual builder that you might be familiar with.

You now have the option of just sending plain-text emails (which I recommend) or build complete HTML-style emails using the Visual Builder.

Shopify + Drip = Magic

MailChimp has always had a great focus on e-commerce. Open up the MailChimp dashboard and you’ll see just how your email marketing contributes to your e-commerce sales. None of the email marketing providers (Including Drip) had that before.

Now, however, Drip has taken a route that’s more e-commerce centric. It’s working to be known as an ECRM (E-commerce Customer Relationship Management) tool instead of just an email service provider.

Featuring deep integration with Shopify, connecting your Drip account with Shopify unlocks powerful benefits for you to use with email marketing:

  • Drip natively integrates with Leadpages (the parent company that owns Drip) — so you get landing pages and email marketing software at the same time. Plays nice.
  • When you connect Drip and Shopify, your whole order history will be automatically synced — a comprehensive order history means you can beef up your segmentation possibilities. Want to pick out all of your customers who’ve placed more than $100 in orders over the past year? Well, now you can.
  • You get complete and detailed records and behavior of visitors. When did visitors first arrive at your Shopify store? What are the pages they browsed? How many visits did it take for a particular visitor before a transaction happened? Earlier, you had to copy a script from Drip and put it on all the pages of your store. Now, it happens automatically.
  • Trigger automation within Drip for product page views on Shopify. Say, your potential customer is checking out Leather jackets, send an email about five hours after they are done browsing. It’s like magic, you see?
  • Segmenting your customers is powerful, and you can do it easily with Drip and Shopify based on your customer activity. Segments could be just subscribers who grabbed a coupon, customers who purchased product X but not Y, customers who purchased product Z at least 6 times in the last 12 months, etc. Once you tag your customers or segment them, you’ll be able to send completely targeted and relevant emails.

Learn more about how Shopify + Drip Creates Magic For your Business

Direct Integration with Facebook Lead Ads

Drip + Facebook Lead Ads

You can connect your Drip account with Facebook Lead ad campaigns directly by choosing Drip as the CRM from within your Facebook Lead Ads CRM integrations. Leads collected from your Facebook Lead ad campaigns are directly sent to your Drip account so that you can grow your list, nurture your leads, and use email marketing automation to sell your products and services.

On top of that, Drip also allows you to build custom audiences with Facebook so that your email list syncs in real-time with Facebook custom audiences (and this audience is constantly maintained).

As more people join your list, they are automatically added to your custom audiences on Facebook.

Now, you can include your special “email list based custom audience” in your campaigns, create lookalike audiences using this audience, or even exclude these specific audiences from your future Lead ads campaigns.

Automated Lead Scoring

Drip lead scoring
None of the email service providers have anything close to Lead scoring. Lead scoring is like adding a wee bit of gamification to your email list subscribers. By assigning points to specific actions your subscribers take as they join your list, an average lead score is determined for each subscriber.

Based on those lead scores, you can automatically prune or purge your list (by setting up automation or rules), filter subscribers out while sending them messages and send out special campaigns for those with high lead scores.

Lead score feature alone is worth the monthly fee you pay for Drip. Period.


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Conversions & Analytics

As far as analytics go, every email service provider lets you see KPI pertaining to email marketing such as the number of emails sent, how many people you sent your emails to, open rates, click-through rates, click rates and more.

Both MailChimp and Drip, however, have a fantastic focus on e-commerce now. Using “conversions”, you can clearly see just the sale transactions resulting from your email campaigns.

Again, you’d have all the data you need based on the actions your subscribers take as in whether they purchased, or purchased for the third time in a row, or if they added an item to the shopping cart and left without doing anything.

Conversions and analytics with both Drip and MailChimp are the best in the industry and there are no second thoughts about that.

Note: If you were planning to use Drip for your email marketing automation, use this Drip pricing calculator to reflect their pricing changes starting January 14th, 2019.

 

How ( & Why) To Use Tags With Mailchimp

How ( & Why) To Use Tags With Mailchimp

You do know how irritating it can be when you already purchased something online and you continue to get emails to buy, upgrade, or to subscribe?

When businesses do this, it shows that they don’t care.

They don’t respect you enough.

That they didn’t bother to do certain simple things (such as using tags) or to segment or group their email subscribers.

It’s not rocket science, this tags thing. It baffles me as to why a business wouldn’t care enough to use simple things like managing their lists properly, use conditional rules to send out more relevant emails or to differentiate their email marketing lists based on user behavior.

You can be a much more smarter (and more responsible) email marketer by using the tools and features that ESPs like MailChimp, Drip, and Convert kit provide.


Ultimate Resource KitThink of Tags as labels that you can apply to your email subscribers. When you use tags with Mailchimp, Drip, or Convert kit, you are essentially applying labels to each of your subscribers based on their behavior on your site, the source of your sign ups (such as landing pages), or based on any criteria that you set up for your subscribers.

Tags help you send highly-relevant, precise, and targeted emails to your subscribers. In essence, you’ll be able to:

  • Clearly “not” send “Buy Buy” emails to customers who already purchased from you.
  • Use smart rule-based conditions to deliver only those emails that you should be sending
  • Identify subscribers within your email lists based on their behavior or the criteria you set for them.
  • Pamper your loyal customers while you try to send emails to turn your subscribers into customers.
    Always know who signed up for what exactly.

Watch the Video


The tags feature has been missing from MailChimp for a long time, until now. Learn how to use it and send email marketing messages like a pro.
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If you need a powerful email marketing automation platform & a Mailchimp Alternative, Get a Free Trial for Drip.


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Plain Text Emails Vs HTML Emails: What Should You Go With?

Plain Text Emails Vs HTML Emails: What Should You Go With?

TL; DR

Quick question: When it comes to email marketing, should you use Plain text emails Vs HTML emails? What should you use, and why?

Answer: Mostly plain text. Sometimes HTML (always optional).

I no longer have the time or the patience to convince clients when they come asking as to whether or not they should use email marketing.

Seriously, I’d rather spend my limited time, keystrokes, and energy on somewhat more evolved questions than that.

The onus is on you to figure out why Email Marketing is a breadwinner for your business.

As for whether you should plain text emails or HTML emails? That’s a long answer and I’d be more than happy to give my 2 cents.

Every marketing forum I am a part of and almost every single client I’ve worked with has had this singular question asked.

I can almost see the tension between the “need to be simple” and the “tendency to complicate things”. The former is hard to achieve. The latter is almost too easy and natural for us to ignore.

The result is that most businesses and marketers end up using HTML emails for their email marketing.

I can’t tell you if it’s good or bad.

However, what you need to understand is this:

Plain Text emails

* We are humans and we connect with humans better. Sending an email that almost looks like it was sent by a friend to another friend is the most natural thing ever. That’s where email marketing automation software like Drip and Convertkit win hands down.
* Plain Text emails need no designers. There’s nothing fancy here. You could create an email faster than you’d take to read this blog post.
* Plain Text emails are automatically easy to read across devices — regardless of whether your subscribers are on the desktop, mobile, or tablets.

HTML Emails

* If you had to use HTML emails, you’d really need expert email designers. At least, you’d need good design skills to use professional tools such as Adobe Photoshop and create what works.
* For the non-designers, busy marketers, agencies, and business owners, there are tools such as Postcards from DesignModo that you could use to whip up stunning email campaigns.
* As if it wasn’t enough that you could actually suffer from the “no list syndrome”, low open rates, negligent click rates with your email marketing, don’t assume that you are going to have it any better with your expectations that your subscribers will actually have to click on “display images” or to “whitelist” your domain.

It’s already getting harder to win with email marketing, despite the availability of some truly fantastic email service providers such as Drip and Mailchimp.

So, what should you do? Should you go for plain text emails or HTML emails?

Stick to plain text emails as much as possible. Your regular RSS-to-email campaigns, autoresponders, transactional emails, and regular broadcasts can all be plain text emails.

Use HTML only when such mails do justice. For instance, you’d want to use HTML emails when you are an e-commerce retail store. Or when your products require visuals to make that much more impact, or when you have to use a call to action that’d do so much better with an image or a video.

When visuals truly matter, go for HTML emails. Use a tool like Postcards to create stunning emails fast and efficiently without the need for designers.

If it’s just a regular email, keep it “regular” and use plain text.

If you use Drip email marketing software, you get plain text email campaigns as default (while Drip did launch a Visual Email Builder recently).

Using MailChimp? Start with a plain text email (instead of defaulting to HTML DIY builder) and only use the actual email builder features from MailChimp when you need HTML emails.

What kind of emails do you use?


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Leadpages + Drip:  The Ultimate Combo For Lead Generation & Marketing Automation

Leadpages + Drip: The Ultimate Combo For Lead Generation & Marketing Automation

Leadpages is a landing page builder and Drip is an email marketing automation tool. Together, they form the backend of your sales funnels — and that’s something you’d absolutely need to generate leads, nurture leads, and make sales happen.

But wait. Why pick Leadpages + Drip as the winning combination here? Why not others?

You can. There’s certainly no stopping you from using other tools for either of the use cases. But there are distinct advantages when you buy into an ecosystem — a set of tools owned and managed by the same company.


Ultimate Resource KitThere are several lead generation tools, landing page software, and tools to help you build sales funnels.

Usually, you work with marketing tools (also called as Marketing Stack) to help you maintain a certain workflow to get your digital marketing done, and to get you the results you seek.

Thanks to the rise of a sheer number of tools available in the market, confusion and paralysis of choice is what you are often hit with first even before you begin to depend on a marketing stack.

What should email marketing solution you choose? Which landing page builder will you come to depend on? How will you integrate all those apps that you’ll finally choose (if you do) so that they work together?


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It’s so confusing that most businesses give up together. A few others will end up picking up one or many tools and then just go with the flow. None of those approaches are good for your business.

Here’s why Leadpages and Drip make for an excellent combination to build your landing pages, deploy email marketing automation, and get to sales in a smooth and predictable way:

Learn & Deploy winning funnels

With the combined resource base of both Drip and Leadpages, you have instant access to information (backed by years of expertise) that you can use to help start with your sales funnels, landing pages, ads, and email marketing automation sequences in the right way.

With Drip’s Blog and the Leadpages Blog, you get fresh insights delivered. Webinars, online courses, and resource lists will all help you master the nitty-gritty involved with lead generation, marketing automation, conversions, advertising, and landing pages.

As this content is constantly updated (and with regular weekly or monthly inputs on an ongoing basis), you don’t have to depend on your whims or someone’s advice on what works.

Learn from the best and deploy your campaigns with the best chances of winning, right from the word go.

Get them & tag them

With Leadpages, you’d need an hour to whip up landing pages for your campaigns (including the variants for each page). But you’d not just create a single landing page with two variants and call it a day, would you?

Depending on your business, you’ll have multiple offers to make. You’d want to create segmented lists of leads depending on what they signed up for. For customers, you’d need a separate list again (sometimes, you’ll need multiple lists just for customers based on location, average purchase price, lifetime value of the customer, and more).

With MailChimp (which is a company I adore and respect), you’d have to create multiple lists (You can still segment and group customers with MailChimp, but that’s beyond me).

Leadpages and Drip, however, allow you to make multiple offers, tag your leads likewise (particularly useful for multiple content upgrades, multiple offers, and other forms of segmentation).

All the while, with Drip, it’s one huge list except that each subscriber is tagged depending on what they signed up for. So, when you send an email campaign, you can send specific emails to:

  • Leads who signed up for a free trial of an online course (but did not sign up for the paid course).
  • Leads who downloaded a particular content upgrade (showing interest in that particular topic)
  • Customers who purchased less than $100 worth of products or services.
  • Leads who asked for an online coupon but did not make a purchase yet.
  • Leads who bought one product, but did not buy another product that goes well with the first product (like accessories or related products).
  • Leads who requested a demo, but didn’t purchase a subscription for your SaaS product.

See how many possibilities exist with the Leadpages and Drip combo?

LeadPages Plays Well With Drip

You need landing pages built with Leadpages to generate leads.


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You’ll then need Drip’s advanced email automation features to tag your visitors and then send highly-customized, relevant, and pertinent content based on those tags.

You’d then put yourself in a position to use two different software tools that automatically play nice with each other obviating the expected trouble you normally face when you want to get two different software tools to play well with each other (even with Zapier).

For basic lead magnet delivery, you don’t even need the advanced features of Drip since Leadpages has a lead magnet delivery mechanism in place.

Want to nurture leads generated with Leadpages with information-rich email campaigns? That’s when Drip kicks in.

Keep Conversions in Loop

You’d want to know how many leads are generated each day, week, or month. Leadpages gives you that. You’d want to know at what rate your subscribers grow on a periodic basis, and Drip tells you that with its own analytics.

But at what rate are your leads converting into sales? With all that smart email marketing automation you do, how are your efforts leading to actual revenue (and hence profits)?

Leadpages and Drip, In combination, give you the complete picture and then some more.

The in-built A/B testing ability, checkout features, and direct integration with Drip along with Drip’s intelligent subscriber-tracking features lead scoring, and Drip’s ability to track conversions, you get the full package.

You’d have answers to questions like:

  • How many leads are generated each month by landing pages on Leadpages?
  • Among two variants (say A and B) for each landing page, which of the variants is working better?
  • How many subscribers have you gained for each workflow you created?
  • What has been the historic behavior of each subscriber (even before they actually signed up as a lead)?
  • Have the subscribers who signed up been active? Have they been taking action (as defined by you) while they stay on your list at all?
  • For the leads generated in the last 3 months, how many of those leads converted into sales right? And then, how many more of those leads converted eventually (pipeline) thanks to your email marketing campaigns?


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Excellent, easy, & Dependable customer service

Given then both Leadpages and Drip are owned by the same company, you have easy access to customer support (if and when you need them) for both the tools.

Instead of firing multiple emails to either of the companies when you need help, you just shoot a single email to have them address your concerns.

As usual, check out the combined resources of Leadpages and Drip and learn more about lead generation, landing pages, sales funnels, and email marketing automation.

Marketing Resources
Webinars
Online courses
Free Guide to Landing Pages
Landing Page Tutorial
Podcast (ConversionCast)

You have to try it out to see how they work. Sign up for Both Drip and Leadpages for a free trial with either of them.


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Snov.io Review :  Fast & Accurate Email Finding Tool (& It Digs LinkedIn)

Snov.io Review : Fast & Accurate Email Finding Tool (& It Digs LinkedIn)

The average person (online dwelling) receives about 95 emails per day, according to The Radicati Group.

If you are a marketer, agency, freelancer, outreach specialist, or any other business, the chances are that you will count on email outreach to start building relationships, to hustle, to pitch, to exchange ideas, to create a strong network of people.

In a time and age when building relationships is hard itself, you don’t want to sit there and spend hours and hours just “looking for emails”.

For one, there the helpful anatomy of an outreach email, and then there’s the actual work involved in cold email outreach.

In the world of social selling for sales reps, Marketers, Startup founders, Recruiters and anyone who needs email outreach or outbound research, there’s a need for a simple, effective, and a fast way to search for emails to reach out to the right people, and to build relationships fast.


Ultimate Resource KitNow, let’s get into the backbreaking job of actually finding a list of prospects and then sending out emails to them.

I’ve checked, used, and worked with plenty of tools that help you find anyone’s email, email outreach tools, and software that tries to makes cold email outreach easier. I’ve done that for years — for blogger outreach, to find guest blogging opportunities, and when we try to just build lists of prospects for clients.

Never before has there been a tool that’s really easy to use. My benchmark for figuring out if an email finding tool is easy to use or not (with the exception of fancy stuff like API and blockchain tokens) is when my virtual assistants or any of our Interns can get started and work with the tool in one hour flat.

Say a big hi to Snov.io — a brand new tool that helps you:

  • Find emails of prospects or others you want to reach out to on LinkedIn
  • Use domain search and access to email addresses along with names and job positions from various domains. Use them to find contacts and get connected.
  • Explore & dig deep into company information database our program uncovers! With this, you’ll contact just the right person in the right department.
  • Get an instant way to “verify” the emails you collect (what’s the point if those emails don’t work, right?)
  • Automate your lead prospecting, scraping emails off of social networks (like LinkedIn and Twitter), use pre-defined replies, setup triggers, and synchronize with your email marketing automation tools, CRM systems, and more.
  • Get better insights about what technologies or stacks your prospects use (such as if they use WordPress or other CMS, web frameworks, analytics tools, and more — much like builtwith.com)
  • Send out as many emails as you like as you build your outreach lists.
  • Heck, you can also build lists using Twitter

Note: Snov.io is so easy to use that my virtual assistant was able to get cracking with and use in 15 minutes (not one hour).

Now, let’s dig in and I’ll show you just how easy Snov.io is to use. We’ll take a particular use case of trying to find CEOs of specific companies that I have a list of and automatically include these prospects in a list that I can use to send out outreach emails to later.

Create Account & Install the Chrome Extension

The first step to better use Snov.io is to install their Chrome extension (trust me, it’s one of the most valuable extensions I ever added to my extensions list on Chrome).

Just head out to their Chrome extension page, click through and install the extension to your Chrome browser. Once you install the extension be sure to create an account and login (and stay that way).

Once you install the extension, this is how it’ll look like:

Chrome Extension

Creating, building, & managing your Lists

Be it with your regular email marketing campaigns or for outreach campaigns with cold email.

It’s all about “lists”, isn’t it?

On Snov.io, you’ll obviously work with lists. Create a separate list for each project you work on to make it easier for you to sort and arrange your prospects (along with their emails and other information).

SnovIo

Building prospect email lists with Snov.io

Let’s take an example of trying to find prospects and their respective emails off LinkedIn. Snov.io quickly helps grab your prospects’ email addresses right off their LinkedIn profile.
The way the workflow for Snov.io is:

  1. Deploy your search criteria on LinkedIn and find a list of prospects on Linkedin or visit a specific person’s profile.
  2. Click on Snov.io’s Chrome extension
  3. Snov.io will display names of people on the list that’s showing on the page you are on. Or, it’ll show you the name of that single person’s profile page you are on now.
  4. Select the name (checkbox), select a list, and click on “save selected”. Then, click on “Go to List”. A new tab opens with Snov.io showing you all the information about that person (or the specific people you choose from that list).

 

Send Campaigns

Campaigns

After you build your prospect lists after easily collecting emails by using names of people, company names, LinkedIn, or several other options that Snov.io gives you, what you’ll end up with is lists.

Using “campaigns” tab on the top menu, start a campaign and send carefully crafted cold outreach emails that just kick ass.

Snov.io comes as a breather at a time when most email finding tools just die out and vanish or are scrappy and buggy.

Snov.io has a beautiful interface, loads super fast, is intuitive to use and is extremely efficient at what it does.

Give Snov.io a try and let me know what you think?


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