TL;DR: Of all the affiliate management software tools available for your business, I highly recommend PartnerStack & Shareasale — both platforms have excellent tools, paranoid support, and awesome global reach.
Do you want to multiply your sales with a recruited army of affiliates or partners? Would you like to stop paying for guesswork or experiments and only pay for results? If you said yes to any of the above statements, you should launch your own affiliate program or partner program.
Millions of affiliates put in their own efforts by launching a web presence of their own, blog regularly, and even spend on paid ads to promote your products for you in exchange for a commission.
For a merchant (that’s you) then, a global network of affiliates can help push sales and make you money. In exchange, all you have to do is to pay them a certain percentage fee off of the sale in addition to managing your affiliates and partners.
Affiliate networks, affiliate marketing programs, and partner management tools give you the platform, the infrastructure, the technology, and the tools you’d need to manage affiliates, manage payouts, and a way for affiliates to run promotions or campaigns on your behalf.
With several options out there for your business, which affiliate management programs or partner management programs should you choose? Let’s dig into your options and help you choose the right partner management platform:
Note: If you have the chops, the time, a full-fledged team, and the resources, you can also choose to develop a completely custom affiliate management solution for yourself like Kinsta does.
PartnerStack is a modern and contemporary solution helping businesses manage more than 270,000+ partners globally. It’s a powerful solution to run partner programs or affiliate programs for your business.
With PartnerStack, you can create out-of-the-box partner programs using the marketing stack you already employ.
PartnerStack helps you to launch fully-automated partner programs, manage your global roster of affiliates or partners, and stay in compliance without you having to do much.
Shareasale (now a part of Awin) is one the oldest affiliate networks out there. Shareasale is a global affiliate network featuring several tools for businesses and businesses to run and manage affiliate programs.
Several popular brands that you are already aware of such as WPEngine, OptinMonster, StudioPress, Thinkific, LogoJoy, and several others already run their affiliate programs on Shareasale. But then, anyone can launch their affiliate program there. Just like that.
With a single login (to the network) to manage all your affiliates, Shareasale helps you deploy your affiliate programs complete with asset management, affiliate link tracking, affiliate dashboards, managing assets for affiliates, and communication.
Shareasale has several advanced features that can make your affiliate or partner management a breeze. A few of those features are real-time click data, clickstream attribution, the ability to tag your affiliates for effective segmentation, a welcome kit for all new merchants or businesses that sign up, an easy-to-use API, and more.
All new businesses that sign up with Shareasale also get superior customer support along with several training webinars to help you navigate and learn the finer aspects of affiliate or partner management.
Ratuken has been around for a while reaching 202 countries with the reach, network, infrastructure, and tools you’d need to drive more revenue for your business with the trusted bank of affiliates within the Ratuken Network.
Ratuken has a host of products for your business to help launch affiliate marketing programs along with the technology, insights, analytics, attribution, and for global affiliate management.
Obviously, you also get access to strategic recommendations, a robust platform, payment processing and distribution that you’d need to run a successful affiliate marketing program.
Like Shareasale and Ratuken, CommissionJunction has long been the global network most businesses depend on for extended reach, powerful technology, a dependable infrastructure, and a host of tools for affiliate management.
Spanning over 240 countries and territories, CommissionJunction immediately gives you access to a global pool of affiliates who’ve helped reach more than 940 million customers collectively for the businesses that use CJ.
CommissionJunction provides cutting-edge, innovative, and omni-channel solutions for affiliate or partner management such as affiliate personalization, cross-device tracking, cookieless tracking, and verticalized integrations.
Hasoffers By Tune
If you’ve been an affiliate for any length of time, chances are that you’ve seen and used Hasoffers whether you knew about it or not. Hasoffers is a popular offering used by several businesses, agencies, and even affiliate networks (including CPA affiliate networks).
Hasoffers provides businesses and agencies with a completely customizable platform for affiliate management such as
You also get performance automation, advanced targeting, deep linking for affiliates, and several other features.
Everflow is a campaign management platform to help you manage your campaigns with affiliates and partners.
Everflow provides your business with a simple API, if you are out to build custom partner programs for your business while still making use of the technology stack that everflow provides for you.
Refersion — unlike the other biggies here — is a simple way to acquire and manage your affiliates and partners.
As with most other solutions here, refersion allows you to quickly launch your affiliate marketing programs with everything you need to manage and track campaigns.
Every link can be tracked (including analytics and click data). As a business, you can also set up automatic affiliate recruitment, automatic payments, view recurring commission reports, and watch conversion data in real-time.
Every affiliate gets a personalized dashboard with personalized data for that particular affiliate.
Started by the founders of Savings.com and CommissionJunction, ImpactRadius provides
ImpactRadius features include affiliate or partner onboarding management, contracting, reporting, real-time analytics and tracking of direct affiliates. You can also use call tracking and monitoring of promo codes.
With ImpactRadius, your business can deploy SEO-friendly links, flexible tracking options via FTP upload, Pixel, Data Post, REST API, Mobile SDKs, etc. along with Integration with CRM and Salesforce.com.
LeadDyno just happens to be getting popular at the time of writing this. Focusing on fast-track affiliate program launch for your business, the essence of the affiliate marketing software seems to be “speed”.
With LeadDyno, you can take advantage of the fast affiliate signup process and instant listing in their fast-growing network (along with listing on e-commerceaffiliates.com.
As with most affiliate management tools, your affiliates are instantly onboarded with access to special links created for them by LeadDyno so that they can share links on their websites or as they share content on social networks.
Tapfiliate provides you with branded or customizable links, easy social sharing, affiliate tracking, and affiliate management.
Even before you get to manage, you can also automate the process of recruiting affiliates, onboarding partners, and distributing marketing collateral (such as graphics, social posts, email copy, and banners).
Because Tapfiliate is completely web-based, you also get to integrate with your existing marketing stack with webhooks or by using Zapier.
Which of these affiliate management tools and affiliate tracking tools would you like to use for your business?