You do know about conversion rate. But you really didn’t give it the importance that you should have given it. Did you ever think about “a good landing page”, a “beautiful landing page”, or a “landing page that kicks ass”? You’ve been thinking wrong. The only thing that makes a landing page good, bad, ugly, … Read more
Every business out there needs “conversions” [Meaning results, in plain English). Learning how to build landing pages that convert is the first step towards that goal. The issue, you ask? Too many opinions floating out there. Plus, pre-conceived notions, marketing managers who think they know it all, and adamant small business owners who insist on … Read more
AI is confusing. AI is breaking things apart (or is it fixing what’s broken?). AI for marketers as well as businesses is brining about forced change that requires all of us to take a few steps back and think about how to grapple with the sweeping change it’s going to bring. Because change AI will … Read more
The trouble with advice and landing page tips specifically? It’s all over the place. I personally know folks who dole out advice on landing pages without ever having built one or even used one. So, if you really needed advice, take it from those who make landing pages a part of their life. Pick … Read more
eCommerce landing pages are the equivalent of giving you what you want, when you want it. Without landing pages, your eCommerce website is just running off its mouth, speaking incoherently, spewing out gibberish. Targeted eCommerce marketing demands eCommerce landing pages — and the reason isn’t just better eCommerce conversions (although that’s a big one). Here … Read more
Landing pages are essential tools to generate leads and convert them into customers. If you are a business or a marketer, it’s time to leverage AI. It’s time to use the gifts you get now. Never before in the history of mankind was any of this available. Join the webinar on how marketers and businesses … Read more
Did you get the memo on the brand new Instapage AI (Artificial intelligence) content creator? Instapage has always been a robust, dependable, and feature-rich (no nonsense) landing page builder. It’s something I’ve used extensively as a digital marketing consultant and as a marketer. Instapage was featured in my landing page software builders post as well. … Read more
Did you know that you can create landing pages with MailerLite? MailerLite is a full-fledged, capable, and an easy-to-use email marketing platform that also doubles up as a landing page software and also a no code website builder. Further, you get to use dynamic content, create subscription forms or opt-ins, launch pop-ups, use sticky bars, … Read more
Disclaimer: This Leadpages review comes in late, almost at a time when there are at least a dozen other landing page builders in the market, and that’s for a good reason. I needed to be absolutely sure about what I am writing below. Further, LeadPages has grown over the years and now comes with even … Read more
Unounce and Stripe integration is a must-have integration which helps you add, authorize, and to sell products directly on landing pages. Apart from a several pre-optimized layouts to choose from, using eCommerce landing pages lets you take advantage of undeniable focus that landing pages provide with frictionless checkout (backed by Stripe). Typically, you wouldn’t use … Read more