If you want to take your business to the next level, then it’s time to start accepting payments on your site. Learn how to use Stripe Links to sell products and services now 👇
Earlier, it used to be incredibly hard (at least for us non-tech folks) to make Stripe work with WordPress (or any other platform you might use). A bunch of code almost always makes me nauseous (and I am sure you felt the same way too).
Stripe’s new “Payment Links” is a new feature that just rolled out (May 2021).
Stripe Payment Links are a great way for you to start collecting payments for your products (physical or digital), services, or even subscriptions.
Want to watch a video instead?
This post will give you a step-by-step way to create and use Stripe links in your business so that you can collect payments and sell products or services.
Time needed: 10 minutes.
Please note that you’ll need an active Stripe account to make this work. As for the products, you can set them up before doing this or while you are going through this process as well.
Create Products in Stripe
If you haven’t created a product in Stripe before, it’s fairly intuitive and easy to do so.
After you log in to your Stripe account, just head over to the panel on the left, click on products, and create your product(s).
Note: You’ll also be prompted to add new products directly on the Stripe Payment links page (below).
Add Or Edit Products or Services Page
You’ll probably already have a page with your services described on it. If you provide services or subscriptions and you don’t have a page created for it yet, it’s fairly simple to do so.
Using WordPress? In case you don’t have a page created, go to the left side panel inside your WordPress dashboard, click on pages, create a new page.
Name it “services” or “products” or “subscriptions”
Add some copy to describe your services. Add a button (or even a link will do) to let people purchase your products (or services).
Note: If you have an eCommerce store, you’d certainly have pages with products on them. Go to the next step (create Stripe links) and come back to add associated Stripe links to each product on your eCommerce store.
Create Stripe Links For Each Product, Service, Or Subscription
Get back to Stripe, on the left side panel, under products, look for the new tab called “Payment links”.
On the page that shows up, click on the button that says “New Link” and go ahead and create a Stripe link for your product. If you have already created products (step 1), you products will show in the dropdown.
Don’t have products yet (or want to add new products)? Stripe will show you a modal that’ll prompt you to create products. Once you are ready, click on “Create Link” and also choose to customize your Stripe Checkout page with the following options:
Allow customers use Coupon codes
Let customers edit quantity
Collect customer addresses (uncheck this option if you only sell digital products, digital services, digital subscriptions, and digital memberships)
Use Stripe Links On Website
With your links ready, you can now come back to your website and add associated Stripe links (one link per product) to each product (one-time, recurring).
That’s all there is to it. If you ask me, it’s one of the best things Stripe has ever done so far (and they do have an impressive portfolio of products to empower businesses).
In conclusion, there’s never been a better time to start collecting payments for your products and services.
Are you using Stripe links for your business? Tell me how it’s going for you. Please do comment below and show off your new product pages.
This WordPress eCommerce guide doesn’t get into things like “How to Build eCommerce sites” — a lot of that has been covered. Take a more holistic look at how to grow your eCommerce business with this post.
According to Lisa Gennaro at WPforms, there are up to 24 million eCommerce sites across the entire globe (and more and more being created every single day).
eCommerce growth is mind-numbing, to say the least.
Along with that, you have that WordPress eCommerce ride that you’ll witness. According to Nasdaq, 95% of all purchases will be online, thanks to eCommerce.
If you’ve been thinking of starting a WordPress eCommerce business, the time is ripe.
According to BigCommerce, the eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website.
However, of the businesses that do own a website (or an eCommerce store), less than a million of these eCommerce sites make only $1,000/year.
Now that’s something we need to address. You can’t let your dreams be crushed just because you didn’t know better. Right?
This post doesn’t come from a “How to Build an eCommerce site” perspective. I am not a developer, so I won’t go there. However, this post is about getting the basics right so you have a chance to grow your eCommerce store.
WordPress eCommerce: Why Bother With WordPress for eCommerce?
WordPress is big. It’s almost ubiquitous. Just how big is WordPress when compared to other platforms? How many WordPress users are there worldwide? Check out these mind-blowing WordPress Stats
You already know that “WooCommerce” runs on WooCommerce, right? Visakan Veeraswamy of ReferralCandy helpfully points that there are a lot more businesses that are on WooCommerce such as:
Want more? Who uses WooCommerce? According to BuiltWith:
Entrepreneur BookStore (Entrepreneur.com’s extension shop for books, for entrepreneurs)
AllCrafts Partners Store
The Internet Archive Store
London Evening Standard
Why WordPress eCommerce Is a Popular Option?
This list of sites running on WooCommerce probably never ends. The point I am making is this: WordPress eCommerce is popular for a reason.
It’s easy to get started with free WordPress eCommerce starter themes for WordPress. Or you can choose to go premium with several fast-loading, lightweight, and popular eCommerce themes for WordPress from the likes of Crocoblock and GeneratePress
The list of eCommerce WordPress plugins you can use (for various things) is endless (don’t even get me started here).
The path to doing launches, promotions, lead generation, and marketing your WooCommerce site is absolutely clear (see below).
Integrations: The vast universe of integrations demands at least 140 different other blog posts, but WordPress practically integrates with everything (and you don’t need to know how to code).
WordPress eCommerce: The Disadvantages
It’s not fair that I write about all the “hoo haa” about WordPress eCommerce or why use WordPress at all and not talk about the few disadvantages it does have against its main rivals such as Shopify and Webflow.
Against each of the disadvantages, you’ll have to actively manage your WordPress eCommerce setup. It’s not a “set-it-forget-it” affair with WordPress, ever.
The usual problems with WordPress eCommerce setup comes from themes, plugins, and the fact that you don’t maintain WordPress actively and safely enough.
Your choices (and whether or not you manage your store like you mean business) are the reason why WordPress works (or not) for you.
Choose the right WordPress eCommerce Themes: Not all WordPress eCommerce themes are built equal. Some eCommerce themes for WordPress try to do too much (or have bloated code). Choose eCommerce themes (see below) for WordPress that have established themselves for speed, light code (no bloat), security, and just enough options for you to customize your eCommerce store.
Don’t Pollute your WordPress eCommerce store with too many plugins: If you start with the right WordPress eCommerce theme, you won’t need too many plugins (to do this and that). If you start with managed WordPress hosting, you won’t need extra plugins for site speed optimization, to minify CSS, or to compress GZIP files. See what I mean?
WordPress eCommerce stores don’t make money by themselves: Way too many entrepreneurs forget that marketing is key to success. Without doing what you need to do for digital marketing, your store has no chance.
If your eCommerce store isn’t working, it’s probably because you don’t manage it well enough and you don’t market (or promote) it well enough.
Best WordPress eCommerce Themes
Your starting point with WordPress eCommerce is an eCommerce theme. Remember that not all themes are built equal. Stop looking at themes, falling for the looks, and deciding on your WordPress themes.
Here are a few established eCommerce ready themes to help you get started:
With WordPress, there are several ways to get started.
How you go about it, the options you choose, and how you get started with WordPress eCommerce is really your call and it’s a function of your skills, resources, time, and your mindset.
Out of the box, here are a few options available to you:
WooCommerce itself is larger than what it might seem to be — it’s a complete, out-of-the-box solution to help you get started with your WordPress eCommerce business journey.
You’ll still need a robust, secure, and dependable (albeit powerful) hosting solution like Kinsta, WPEngine, Flywheel, Pressidium, or others.
It’s open source, it’s free (up to a certain point).
WooCommerce comes with a few themes (you can purchase others, if you like) and everything you need for basic eCommerce (WooCommerce extensions can help you do a lot more — such as to sell subscriptions and build WordPress membership sites. Most of these extensions cost extra.
Start with a one-click, pre-built, and optimized eCommerce store with a quick setup wizard, ready-to-use store eCommerce themes, and drag-and-drop tools that let you add content and products to your site in seconds.No coding required.
At least 3% of shoppers use search and they’re twice as likely to buy. Plus, in-store search is known to give an 18% lift in conversion rates with Instant Store Search. When users search on your eCommerce store, showcase the most valuable & relevant products. Impress your shoppers (and increase conversion rates) with features like autocomplete & “did you mean?” Build a better shopping experience at a fraction of the cost of other platforms.
Did you know that you grow 6X times (sometimes more) when you combine your eCommerce store with a helpful, impactful, and resourceful blog? Get three more sites (or host sites on subdomains) to combine content and commerce.
A popular way to get started with eCommerce on WordPress is to go with Elementor. Apart from all the crazy things you could with Elementor, you could easily create your eCommerce website on WordPress with a combination of Elementor, Elementor Pro, and their flagship all-purpose Hello Theme.
Elementor gives you complete control over how your eCommerce store on WordPress looks like. You can go down deep into pixels to design your store, the way you want to. You really don’t even need any help from others.
Countless other vendors provide more goodies related to Elementor (or compatible with Elementor). For instance, Crocoblock has several ready-made sites (go beyond eCommerce with Dynamic WordPress websites), plugins, and more.
Divi, just like Elementor, is a WordPress page (and theme) builder. Just as popular as Elementor, Divi also provides you with a complete and comprehensive ecosystem of themes, plugins, and features to help build your complete eCommerce store with WordPress.
You have way too many expenses as it is. Divi has a mouth-watering lifetime license (buy it once and use it forever) for you to pick.
Divi’s All-in-One Theme — and the accompanying WordPress page builder and WordPress theme builder — has everything you need to build your eCommerce store. If you want a quick start, there are several hundreds of Divi Layout packs (just select pages or complete layout packs) and make the changes you need.
The Divi Marketplace gives you a lot more juice with several WordPress modules, WordPress plugins, themes, and child themes to suit any particular purpose.
WordPress eCommerce SEO: What No One’s Telling You
Talk to freelancers and agencies, and they’ll tell you that you need SEO for your eCommerce store.
No doubt. You do need SEO.
More than 93% of the world’s users (definitely your customers) start with Google search.
Here are a few more eCommerce SEO Stats you should know, according to SerpWatch:
57% of business-to-business (B2B) marketers believe that SEO is capable of generating more leads than other marketing strategies or initiatives.
Google is the leader at global desktop traffic search, getting 79% of the market under its name.
47% of users online tend to view 3 to 5 pieces of content by a company before it approaches a person from the same brand.
Search engine optimization stats suggest that 39% of global e-commerce traffic comes from search.
Let’s just assume that you are all convinced that eCommerce SEO is important to help grow your eCommerce business.
Here’s precisely what you should do:
Basic Steps for WordPress eCommerce SEO
If you don’t have any content at all, start with some strong copywriting (please, be personable and write for one person) for all your pages (including product category pages, service pages, contact page), and more.
Just writing static content for a few pages of your site (or getting SEO-specific content written by someone else) won’t help at all. You’ll need a complete digital marketing strategy (including social media) and regular blogging (publish X times per week, until earth no longer exists).
Once you strike points 1 and 2 off this list, sign up for a free account with SEMrush and do an SEO Audit. The SEMrush Audit tool gives you lots of information, starting with a domain overview, keywords you rank for (and don’t), how well you show up on search, ideas for your content, and more. You can also do a thorough competitor analysis with SEMRush, of course.
Using SEMrush again, do a thorough Backlink Audit. It’s not necessary to spend a lifetime trying to build backlinks but it’s healthy to remove toxic backlinks at least.
Start with the Keyword Magic Tool from SEMRush and access 18.9 billion keyword opportunities to rank your eCommerce store (with product descriptions, media, and content).
Of course, you can do a lot with SEMrush.
That’s not the point, however. Your SEO efforts mean nothing (trust me, nothing) without a proper content strategy, regular blogging, and social media efforts.
So, before anything, start with your content. Anything else you try with WordPress eCommerce SEO is going to fall flat on your face (notwithstanding the huge costs you’ll incur trying to do “stuff”.
Generating Leads for Your WordPress-based eCommerce Store
With all of the above, you are all set to receive traffic to your eCommerce site.
Guess what? Many eCommerce sites don’t do what’s necessary from this point on. One of the first things to do once you start receiving traffic is to generate leads for your eCommerce store.
Sadly, many sites don’t do that. The average joe just creates an eCommerce site on WordPress and leaves it to rot.
People visit, but they don’t buy anything.
If they don’t buy anything and leave, there’s nothing that Joe does (he only sits there praying that better days will come).
Don’t be an average joe.
eCommerce Lead Generation Strategy
While it sounds fancy, your eCommerce lead generation strategy is as simple as it can get.
Here’s the exact strategy, tools, and a plan to start generating leads for your eCommerce store:
Collect leads by making an offer.
Collect leads by using pop-ups, slide-ins, quizzes, landing pages, or whatever works for you.
Send automated emails to nurture your leads (or subscribers).
Give away an offer (a discount coupon code, a free trial, a free sample, a checklist, a full-fledged eBook, a lookbook, or anything else that makes sense for your business).
To make that offer, create pop-ups, floating bars, slide-ins, full-page welcome mats, gaming wheels, and more with OptinMonster.
Integrate your OptinMonster account with an email marketing tool of your choice. Integrations are available with several popular email marketing service providers and that includes the likes of Drip, ConvertKit, ActiveCampaign, and more.
Subsequently, send out a series of emails (or autoresponders as they are called) automatically the moment someone signs up for your offer. The first email contains a “warm hello” with whatever you promised. The rest of the emails can be follow-ups after the first offer, nurturing email sequences, and more.
That’s all that you need to do to get going. Trust me: a lot of businesses don’t do this at all.
This is in addition to the landing pages you can create (and assign to the same campaign, if you wish).
Similar to OptinMonster, use Unbounce built-in Integrations (with MailChimp, Drip, ActiveCampaign, ConvertKit) or use Zapier (to connect with possibly any marketing tool you can imagine) and keep your marketing flow ready.
Create full-fledged landing pages (use templates or drag-and-drop to create landing pages), targeted pop-ups (includes exit-intent, and even dynamic text replacement based on visitor parameters), and floating sticky bars to create offers (like a discount coupon code, for instance).
Integrate Unbounce with ConvertKit, Drip, or any other marketing tool and send out an autoresponder (the first email) to deliver that offer you promised.
Then, follow-up with a sequence of automated (but targeted and well-written) emails.
You can see that the eCommerce lead generation strategy itself doesn’t change much.
Only the eCommerce lead generation tools, the actual offers, the design of your marketing elements, and the copy are all bound to change.
Social Media for eCommerce Store : How (&Why) It’s Critical
Most eCommerce store owners forget about social media completely, use it the wrong way, or use social media sparingly.
There’s a way to make social media the right way — it sends you traffic, helps build a community around your brand, allows users to mention (and discuss your brand), and even gets you direct revenue.
With an eCommerce business, you are bound to be on social media on a constant basis.
Your social media strategy for eCommerce involves three different (but related) aspects, and falls into two major parts (organic and inorganic social strategy):
Content sharing & content distribution
Self-promotions (While it can be organic, it also includes paid social media strategies)
Good, ol’ networking (small talk, conversations, discussions, social media threads, chats, and more). Just how many people can you touch base with (and make friends or acquaintances with on a one-to-one basis?
Social media Organic strategy: It’s Your Bread-and-Butter
First things first: If you have products, product collections, and new launches, share them on social media.
See how Olive Clothing – a leading e-retailer in the UK — shares Twitter tweets about their products:
Our finely handmade pointed-toe laced Oxford shoe, with leather upper, and rubber sole. An iconic shoe and a long-standing favourite among our customers, restocks arrive soon of both black and white colourways. pic.twitter.com/Z2GgffnLqx
No, social media is not just limited to just product-based companies. You could showcase your services, your online courses, your membership products, and practically anything else that you sell (all of that is eCommerce as well).
But just sharing your own stuff, makes you a bad boy (or girl). Sometimes, you’d have to be generous and share other people’s content as well.
When you do share other people’s content, make it a point to mention others (using @, hashtags, or names — depending on platforms).
Here’s an example of a Tweet that mentions Pressidium:
Note: When it comes to email marketing, it doesn’t matter which email marketing tool you use (do note that some might be a better fit for you than others).
What matters then? Whether or not you send email marketing messages at all? Do you follow copywriting basics when writing email sequences? Do you sell too much in your emails (or not sell at all?).
The only way to determine if you are doing email marketing right is when the numbers speak for themselves.
Once you do get email marketing results, it’s time to optimize, test, and do more of what works.
Analytics for your eCommerce Store
After doing all of the work above (and on a continuous basis), it’s a shame if there’s no way to know if all of your efforts are paying off. The only way to know is to use eCommerce analytics.
You do have the mighty Google Analytics for WordPress eCommerce to help. A few other tools that you can use to make it easier for your WordPress eCommerce are as follows (starting with the obvious one);
Next Generation Google Analytics
Google Analytics for eCommerce starts with how you setup Google Analytics properties, a dedicated eCommerce view, conversions, and more. Setting up Google Analytics can be simple or hard, depending on how you go about it.
On top of tight integration with Google Analytics, SuperMetrics for eCommerce offers granular data on channels, enhanced eCommerce tracking, and super-customizable eCommerce reports.
Plus, there are several connectors available for you to import data to Data Studio or even your humble excel sheet.
Bringing it all together (& your Marketing Plan for eCommerce)
Most of the content you read online talks about the “technical” or the “design” or the “development” side of WordPress eCommerce. Here’s an effort to try to show you the more important (but often never discussed or easily overlooked) marketing, lead generation, and management side of WordPress eCommerce.
Don’t let anyone tell you that running a successful eCommerce store on WordPress is easy.
If that’s what you believed, I am hoping that you at least have a faint idea as to just how much work is involved when it comes to being successful with eCommerce.
Here’s how you Integrate WPForms with Stripe (In 3 easy Steps):
Get The Accounts, Plugins, & Your Gloves
Stripe is the best online processing solution in the market today (and it’s really easy to start collecting recurring payments for your services, coaching classes, consulting sessions, etc). Setting up with Stripe (if it’s available in your country) is fairly simple and straightforward. I am assuming that you already have a Stripe account. Next thing you need is the WPForms Stripe Addon (Available for their Pro and Ultimate License).
With WPForms (and their improved UI) you can easily create forms for recurring services or events. You’ll also get to see the recurring payment icon that appears next to any form entry that is now collecting regular payment (along with recurring payment entries look in the WordPress dashboard, so you can continue to manage payments with ease.)
WPForms has also made it fairly simple now to check out all the important links, Customer ID, transaction ID, Entry ID and more right inside your Interface.
If you already have a WPForms Pro or Ultimate License, you should see the settings for the Add-on. The recurring payment options should be visible right within the form builder (under Payments > Stripe).
Set up Recurring Payments
The settings in the form builder have changed as well, to help make it easier for you while also allowing you to use the“conditional logic” feature within WPForms.
So, now when you create your forms with WPForms with Stripe Integration (Add-on), you’ll also get to set up conditional logic; setup recurring time periods (days, weeks, months, years); enable you to capture your customer email so Stripe can create a customer profile, and finally set up whether the payments are one-time or recurring payments.
By using conditional logic, you’ll let your customers choose if they want to start with a one-time payment or a recurring payment. Your conditional logic setting with WPForms will trigger recurring payment functionality when your customer selects that option on your payment form.
Set up The Created WPForms On Your WordPress Pages
Worried about the drop in your e-commerce sales? You’re not the only one! After all, competition among e-commerce stores is stiff. With nearly 12M to 24M e-commerce stores in the world today, driving sales is no picnic.
But it should not let you stop from obtaining your goals. There are ways to improve your online store. You can always learn about email marketing best practices, determine where to best market your niche, or better understand your target market.
Cart abandonment mostly implies that either there are some issues with your website layout or the customer is not happy with the price.
A study found out that 27% of shoppers abandoned carts as the checkout process was too complicated. Another study suggested that 56% of shoppers reportedly said that unexpected costs made them abandon their shopping carts.
To avoid these issues, being an authentic brand is a must. Ensure that you are upfront with the costs. All the prices on your product list, including additional fees, need to be reflected.
Don’t force customers to create accounts for purchase. You can offer it as an option to build loyalty while giving them a reason to come back. Enforcing it will have a negative impact as they might think you will bombard them with emails.
Also, make the checkout process simple so that the users can glide through the process. Furthermore, having too many pages, complicated information forms, and demanding unnecessary information should be avoided at all costs.
You have 14x more chances to sell a product to an existing customer compared to a new one.
And this is where upselling and cross-selling comes in.
When you upsell, you try to convince a customer to either buy something of greater value. Cross-selling, on the other hand, is a sales technique that makes customers invest more by purchasing a product that’s related to something they already bought.
Upselling is a clear-cut technique, but there are some methods that you can apply for cross-selling.
Try advertising your highest-selling products while a customer checks out. You can also show comparable items at the shopping cart step. One of the best techniques is to send a follow-up email suggesting similar items.
More than 90% of all your website visitors don’t do anything worthwhile on your website. They just leave.
If and when they do, it hurts your chances of acquiring leads and making sales.
Retargeting is highly effective as it allows your customers to see your products wherever they are. You can use any marketing tool to target your potential customers on Facebook and display the ads of your products that they recently viewed right in their feed.
Moreover, there are many other benefits to using social media to attract customers. The best part is that Facebook remarketing doesn’t demand much effort and is cheaper than other marketing tools.
In order to keep customers coming back again and again, you need to follow certain tricks. Selling products that expire and/or get consumed quickly is one formula. It will reap better profits if you can get your buyers on a subscription plan.
If you sell products that are used for a longer duration, offering discounts can help. Also, try to improve your interaction frequency via emails, blogs, ads, and SEO.
For seasonal products, let the customers know the importance of buying them at the right time. Try and stay ahead of the competition by implementing sales.
For instance, if you sell shoes, you can attract customers using a winter sale and sell boots to your customers before they buy their winter shoes.
If you have returning customers, thank them by offering coupons and discounts. They will happily come back for more.
It becomes easier to boost sales when semi-famous people or bloggers with some influence recommend your products to their audience. The basic idea of affiliate marketing is that you pay a fee or commission to affiliates and in return, and they tell their loyal followers why they love your product.
But note that choosing the wrong affiliate can drag your business down, which is why it’s essential to research your affiliate thoroughly.
Ensure that your affiliate’s loyal fans are the demographic you want. Being in your niche isn’t everything. They have to be the right age range, gender, and have the right income, and so on.
As you can see, boosting your e-commerce sales is decidedly easy if you implement proper methods. Only when you build a solid foundation for your e-commerce marketing strategy, your business will thrive.
A perfect blend of customer support and digital marketing strategies is enough to help you attract new customers and retain the previous ones.
Moreover, you have to craft your strategy in such a way that it makes you stand out among your competition.
Don’t miss out on the opportunity for your business to grow online.
You just need to implement these tricks properly, and you’ll also be able to scale up your sales and attract new customers.
Without doing eCommerce Store marketing, you’ll only hear crickets and the sound of your head buzzing.
It’s not enough to get a great idea, a minimum viable product, or setting up a great foundation for an eCommerce store; you have to do much more.
One of those things that several entrepreneurs who start with eCommerce websites absolutely ignore. I don’t know what it is about eCommerce stores but most people think that if you set up an eCommerce store and launch it, that’s all you need to do, ever.
Here are the quickest, strongest, and the most reliable ways to promote your eCommerce store:
eCommerce Store Marketing PPC Advertising for Fast Results
Want results fast? You should seriously consider paid ads (across channels available to). From Facebook Ads to Google Ads; from Twitter Ads to LinkedIn Ads; from Quora Ads — you have several sources available to help you run targeted campaigns.
While it might seem that doing PPC advertising for eCommerce might be easy, it’s really not.
There are a lot of moving parts with PPC advertising (regardless of the platform you choose such as Facebook, Google, Quora, or others). To ensure that your campaigns work properly, you’d have to master several aspects at once such as:
Choosing the right kind of offers to make with your ads.
Positioning your ads properly. After that, you’d have to design compelling ads.
Work out platform-specific features for you to enable before your campaigns go live.
Ensuring that you start out with the right budget, work on budget optimization, campaign optimization, and more.
Roll out specific workflows to enable split testing (or A/B testing your ads).
Connecting your ads to message matching landing pages and sales funnels, which leads us to…
Landing Pages; Sales Funnels (Don’t Do Ecommerce Store Marketing Without This)
You could, however, not be able to milk any of these PPC ad platforms if you don’t use landing pages and sales funnels.
Make use of tools such as Unbounce, LeadPages, Instapage, and Simvoly to build dedicated sales funnels and landing pages (built with proper upselling and cross-selling sequences) to help make the most out of your campaigns.
Ideally, your offers (on ads) should point to specifically built landing pages or sales funnels which not only match the message on your ads, but actually carry the story along and help assist with conversions as you run your campaigns.
The right kind of eCommerce funnel is the one where you use your ads to specifically build an email list by giving up something of value to your potential buyers such as a discount coupon, an offer, or by hosting a giveaway.
In exchange for your offer, your potential buyers provide you with an email address or subscribe to your Facebook Messenger sequence.
eCommerce Store Marketing With Cross-Sell & Upsells
This is also the stage where you’d want to set up opportunities for upselling and cross-selling to maximize your revenue with sales funnels and landing pages.
If you use Unbounce , Instapage, or LeadPages as your primary tools for building landing pages and sales funnels, make use of multi-step landing pages or to use your “thank you” pages as an optimal opportunity to cross-sell or upsell.
Using tools like Simvoly, you can automatically bring in cross-selling or upselling opportunities into your workflow.
Tools like Webflow allow you to construct a checkout flow exactly as you like. Use the advanced features of Webflow to build out upselling and cross-selling modals to assist you in taking advantage of the power of upselling.
If you use Shopify, some of these apps can help you cross-sell and upsell, built right into your Shopify Store.
eCommerce is growing faster than you can read this line. According to Kinsta, It is estimated that more than 95% of all purchases will be made online by 2040. In the year 2017, more than 2.3 trillion in sales and this number is set to double to about $4.5 trillion by the year 2021.
You could be selling your services. Or perhaps you might want to try dropshipping or Print On Demand. Or maybe you’ll go all out and do actual eCommerce with respect to products.
Whatever you do, you are right in the flux of rapid eCommerce growth globally. Now is as much better time as any to get started with your eCommerce store the right way.
Without the right foundation for your eCommerce store, you’d go too far with whatever it is that you are starting. It’s like you can even keep your opinion (whatever that is) about which CMS to use for eCommerce, whether or not you should invest in better hosting (hint: there are several options for hosting, depending on the decisions you make), and more.
Here are some of the best ways to create eCommerce stores that are built to last:
Don’t want to deal with servers, CDN, server management, website upkeep, eCommerce site security, compliance, and all of that stuff that comes with running and creating an eCommerce store? Use Shopify. Period.
When you use Shopify, you don’t deal with server management, CDN, upkeep, security, or compliance (like PCI compliance for eCommerce). You just choose a theme (paid or free) and get started.
Upload your products, write great product descriptions, and just go live. The focus, when you start with Shopify, is purely on marketing your eCommerce store and getting leads or sales.
Shopify truly leads the way when it comes to building eCommerce stores. It’s also the most secure, efficient, and fastest way to go live with eCommerce today.
But, if you don’t want to for whatever reason, then you have options:
The power of #nocode with Webflow
Webflow has grown from a simple drag-and-drop, #nocode website building tool to a comprehensive suite that can help you create eCommerce websites (among several other types of websites such as simple business websites, blogs, real estate websites, and other complex website types) giving WordPress a run for leading position when it comes to choice.
Webflow eCommerce was first launched with only Stripe as the option for payment processor that you could use then.
Now that Webflow has both Stripe and Paypal Checkouts enabled, build a complete eCommerce store using pure HTML/CSS with Webflow — the world’s most advanced builder.
Webflow enables you to accept other payment processors as well such as PayPal (thereby opening itself for use across the world where PayPal is accepted).
Webflow allows you to complete design freedom to design your eCommerce stores the way you like them, including customizing the checkout flow for your eCommerce store. That’s a winner in an age when you are restricted by templates when it comes to design.
Simvoly started out as a simple web page builder. Then, they launched a complete Whitelabel eCommerce system that you could take advantage of. Simvoly also has landing pages, funnels, and pop-ups. Now, Simvoly also has complete eCommerce enabled on any of the pages you design.
As if that wasn’t enough, Simvoly is a true drag-and-drop system to build absolutely anything you like. So, you could:
Create complete, marketing-ready eCommerce websites or regular websites (with funnels, pop-ups, and landing pages within Simvoly)