How to Create ConvertKit Forms

How to Create ConvertKit Forms

Want to learn how to create ConvertKit forms? Don’t just look at the knowledge-base or a random YouTube video on How to Create ConvertKit forms (like I have below).

Why, you ask?

Anyone can learn how to create a ConvertKit form; what you really need is this: How to Create ConvertKit Forms that Really dial up your marketing efforts a bit? What little tips and hacks can make your forms work that much harder?

One of the biggest problems many businesses face is “lead generation” — and that’s despite several lead generation plugins, awesome tools like OptinMonster, and also fully-functional and capable email marketing providers such as ConvertKit, Drip, or MailChimp.

According to WPforms, at least 74% of companies use forms — one way or another — to generate leads. More than 50% of marketers rely on Inbound marketing strategies (in combination with onsite lead capture form(s) of some kind) to make lead generation happen.

More than 74% of companies use web forms for lead generation, with another 49.7% stating that their online forms are their highest converting lead generation tool.

Want to dig deeper into online form statistics? Go here

Where do ConvertKit Forms Come in?

If you’ve ever used MailChimp (Shameless plug: get my free course on MailChimp for Entrepreneurs) before, you know that creating a straightforward form is almost impossible unless you are willing to muck with code.

ConvertKit, on the other hand, makes it really simple to create forms for all kinds of purposes. You could, for instance:

  • Create ConvertKit forms for content upgrades.
  • Whip up ConvertKit forms for having people sign up for your lead magnets, offers, discounts, PDF checklists, cheat sheets, and more.
  • Get people to sign up for your free online courses or memberships with ConvertKit forms.

In short, you can do anything.

Read More:

7 dead-simple ways to make money with an email list

7 Email Popup Best Practices To Skyrocket Your List

164 Best Email Marketing Subject Lines To Boost Your Email Open Rates

How To Create ConvertKit Forms?

You could create ConvertKit Forms and be up and running in a few minutes. Watch this video to learn how to create ConvertKit Forms:

Unable to watch the video? Follow these steps. You’ll need at least a free ConvertKit account for you to follow along.

  • Get inside your ConvertKit account, click on the tab “Landing Pages & Forms”, and choose forms.
  • Pick a template to start with (you can choose any template and customize the template completely)
  • Go ahead and make changes to your form: the headline, the sub-heading, the accompanying copy(text), the image and/or video. If you need a quick way to create videos, use Dubb or Loom.
  • In the “settings” (top right corner), choose the domain (and a URL your ConvertKit form will go live on). Also, edit the “Incentive email” (you can add content, change the color of the button, and even add an image of your pet dog just to add a wee bit of a character to email). The Incentive email is an autoresponder — it’s sent to your subscribers as soon as they sign up for an offer. If you are giving away a lead magnet (such as a PDF document, an eBook, or a Whitepaper, you also have the option of letting your potential subscribers download immediately after they “double opt-in” (recommended so as to not pollute your email list).
  • Again, inside settings, choose how your form should be triggered: on exit? After spending a certain amount of time on your site? After scrolling a certain percentage of pages on your site (scroll depth)?

When you are ready, go ahead and publish your ConvertKit form.

Tips To Create ConvertKit Forms Get You Results

Remember: no forms, no leads.

Don’t sit there on your hands wondering you struggle to generate leads when you don’t even have lead generation forms to begin with.

Anyone can build any form. You, however, want to create ConvertKit forms that bring in the results.

The first step of most marketing funnels is to give away a lead magnet (or a discount code, in the case of eCommerce stores). That’s exactly what you should do.

  • Be sure to enable “double opt-in” or in the case of ConvertKit, disable “auto-confirm new subscribers”. You don’t want bots to sign up. Also, you don’t need any tire kickers.
  • You’ll need a series of emails (after the first email — the incentive email — is sent) to nurture your leads. Most businesses don’t even have lead generation forms, ConvertKit forms, or any forms of any kind to begin with, let alone a marketing sequence.
  • All the principles of good copywriting apply to your form design and copy. Copywriting can be your strongest — or weakest — salesperson. Learn how to uplift your copywriting and drive more sales with written-word expert Joanna Wiebe (@copyhackers)

Read More:

10 Tweaks to Take Your Email Newsletter From Meh to Must-read

15 Ways to Create a High-value Lead Magnet in 30 Minutes or less (No Tech Skills Required)

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How to Send Convertkit Email Marketing Broadcasts

How to Send Convertkit Email Marketing Broadcasts

 Did you know that you could literally change your marketing game overnight just by sending email broadcasts? Learn how to send ConvertKit email marketing broadcasts in this post.

 

ConvertKit is one of those email marketing service providers that integrates well with almost every other marketing tool and CMS systems (like WordPress or Webflow). You can easily create and send ConvertKit email broadcasts whenever you want (I’d recommend creating them before hand and scheduling your email broadcasts out. 

Also, it’s incredibly easy to use. Get your forever free ConvertKit account and try it out for yourself. 

Learn how to Create broadcasts (and also split test or A/B test your email subject lines) as you use ConvertKit.

Email marketing is something you couldn’t do without. It’s the marketing strategy that actually makes money but it’s also the channel most small businesses don’t practice

If you just ignore the noise in the world of digital marketing — say about chatbots, SEO, influencers, social media, and paid ads, you’ll realize that it’s still email marketing that counts.

According to Caroline Forsey of HubSpot, email marketing generates around $38 for every $1 spent — an astounding 3800% ROI. Yet, not many businesses do it.

How to Use & Send ConvertKit Broadcasts

When it comes to sending your email marketing broadcasts, there’s a lot to cover. So watch the video below:

 

ConvertKit Email Broadcasts

 

One of the reasons why email marketing doesn’t even work for most businesses is because most businesses just forget to “communicate” enough.

They fail to make just enough impact to make email marketing work for them.

They don’t nurture email subscribers enough. Or maybe most businesses are guilty of treating subscribers as just a “number” — or something that happened — while subscribers sit in empty, non-engaging email lists.

Be sure to fix on a frequency to send emails.

When you are out and about, sending Convertkit email marketing broadcasts, ensure that you don’t “sell” in every email. Instead, do a healthy mix of value-added emails sprinkled with one or to emails to make sales (maybe 1 sales email for every five emails that inform). 

You’ll eventually figure out the best frequency for your email marketing. 

Email Subject Lines Split Testing

 

Your success with Email marketing rests with the efficacy of your subject lines. It’s the subject lines that make your subscribers take action. It’s your subject lines that affect your email marketing open rates. It’s the subject lines that’ll help you connect with your subscribers.

Don’t underestimate the power of your subject lines. Thankfully, ConvertKit has a handy A/B testing functionality right at the part where you add an email marketing subject line.

ConvertKit A/B testing

As you go about sending emails, be sure to test your email subject lines.

Need help with email marketing Subject lines? Mary Fernandez of OptinMonster has a monster list of 164 Best Email Subject Lines You Can Use

Practice Email Marketing Segmentation

 

As you create an email broadcast within ConvertKit, you’ll have the option of sending your email broadcast to:

Convertkit email segmentation

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Sending your Convertkit email marketing broadcasts doesn’t have to be rocket science. With a little bit of strategic play, consistency, and all the goodness of copywriting, you can change the way you do marketing

Email Marketing Tips: 10 Elements You’ll Absolutely Need

Email Marketing Tips: 10 Elements You’ll Absolutely Need

Before you roll your eyes over the same old “email marketing tips” post, there’s a reason why I am writing this again: because no one ever follows good advice, it seems?

Did you know that for every $1 that Shopify stores spend on email marketing (on average and for those that use email right), they make $130 back? 

That’s phenomenal. The kind of thing everyone can only dream of. 

By the year 2022, the number of email users is pegged at 4.3 billion users (about half of the world’s population) and more than 333 billion emails will be sent daily by 2022. The average ROI of email marketing is at $32 for every $1 spent, according to Maryam Mohsin of Oberlo 

Email Marketing ROI

Image Credits: Oberlo 

Email marketing for businesses was, is, and will be profitable. All you have to do on your part is to understand how email marketing works, why it works as well as it does, and how you can use it to your advantage and rake in profits on a regular and predictable basis. 

Before you get anywhere near fancy email marketing workflows, automated sequences, and smart segmenting with email marketing, it helps to understand the anatomy of a profitable email (not just any email) and get a primer on 10 elements you’ll need to create emails that make you money: 

Note: Anatomy of a profitable email is more about layout, presentation, and how you bring all of those elements within an email (visuals, copy, and design) together to make your emails work hard. Following the basics allows you to build your reputation, stay consumer-focused, and let your potential customers (subscribers) connect with your brand on a personal level. 

Use Good Subject Lines: Make an Impression

Email Subject Line Examples

Image Credits: reallygoodemails.com

The subject line is your chance to create a solid first impression (with email marketing). It’s a window of opportunity that’s just a little short of 50-60 characters. This has the potential to make or break your chances of making your email marketing campaigns count. 

Your subject line is the only way to get your subscribers’ attention, to allow them to engage with your brand, and to make an impact. 

If possible, test your subject lines to see what works and what doesn’t. If you use email marketing tools like Drip, there are split-testing features built-in. 

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Personalize Your Email: Stop Treating Subscribers Like Strangers

Emails with personalized subject lines are 26% more likely to be opened, according to Aberdeen. Personalized email messages improve click-through rates by an average of 14%, conversions by 10%, and personalized emails deliver 6x higher transaction rates.

Email Marketing Personalization

Image Credits: reallygoodemails.com 

Your emails won’t survive if you address your subscribers or potential customers with generic “Hi”, “Hello”, and “To whomsoever it may concern”. 

Your subscribers will need to be addressed by name (that’s why it makes sense to actually collect at least a name and an email address when you are building your email list in the first place). 

Headings, Formatting, & Typography: Look Neat. Look Pretty 

Email Copywriting

Image Credits: reallygoodemails.com

Most people skim (and don’t read). Further, “It’s all about presentation”, they say. Your email messages cannot afford to look messy. 

You can’t send in a huge wall of text with small, unreadable font and expect your users to swipe, slide, pinch, zoom in, and zoom out. All of these are unfriendly and you’ll lose points for no reason.

Use good typography (fonts), format headings for quick scanning (and to make them stand out). 

Use Graphics:Visuals Matter 

Visuals have a profound impact on us humans. More than 90% of information transmitted to the human brain is visual in nature. 

Hence, using visuals is a great way to showcase products, explain your services, or to help educate your email subscribers. 

Use visuals to show your products but be sure to stay relevant and only use visuals to enhance your message inside the email. 

Why are visuals important

Image Credits: Venngage

Include a Call to Action: Have a Purpose

Let’s be honest: You are sending emails to your subscribers because you want your emails to generate sales for your business. 

While you’ll do a balanced act with educating, inspiring, and teaching your subscribers, you’ll also want your subscribers to take action after they read your email. 

Email marketing call to action

A call to action (by using the links or buttons) is an absolutely critical inclusion within your email messages. Even if you aren’t selling anything, it’ll help if you keep training your subscribers to click on the links and buttons included within your email marketing messages. 


Every email you send should have a call to action. Have your subscribers: 

  • Click on a link to go to another page. 
  • Click on a button to get access to something. 
  • Click on either a button or a link to learn more about your products or services. 
  • Click on buttons or links to go and take some action (that benefits your business — sign up for something or make a purchase). 

Stay on Brand: Don’t Hide

Email marketing for brands

Image Credits: virgin

The concept of email marketing is that you’d send out a series (possibly unending until a subscriber opts out or unsubscribes) to nurture leads (or subscribers) until they are ready to buy. 

Depending on your business, you’ll continue to send out emails even after they make a purchase(only a little different compared to those emails that go out to everyone). 

In any case, every email you send is a branding opportunity for your business. Your subscribers will recognize your logo, read your subject lines and know that it’s one of your emails. They’ll know and recognize your brand even if they don’t open or read emails. 


That’s why it’s critical to stay on brand —  include your logo, deploy your brand fonts consistently, and use your branded colors in every email. Keep visuals and everything else on-brand as well. 

Provide Relevant Content: Give Only What They Really Want


Let’s assume that you have both subscribers (who never purchased anything) and customers (who purchased something) on the same list. 

If you send out an email with a 30% discount to everyone on your list, your customers will also receive this email which might not be relevant to them (plus, they wouldn’t like the fact that they paid full price for your product earlier and that they didn’t receive this 30% discount). 

Emails with Relevant content

First, learn to segment your email lists properly. Customers will be on a list and subscribers will be on another list. If you need more ways to organize or segment people, use tags. 

For your email marketing to work, you’ll need to put in the effort to find out exactly what your subscribers want. You can do this by using trigger links (within emails), surveys, open questions, polls, forms, and more. 

Doing this will help you segment, sort, and organize your audience in a way that you’d know exactly what kind of content makes sense to them and what doesn’t. 

Most modern-day email marketing tools such as Convert Kit, Drip, and others have dynamic email features which allows you to tag and segment customers so that you can send them the exact emails they want to see. 

Benefit from Social Sharing: Extend Your Reach

When your potential customers, subscribers, or existing customers like you, they are likely to spread the word. What’s the easiest way for them to spread the word, you ask? It’s social media. 

Email marketing social proof

Image Credits: reallygoodemails.com 

According to Hootsuite, Facebook alone has over 2.23 billion people on the platform. There are another 1 billion+ users active, engaged, and posting every day on Instagram. 

Social media is humongous and the potential reach on social is immense. You don’t want to let go of an opportunity to get a piece of that kind of reach possible with social media. 

When you send out good emails as a part of your marketing strategy, chances are that your email will be shared by a few of your subscribers or customers. 


Make it easy for your subscribers to spread the word about your brand on social media. Include social sharing buttons inside your email design. 

Allow Them To Opt Out: Let them go, If they Choose to

Each subscriber on your email list is an actual person. They’d have different reasons to have subscribed to your list in the first place but then, things could change. 

They might not be interested in your products, services, or the actual content of your email messages. Chances are that some people might want to opt-out of your list.

Email marketing unsubscribes

If so, make it easy for them to unsubscribe or opt-out (with one click). 

Provide a clearly visible unsubscribe button to encourage users to opt-out when they want to. Show them that unsubscribing is optional and that they can make their choice whenever they want to. 

Contrary to what you might think, most people will choose to stay on and learn from you. A few will unsubscribe and that’s ok. 

Provide Contact Info: Open Your Doors

Email marketing contact info

Image Credits: zapier

You don’t want to be hiding behind an obscure logo and nothing more than a domain name to identify your brand. Instead, you could let your email recipients reach out to you directly by responding to your emails directly, by calling you, or maybe even allow them to come visit you personally.

 Include ways for your subscribers, potential customers, and existing customers to reach out to you in multiple ways: direct reply to emails, telephone, email, a map to show them where you are, and maybe even on social networks. 

Putting yourself out there in the open lets the world know that you can be trusted and that there’s a real you behind your brand. 

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7 Steps To Do Email Marketing Right in 2020

7 Steps To Do Email Marketing Right in 2020

As a small business owner, you already have too much on your plate. 

When it comes to digital marketing for your business, you’ll probably end up with the paradox of choice.

Should you focus your efforts on SEO? Should you invest in Paid advertising? On social media? Or on Content marketing? What exactly should you put your limited resources on so that you get the maximum gains from what you’ll put in? 


That’s a tough question to answer. But if there’s anything that really makes you money (say $32 from every $1 you invest), it’s email marketing. 

Why Email Marketing? 

Email marketing is an easy, effective, high-impact, and dependable way to do marketing for your business. 


As Peter Roesler of Inc writes, Email marketing makes it easy to reach out to your potential (and existing customers) while they are not ready to buy yet. 

For businesses, it’s also easy to drive sales using coupons or offers within the email. Further, email marketing also happens to be the least expensive (while being the most effective) digital marketing channel available for businesses, according to a study by Forrester and Shop.org. 

According to Nielsen, 28 percent of online shoppers subscribe to store or product emails simply to stay informed. Another 27% of online shoppers stay subscribed to emails to save money (thanks to exclusive email-only offers that brands make). 

Then, let’s take a practical outcome of your available marketing avenues: 

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If you published blog posts continuously, you’ll start getting a steady stream of visitors to your blog (and also to your website). As they read and then leave, you have nothing to keep them engaged with your business after they leave. 


Let’s say that you also share your content on social media (and even manage to generate buzz for your products and services). The average shelf life of a social media update is about one hour, more or less. This means that most social media users will forget about your brand (and your products and services) sooner than you think. 

Further, as a business, you want to generate leads so that you can make sales. 


Email marketing is a way for you to capture the names and addresses of your potential customers in a bid to send them more information, insights, tips, and occasional offers to them later, on an ongoing basis (for as long as they remain subscribed to your email list). 


When potential visitors to your website sign up (exchanging their email address), you are essentially building a captive audience — an audience that’s interested in what you have to offer, what you are giving away, and the tips or insights you share. This is, in essence, a much more receptive audience to sell to. 


Why? 

This audience that not only visits your website but also signs up to your email list is indicating that they like your brand and that they want to know more about you. Your audience wants you to educate, teach, and inspire. 

Eventually, if they like you enough or when they need your products or services, they’ll turn into customers.

What is email marketing? How does it Work?

Email marketing is a digital marketing channel that works in the line of “permission marketing” popularized by Seth Godin — author of popular books such as Purple Cow, The Tribe, and more. 

Permission marketing involves getting the attention of your prospective visitors, entice them to sign up for something free (such as a free trial of your product, a free lead magnet such as an eBook or a whitepaper, or free access to an online course). 

When people sign up for what you have to offer, they are an audience that has given you permission to send them more information (including information, tips, insights, videos, blurbs, snippets, and more). 


Since you managed to get their attention already (and because you have their email address), you can continue to stay in touch with them through email and drive them to take action (such as to make a purchase, sign up for your SaaS product, download your app, and more) later, whenever they are ready to do so.

How does a typical Email Marketing Workflow look like?

When you get traffic (people) to your website through organic means (blogging, content marketing, SEO, and social media) or If you launch paid advertising campaigns (Google Ads, Facebook Ads, etc.), your window of opportunity is short.

You’ll need to make your efforts count. But given that the average web user’s ever-decreasing attention spans, you’ll need to capture their email address first so that you can continue to keep nurturing your potential customers until they make their purchases. 

As such, you’d still grow your subscriber list by giving away a coupon for 15% off on your products (if you are an eCommerce store as shown below). 

In the example below, you can see how your potential customer can potentially click on a Google Ad for “Dog Apparel” who’ll land on a “landing page” (which is a focused page with a single call to action). 

If and when people sign up for the 15% coupon code, an automatic email is triggered which welcomes the new potential customers, delivers the coupon code (15% OFF), includes a Call to action (button) for them to click through and go to the eCommerce store. This email also primes up the new lead (person) for them to receive more emails (sent automatically after this email). 

Email Marketing Workflow

A sequence of emails will then follow this first email (also called as a welcome email or the first email of an onboarding email sequence or a lead nurturing sequence). 

Each of these emails that subscribers receive is designed, written, and published in a way that helps you generate sales through emails. 

How to Get Started with Email Marketing?

If you had to make email marketing work, however, you’d need a way to get relevant, engaged, and interested people to visit your website first. 

Before you do anything else… 

Step 1: You need traffic (visitors) to your website

Start with organic marketing (blogging, content marketing, and social media) to start generating traffic to your website. If you have means to spend on paid advertising, you may launch paid campaigns on Facebook and Google as well. 

Or wait till your organic marketing gets you results before launching campaigns. The point is that you need some traffic (people visiting your website) so that you can grow your email list first. 

Without traffic, anything else you’ll do to make your email marketing work is going to be abortive. 

Read: 

77 Proven Tactics to Drive Traffic to Your Website  

50+ Powerful SEO Statistics That Will Help You Boost Traffic to Your Site  

22 Companies That Grew With Content & Sweat

Step 2: Sign Up With an Email Service Provider (connected to the lead magnet)

Get access to an email service provider (software that helps you all aspects of email marketing) such as Drip , Convertkit, or MailChimp.

With any of the above email service providers, you’ll get access to everything you need for email marketing. 

Once you get access to a robust, easy-to-use, and capable email marketing service provider, you are all set to start building your email list (a list of visitors to your website who actually sign up for something that you are giving away for free. This, for them and you, is the start of a relationship). 


You can send one-time campaigns, full-fledged autoresponder sequences, dynamic emails, scheduled emails, eCommerce emails, and so much more. 

Step 3: Set up Lead Generation Forms

As people visit your website, you’ll need a way to capture their email address (nothing is possible further without actually getting their email address). This is the start of your relationship.

Just like a first date, you’d have to make a teeny-weeny pitch about why they should sign up and give their email address to you. 

The usual way this is done is to give away a lead magnet (a simple downloadable or something that you can deliver by email as soon as they sign up). 

Lead generation

Read:

Best Email Capture Tools That Really Worked For Me

Powerful Lead Generation Plugins For your Site

Step 4: Create Pop-ups For Building Your List


Most email service providers provide you with tools using which you can easily create stunning looking Pop-ups that are designed to capture leads (and hence help you grow your email list). 

Think of an appropriate and relevant offer you can make to your website visitors. Will you package information and give it away as a lead magnet? Planning to deliver a free online course? Would you like to extend special discounts to your website (or eCommerce store visitors)? 

Once you decide the offer, head to your Pop-up editor within Elementor Pro account, use the easy to use editor, drag and drop elements of the pop-up (such as images, email fields, and the text), and your pop-up is ready. 

Here are several other lovely tools you can use for creating pop-ups: 

Unbounce Popups 

LeadPages Popups 

OptinMonster 

ConvertPro 

Sleeknote  

Step 5: Create a Lead Magnet To Entice Your Visitors

Lead magnets are just what you think they are: Content packed as a PDF document, a set of videos, access to a free membership, or access to a free trial of your product. 

As soon as your visitors arrive on your website, you can display pop-ups on your site that’ll allow your visitors to sign up. Or you could use slide-ins. Perhaps you’ll have opt-in forms under every blog post. 

Your visitors, if they are interested, will sign up for something that you are giving away. The actual lead magnet(s) you’ll create really depends on your business. 

Some businesses operating on the SaaS freemium model of business (such as software that you can try for free and purchase if needed) can just send in login instructions for logging in and instructions for use). 


If you are sending out an eBook, a set of free videos, or an online course, provide instructions on how to get access to such information. 

You don’t have to spend days to create lead magnets — a simple PDF checklist, a set of already created videos, or a simple online course can work as great lead magnets for your business. 

Read:

15 Ways to Create a High-value Lead Magnet in 30 Minutes or less (No Tech Skills Required)

18 Content Upgrade Ideas to Make the Most of Even a Low-Traffic Blog

[ #Podcast ] Attract Better Clients with Lead Magnets (Bryan Harris)

Step 6: Compile your first autoresponder (automatic email)

Thanks to email service providers like Drip, MailChimp, Convertkit, and others, you’ll have ways to build your list. Your new subscribers are automatically populated(and even segmented appropriately, depending on how you set it up). 

For every person who signs up to your list, an automatic email (also called an autoresponder) is sent out immediately. 

Automatic email responders will automatically be triggered to deliver exactly what you promised your visitors. 

Depending on your business, you could possibly send out: 

  • The coupon code you promised 
  • Access to a free trial of your product 
  • Instructions on how to get started with your services 
  • Access to a lead magnet (free eBook, free videos, free online courses

Read:

How to Manage Your Email List (The Complete Guide to an Engaged Email List)

7 Automated Email Campaigns That Win Customers and Keep Them Coming Back

Following the first email, you can (and should) send out further emails in a sequence. Which leads us to…

Step 7: Add more emails to your autoresponder sequence (5:1 ratio)

After the first email in your autoresponder series goes out (above), you’ll need a string of emails designed to keep your leads engaged. The usual way to do that is to provide subscriber-exclusive information (such as tips and insights) in sequence. 

The 5:1 ratio means that for every five emails you’ll send that are full of tips and information, you can send out at least one email that’s designed to get you direct sales. 


In a way, your sequence could look like this: 

Email 1: Welcome email (with a lead magnet/coupon delivery, if any) 

Email 2: Information-based email 

Email 3: More information 

Email 4: Tips & Insights 

Email 5: Sales-driven email (with an offer or a direct call to action for a sale). 

Read:

7 Stunning Examples of Simple sales funnels that Work

3 Quick Tips For autoresponders That Work email marketing

Understanding how Email Marketing Makes Money (With a hypothetical example)

Let’s say that you grow your email list to around 1000 active and engaged subscribers. Each of these subscribers gets those five emails (above) in a sequence. Assume that only 1% of your entire list will actually click on the fifth email and will proceed to make a purchase. Say that you sell a product (or service) for $49. 

1% of 1000 = 10 subscribers x $49 (one-time) = $490. 


Your fifth email in the sequence has the potential to make you $490 instantly assuming only 1% of your subscribers proceed to click and make a purchase. 

Now, imagine if your email list had 10,000 subscribers or 100,000 subscribers (or if a higher percentage of subscribers click through and make a purchase). 

Read:

11 Email marketing rules You Should Never Miss

Profitable Email Marketing: Inbox is boring, Aim for the Heart

How would those numbers look like for your own email marketing?

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6 Digital Marketing Basics You Dare Not Skip

6 Digital Marketing Basics You Dare Not Skip

More often than not, I see digital marketing basics being thrown right out of the window.  Just like that. Maybe because it’s boring to get into these digital marketing basics. Perhaps there are way too many digital marketing channels for us to worry about. 

Further, it could be that entrepreneurs have businesses to run, and digital marketing (all of it) is a full-time job that’s thankless, competitive, and something that never ends. 

As entrepreneurs and marketers, you are here because you have your own experience that shapes who you are. The things you do, the ideas you execute, your own task list at hand, and the fact that you’d also have preconceived notions about what works and what doesn’t. 

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You believe in what you believe in. You got to do what you got to do (or maybe you don’t do anything at all either because you froze right where you are thanks to indecisiveness or maybe you are admittedly lazy). 


Understanding digital marketing basics is one thing (like, I know there’s blogging. There’s social media. Growing a list is important.

I need to run paid campaigns on Facebook, Google, Quora, Twitter, and LinkedIn). I’ll also need landing pages and sales funnels to ensure that I generate leads.

Then, I’d need to nurture my email subscribers so that I make sales happen. 

If you are still reading, there’s a good chance that you at least understand what you need to do to at least have a chance to stay in the battleground. 

To execute the basics of digital marketing, however, is a full-time job. You’d need to do the following and there are no excuses (you can keep your opinions to yourself or maybe just thank me later): 

Blogging, On a Schedule

The topic of blogging itself is huge and we’ll need several thousand blog posts just to get this part of the equation right. Let’s keep it as brief as possible. 

When you start blogging for your business, you’ll go from zero visitors to your site to a few hundred visitors each month. Relevant traffic to your website will grow from there to a few thousand and then onto a few million per month. 

How you make use of traffic depends on the type of business you run. If you are a blogger, you’ll probably monetize your blog traffic with advertising or affiliate marketing. If you are a business, you’d want your blogging efforts to generate leads. If you are an e-commerce business, you’ll want to look at leads and sales. 

The only way to make blogging work for your business then is to publish exceptional, high-quality content regularly, without ever stopping. 

Expand your efforts With Content Marketing


Although blogging is almost the starting point for content marketing, it deserved a special mention and we did (see above). But there are other aspects to content marketing which require you to put in more effort than everything you do for blogging. 


Other forms of content marketing include creating other types of content such as videos, podcasts, Infographics, Presentations, Slide decks, and more. 


You could also use Content Curation as another way of creating and sharing content without actually going through the hurdles of full-blown content creation. 

You’d then create and share these other forms of content for expanding your digital footprint, score better on search (thanks to the natural backlinks you’ll create because of this content), and also establish authority along with more brand visibility. 

Read: 

10 Clever Ways to Use Visual Content in Content Marketing, eCommerce, & Digital marketing

A Non-Designer’s Guide to Creating Memorable Visual Presentations. Practical and simple design tricks to take your slides from “meh” to “stunning.”

21 Tools to Create infographics (Save tons of time While Making Your Infographics Look Stunning)

10 Things Beginners Must Know About SEO Image Optimization for Infographics  

51 Stunning Presentation Slides You Can Customize [Plus Templates] 

Search Engine Optimization


There’s no such thing as SEO without high-quality content. Several factors work together to help you rank better on search (which in turn gets you traffic to your websites). Most of what works for SEO isn’t what you think or thought it was (these factors depend on Google’s algorithms and they are constantly changing). 

To be sure that your blogging and content marketing efforts actually work for your business, it makes sense to use a tool like SEMrush to make your content rank well in search engines, to start with. 

Your basic SEO could involve using keywords in your titles, meta descriptions, in H1 and H2 tags, and being sure that you are using your keywords in the content you create (but doing it judiciously without spamming the heck out of the blog post). 

You could also focus on building backlinks naturally (while constantly checking for toxic backlinks from scrappy websites all over the web), and to be absolutely sure that your website loads fast (to decrease bounce rates, increase dwell time, and to give a better experience to your users overall). 

For business owners, there’s no time to do SEO. Plus, most aspects of SEO are overrated as well. Keep your wits about you and only do what you can. Or, you could have experts manage your SEO for you. 


Whatever you do, stop expecting SEO work to be a one-time magical thing; it’s an ongoing process that rolls together with your ongoing content creation. 

Need help? Read this: 

7 Key Components of Useful and High-Quality Blog Content  

How to use SEMrush for Content Marketing

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Working With Social Media


Social Media is a lot of things for a lot of people. Whatever it is, it’s not a place for you to dump your links en masse or to keep pushing people in your social networks to buy something from you. 


There’s “social” in social media — it pays dividends to remember that. 


However, you can certainly use social media for sharing and distributing the content you create (your blogs, other pieces of content, your thoughts, insights, tips, and more). As others in your network share their own content, you can respond to their content, thoughts, and opinions. 

Depending on the network, you can also engage with others (as real people). Build networks. Share. Inspire. Exhibit some thought leadership. 

Read: 

Your Ultimate Social Media Marketing Checklist   

10 Best Social Media Management Tools in 2019 to Grow Your Business  

13 Proven Ways to Get More #Twitter Followers in 2019 Social Media Marketing

Lead Generation, Landing pages, & Sales Funnels

Most people seem to think that when things like Landing pages, Sales Funnels, and Lead generation are mentioned, these only relate to Paid advertising. 


You are wrong. 


You can generate leads right off the bat with the organic traffic (from blogging, content marketing, and social media). You do that by using Lead generation elements such as Pop-ups, Slide-ins, exit intent lead capture, and several other ways. 

You may use the following tools to create your lead generation elements: 

OptinMonster 

Unbounce Popups and Sticky Bars

Sumo 

Now, that’s for the organic visitors to your website. 


If you were to do paid advertising on Facebook, Google, or by using Quora, you’d certainly need landing pages and sales funnels (just use Unbounce or Leadpages to create landing pages or sales funnels) to channel your visitors into a carefully calibrated and strategic way to turn your visitors into customers. 

Watch: 

Fundamentals of Sales Funnels


Read: 

Lead Generation Strategies Proven To Boost Your Reach [Updated]

6 Lead Nurturing Mistakes That Are Killing Your Conversions  

10 Inspiring Exit Intent Pop-up Examples To Increase Your Conversion Rate

So, what happens after you slowly start generating leads? You’ll build your email marketing list, that’s what…

Build Your Email Marketing List

Your blogging and content marketing efforts will only bring in people interested in reading what you publish. Chances are that they’ll dwell on your site for just as long as it takes for them to read or consume what you produce in terms of content. 

Because the average shelf life of a typical social media post is not more than an hour, it’d mean that you’d have to continuously post updates and engage on social media. 

For an average entrepreneur, time is premium. Also, you can’t expect that all the people who come and consume your content will end up buying from you. For that reason, you need to build your email list so that you can nurture your leads with more content, delivered by email. 

Now, email marketing (by itself) is a deep subject that you can delve into. But the basics remain clear: Email marketing has an ROI of over 4300% (and you can’t make that stuff up). 

So, start with an appropriate email marketing tool such as MailChimp, Drip, or Convertkit.

To succeed with email marketing, however, just building up your subscriber base isn’t enough.

You have to keep your subscribers engaged, have ways to segment your email marketing list and use exceptional copywriting to make your email marketing work.

Most importantly, aim for the heart of the people you are writing emails to and don’t just treat them as “subscribers”. 

Read: 

73 Proven and Simple Ways to Grow Your Email List

700+ Power Words That Will Boost Your Conversions 

Why You Need to Build an Email List Right Now – And the Exact Steps on How to Get Started  Email marketing

63-Point Checklist for Creating the Ultimate Optin Form (with Examples)

20 WordPress Lead Generation Plugins To Explode Your Email List

8 Email Marketing best practices

There’s no way you’d be able to bypass these digital marketing basics (unless you have a deep pocket for doing paid advertising forever and ever, regardless of the rising costs). 

How covered are you with digital marketing basics?

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15 Best Podcasts For Marketers & Entrepreneurs (& Why)

15 Best Podcasts For Marketers & Entrepreneurs (& Why)

Steve Jobs, back in 2005, predicted that Podcasts were the future of audio (when Podcasts were new). Little did he know that Podcasts would grow in acceptance and popularity the way they are at the time of writing this. 

According to TechCrunch,

The annual Infinite Dial survey by Edison Research tracked that the percent of Americans over age 12 who listen to a podcast in a given month grew steadily from 9 percent in 2008 to 26 percent (or 72 million people) in 2018. Fifty-four million Americans, or 17 percent of those over 12, are weekly podcast listeners with a mean weekly listening time over 6.5 hours.”

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Wondering How Many Podcasts are there? 

Ross Winn of PodcastInsights also has updated Podcasting Stats, updated for 2019: There are more than 750,000 podcasts live with more than 30 million episodes as on June 2019. 

Here’s an interesting Infographic (from podcastinsights.com), just in case you’d like to check it out: 

2019 Podcast Statistics

But for us small business owners and marketers, not all of those 750,000 podcasts or more than 30 million episodes make sense. We only need what we need and those are podcasts for businesses or podcasts for digital marketing, podcasts for entrepreneurship, and so on.

Here are some of the best podcasts for digital marketers and small business owners and why you should make it a point to listen: 

The Lead Generation Podcast By LeadPages

I am a huge fan of LeadPages (next only to Unbounce) as far as landing page builders are concerned. Leadpages also has an awesome Podcast called The Lead Generation Podcast hosted by Bob Sparkins. 

The best part about The Lead Generation Podcast is that it features regular small business owners, marketers, consultants, and coaches ( as against trying to feature only the top guns in the industry). 

Why should you listen? 

It’s remarkable just how insightful each of those podcast episodes is. These tips and insights come from everyday folks — the ones who are trying to do the best they can to help their own business grow. 

ConversionCast By LeadPages

ConversionCast By Leadpages has several golden nuggets of wisdom from the likes of Amy Porterfield, Tai Goodwin, Kat Von Rohr, and several others. There are, at last count, over 173 episodes or more.

Each episode digs deep into a topic that’s important for digital marketing over several aspects related to landing pages, conversions, split testing, retargeting. 

Why should you listen? 

Each of those episodes is from Leadpages insiders, experts, and those who’ve been there and done that. 

MarketingScoop By SEMrush Team

Every Podcast By the SEMrush team at MarketingScoop and their esteemed guests is an opportunity for us to learn something new, something we missed, and a new way of doing things.

This Podcast is a must-listen for all topics concerned with Search Engine Marketing (includes search optimization, keyword research, backlinking, site audits, competitor research, backlink auditing, Google ads, and so much more). 

Why you should listen? 

On top of the fact that SEMrush itself is an amazing tool for entrepreneurs and search marketers, the confluence of SEMrush insiders, experts, and industry heavyweights coming together to create podcasts for our collective benefit cannot be ignored. 

The Fizzle Show

Honesty is truly underrated in this day and age of anonymity provided by the Internet. As such, the folks at Fizzle always had that “honesty” angle when it comes to trying to educate, teach, and inspire thousands of small business owners ( or those that want to wade into entrepreneurship). 

The Fizzle show is the audio version of honest advice and insights on entrepreneurship and business that Fizzle was always known for.

Why should you listen? 


Honest and passionate advice for your benefit is hard to find these days. 

MozPod By Moz

Moz has always been the “go-to” destination to ramp up your knowledge and skills on the subject of SEO. While the Moz blog is a must-have on your bookmarks for learning everything you can about SEM, the MozPod Podcast is an even better resource for listening to Podcasts on SEO. 

Hosted by the team at Moz and often visited on by search marketing experts from all over the world, MozPod is a must-listen for everything to do with Google, search marketing, and organic digital marketing (which is, by itself, a full-time job). 

Why should you listen?

What else would you listen to? Who else would you trust when it comes to knowledge and skills on SEO? 

The Sales Evangelist

The Sales Evangelist is a Podcast hosted by Donald C. Kelly with his podcast taking a serious slant towards the topics of sales. Now, you might wonder why it’s listed here on podcasts for marketers and entrepreneurs? 

Without sales, there’s nothing left for marketers and entrepreneurs to prove. At the end of it all (the whole circus show of digital marketing jargon and fancy facade of everything else we do), sales is the moment of truth. 

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Why should you listen? 

We need sales. For that reason, we need to listen to podcasts for sales. The Sales Evangelist then is a must-listen as well. 

Perpetual Traffic By DigitalMarketer

DigitalMarketer has always been a great resource for everything digital marketing Perpetual Traffic (nice name, eh?) —  hosted by Ralph Burns and Molly Pittman —  takes you into a world of interesting set of episodes that go deep into the sphere of digital marketing.

Episodes includes insights and discussions on organic marketing, email marketing, landing pages, paid advertising, and more. 

Why should you listen? 

The episodes are meaty content on all things digital marketing that you’d have ended paying a pretty dime for (if you hired consultants or digital marketing experts).

Marketing School By Neil Patel and Eric Siu 

What’s the next best thing you can do when hiring either Neil Patel or Eric Siu (of SingleGrain) is beyond your budget (or maybe just unimaginable)? 


Listen to their podcast called Marketing School hosted by both Neil Patel and Eric Siu. That’s what. 

Both of the stalwarts bring their combined experience with marketing to the Marketing School Podcast and that’s the best you could ever ask for. 


Why Should You Listen? 


The episodes are rather short, focused, and to the point. 

Social Media Examiner Podcast 

You probably already know much about Social Media Examiner — a leading blog about all things social media (in the context of businesses who are looking to use social media for growth, leads, and sales).

The Social Media Examiner podcast hosted by Michael Stelzner features two weekly audio podcasts, a weekly live video talk show, a weekly docu-series, and a weekly Twitter chat to help boost your marketing skills. 

Why Should You Listen? 

Michael Stelzner himself is an entrepreneur and marketer who’s killing it with the Social Media Examiner blog, shows, and podcasts which should be reason enough. 

But then, he also has an illustrious list of guests on his podcasts that brings in a layer of authority and makes his podcast even more compelling to listen to. 

Noah Kagan Presents

You cannot miss Noah Kagan Presents with his top brass entrepreneurial chops (having founded AppSumo and Sumo — both of which are million-dollar companies).

Noah’s unique take on business strategies, ideas, and insights (notwithstanding his love for Tacos) makes for a very inspiring listen. 

Why should you listen? 

It always makes for a great learning curve when you listen to people like Noah who’ve been there and done that with a little over several million in between. 

CopyBlogger FM

Coming straight from the folks who founded the ever-popular Copyblogger.com blog, Studiopress (along with the popular Genesis platform), and The Rainmaker Platform, it’s one of those podcasts that you can’t afford to miss. 

Copyblogger FM — hosted by Sonia Simone — cuts its teeth into entrepreneurship, copywriting, marketing, and Inbound Marketing — in a slightly different way. The kind of a “way” that matters. 

Why should you listen? 


Does running several businesses and succeeding enough to make millions from it all count? 

Growth Everywhere By Eric Siu

Eric Siu is that guy who started his career at an agency, then went on to buy SingleGrain (the agency he runs to this day) for $2 and turned it into a marketing powerhouse. Eric is a man who is comfortable with taking on calculated risks on top of being a pro marketer and an entrepreneur who knows how to hustle. 

In addition to his own podcast called Growth Everywhere, he also co-hosts another podcast called Marketing School (see above) with Neil Patel. 

Why should you listen? 


Apart from all the goodness of a marketing-related podcast, you shouldn’t miss Eric’s take on marketing strategies and marketing tools to help you crush your marketing efforts.  

Zero To Scale Podcast

There’s always something to learn from “rags to riches” stories or Zero to scale stories of several businesses who’ve made it happen. The Zero to Scale Podcast (which just closed shop recently) is hosted by Greg Hickman and Justin McGill. 

The Zero to Scale podcasts has everything from startups, entrepreneurship, business planning, business growth, and marketing. 


Why should you listen? 


It’s a chance for the rest of us to listen to how Greg, Justin, and several of their guests think, plan, run, and position their businesses for growth. 

Ray Edwards Show

The Ray Edwards show is a free, weekly online radio show created for small business owners, and those who want to start a business. Partly inspiring and partly informative, the show is a ray of hope for anyone who wants to start a business, manage a business, or run a business to profit from it. 

The episodes also feature several other business owners or entrepreneurs with their stories on how they got started with their respective businesses, how they surmounted their own problems, and more. 

Why should you listen? 


Apart from the advice and Interviews, because Ray Edwards is also a good man. 

The Art of Paid Traffic 

The Art of Paid Traffic Podcast is hosted by Rick Mulready (a.k.a The Iron Man of Facebook ads) and has a certain lean on “paid traffic” — running ads, managing ads, and scaling your business with paid ads on digital media. 

The episodes themselves are fun to listen to and just like the team at Fizzle, there’s a sense of relatability, honesty, and truth to each of the episodes on The Art of Paid Traffic. This is on top of just how important it is for all of us to master skills related to paid traffic, paid ads, retargeting, and more. 

Why should you listen? 


For expert Insights, for knowledge, for learning new skills, and to master paid advertising (with a grain of truth). 

What are some of your favorite podcasts? Let me know in the comments below

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