The need for speed? It’s universal, it’s palpable, and it makes sense. In the world of digital marketing, you already know just how much you stand to lose if your websites or landing pages don’t load fast enough.
Now, imagine what happens if you don’t even have landing pages to start with. Or worse, you still depend on developers and traditional methods of creating landing pages.
You need to understand that it takes time for your campaigns to work, for gaining traction, and for turning your leads into customers. Given that, and that you do need landing pages, you need to create landing pages fast. In fact, you need to create landing pages faster than you think.
The faster you create and deploy your landing pages, the sooner you’ll see results.
How do you create landing pages fast? Use the following landing page tools:
Webflow landing pages
Did you know that Webflow is truly the next greatest thing that happened to us after WordPress (and maybe it’s even better than WordPress itself)
Technically, Webflow was supposed to be a powerful website builder for HTML/CSS websites.
In one fell swoop, however, you can create not only stunning websites but also avoid all the issues that plague WordPress-powered websites normally (such as code bloat, WordPress theme or plugin conflicts, WordPress vulnerability, and more).
You can also create landing pages extremely fast with Webflow. While you need to know a wee bit of working knowledge on HTML/CSS (not as much as you think though), you can develop superfast, functional, and stunning looking landing pages on Webflow.
Unbounce has a super-fast landing page builder (preview Unbounce here, no-optin needed), ready-made templates, third-party templates, and the ability to integrate with absolutely any tool you’d be using as a part of your marketing stack.
Given all of the above features of Unbounce, you’d be able to whip up landing pages in absolutely no time (say, 15 to 30 minutes per page). In case you wanted to use custom domains or branded domains, you are in luck if you use WordPress.
With Unbounce, all you have to do is to upload the Unbounce WordPress plugin, choose “WordPress” as an option when you add “domains” within Unbounce, and your pages are instantly live (along with “force https”).
LeadPages was purpose-built to NOT allow you to tinker with your landing page designs (the way you can with complete, pixel-perfect drag-and-drop builders like Unbounce).
With LeadPages, you don’t sit there and doodle — like an artist or strive to create “pretty looking” landing pages.
LeadPages allows you to create landing pages with simple drag-and-drop yes, but not in a way that Unbounce does. In short, you just pick a template, make changes, and deploy pages (there’s no time or chance for you to mess around).
Given that, in a way, LeadPages allows you to create landing pages even faster than Unbounce due to the way Leadpages was built and the market it caters to.
Elementor is essentially a WordPress DIY builder platform — you can build, WordPress themes, or maybe just create fantastic looking WordPress for your business (or for your clients if you are an agency).
Did you, however, know that you can create landing pages with Elementor too? No, not just any random page (which Elementor can certainly help with) but actual landing pages without navigation menus, extra links, no footers, and just a single CTA for conversions.
All you have to do when you need to create a landing page with Elementor is to build your pages with Elementor (the way you’d normally design a page) but you’d design it like a landing page should be and then remove headers and footers (for specifically these pages).
Just like Elementor, Divi is a popular WordPress page builder. You can build complete websites on WordPress. Or you can build websites with a few more pages that function like landing pages. Just as you’d work with Elementor, you’d be able to hide the headers and footers on specific pages built with Divi.
If you wanted to create your landing pages even faster, Divi provides you with pre-made templates from within the Divi builder or from within the Divi theme. Pick the “landing page” template from any of the pre-built designs (if available for the template you like)
Note: By working with both Elementor and Divi is that you’d not have to do the extra work of branding domains (by adding custom domains as you’d have to do so for other solutions in this list).
Further, you have access to several templates, complete design freedom, fast deployment of pages, and a single ecosystem to work within (as against using 2-3 different tools for landing pages).
Lastly, you also have the ability to bring in the best of the WordPress universe such as:
Landen is a fast and effective way to create landing pages for your campaigns. It’s a completely drag-and-drop landing page builder but it works slightly differently from the rest of the options here on the list.
Landen almost builds pages by itself. Yes, you read that right: pick your choices, styles, colors, design type, layout, typography (fonts), and Landen immediately gives you several customized options for you to choose from. After that, it’s up to you to make slight changes (images and copy, for instance) and then launch your landing pages.
Landen is so fast that you’ll be able to create a landing page in less than 5-10 minutes flat. That’s because you don’t even drag, drop, or dwell on the design (since the layouts are already created for you).
WPEngine Site Templates
Wouldn’t it be cool if your fast-loading and secure landing pages are based on WordPress and are directly built directly on top of a strong and capable marketing platform such as HubSpot?
WPEngine Site templates allow you to deploy complete WordPress websites and other WordPress-based properties (including landing pages) about 90% faster than what it would normally take you.
But that’s not even the coolest part. Since WPEngine Site templates directly integrates with HubSpot, you’d be able to make use of the powerful HubSpot Platform (complete with auto-generated forms, livechat, and Pop-up tools) without you doing much at all.
Simvoly first started as a DIY website builder but quickly turned into a powerful tool to help build sales funnels, landing pages, and complete websites built for conversions. With Simvoly, you basically build websites that’ll be based on HTML/CSS.
You should create landing pages to boost your conversions (which will be much more than if you’d send people to a regular website) and to lower your cost of acquiring leads or sales.
There are three main reasons creating a landing page works in your favor:
A hugely improved post-click experience (everything that happens after someone clicks through on your ads or on the links you place in your content).
To provide a simple, clutter-free, and highly focused experience which carries the story forward. For instance, an ad or a message (say within an email or in a blog post) that says “Download X for free” is carried on to the landing page to complete the story and to earn a lead.
To ultimately lower your costs of acquisition by helping you to craft experiences by helping you (marketers or business owners) match ads with destination pages (landing pages or funnels)
The bulk of advertisers spend time exclusively on the ad platform side tweaking audience targeting, adjusting keyword bids, testing ad copy, and scripting to automate small tweaks. Most advertisers or marketers also put in all the work for organic marketing leaving landing pages on the wayside.
Marketers and business owners spend an awful amount of time, energy, money, and other resources to make their marketing work.
Sadly, most of this digital marketing work is uncoordinated or often conducted in silos with intense focus (almost always not leading to anything concrete or meaningful).
If you do blogging, social media, email marketing, paid advertising — including retargeting — with landing pages, lead generation elements on your website, and even use marketing automation, you should be sending traffic to optimized, message-matching landing pages to generate leads (which you’ll later nurture with email marketing by using tools like Drip or MailChimp).
It’s all about the focus, branding, the post-click experience, conversions, and the average cost of conversions.
“ the ratio of the number of things you can do on a given page to the number of things you should do.”
Essentially, you could practically have anything you want on a page. But you don’t want to do that since landing pages are purpose-built with elements on the page only to the extent that it helps you boost conversions (not to look pretty, fancy, or to win a listing on Awwwards)
Any extra elements you add on your landing page are going to distract your visitors from the main purpose of the landing page.
Let’s say you wanted your visitors to sign up for a coupon, you’ll then not need to have navigation menu on your page (Just removing the navigation menu on your landing page can lead to 100% more conversions [https://vwo.com/blog/a-b-testing-case-study-navigation-menu/]) ,there’s no need to include your product pages again, and there’s no need to include social media links, and there’s no need to add any other links on the page.
In fact, just adding links alone could reduce your conversions big-time as shown below.
The Story. The Context. The Flow
Have a great product and you want to let the whole world know? Bad luck. The average Google Ad could never let you say everything you wanted to say within the ad.
The same is true for the average Facebook Ad (although you get a little more expressive with visuals and videos, depending on the type of Facebook Ad you use).
With Landing Pages, you can let the story out. You can make it flow. You can provide context to the whole experience.
Here’s an example: Unbounce ran an ad on Facebook for their 68-page eBook on Landing Page design. As you can see, there’s not much space there to let their target audience know why they should download the eBook.
With the help of a message-matching landing page to help provide more context, the story could flow. Note that the landing page also has visuals of the page (continued from the Facebook ad that people clicked on), social proof, and a face to the name — all in a bid to convince users to actually download the eBook.
Creating Landing Pages Forces You To Be Less Wishy-Washy
We all have a tendency to go overboard. Sometimes, our headlines don’t make any sense. Or we go too vague on the headline, subheadings, or the text. In fact, many of the landing pages I get to work on already come with the ubiquitous wishy-washyness while being all over the place.
You create landing pages because you want to make an offer.
You want to be sure that the offer you are making is strong, clear, in-demand, and you are making absolutely clear as to what your potential customers get when they click through and arrive on your landing page.
Here’s an extra sleazy landing page that the folks at Unbounce created:
What’s “awesome” here? What exactly “arrived”? What does the “bleeding edge solution” bleed exactly? How do you “utilize” it? How is the offer “special”? It says “limited time”, but until when?
Ah, and that button that says “submit” [ I won’t ever submit myself to anything, you hear?]
It’s one thing to know why create landing pages; it’s another thing to create landing pages that get you the results you seek.
Already have landing pages? You have no idea how well it’s doing or what it’s capable of unless you put your pages to a test. Use this landing page analyzer and see how well your landing pages work for yourself.
When you use templates, you don’t have to start from scratch, you have a sense of direction as far as the design is concerned, and you’ll be able to make use of the time saved to do more important things when it comes to your campaigns.
Here are 3 awesome sources for your Unbounce templates. Let’s dig right in:
After you choose your design, make necessary changes (swap out the logo, add your own images or pick images from Unbounce’s Integration with UnSplash, change the fonts, and style the buttons) and publish.
This Kartra Review (check the video) reveals how Kartra works and whether or not it’s a good fit for your business. Is it good enough for you to create your landing pages? Does it reveal itself to be a good-enough sales funnel builder to help you generate leads and make sales happen?
How does it fare? Is it easy enough to use? Does it make it possible for you to building landing pages fast and integrate with the tools of your choice?
Watch the video to find out how it plays out and how it compares with Unbounce — the big daddy of Landing page builders.
Kartra, unlike Convertri, is a capable landing page builder by itself and it seems positioned for businesses that provide services or for those entrepreneurs interested in coaching, consulting, or to allow bookings or appointments through their websites, landing pages, or sales funnels.
Although Kartra seems like a decent landing page builder, there are a few things lacking:
Kartra page builder is slower than that of Unbounce.
Chances are that you’d only be able to invest in one landing page builder at any given time and you’d need a fast, capable, efficient, and easy-to-use landing page builder that also allows you to do split testing (A/B testing), collect leads, get lead notifications, and then integrate with popular email marketing service providers such as Drip, MailChimp, and others.
Unbounce, with its vast pool of integrations and feature set — not to mention other tools such as status bars and exit-intent pop-ups — is still the best landing page builder in town.
So, with Unbounce Vs Convertri? Which one is better? Hard to tell. Easy enough if we dig deeper, eh?
The battle is on with the landing page builders and we see new landing page builders enter the market (almost on a weekly basis, if not sooner).
While Unbounce has been around for a while and has gradually improved to be the best landing page builder in the market today, Convertri is a rather new landing page builder or sales funnel builder that helps you create sales funnels fast.
Unbounce has been, is, and will be a landing page building tool that’ll be hard to beat. It’s one of the oldest, most feature-loaded, and extremely capable landing page builder which has everything you’d ever need as far as landing pages and sales funnels go.
Maybe it’s because the folks at Unbounce have been around for a long time to know exactly what their customers want. Or perhaps it’s the fact that Unbounce has always been a capable piece of software from the start.
With an exceptionally robust PPDD (pixel perfect Drag and Drop) landing page build canvas, you can virtually drag and drop elements anywhere on your sales pages, landing pages, and sales funnel pages.
You’d understand the value of being able to “drag and drop anywhere” when you need the freedom to do that but you’d not be able to when it comes to a few landing page builders (like Clickfunnels doesn’t give you that kind of creative freedom, for instance).
When you need the freedom to move text boxes, images, forms, and boxes around, you’ll be displeased with just how hard some landing page builders make it for you.
Sometimes you’d need to place your elements anywhere on the page (like the logo in the middle of a section, extend the image beyond the borders of a section, etc.).
If you’d prefer to use your own images rather than the stock ones we provide, you can upload your own creations to your Unbounce Media Library and sort them by creation date, name, or file size so you’ll never lose your sweet images, ever.
Use any of those images and add them to your pages, blazing fast.
How to Build Sales Funnels With Unbounce
A lot of people think that Unbounce can only be used for single landing pages and not full-fledged sales funnels (essentially a set of landing pages connected together in a sequence or daisy-chained together).
For that reason, many folks usually go around to shop for sales funnels builders like Kartra, Convertri, and Clickfunnels.
You can build multiple landing pages, sales funnels, and a daisy-chained set of landing pages complete with thank you pages, upsell pages, cross sell pages, and even e-commerce checkout pages (I won’t recommend this).
You can also move the data that your visitors might fill on the opt-in page (the first page of your sales funnel) to other pages further down the funnel by using the “Post form data to a URL” option.
Or you can have form confirmation dialogs, go to some other URL, show an alert message on each page, or open the URL in a light box (and not a page).
Unbounce Integrations (virtually Unlimited)
Unbounce natively integrates with several tools, right out of the box. Recently, Unbounce got itself a separate tab for “integrations” as you build your pages.
For instance, you can connect your Unbounce pages with Mailchimp, Campaign Monitor, Aweber, ActiveCampaign, and others. Of course, Unbounce also integrates with other popular tools like Salesforce, Infusionsoft, Hubspot, and Marketo (you’ll need a premium account for that.
In an industry that’s already full of landing page builders, Convertri has its work cut out for it. Facing stiff competition from the likes of Unbounce, Leadpages, Landen, Clickfunnels, Instapage, Wishpond, and several others, Convertri has a steep hill to climb.
Having worked with Convertri for the last few weeks, I can confidently say that Convertri does have a chance. Given its pricing and the ease of use of the software itself, Convertri already beats Clickfunnels and Wishpond right out of the park.
As for the rest of the tools, it’s too soon for me to tell.
The Convertri Sales Funnels/Landing Page Builder
There are two kinds of landing page builders in this world. The ones that allow you to drag and drop elements “anywhere” on the canvas and the ones that are rigid and allow you to place elements only on rows and columns.
Both types of landing page builders have a role to play (and are built for certain kinds of audiences). Also, there are “good ones” and “not so good ones” for both the categories of landing page builders.
For Instance, LeadPages makes for a good case of rigid landing page design aiming for fast deployment (not too much tinkering there).
Clickfunnels is the “not so good” example of rigid landing page design where everything goes south.
Convertri’s landing page builder (the canvas) is decent enough. The builder is not “near perfect” like that of Unbounce, but it’s decent enough and you can design pretty much anything (but it’s more work than usual).
The Convertri Landing page/Sales funnel builder makes it easy for you to pick a template and start building your funnel right away. Change images, change the copy, move your elements around, and make changes to your elements as you wish.
You can change colors, element properties (like size, colors, position of the elements, etc.)
The fundamental building blocks of your landing pages and sales funnels with Unbounce and Leadpages are “sections”.
When you use Convertri, you don’t have “sections”. Instead, you use “panels”. Everything you put inside a panel is a section. You can then drag and move each of these sections as you want.
Not intuitive, but still works. Despite this weird little thing inside Convertri, it’s still better than Clickfunnels or Wishpond. Period.
A few things that Convertri scores with are the following (compared to Unbounce):
Facebook Comments (but I don’t like to add Facebook comments on a landing page. Basically, anything that distracts people on a page is a no-no for me).
Quizitri Quiz — add interactive quizzes on your page using this feature.
Countdown timer — this is a good one and Unbounce doesn’t have this feature (there are several workarounds to add Countdown timers to Unbounce pages and funnels though).
While Convertri’s UX/UI and ease of use isn’t on the same level as Unbounce or landing pages, it gets the work done.
Look for any more flexibility than what you see above and you won’t find it with Convertri.
With Convertri, while you can add your Images, there’s no direct integration with something like Unsplash and there’s no public (royalty-free stock photos gallery) either.
Convertri Actions & Triggers
One good thing going for Convertri is the “actions” tab on the menu. You can decide to make elements visible or invisible, or have a button show up after a visitor spends X time on your landing page.
On Convertri, you can choose to select page triggers (applicable for the whole page) or element triggers (applicable for a chosen element, like a button).
Forms are important. You’d actually not be able to building landing pages or sales funnels without forms. For such an important part of landing pages or sales funnels, Convertri seems to have given little thought to forms as such.
With Converti, the forms (or the type of forms) you’ll build are limited. At the outset, building forms with Convertri might look like an uphill climb for you.
Forms with HTML? Google Forms? Webinar JEO form? Doesn’t quite fit the bill for me. With a drag and drop builder, I’d expect forms to be native (and drag and drop as well).
How to Build Forms With Convertri?
Instead of choosing “forms from HTML code” or Google forms, you have options to help you build forms easily and quickly with Convertri (some options have workarounds and will involve extra work):
Use WPforms, build your actual forms easily, and drop the code inside Convertri. Or..
Use the “Layers” option inside Convertri to create a form (this is the easiest, by far).
How do Convertri Forms Compare with Unbounce Forms?
With Unbounce, You’d pick the “form” element and place your forms anywhere on your page. Or you’d use a lightbox and place your form in the lightbox.
Like, forms are an integral part of Unbounce (not including Exit Intent pop-ups, opt-in bars, etc., which are directly linked to your lead generation workflows).
Unbounce forms are quick to create (drag and drop), completely configurable, and also come up with options to choose as to what happens after a form is filled (form conversions).
For instance, you can choose to show your thank you page as soon as a form is filled. Or choose to lead visitors to another URL altogether. These are marked as form conversions.
Note: The thank you page (or the other URL of a page that you’ll lead visitors to) is marked as a conversion and you can add relevant pieces of tracking code such as Google Ads conversion code or Facebook Pixel Event code on those pages to track conversions.
Convertri has a few integrations natively built-in and it covers several popular services that you’ll most probably use. Last time I checked, here’s the complete list of integrations available with Convertri.
You can easily connect your Convertri sales funnels and pages with Facebook. If you have an e-commerce store built on Shopify, there’s a direct connection possible with Convertri, of course.
Convertri also connects with Drip, Markethero, Convert Kit, and Platform.ly (and that’s awesome).
Unbounce Vs Convertri: Pricing
There comes a time when you start paying attention to the tool itself and not the pricing. Between Unbounce Vs Convertri, pricing is a moot point.
Convertri pricing might look attractive, to start with, starting from $53 per month (paid annually). The pricing goes up to $166 per month for its most expensive plan. Monthly pricing is available too.
You’ll get the good stuff such as SSL, custom domains, free templates, and A/B testing for all plans. Depending on your plan, you’ll also get Dynamic Text Replacement as well.
Unbounce is priced similarly but with monthly billing options available. Unbounce starts from $99 per month and goes up to $499+ per month.
However, critical features such as Dynamic Text Replacement are available for all plans. You get higher traffic bandwidths, AMP-ready landing pages, client Sub-accounts, Limitless integrations, and an incredibly awesome support team when you go for Unbounce.