If you are looking for ways to generate leads, it’s a good start. The good news is that you don’t always have to spend money on Facebook Ad campaigns, Quora Ads, LinkedIn Ads, and Google Ads campaigns or on any other medium.
Plus, for all the effort you put into digital marketing, it’s sad to see how so many people don’t squeeze out results (whatever you define that as) from these efforts.
Regardless of the number of people visiting your website, you have an opportunity to generate leads.
Your website itself forms the first base to start generating leads. You then have social media. Plus, there are a huge number of third-party platforms you’d be using such as SlideShare or social communities such as Quora for instance that’ll still generate leads for you.
Here are some ways to help you generate leads all the time, 24 x7 and to make your digital marketing efforts count:
Use OptinMonster. Automate Lead Generation
Using OptinMonster is a no-brainer. It’s effective, fast, doesn’t slow your site down, and it can single-handedly hand you leads in a platter. OptinMonster comes with a plethora of tools — the pop-ups, MonsterLinks™, lead generation wheels, and embeddable forms. That’s on top of their impressive exit-intent pop-ups and more. All of which are available to either help generate leads for your business.
Once you OptinMonster, lead generation is automated for you and you can trigger autoresponders off Mailchimp, Drip, Constant Contact, Campaign Monitor, or absolutely any other email software you’d use.
The sitewide conversion rate is at 3.25% which is not bad considering this is a relatively new blog (only one year old).
Sign up for OptinMonster and see what it can do to your lead generation efforts.
YouTube For Lead Generation
Youtube happens to be the world’s second largest search engine. More video is now uploaded every 30 days than all the video ever created by major U.S Television networks for the last 30 years.
Most of all those views happen on Youtube and if you have videos (or if you can create videos), a Youtube Channel for your business is long overdue ( If you have one, you’d need to run and manage it like regular Youtubers do).
Assuming you do have videos, using Video cards, annotations, clickable links or adding specific links to your video descriptions are easy ways to drive traffic to specific landing pages that you could use to generate leads.
Generate Leads from Content Marketing
Repurposing content is a smart content marketing strategy. Often times, we get so involved with creating new content that we forget to reuse all of that old content we already created.
For instance, every long piece of content you create can be reused as a SlideShare presentation.
Or maybe you have the resources to actually create new presentations or slide decks.
Either way, by being able to create presentations or slide decks, you can make use of the massive traffic inflow to Slidedeck (owned by LinkedIn), and generate leads independently off it.
Your old list-based blog posts can be a massive (and new) resource collection. A post with images could make for great visuals (one visual at a time) for Pinterest or Instagram. A curation of stats from your previous research done for posts could make for a great starting point to design fantastic Infographics.
Add content-curation to the mix and you have an arsenal of content that you could use to generate leads for you.
Which of these ways to generate leads are you currently not doing? Tell me about it.