It’s been 14 years since I’ve been in the digital marketing space. I could easily write multiple volumes of my business mistakes.
At that time, I’ve done my fair share of mistakes. I lost opportunities, I said “no” to several more opportunities, I didn’t make good use of my assets, my website was barely functional, I never bothered generating leads, I didn’t get into any of the “gold rush” stuff such as e-commerce, dropshipping, or selling eBooks.
I wasn’t impressed by Frank Kern and his online Syndicate. I don’t care how good a marketer Anik Singhal is and although I made more than a million dollars by the time I was 29, I couldn’t be a Ramit Sethi.
I just did what most self-employed professionals do — strive to get by, get clients, manage clients, get paid, pay the bills, save up enough, and continue to work again.
I don’t know you. I don’t know where you are starting from or the kind of business you do. But I am sure you’ll end up mistakes the way I did. The smarter way to go about it is to look into a decade of my mistakes and try to avoid them.
Here are some of the business and marketing mistakes I did (so that you don’t have to):
Underestimating Web Hosting
As with most people, I took up a shared hosting account when I first got started so that web hosting wouldn’t be a strain on my cash flow. The trouble with web hosting is that it’d feel like dating or a new marriage for a few years or until all hell breaks loose — whichever comes first.
For 6 to 7 years, I absolutely had no issues with my web hosting provider, until I did. By then, I had three websites (each with a blog) and I had a tight schedule just trying to write up blog posts for all the three websites.
Slowly, but surely, the shared web hosting provider I was depending on started squeezing my sites out of their pool. They started injecting vulnerable scripts and making my life miserable by asking me to upgrade to this or that until I had to let go and move on.
Not to mention, all of the three sites were as slow as molasses. Fast forward today (after losing 2 out of the 3 websites I had), I moved to Flywheel a couple of years ago and now I certainly don’t think about hosting anymore while my site is hosted on the Google Cloud Platform, comes with a free SSL certificate, and more. Now, I am as happy as a clam.
While I won’t ever declare that my website (and this blog) is anywhere near “good”, it was far worse earlier. If I did dare to put my website up for a UX/UI audit, any average UX/UI professional worth his or her salt would ever consider even auditing my website — It was that bad.
When I started 14 years ago, the WordPress ecosystem isn’t as healthy (and growing) as it is now with tools like Divi and Elementor.
We didn’t have Webflow then and there were certainly no artificial-intelligence driven logo builders or website builders those days.
I should admit that I shouldn’t have been so lackadaisical about the website design. With what I know now, I should have at least tried to build the website good enough so it’s primed to generate leads.
Not Blogging Regularly Enough
God knows that I love blogging. I provided ghostwriting services for as long as I lived I guess. But there’s only so much a single person can write in a day. Combined with lack of motivation (and energy), I barely ever wrote for my own blog. Sadly, all of that time, energy, and writing was for clients’ blogs.
For more than 14 years now, I just kept writing and blogging and all the other good stuff for clients (and not much for myself).
But I should have. For someone who writes at least 6000 words per day and can write up to 10,000 words per day (if push came to pull) without sacrificing quality, it’d not have been that hard for me.
I didn’t. I lost my time. I threw out the opportunity to have done better, out with the bath towel.
Even now, I still think I am not doing justice the fetchprofits blog by just trying to write 3 blog posts per week. I could four or five per week, maybe?
Lead magnets. Those things that I’d always advice clients to have, to create, and to distribute to help grow their email list (see below). Despite all the preaching I’d do, I barely created any lead magnets for myself (mostly since all my time would go into creating lead magnets for clients).
If and when I did manage to create eBooks, reports, or checklists as lead magnets, I still wouldn’t have a proper system in place to deliver these lead magnets and grow my list (see below).
I now have an Ultimate Resource Kit — a humongous (and still growing) resource library full of reports, eBooks, free online courses, blueprints, and checklists — to help you with your digital marketing efforts.
My only regret is that I should have done this sooner.
Not Generating Leads (& Growing an Email List) From Day One
If there’s anything on the list I am the most guilty about, it’s the fact that I didn’t care enough to grow my email list. I could have just used OptinMonster from the day I started blogging and started promoting posts on social media.
At the present rate of generating around 5 leads per day purely from organic traffic, for at least 14 years, you can only imagine the number of leads or subscribers I’d have missed out so far.
Heck, even those times when I started, I still had access to email service providers like MailChimp which had all the features and tools needed to grow and nurture my “list-that-could-have-been-there-but-isn’t”.
While I still use Mailchimp for Funnelserve, I primarily use Drip’s advanced email marketing software to grow my email list now.
Not embracing ecommerce and selling digital products
The trouble with providing services? You are stuck to a different kind of hamster wheel. You trade time for money and you’d never know when your next paycheck comes from. This is the reality of freelancing.
I don’t know about you but I hate trading my time for money. I’d like it if I didn’t have to.
It wasn’t until the end of 2018 when my savings started coming through and I didn’t really need to work as hard as I did all these years.
This is a side hustle and I am yet to make anything good out of it.
Not Starting Online Courses Sooner
Ever since I started providing digital marketing services, I was good enough to teach and train others. I already did that as a part of providing services to clients.
Since all of my clients were remote, I’d normally deliver consulting or coaching using Skype those days. Or using millions of screenshots within an email.
I should have known that by creating modules that explain how to do this or that with a structured flow and in logical sequence could have helped me create online courses. I just didn’t think in that direction.
Even when I did start contemplating about online courses, I dilly-dallied for several years thanks to all sorts of other issues such as lack of a proper LMS that can work with WordPress, the Imposter Syndrome, and the sheer lack of confidence that online course creators need to get started.
It was only because I found Podia to be an incredibly easy, effective, and powerful platform for online courses, digital downloads, and memberships that I started taking creating online courses seriously.
The behemoth that it is, Facebook gives you the potential to reach about 2.1 billion people in the world. On top of that, you also get access to a cool million on Instagram.
Before you get anywhere near Facebook ads, you need to understand the various campaign types and objectives available to you
Read this, grab a cup of coffee, and plan your campaigns better.
Here’s what you should know before you even try to find out how to start Facebook campaigns:
Install The Facebook Pixel
Without installing the Facebook Pixel, there’s no point in trying to learn how to start Facebook campaigns.
Absolutely everything you do with Facebook beings and ends with the Facebook Pixel. Don’t even proceed without getting this part right.
So, let’s start with the basics:
A generic part of the pixel should go on every page of your website.
The event code that should show up right below the base pixel on pages that only show up when certain actions are taken — such as when a lead signs up, or when a product sale happens. More often than not, these are “.thankyou.html” pages. The exact URLs of your destination pages really depends on the platforms you use.
Watch this video to find out how to add your Facebook Pixel properly:
Think Strategic: Ask Yourself The Right Questions
If starting Facebook campaigns was easy enough, everyone would profit from it. But the truth is that not everyone gets it right. The reason? You are not being strategic enough about your Facebook Campaigns. You are thinking “How to Start Facebook Campaigns” instead of thinking “Why Should My Potential Customer Care?”
Before you go anywhere near your Facebook ad campaigns, you’d have to sit down and think about a few things:
Given your market (and your competition), where does your business stand in terms of reach and branding?
At the moment, what’s your digital marketing setup like? What do you do now to get traffic to your website?
Why should your customers consider your business or buy from you? What’s your USP?
What are you selling, at what price, and what’s your profit margin on each sale?
Will your customers place orders on your website or do they make transactions offline, or a mix of both?
Without even considering Facebook Ads (or Google Ads), what’s the marketing flow like? How does it all work?
If you do put up Facebook ads, what’s the offer you are willing to make? Will you make some free offers? Give something away? Deliver a coupon for your e-commerce store?
What are the exact campaign types you’ll start with?
What is your marketing setup like? What are the various tools you’ll use to make it all work for you? In short, what does your marketing stack look like?
Landing Pages: How To Use Them (& When Do You Not Need Them)
Don’t waste time chasing designers and developers to get your landing pages built. Just use Unbounce or Leadpages. That’s it. The discussion ends here.
For certain Facebook Ad campaign types, there might not be a need to use landing pages at all. Facebook Lead Ad Campaigns, for instance, will make use of Instant forms triggered by regular-looking image or video ads.
You don’t really need landing pages when you use Facebook Lead ads since the Instant forms will work like landing pages and they’ll imitate the functionality of a landing page.
You also don’t need landing pages when you create Facebook Instant Experiences (but it won’t hurt to still use landing pages, just in case). When you use Facebook Collections (mostly for your e-commerce stores), you’ll make use of the “e-commerce landing page” like native Facebook experience to send traffic straight to your e-commerce store.
With the exception of Facebook Lead ads, you’ll need landing pages for every other type of Facebook ad campaign.
Starting with the pixel (above) and your landing pages (unless you are using Facebook Lead Ads), you’ll need a proper sales funnel or a lead generation funnel (depending on your objectives).
For Facebook advertising objectives such as traffic, reach, and branding, you’ll need to optimize your landing pages and/or websites to do proper justice for those campaign objectives.
If you are using Facebook lead ad campaigns, be sure to have a strong offer, a compelling call-to-action, and a well-designed Instant form.
The rest of the campaigns (especially the conversion objective) you’ll need a proper funnel consisting of one of many landing pages, an ability to sync your leads to your CRM, an email marketing automation system, and a robust way to nurture your leads (done with email marketing).
When you run Facebook ad campaigns, your primary motive isn’t to “sell stuff”. You are basically running Facebook ad campaigns because you want to generate leads (lead gen ads), bring more people to your website (reach & traffic), drive more people to your store (or offline location), or have people sign up for your offers off Facebook (on a landing page usually, using conversions objective).
Regardless of which campaign type you use for Facebook and how you generate leads, it’s email marketing as a channel that actually contributes to your sales. It’s the emails that’ll finally push your regular subscribers into customers.
Since you can’t be manually sending emails out each time someone signs up, you’ll need email marketing automation. You can easily accomplish this by using popular email marketing providers such as Drip.
Let’s say you choose a special audience to target, targeting the United States. Assume that you were running a Facebook Lead ad campaign. “Leads” will be the final result on Facebook.
It goes without saying that you are paying for impressions or that you’ve chosen a particular target amount per lead acquired.
The moment you launch your campaign, Facebook gets into “learning” mode for your campaign. It tries to determine exactly what you are trying to achieve and tries to use machine learning and artificial intelligence to figure out who should be the right people to see (or act) on your ad.
As such, Facebook needs at least 50 conversion events (could be landing page views, leads, sales, viewcontent, pageviews, button clicks, etc. — whatever it was that you choose as a conversion event).
Facebook will need your conversion event to fire at least 50 times before it knows what to do with your campaigns.
Guess what? Most people end their campaigns even before they get a single conversion of any kind. They don’t let Facebook learn about their own objectives. Facebook doesn’t even get a chance in most cases (assuming you did everything right).
So, once you launch your campaigns, stick on (and avoid doing any major edits) until you reach about 50 conversion events.
TL: DR: It’s ok to run a small business, with just you working “in” it or “on” it, whatever you please. You don’t have to scale your business up. You don’t have to grow “big”. There’s no need to stress yourself more than you need to.
When I was young, I’d think of a “company or a business” as an entity that produces products or services with a full crew of members working to make it all happen.
That’s how I was raised to think businesses would be. I also learnt that it’s only when you hire people and grow in size that you’d call yourself a business. Otherwise, you’d only call yourself self-employed.
I am usually not the types who likes to “scale” and “grow big”.
I like “small”. I love to just depend on myself to make things happen. I have trust issues. Plus, even when I genuinely tried, I found it extremely hard to find the right people to create a team.
All this, I was also bootstrapping my agency leaving me no breathing room with respect to cash flow although we bill every month and the agency is profitable.
Ultimate Resource KitSo, I just let it be and I work all by myself, seeking out help from experienced freelancers only when I need to.
But then, not everyone is like me and there are many entrepreneurs who’d like to scale up and grow. They’d like to run a business with a great team, and aim for something bigger.
Maybe you are like that. Perhaps you dreamt about it and chances are that you might be doing your best too.
If you run a type of service business that depends on “you”, chances are that you’ll find it incredibly hard to scale your business.
It’s no wonder that Venture Capitalists normally don’t invest in service-based businesses or small businesses that completely depend on a single individual.
But there are options, and which path you’ll go depends on “you”. Let’s see how to scale up your services business (or find alternatives):
Don’t Bother Scaling Up
Yes, there are legitimate ways that you can drop your service business model and turn to informational products like launching an online course, creating a productized service, or something else altogether.
Do it if you want to. That’s ok.
The trouble with a lot of people out there in the world is that they all think that everyone else is like them too. You’ll often read about “The Need to Grow and Scale Up your Business” or “The Blueprint to scale up your business” and God only knows what else.
Maybe you won’t enjoy having to hire, train, and manage employees (Is working with a remote team a better alternative?)
It takes time, effort, and limitless energy to make it all work — teams, processes, systems, and customers. Maybe running all this by yourself isn’t such a bad thing after all?
You don’t have to listen to anyone. You can do what you like.
Business Isn’t About Big Mouths, Big Numbers, and Big Ass Attitudes
Business Profits = Revenue – Expenses.
I don’t care how you made your logo or how much you spent on it. I don’t care what website platform your website runs on. I care less about your seed funding ambitions.
All that I see (and really anyone sees, and you should too) is the cash flow. Then, aim for sustainable profitability.
In all my years of working for myself, I’ve seen my share of entrepreneurs who love to talk big. They drop big names, and even bigger numbers. They’ll tell you about their trillion-dollar ideas and they matching plans to achieve just that.
The reality, however, at least among the idiot wantrepreneurs I’ve had the pleasure of meeting not one of those big mouths ever made it to a single $ in revenue. Not even a single dollar.
Meanwhile, I’ve come to admire all those self-employed professionals, one-person business owners, and other humbler businesses that actually make money every single month.
One person. A Single Resource. Making money all the time. Every single hour of the day.
You tell me: Who is better? The big mouthed wantrepreneur who talks but doesn’t make money or the humble one-person business that actually makes money?
Running a boring, One-person business Is Fine
I don’t know what this madness is about “innovating”, “company culture”, and “growth” but it’s perfectly alright to run an out-and-out boring company with nothing much to show for it except yourself running and managing your own business.
I run a terribly boring business, trust me on that.
HubSpot has long been the numero uno when it comes to Inbound marketing software. But HubSpot is not for everyone. If you are looking for HubSpot alternatives, you should read this now.
When you say, “all-in-one marketing software”, you already know a few things right off the bat:
It’s software, so why does it cost as much as a premium sedan?
If it’s easy to use, why an Onboarding fee?
When you buy Hubspot, is Inbound marketing way easier than it should be?
The answer? No one knows. By the time you know, you’d have ended up spending for an entire year of Hubspot’s mandatory annual pricing.
A while ago, I wrote on Hubspot and what I thought about it. I’ve worked (and I still do) with the Hubspot platform while I work with clients.
Ultimate Resource KitThere are a few things that are awesome about Hubspot, if you forget Hubspot’s ridiculously expensive price tag for a moment:
It’s a company that birthed Inbound marketing.
Hubspot provides you with absolutely everything for Inbound marketing you need within a single platform without you having to spend on at least 17 other services, apps, and tools to make Inbound marketing work.
You get Hubspot CMS, Hubspot CRM, landing pages, Website Builder platform, marketing automation, lead generation, lead nurturing, email marketing, lead analytics, social management, analytics, and more.
Now, let’s get to the price tag: Honestly, Hubspot is expensive for a small business.
You can go on all day about how you should think of Hubspot as an investment and how it’ll pay off over the long term, but it’s still expensive.
Hubspot is only software. It’s not like you are going to get blogging, content marketing, lead magnets, email automation, and every other piece of content written for purposes of marketing done for you.
Because all that writing? You’d have to do it yourself or hire a full stack agency or content marketers to write for you.
Hubspot won’t do any magic for you. The work involved with digital marketing? There’s just no escaping that.
For a fraction of the price of Hubspot’s software, you could get a full-stack agency to do complete digital marketing for you, even if you decide to tape 200 different platforms, plugins, SaaS Apps, and services together.
Hubspot CMS Vs WordPress
While Hubspot’s CMS does work, and for some people it might even be easier to use than WordPress, you just can’t beat the sheer versatility of WordPress. No, you just can’t.
Of course, there are better CMS solutions out there but you’d rather just stick to the ease of use, availability, security, dependability, and popularity of WordPress.
Using WordPress gives you incredible Choice:
You can host your WordPress website with any hosting provider. Choose the best of the hosting in the world thanks to the likes of Kinsta, Flywheel, WPEngine, and others.
You could use any email list building tool, social proof tool, sales funnels, and other popular marketing tools such as Sumo and OptinMonster. Each of those tools gives you unlimited potential to design and test your creatives the way you see fit.
You have the freedom to switch tools, apps, and hosting providers when you want to. You are not stuck with any one company, you see?
If you had to drop Hubspot or cancel your plan, what would you do with all the content you’d worked to build upon Hubspot?
That’s something to think about.
Hubspot CRM Vs Other CRMs
Yes, Hubspot’s CRM is certainly an amazing tool to work with. But then, it’s a way for them to get you into their ecosystem of tools and services. There are certainly better CRM systems that work great for small businesses such as PipeDrive, Base, and many others.
Heck, you could hack Trello or Asana (project management systems) or even Gmail to make them work like CRM systems.
It’s true that Hubspot will make it all look like how all your Inbound marketing efforts are finally leading towards leads generated and sales.
In a single dashboard view, you can see how your inbound marketing efforts are working to get you the results you seek.
But with a little effort, you could make Google analytics do that too (Goals, anyone?).
You also have other tools to complete your Google Analytics such as MonsterInsights, Mouseflow, HotJar, Mixpanel, and GoSquared.
You could mix and match. Play and experiment.
Do your own thing, you see?
Hubspot’s Limited Contacts
Hubspot’s pricing is set up in a way that it increases as your business grow. For simplicity sake, let’s just assume that “growth” for Hubspot relates to the number of active leads within your Hubspot lead database.
I find that severely limiting for a growing business.
I want to spend as less as possible while I make more in terms of revenue and profit.
I don’t want to spend more as my business grows, at least not for something like Software — the costs for which can remain more or less predictable and costs much less. Plus, I want the flexibility to drop a tool or two from my marketing stack when I want to. Or switch hosting if I wanted to.
Why am I expected to pay a bomb and stay married to it this way?
Hubspot Mandatory Onboarding Fee
Hubspot charges a ridiculous $3000 one-time for an onboarding fee, and I find that funny.
If hubspot is so complicated that it requires a $3000 onboarding fee to help clients understand “How Hubspot Works”, then a small business shouldn’t even be playing with this toy.
No business can afford to work with tools and software that have a steep learning curve (Infusionsoft also demands an onboarding fee that I don’t like and I am not a big fan of).
No, I don’t have $3000 lying around just to learn how software works. I should have had the privilege of learning it myself.
Hubspot is so confident about its platform that it even published a blatant workaround or a slew of alternatives to using Hubspot. They call it FrankenSpot.
I don’t think adding up the price for all those tools and software will come to a whopping $52,000 or more per year.
It’s ok to use WordPress for your Inbound marketing needs. It’s fine to tape together X, Y, or Z disparate systems, platforms, plugins, tools, and SaaS apps to make your marketing work. It’s alright to spend on 10 different services or tools.
I don’t see a big problem with duct tape marketing. I certainly don’t see a problem with “not spending on Hubspot”.
Also, read Ryan Masuga’s experience with Hubspot in detail:
Quora is growing fast, and it’s unique in its own way. Quora is a gentle version of Reddit and it’s much more easier than ever to get some social footprint on Quora today. With over 195 million daily users, Quora is incredible when it comes to getting you the results you seek.
Your results, meanwhile, could be anything:
Help grow your email list?
Get people to sign up for your offers?
Have new customers sign up for a free trial?
Driving traffic to your website, landing pages, or to other web properties you own?
Quora just kicks ass when it comes to getting you want for your business.
Make your Quora Profile Count
On Quora, you’ll basically be answering a lot of questions if you hope to drive any sort of traffic to any of your web pages or to even build authority (just like it is when you have to use any particular online forum).
For building credibility and authority, you’ll need a Quora profile. As you answer questions, it’s your Quora profile that’s going to be eventual destination people are going to visit and check you out at.
Ultimate Resource KitCreate a strong profile and start off writing as an individual — while you mention your company and how you are associated with it. Write a strong, verb-ridden introduction of who you are.
Quora allows you to upload logos, images, and other media to your profile so make the best use of it.
You can see how I created my profile below.
Note that I also use my profile section to point to any new offers I am making if I want my visitors and Quora followers to take some action.
Quora allows this on your profile section, and you should take advantage of it.
Answer 5 Questions, Per day
The more you answer on Quora, the more your profile is viewed. You can’t be random about answering and you can’t just show up one fine day and answer questions (that’s just too spammy for Quora).
The best approach — with the interest of your time and the underlying effort — is to just answer 5 questions per day. The questions you choose to answer should in the niche that your business relates to or the offer you are making.
In my case, if I wanted to promote my freelancing course, I’d go out and answer some questions others are asking on the topics of freelancing, Upwork, Freelancer, Guru, and others.
But then, if I wanted to send some traffic to my digital marketing agency website, I’d be answering questions on digital marketing, digital marketing strategy, etc.
So, pick your niche, and answer five questions per day.
Don’t give away the farm
Some people on Quora have a nasty habit of giving away way too much information. You don’t have to do that (plus, it saves you considerable time and effort).
When people ask questions that relate to your business, go out and answer to a certain extent and don’t give away too much information.
Just go half the way and point to a link where they can sign up to learn more, to become a part of your mailing list, have them join your membership site, or to sign up for your online course.
Use Quora Ads
All of the work you’ll do above is organic in nature. You are going to put your blood, sweat, and tears to have people check out what you write, visit your profile (or click on any of those links you paste), and take action.
To make Quora work for your business organically, you’ll be putting in a consistent effort every day.
While you do that, consider using Quora Ads in a combination of the regular effort you put in when you use Quora every day.
This Thinkific review is continuously updated to ensure that the information provided is as accurate as possible. Please do comment to let me know if I missed anything.
But before we get into the Thinkific review, tell me this: What do you think is the most profitable as a product to sell among the following?
Digital files (templates, files, etc.)
It’s online courses. Maybe digital products can make it to the second-best?
If and when you get around to launch your online course successfully, it’s mind-boggling just how profitable online courses are.
Even if you set aside the “profitability” part for a while, your online courses are a direct extension of all those years of experience, continuous learning, passion, and your problem-solving ability being poured into a single, structured, and comprehensive course.
For that reason, online courses are sexy — for the creators who create them and for those candidates who enroll.
But there’s a huge issue for the self-employed types among us who cannot deal with the complexity of integrating an LMS solution with your WordPress website, for instance. We certainly don’t want to deal with a Joomla or Moodle which makes it even more complex than a WordPress-centric solution.
As such, you and I will look for options. Earlier, I wrote a post on how Podia fits the bill neatly (and we still use Podia) to host our learning center.
Thinkific happens to be one of the strongest contenders that I’ve managed to evaluate so far (and I also evaluated Teachable and Learndash LMS) and the online course creation platform has a lot going for it.
Here are some of those things that make Thinkific a great option for you to consider:
Ease of Start
Thinkific is incredibly easy to sign up with, and you can sign up with Thinkific for free so that you can play around with the user interface, try to launch a course, or just look around.
If you do have some content ready for your course, it’s really easy to start creating your course, arrange your modules with lessons inside them. Just as it is with most online course creators, you can upload text, PDF or doc files, audio, and video.
I replicated the course creation workflow with my free Quora Ads course and uploaded the entire course to Thinkific in 10 minutes flat. This also includes a few intro lessons, quizzes, and surveys.
Really, it’s that easy.
Video hosting, on Wistia
For most online course creators, you wouldn’t even know where your video is being hosted. Do note that hosting videos is an expensive affair and several online course creation platforms cut corners there with video hosting.
Wistia is the best video hosting there is (and Vimeo comes in at a close second). Thinkific uses Wistia hosting on the backend and that’s a cool thing because I can rest assured that my videos will play fast and well. Plus, the actual viewing experience of each video you upload is truly distraction-free and seamless.
The video playback is always fast, smooth, and your videos can be accessed across device types.
Thinkific’s Brand New Site Builder
Podia gives you course-specific landing pages that are sleek, minimalistic, and work very well. That’s just as far as I thought things will go.
When it comes to setting up an entire site that’s dedicated to your courses, you really didn’t have options except to play around with Divi + WordPress or use something else entirely.
Don’t even get me started on WordPress + LMS options because trying to bring in an LMS into your regular WordPress setup is nothing short of a nightmare.
Here’s where Thinkific is really taking the leap ahead compared to all other online course creation software I am aware off, Including Podia.
Note: If you are already using a website (like I am), you can use the site builder and brand your site with colors and your logo to match that of your main website.
Course Specific Landing Pages
One of the best things I liked about Podia was that you’d get a dedicated landing page (and even a pre-launch landing page) for every course (called products) you’d create.
At the time I signed up with Podia, no other online course creation software had that feature.
Now, Thinkific has upped the game and you now get course dedicated pages that you can build the way you want (drag and drop) without touching a single line of code.
One each of the course-specific landing pages, you also have a unique option of choosing a dynamic curriculum to show up on the landing page (essentially, it shows the outline of your course modules and lessons).
Marketing & Selling Your Online Courses
I really like the fact that Thinkific understands that the success of your online course doesn’t depend on the course entirely. For the most part, your course’s success depends on how well you market and sell your online course.
On its part, Thinkific allows you to create coupon codes and gives you the ability to bundle your courses. You can also upsell and cross-sell your courses, of course.
Plus, you can also sell your course anywhere with “sales widgets” while you do have all sorts of integrations such as Sumo, Mailchimp, and Convert kit that can help you with marketing.
In my case, since I use Drip, I can just use their Zapier Integrations to make it work.
Finally, just as it is with Podia, you also have access to “affiliates” feature on Thinkific to let your own students be your ambassadors or to bring in an entire army of marketers interested in promoting your courses for a commission.
The massive $1 Million Entrepreneur Growth Fund
Thinkific is matching eligible entrepreneurs who need help creating an online course with mentors to guide them through the process. We will fully cover the cost of these services. Here’s an overview of what’s included:
Get connected with a mentor to guide you through the process of shifting your business online with courses
Get all the support and tools you need to launch your course site, design your curriculum and create your content
Have these costs fully covered, no strings attached, plus ad credits to acquire your first students