Here’s how you Integrate WPForms with Stripe (In 3 easy Steps):
Get The Accounts, Plugins, & Your Gloves
Stripe is the best online processing solution in the market today (and it’s really easy to start collecting recurring payments for your services, coaching classes, consulting sessions, etc). Setting up with Stripe (if it’s available in your country) is fairly simple and straightforward. I am assuming that you already have a Stripe account. Next thing you need is the WPForms Stripe Addon (Available for their Pro and Ultimate License).
With WPForms (and their improved UI) you can easily create forms for recurring services or events. You’ll also get to see the recurring payment icon that appears next to any form entry that is now collecting regular payment (along with recurring payment entries look in the WordPress dashboard, so you can continue to manage payments with ease.)
WPForms has also made it fairly simple now to check out all the important links, Customer ID, transaction ID, Entry ID and more right inside your Interface.
If you already have a WPForms Pro or Ultimate License, you should see the settings for the Add-on. The recurring payment options should be visible right within the form builder (under Payments > Stripe).
Set up Recurring Payments
The settings in the form builder have changed as well, to help make it easier for you while also allowing you to use the“conditional logic” feature within WPForms.
So, now when you create your forms with WPForms with Stripe Integration (Add-on), you’ll also get to set up conditional logic; setup recurring time periods (days, weeks, months, years); enable you to capture your customer email so Stripe can create a customer profile, and finally set up whether the payments are one-time or recurring payments.
By using conditional logic, you’ll let your customers choose if they want to start with a one-time payment or a recurring payment. Your conditional logic setting with WPForms will trigger recurring payment functionality when your customer selects that option on your payment form.
Set up The Created WPForms On Your WordPress Pages
Worried about the drop in your e-commerce sales? You’re not the only one! After all, competition among e-commerce stores is stiff. With nearly 12M to 24M e-commerce stores in the world today, driving sales is no picnic.
But it should not let you stop from obtaining your goals. There are ways to improve your online store. You can always learn about email marketing best practices, determine where to best market your niche, or better understand your target market.
Cart abandonment mostly implies that either there are some issues with your website layout or the customer is not happy with the price.
A study found out that 27% of shoppers abandoned carts as the checkout process was too complicated. Another study suggested that 56% of shoppers reportedly said that unexpected costs made them abandon their shopping carts.
To avoid these issues, being an authentic brand is a must. Ensure that you are upfront with the costs. All the prices on your product list, including additional fees, need to be reflected.
Don’t force customers to create accounts for purchase. You can offer it as an option to build loyalty while giving them a reason to come back. Enforcing it will have a negative impact as they might think you will bombard them with emails.
Also, make the checkout process simple so that the users can glide through the process. Furthermore, having too many pages, complicated information forms, and demanding unnecessary information should be avoided at all costs.
You have 14x more chances to sell a product to an existing customer compared to a new one.
And this is where upselling and cross-selling comes in.
When you upsell, you try to convince a customer to either buy something of greater value. Cross-selling, on the other hand, is a sales technique that makes customers invest more by purchasing a product that’s related to something they already bought.
Upselling is a clear-cut technique, but there are some methods that you can apply for cross-selling.
Try advertising your highest-selling products while a customer checks out. You can also show comparable items at the shopping cart step. One of the best techniques is to send a follow-up email suggesting similar items.
More than 90% of all your website visitors don’t do anything worthwhile on your website. They just leave.
If and when they do, it hurts your chances of acquiring leads and making sales.
Retargeting is highly effective as it allows your customers to see your products wherever they are. You can use any marketing tool to target your potential customers on Facebook and display the ads of your products that they recently viewed right in their feed.
Moreover, there are many other benefits to using social media to attract customers. The best part is that Facebook remarketing doesn’t demand much effort and is cheaper than other marketing tools.
In order to keep customers coming back again and again, you need to follow certain tricks. Selling products that expire and/or get consumed quickly is one formula. It will reap better profits if you can get your buyers on a subscription plan.
If you sell products that are used for a longer duration, offering discounts can help. Also, try to improve your interaction frequency via emails, blogs, ads, and SEO.
For seasonal products, let the customers know the importance of buying them at the right time. Try and stay ahead of the competition by implementing sales.
For instance, if you sell shoes, you can attract customers using a winter sale and sell boots to your customers before they buy their winter shoes.
If you have returning customers, thank them by offering coupons and discounts. They will happily come back for more.
It becomes easier to boost sales when semi-famous people or bloggers with some influence recommend your products to their audience. The basic idea of affiliate marketing is that you pay a fee or commission to affiliates and in return, and they tell their loyal followers why they love your product.
But note that choosing the wrong affiliate can drag your business down, which is why it’s essential to research your affiliate thoroughly.
Ensure that your affiliate’s loyal fans are the demographic you want. Being in your niche isn’t everything. They have to be the right age range, gender, and have the right income, and so on.
As you can see, boosting your e-commerce sales is decidedly easy if you implement proper methods. Only when you build a solid foundation for your e-commerce marketing strategy, your business will thrive.
A perfect blend of customer support and digital marketing strategies is enough to help you attract new customers and retain the previous ones.
Moreover, you have to craft your strategy in such a way that it makes you stand out among your competition.
Don’t miss out on the opportunity for your business to grow online.
You just need to implement these tricks properly, and you’ll also be able to scale up your sales and attract new customers.
Without doing eCommerce Store marketing, you’ll only hear crickets and the sound of your head buzzing.
It’s not enough to get a great idea, a minimum viable product, or setting up a great foundation for an eCommerce store; you have to do much more.
One of those things that several entrepreneurs who start with eCommerce websites absolutely ignore. I don’t know what it is about eCommerce stores but most people think that if you set up an eCommerce store and launch it, that’s all you need to do, ever.
Without putting in the power of Inbound marketing to work for your eCommerce store, you don’t have much to write home about.
Here are the quickest, strongest, and the most reliable ways to promote your eCommerce store:
eCommerce Store Marketing PPC Advertising for Fast Results
Want results fast? You should seriously consider paid ads (across channels available to). From Facebook Ads to Google Ads; from Twitter Ads to LinkedIn Ads; from Quora Ads — you have several sources available to help you run targeted campaigns.
While it might seem that doing PPC advertising for eCommerce might be easy, it’s really not.
There are a lot of moving parts with PPC advertising (regardless of the platform you choose such as Facebook, Google, Quora, or others). To ensure that your campaigns work properly, you’d have to master several aspects at once such as:
Choosing the right kind of offers to make with your ads.
Positioning your ads properly. After that, you’d have to design compelling ads.
Work out platform-specific features for you to enable before your campaigns go live.
Ensuring that you start out with the right budget, work on budget optimization, campaign optimization, and more.
Roll out specific workflows to enable split testing (or A/B testing your ads).
Connecting your ads to message matching landing pages and sales funnels, which leads us to…
Landing Pages; Sales Funnels (Don’t Do Ecommerce Store Marketing Without This)
You could, however, not be able to milk any of these PPC ad platforms if you don’t use landing pages and sales funnels.
Make use of tools such as Unbounce, LeadPages, and Simvoly to build dedicated sales funnels and landing pages (built with proper upselling and cross-selling sequences) to help make the most out of your campaigns.
Ideally, your offers (on ads) should point to specifically built landing pages or sales funnels which not only match the message on your ads, but actually carry the story along and help assist with conversions as you run your campaigns.
The right kind of eCommerce funnel is the one where you use your ads to specifically build an email list by giving up something of value to your potential buyers such as a discount coupon, an offer, or by hosting a giveaway.
In exchange for your offer, your potential buyers provide you with an email address or subscribe to your Facebook Messenger sequence.
eCommerce Store Marketing With Cross-Sell & Upsells
This is also the stage where you’d want to set up opportunities for upselling and cross-selling to maximize your revenue with sales funnels and landing pages.
If you use Unbounce or LeadPages as your primary tools for building landing pages and sales funnels, make use of multi-step landing pages or to use your “thank you” pages as an optimal opportunity to cross-sell or upsell.
Using tools like Simvoly, you can automatically bring in cross-selling or upselling opportunities into your workflow.
Tools like Webflow allow you to construct a checkout flow exactly as you like. Use the advanced features of Webflow to build out upselling and cross-selling modals to assist you in taking advantage of the power of upselling.
If you use Shopify, some of these apps can help you cross-sell and upsell, built right into your Shopify Store.
eCommerce is growing faster than you can read this line. According to Kinsta, It is estimated that more than 95% of all purchases will be made online by 2040. In the year 2017, more than 2.3 trillion in sales and this number is set to double to about $4.5 trillion by the year 2021.
You could be selling your services. Or perhaps you might want to try dropshipping or Print On Demand. Or maybe you’ll go all out and do actual eCommerce with respect to products.
Whatever you do, you are right in the flux of rapid eCommerce growth globally. Now is as much better time as any to get started with your eCommerce store the right way.
There are three broad areas that you’d need to take care of when it comes to your eCommerce store.
How to Ecommerce Business Ideas
The most important thing about your idea is that it doesn’t have to be innovative (so much so that no one ever heard of it). Instead, you could take an existing idea and tweak it a little (aim to do it 10% better than others do, or 10% faster maybe?).
Without the right foundation for your eCommerce store, you’d go too far with whatever it is that you are starting. It’s like you can even keep your opinion (whatever that is) about which CMS to use for eCommerce, whether or not you should invest in better hosting (hint: there are several options for hosting, depending on the decisions you make), and more.
Here are some of the best ways to create eCommerce stores that are built to last:
Don’t want to deal with servers, CDN, server management, website upkeep, eCommerce site security, compliance, and all of that stuff that comes with running and creating an eCommerce store? Use Shopify. Period.
When you use Shopify, you don’t deal with server management, CDN, upkeep, security, or compliance (like PCI compliance for eCommerce). You just choose a theme (paid or free) and get started. Upload your products, write great product descriptions, and just go live. The focus, when you start with Shopify, is purely on marketing your eCommerce store and getting leads or sales.
Shopify truly leads the way when it comes to building eCommerce stores. It’s also the most secure, efficient, and fastest way to go live with eCommerce today.
But, if you don’t want to for whatever reason, then you have options:
The power of #nocode with Webflow
Webflow has grown from a simple drag-and-drop, #nocode website building tool to a comprehensive suite that can help you create eCommerce websites (among several other types of websites such as simple business websites, blogs, real estate websites, and other complex website types) giving WordPress a run for leading position when it comes to choice.
Webflow eCommerce was first launched with only Stripe as the option for payment processor that you could use then.
Now that Webflow has both Stripe and Paypal Checkouts enabled, build a complete eCommerce store using pure HTML/CSS with Webflow — the world’s most advanced builder.
Webflow enables you to accept other payment processors as well such as PayPal (thereby opening itself for use across the world where PayPal is accepted).
Webflow allows you to complete design freedom to design your eCommerce stores the way you like them, including customizing the checkout flow for your eCommerce store. That’s a winner in an age when you are restricted by templates when it comes to design.
Create eCommerce Stores with WordPress + WooCommerce
WordPress is unbeatable when it comes to the sheer flexibility and choice available for you when you decide to create eCommerce websites, built on WordPress.
However, it’s not as simple as picking up some random hosting, choosing a theme, and just going live with your eCommerce store on WordPress.
This is eCommerce we are talking about. You want your website to load fast, be secure (almost bullet-proof), and expertly managed (which you simply won’t have the time to do).
That’s why you’d need to do the following (before you do anything else):
Simvoly started out as a simple web page builder. Then, they launched a complete Whitelabel eCommerce system that you could take advantage of. Simvoly also has landing pages, funnels, and pop-ups. Now, Simvoly also has complete eCommerce enabled on any of the pages you design.
As if that wasn’t enough, Simvoly is a true drag-and-drop system to build absolutely anything you like. So, you could:
Create complete, marketing-ready eCommerce websites or regular websites (with funnels, pop-ups, and landing pages within Simvoly)
Ask every e-commerce store owner what their issue is, and they’d unanimously say, “… Want to Increase e-commerce sales”. Ashley Rosa — a freelance writer and blogger who’s passionate about technology, commerce, and business has a few tips for you on how to increase e-commerce sales by decluttering your e-commerce store.
Take it away, Ashley 🙂
25 years ago,
we did not know about online shopping or the large e-commerce giants Amazon,
Alibaba or ebay. Fast forward to today, these brands have become household
names and our go to places for shopping at a click of the button.
Amazon today owns 49 percent of the e-commerce market, which translates into 5 percent of the total retail across the US.
What started as a simple bookstore, now sells 12 million products on its platform.
reason behind Amazon’s success is its reliable customer service, pricing and
speed of light shipping. However, the underappreciated factor is Amazon’s
user-friendly design, which makes it super easy for anybody to find what they
are looking for.
If you look at Amazon’s design from an aesthetic point of view, it is nowhere beautiful. This is because Amazon rather focuses on the simplicity of the process.
Amazon operates by four key principles when it comes to UX: transparency in terms of pricing, the tangibility of product choices, trust, and helpfulness in anticipating people’s needs. Amazon’s UX has changed little since its inception, which is what makes it relevant to Gen X and baby boomers.
Amazon’s success story highlights the importance of good web design for an e-commerce store. When it comes to generating sales on an e-commerce store, speed is of crucial importance.
Research shows 39 percent of the people will stop engaging with a website if images take too long to load and single added second of page load speed will negatively impact sales by 27 percent.
Hence, you can safely say that good website design is directly proportional to sales. Also, a professional logo can help you grasp the attention of your target audience.
The one thing that will help you out in maintaining a fast and a simple website is de-cluttering.
A lot of clutter slows down the website and makes it annoying for people to find stuff. Here are some ways you can make sure your store remains decluttered.
1. Focus more on visuals than text
When you walk in brick and mortar stores, you immediately pick up the products, check how they would look on you and then buy them.
You don’t spend time reading all the banners and standees for information. An online store is similar.
Although you do need some information about the material, you need to see how the product looks.
The best way
to reduce text clutter is to add more white spaces to the page. Instead of
cramming everything within the width of the page, utilize the length of the
page. Leather skin shop, an online
leather jacket store, has done an amazing job with its store design, which is
minimalistic and easy to navigate.
The best way
to avoid putting in a lot of text is to incorporate videos or slideshows. This
is especially helpful in the case of technical products; your consumers would
rather watch a video than read a whole essay about how the product works. Nine Line hoodies does a great job in
explaining its product within 30 seconds without saying a single word.
2. Get rid of old stuff
Decluttering also involves deleting all the stuff that you no longer need. Your website will surely have images that are obsolete, and there might be products that are no longer manufactured.
Hence, you need to clear your database.
database can be a daunting task when you have thousands of products listed on
your website. The best way is to have a naming mechanism and keep an updating
schedule in order to avoid deleting a whole lot of pictures at once.
According to Gretchen
Roberts, CEO & chief inbound strategist, most websites are a goldmine
of old, forgotten content that can be consolidated, updated, repurposed or even
deleted to create a better user experience and actually boost your SEO rankings
and on-site conversions.
3. Don’t overdo ads
A lot of websites incorporate third-party ads. If you use this strategy for extra money, then be careful with the number of ads that you are placing; always keep an eye on the ad to content ratio because Google does that and it negatively affects your ranking.
Too many ads make the site look cluttered and take away your customers’ focus from the products that you are trying to sell.
There is no
secret formula to determine the optimum ad to content ratio. However, you do
need to keep in mind the simplicity of designs, and straight forward call-to-actions
are what boost sales.
There is a difference between having too much content and having the right content. Product descriptions are no doubt necessary. However, the keywords change over time.
Hence, you need to update and refresh the descriptions regularly, otherwise, they are just clutter that is of no use to you.
When designing a website, keep in mind the end goal. In case of an e-commerce store, your objective is to sell rather than educate or engage; hence, you should design it accordingly.
Also, plan your content strategy; thoroughly search for keywords and instead of cramming your website only use the ones that are relevant.
Acquiring customers is a hard task, but retaining them is even harder. For an e-commerce store, customers judge you from your website. Hence, it should exude professionalism, which means a well-designed logo, a user-friendly experience, and good speed.
These are the ingredients to success; once your customers enjoy their shopping experience, they would want to come back.
One glitch and you risk losing them forever.
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.
Imagine this: you spend hours putting your blog posts together, sharing your posts on social media day after day, or maybe you spend on Facebook ads and Google ads.
Regardless of what you do to get potential customers to your website, you are already trudging along uphill with the monster reality of shopping cart abandonment.
Your potential customers just happen to arrive, add items to their shopping cart, and leave without buying.
According to Jacinda Santora of OptinMonster who helpfully compiled a few shopping cart statistics and shopping cart abandonment tips, more than $4.6 trillion is lost in shopping cart abandonment alone.
Bonus: A No-Brainer: Shopify Basic Features & Tools
If you are using Shopify, you should be able to use the basic features that Shopify provides to help you manage shopping cart abandonment.
Shopify automatically tracks all the instances of shopping carts being abandonment (you can view them from within your Shopify Dashboard).
The simplest thing you could do is to design an automatic and simple shopping cart abandonment email that’s sent out to your potential customer after an hour or so after your potential customer abandons his or her shopping cart.
Exit Intent pop-ups are powerful ways to reduce the exit flow of potential customers leaving your store without actually completing their transactions.
The OptinMonsterShopify App allows you to create stunning, timely, relevant, and on-page exit intent pop-ups that can make one last-ditch attempt to help convert your potential visitors (who are just about to leave) to either sign up as a lead or to buy.
Mary Fernandez writes that your exit intent pop-ups don’t even have to be generic (or storewide pop-ups).
Using OptinMonster’s exit intent technology, you can create exit intent pop-ups display potential customers’ names, display messages based on the item your potential shoppers were browsing or the pages they viewed.
Email has consistently provided better returns over the years (say a decade or so) compared to any other digital channel. No kidding.
Adroll has an email retargeting feature (find it by logging into your Adroll account and click on “Try email”) which enables you to make use of Adroll’s own inventory of more than 1.2 billion data points of online shoppers across devices. Adroll can help orchestrate and optimize your campaigns across display, email, social, and native platforms.
With the email retargeting feature within Adroll, all you have to do is to set up a campaign from within your Adroll account targeting visitors who’ve reached a particular page or target shopping cart abandoners directly.
Note: Before you use Adroll (by itself), be sure to follow best practices for retargeting anyway. For using emails, integrate your email provider such as Drip or MailChimp with Adroll for making it all work.
Facebook Messenger is huge. More than 68% of adults in the U.S alone use Facebook Messenger (and we didn’t even talk about the rest of the world).
Also, 66% of all Facebook users use Facebook Messenger daily with billions of conversations happening everywhere on the platform. If you have anything to do with business or e-commerce, you should give Facebook messenger a serious thought.
If you ever wanted an easy way to connect your Shopify Store with Facebook Messenger, this is it.
Parachute By Cleverific
Parachute by Cleverific allows you to manage and reduce Shopping cart abandonment rates easily by creating draft orders for all the abandoned orders and then create discounts, promos, and launch dedicated campaigns, and more based off on the draft orders created within Shopify.
With Parachute, you can convert your abandoned carts to draft orders directly in Shopify, allowing you to add incentives, accept manual payments and close sales on the spot.
PoaCart Abandoned Cart App
Email is terrific, but it’s old school (no way it’s any less effective though). Meanwhile, Facebook Messenger is the hottest kid on the blog.
Why not make the best of both the important channels today?
When your potential customers navigate away from your Shopify Store, PoaCart sends them well-timed messages (Facebook Messenger & Abandoned Cart Emails) that compel them to complete their purchase. Apparently, the process starts within 30 minutes when cart abandoners are still in the “buying mode” to recover most abandoned shopping carts.
What are some of the ways you are trying to reduce your Shopping cart abandonment on Shopify?