Tools for Digital Marketing: Pick Just 3 (Don’t Overdo It)

Tools for Digital Marketing: Pick Just 3 (Don’t Overdo It)

The problem with the marketing stack? There’s no end to it. 

You could buy every single SaaS tool for marketing out there and still have no results to show. Or you’d rather spend on just a few tools (mostly free, options to upgrade) if you were smart and resourceful enough. Either way, it’s a choice : much like it’s a choice whether you want to be frugal (and rich) or show off (with debt hanging like a snake on your neck). 

If I were you, I’d choose the frugal route. Digital marketing success comes with hardwork, patience, commitment, a digital marketing plan well-executed, and more. Digital marketing success doesn’t come from tools alone.


So, If I had to pick, I’d choose the following to have a comprehensive toolset to handle digital marketing better. Here are some of those tools I’d use: 

SEMRush (Blogging, Content Strategy, Social, and PPC)

Publishing regularly with a focus on frequency of publishing is the best  way to make blogging (and the ensuring content strategy) work for your business. 


Somewhere along the way, you’d have to focus on SEO too. 

If I had to pick just one tool for SEO, I’d pick SEMRush. There’s an SEMRush free account that you could use (upgrade if you want to do more) and it accomplishes a lot for regular business blogging, full-time bloggers, and marketers. 


With SEMRush, you get a lot for your money. Ahrefs is close (and maybe just as good) but it’s way too expensive for regular businesses. 

Here’s a snapshot of what you get: 

—  A Swiss-army knife equivalent of multiple tools and features inside for SEO audit, on-page SEO optimization (such as the On-page SEO checker), to help build and manage backlinks, traffic analytics, competitor strategy, and more. 

— A dedicated social media scheduling tool to help you use social media better, schedule and plan your social media updates (including your content sharing), and more. You also get social media brand monitoring tools. 

— Complete set of tools for keyword research (including the Keyword Magic tool) and more. 

— The SEMRush Academy (complete with online courses with course completion certifications  on everything to do with Search marketing, social media, Search engine optimization, competitive research, competitive intelligence, and more)

— Comprehensive toolkits such as the SEO toolkit, content marketing toolkit, Social Media toolkit, PPC Advertising toolkit to give you a kickstart for not just SEO but also a well-rounded content marketing strategy. 

There’s so much more to SEMRush that a single blog post subtopic won’t ever do it justice. 

Offer: Semrush’s backlink suite is the fastest and freshest backlink discovery toolkit ever created. Get free access to the largest backlink database for a limited time only!

Remember that you can pretty much use SEMRush for free (until you need to upgrade). 

What this covers: Blogging, content strategy, content marketing, social media, SEO, PPC ads, backlinks, outreach, traffic analytics, and more.

Pick your landing page builders

Your digital marketing campaigns are never complete without landing pages and sales funnels. Of all the landing page builders and sales funnels software available, there are only three that I recommend (choose what you want from these three). 

Note: there are several other ways to create landing pages depending on your setup and tools you might already have. For instance, with Elementor and Divi you already have the capability to create landing pages. Further, using Webflow also allows you to create landing pages within the system. The same applies if you use website building solutions such as Wix, Simvoly, SquareSpace, Mozello, and others. 

Unbounce

With the new AI-driven smart builder, Smart Traffic™, direct integration with Unsplash, and more, Unbounce is now better than ever before. It’s a dependable, able, and reliable landing page builder  — along with sticky bars and pop-ups for your lead generation campaigns that work in addition to full-time landing pages and sales funnels. With built-in A/B testing (along with Smart Traffic™), you don’t need to keep shopping for landing page solutions. Focus on your campaigns instead. 

LeadPages

LeadPages is a robust landing pages/sales funnels building solution that you can depend on. With Leadpages, you also get pop-ups, complete lead magnet management, fast-loading landing pages, and even a website builder thrown in for good measure. 

Instapage

Focusing on landing pages and nothing more, Instapage is a focused landing page builder with an emphasis not just on the landing page experience but also on the post-click experience for your potential leads and customers. 

Instapage was created to help build landing pages fast and easy — with templates, building blocks (drag and drop), and more. 

Depending on your needs, your budget, and your requirements, pick one of the three landing page solutions above. 

What this covers:  Landing pages, sales funnels, lead generation campaigns, pop-ups, and sticky bars. 

Email Marketing Solutions: Choose one. Stick with it

Email marketing makes money. Period. The email marketing software you’ll choose will depend on your needs, email marketing style, the features you want, and your business type as well. Here are the three email marketing tools I’ll recommend and what you should choose when (in 3 short paragraphs — no need to write lengthy reviews). 

Note: While you can use all email marketing tools below for all kinds of businesses, some email marketing tools are best fit for particular types of businesses. It’s like fine-tuning the choice depending on what you do. 

Drip

Drip is the best email marketing software for eCommerce businesses, SaaS businesses, Software solution providers, and others including coaches, online course instructors, service providers, etc. Drip also comes with lead scoring, the choice to send emails as plain text or designer HTML emails, and more. It also comes with several advanced features such as automated Facebook Audience sync and others. 

ConvertKit

Best fit for individual course creators, online course sellers, people who sell digital products, bloggers, publications, and others. ConvertKit also has landing pages, pop-ups, ConvertKit Commerce (for precisely the types of entrepreneurs and businesses above), and complete marketing automation. 

MailChimp

Best Fit for all other businesses that don’t fall into the above categories (think restaurants, coffee shops, traditional businesses, and practically all other businesses). 

That’s it. That’s all the tools you need for digital marketing. 

Stop making excuses now. Go ahead and kill it with digital marketing. 

How to Do Digital Marketing Better?

How to Do Digital Marketing Better?

Before you ask the question “How to Do Digital Marketing Better?”, you should be asking yourself these questions: 

  1. What’s your existing digital marketing setup like? How can you improve on that? 
  2. Do you have your digital marketing basics covered? 
  3. What are your expectations from all the humongous effort you put in? What are you really trying to achieve? 
  4. What resources and digital marketing tools do you plan to use? 

Just like it’s absolutely normal to “aim for something better, faster, sleeker, and meaner”, most of us have a tendency to overshoot the basics and go for the fruit you can’t seemingly reach. 

For instance, you think of generating leads without simple Call-to-action prompts within your overall content strategy. Or, you don’t use the required tools for lead generation.

You think of traffic but you don’t have your website designed from a marketing perspective — while just focusing on “How your website looks”. 

Read more:

How Can I Build My Own Website [It’s Only Half of the Right Question]

At best, you have a half-baked content marketing strategy and it won’t ever do justice for your business. You just won’t get the digital marketing results you hope to get.

Here’s how you do digital marketing better: 

Focus on Basics Of Digital Marketing First

The basics are already etched in stone: Maintain a blog with a consistent publishing schedule. Note: Publishing velocity is the #1 SEO strategy


Have a decent social media presence where you share your content, get into conversations, build real relationships, and more. 


Establish an email marketing strategy — grow your email list, nurture your subscribers with exclusive content (sell less, nurture more), and keep that engine going. 


If your budget permits, run paid ads (both regular ads and retargeting ads) to get all those visitors back (over 90% of them leave your site without doing anything) and try to turn them into customers. 

Those are the basics. Without these in place, you won’t get results of any kind (no matter what you expected). 

Analytics Done right

One of the greatest gifts of digital marketing is analytics — the ability to measure, track, analyze, and take data-driven decisions. 

After implementing the basic digital marketing strategies (above), measure your efforts (and pick the right KPIs to measure). 

Here’s what you should really measure (Bye Bye Vanity metrics) 

  • Leads
  • Sales
  • Revenue
  • Profits

That’s it. Depending on what you do, the platforms you are on — those are the metrics you should worry about. Everything else is stupid, time-consuming, and no one cares. 

Using the right tools such as Google Analytics, MonsterInsights, or SuperMetrics, you have the ability to bring all of the data in and make informed decisions about what works for digital marketing and what doesn’t. 

Get all over the place, then cut to size

Roll out your basic digital marketing implementation, establish the right things to measure (and use the right analytics tools, if you have to), and take decisions on what (and where) you should spend more time and effort on. 

Everything else is optional apart from blogging, content strategy in general, SEO, social media, and email marketing. 

For instance, 

  • You could get decent results from just blogging (with a firm publishing schedule) and calls to action within your blog posts. If that were the case, you could spend less time trying to do SEO outreach, guest blogging, or anything else that’s beyond the scope of your resources. 
  • Not all social platforms are built equal. You could be getting a lot of traction (and results) from Twitter, Facebook, YouTube, and LinkedIn, and not so much from TikTok or Pinterest. For some brands, it’s not even worth venturing into some of these platforms. 
  • You don’t have to send email marketing messages everyday. With built-in analytics that most leading email marketing programs give you, figure out the best time to send email messages and maintain a frequency that you can afford. 

It’s called “cutting to size” — find out what works and stick to that.

Build on this later. 

Spend Less For Digital Marketing (When you can) 

Just like “overspending, and not budgeting” is one of the leading causes of personal finance disasters, the same applies to digital marketing as well. You don’t need 7 different lead generation tools, 15 Landing Page building software, 3 different analytics SaaS tools, and 4 expensive SEO tools to get results. 


This is like maintaining a garage full of exotic cars when you are single and broke. 

For most purposes, you don’t need to get help for everything and try to hire people (marketers, digital marketing agencies, or hire teams) as well. For instance,

  • If you use WordPress, you could build websites and maintain them by yourself if you use tools such as Elementor, Divi, BeaverBuilder, or any of those WordPress builders. It’s all DIY, and you can do it in the time it takes for you to devour a cup of coffee. 
  • Landing page tools help you create landing pages in minutes. You don’t need help for that. 
  • Email Marketing tools like ConvertKit, Drip, and MailChimp have features that help you design, write, and publish your email messages (including email marketing campaigns, email marketing automations, and more). 

You don’t “always” have to outsource, hire, or get help. 

To do digital marketing better, you’ll need a heady cocktail of the right mindset, ability to operate lean, do the right things, patience, and some real work. 

What are you going to do? 

Digital Marketing Results: How to Get Smart (& Mean)

Digital Marketing Results: How to Get Smart (& Mean)

Digital marketing is no longer what it used to be. Digital marketing results are appalling, to put it bluntly. The Internet is incredibly crowded (and with that, there’s unparalleled rise in anonymity — there’s no way to tell who you can trust now, can you?). 

It’s getting harder to publish and stand out. For that, you’ll need smart ways to get digital marketing results. You also need a dependable marketing stack.

Your social media updates are barely visible (or is anyone listening?), it’s harder to get testimonials from customers for social proof, and paid advertising only keeps getting expensive. 

What do you do? 

One word: Optimize.

Another word: Get smart. 

First, stop with the useless things you still focus on such as spending 5 days writing a blog post (you ain’t going to get a Pulitzer for it, just so you know). Any half-attempts and half-baked content strategy isn’t going to cut it either.

Throwing money at PPC ads won’t solve your problems (if any, such as a bad product or inconsistent advertising strategies). 

Second, get smart with your marketing. Build and use a marketing stack that serves you well (and no, you don’t need to use every single marketing tool out there) — this is what we’ll talk about briefly in this post. 

None of these will get you the digital marketing results you seek. At least, not what you’d really love (and profit from).

Here’s how you get digital marketing results, the smart (and more sustainable) way:

Collect Leads on Autopilot 

Go visit a few websites (including those who claim to be marketers and marketing agencies) and you’ll barely see anything that closely resembles anything to do with “collecting leads” or “lead generation” of any sort.

I don’t see why lead generation should have “opinions”.

For all the talk, the coaching programs, and the advice that marketers dole out, no one seems to be following that advice.

Just how efficient any of the lead generation campaigns are (if anyone is committed to doing it right is another thing altogether). 

There’s no need to convince you on the importance of lead generation. You are a business owner (and you know this). 

Regardless of your business, you’ll need to collect leads. What’s the smartest way to generate leads you ask? The very act of doing it (using software and digital marketing tools can help). 


Use any of the following tools. Start generating leads today. 

Unbounce Popupos and Sticky bars

LeadPages Popups 

Elementor Pop-up builder 

Crocoblock’s Popup builder (works on top of Elementor)

OptinMonster

That’s it. Choose one of those lead generation tools, plugins, or apps above and generate leads. Don’t even bother to read the rest of the post without doing this. 


Nurture with Email Marketing

The next step after you generate leads for your business is to nurture your new leads with email marketing. 


Why? It’s simple to do so, it’s automated, and it only rings the cash register somewhere down the line. 

Using email marketing automation, you get to keep the relationship going. It’s a smart way to build trust. It’s a way to nurture your entire sales pipeline (all the potential customers still sitting on the fence) at scale. 


Don’t worry about copywriting, email marketing best practices, copywriting for subject lines or email copy, or split-testing subject lines. 


Start email marketing first (you can do all of the above later) 


Grab any of the email marketing software below and start email marketing today

Convertkit (also works great for digital content creators, consultants, coaches, online course publishers, musicians, artists, bloggers, and those who’d like to sell digital products)

Drip (also works great for eCommerce business owners)

MailChimp (for all other businesses out there). Check out my free online course on MailChimp to get started 

Streamline Processes & Embrace Marketing Automation 


You know what takes up most of the time you’d have to spend on digital marketing? The grunt work. Downloading leads from Facebook Ads to load them to your CRM or copying a CSV file of your existing customers and then uploading this to Facebook ads so that you can create a custom audience. 

There are all sorts of twists and turns when it comes to digital marketing processes. The smart thing to do is to “not” spend time doing any of this. 


That’s why tools like Automate, Zapier, and Integromat exist. Use these to your advantage and streamline marketing workflows, automate marketing processes, and more. 

Use Artificial Intelligence To Build Landing Pages


Landing pages are an integral part of your marketing. In fact, there’s no marketing without landing pages (which can also be extended as full-fledged, multi-page sales funnels).

For all this while, you’d have had to build landing pages (or get them created by marketers or others). 


It’s time to switch to AI. Use artificial intelligence and get your landing pages built by artificial intelligence.

Unbounce Smart Builder, for instance, takes answers to a few questions (about your business) and builds out an entire landing page for you on its own, and with the brand elements (such as colors, typography, and graphic assets you provide).


You’d only have to edit (if you want to) and launch. The Unbounce Smart Builder also lets you know how well your campaigns will convert (even before you click publish).

Using the smart A/B testing features and the “conversion Intelligence” features, Unbounce also lets you split test your campaigns as you go along. 

On that note…


Build websites Fast 


Creating websites with artificial intelligence has been around for a while. Wix already has a way to help create complete websites

Or there’s a way to build world-class, crafty, astonishingly-pretty but high-converting websites using templates. 

Webflow is incredible when it comes to building websites that not only look great but also load fast and convert like crazy. Of course, there’s WordPress with all sorts of templates for Dynamic websites or regular websites (Including WordPress eCommerce). 


For WordPress, all it takes is the right choice of WordPress hosting and WordPress themes and you are good to go in hours. 

There are tools like Simvoly, SquareSpace, Mozello, and several others — all built to help you publish websites fast. 


Why should you publish websites fast? So that you can focus on the more important, back-breaking, long-term, and truly unappreciated hard work that goes into digital marketing. 

How smart are you when it comes to marketing tools, marketing apps?How do you generate digital marketing results?

Digital Marketing Implementation: Your Grade is F. Back To School

Digital Marketing Implementation: Your Grade is F. Back To School

We are the biggest stumbling blocks to our own businesses. We tend to nurture the devil in our head. When it comes to Digital marketing implementation, your grade is a big F, so we are back to school.

Most of us are so stymied and frozen by the lack of “flipping on the switch” inside our heads that our entire businesses are just one more “indecisive moment” away from crumbling into nothingness. 

Most startup founders, ambitious CEOs, and almost everyone one else worth their salt keeps chanting “Just ship it”. The rest of us think that this applies only to startups. 

The big fall out of all this? Your digital marketing implementation sucks (so does mine).


“Just Ship it”actually applies to everything. It also applies to digital marketing implementation, digital marketing basics, and digital marketing plans.

How, you ask? This is how: 

Just keep blogging 

HubSpot reveals that businesses that have a “regular blogging schedule” and publish blogs consistently while prioritizing blogging tend to get 13 times more leads than businesses that don’t do any blogging. 


Makes sense.

Blogging regularly gets people to read, understand, and warm up to your business. By reading what you publish, visitors are taught, inspired, motivated, or maybe just educated.

In many cases, it’s equivalent to what you’d accomplished if you rolled out full page editorial style newspaper ads for an entire year (and still not do justice to it the way blogs can do). 

However, most businesses, entrepreneurs, and even marketers don’t give blogging the importance it deserves. Then, there are others who do take the first few steps but are so obsessed by the “fancy” talk of “Skyscrapers”, “Backlinking”, or writing “7000+ word blog posts” that they don’t do anything at all.

Much like every one wants 10 million USD (but won’t ever take the first step towards investing, see what I mean?).

Given that this is 2021 and by now you’d have read millions of posts like these.

Yet, I can bet that you don’t have a blogging schedule, a publishing velocity, and a stable frequency of publishing whatsoever. 

Blogging is the only SEO strategy you need.

Don’t get caught up with anything fancy (that SEO folks love to keep harping about). 


Blogging = SEO = Blogging = SEO


Even if you did try publishing, it’s random and unpredictable. 

Did you know that there are individual bloggers like Ryan Biddulph, Lisa Sicard of InspiretoThrive, Donna Merrill, Anthony Gaenzle, who do a better job at publishing frequently, building a loyal following (and they are loyal themselves) while build communities, and doing a great job with digital marketing overall? 

Here’s a complete list of bloggers who can put your own content strategy to shame.


They may not talk about this at all (they just do what they do) but they are doing better than several funded startups valued at several millions of dollars,  many regular businesses, and even those businesses that claim to be completely digital. 

Just keep publishing. Period. 


Aim for Social media consistency 

Have an event that’s coming up soon? Are you going to launch a webinar next week or next month? You’ll send out a flurry of messages on social media (LinkedIn, Twitter, Facebook, Instagram — including Instagram reels and Instagram stories). 

That’s about it. A few messages here and there. A few social media updates now and then. 

What do you hope to accomplish? You aren’t Seth Godin. You certainly aren’t Jeff Bezos, Elon Musk, or even a Guy Kawasaki. 

For the rest of us, we need a calculated, measured, “brute-force” social media presence. In English, it means that we have to show up everyday, for the rest of our lives, just trying to stay consistent with our social presence. 


Talking about social media presence, there’s “social” in social media. So, here’s how you should be using social media for: 

  • Share your content. Distribute your blog posts, content assets (such as eBooks, reports, and research), let the world know about your accomplishments (whatever that might be). 
  • Talk to others. Congratulate others, throw in an opinion about a blog post others shared, comment on others’ content, and try to get to know people (for real) while on social media. 
  • Amplify your voice and thrust a flag in there with your experience and knowledge. Share something you know that makes an impact, inspires others, educates people, and more. 

Email Marketing: Open those windows 

The research is clear: Email marketing is unbeatable. Your visitors come and go, and only a few people ever comeback. For all of the effort you take trying to publish blog posts regularly and spend time on social media, you’d need tangible results that work for your business. 


Since people won’t buy immediately, what’s the next best thing you could do? 


Get their email address, that’s what. 

I don’t know why businesses second guess email marketing. In 17 years of working with clients, I haven’t seen many small businesses, bloggers, and even full-fledged agencies that have an effective email marketing strategy in place. 

How hard is it to put up a pop-up or a welcome mat to collect email addresses of visitors on your site? 

Why do you second-guess this? What else are you doing to grow your business? What stops you from generating leads? Why is it that there’s resistance to one of the few digital marketing channels that actually generates cash? Like, $42 for every $1 spent? 

Use one of these email marketing tools below. Get it done with now: 

Convertkit

Drip 

Mailchimp 

Period. 

Moving on..

No campaigns without landing pages 

If there’s a prompt or a nudge for people to take action on your website (for something that your business benefits from — like signing up as a free trial member for your SaaS product, or downloading a PDF checklist, or signing up for your free online course), you should have a landing page in place. 

Landing pages help transfer the story from a “Call to action” to a full dedicated page (with some more context and a lot more real estate to communicate, convince, and convert). 

Landing pages are built in a way that avoid the typical “noise” and “clutter” that you’ll normally find on websites. Heck, there are even websites home pages that are built like landing pages. There’s a reason why they are built like that. 

Here are some tools to help you build high-converting and professional landing pages fast: 

Unbounce

LeadPages

Instapage

If you are on WordPress and if you use Elementor, Divi, and BeaverBuilder, you can build landing pages within those platforms as well. If you moved on from WordPress builders and prefer Gutenberg-ready Blocks instead, themes such as GeneratePress also let you build landing pages by using simple blocks. 


You can build landing pages even if you were on other website builder platforms such as 10Web, Wix, Simvoly, SquareSpace, Mozello, or anything else that you’d use. 

As for excuses for not building landing pages? I am sorry, but you are out of luck. 

Read More:

Landing Page Strategy: A Complete Guide

Sales Funnels For Everything 

Are sales funnels only for Paid ad campaigns? No 

Sales funnels are a fundamental part of digital marketing campaigns — from organic campaigns to paid campaigns. They are the machinery that help you move visitors to customers (and hopefully, customers for life). 

Here’s a video on the fundamentals of sales funnels

Sales funnels could lead to a  landing page which then allows for people to sign up to a lead magnet.

A welcome email triggered by an autoresponder goes out to your new subscriber and then a sequence of emails helps to nurture these new subscribers (until they buy). Then, this subscriber (depending on the action they take is moved to another sequence to nurture that relationship from that point on). 

Now, you could push people to your sales funnels (usually start with one or multiple landing pages, depending on how you set it up) from: 

  • Blog posts
  • Calls to action within blog posts
  • Pop-ups, exit intent pop-ups, slide-ins, welcome mats, and sticky bars (like the one you see on top of this website)
  • Social media shares
  • Videos on YouTube (mostly using the video descriptions, lower-thirds within videos, and graphical prompts within videos)
  • Hosted videos with Calls to action (like those that Loom, Dubb, and Wistia provide)
  • From author bios when you do guest posts

Sales funnels, flywheels, or whatever you want to call them, are essential for your business.

Without sales funnels, you have no business. You just have a website. 

While we are at it, success with sales funnels also comes with knowing “what to avoid”.

Don’t throw away your money into the drain by picking up worthless products like Clickfunnels, alright? 

Analytics for Tracking 

Let’s say that you did get to implement all of the above. Regularly, like clock work. 


How well are you doing? What kind of metrics are you calculating? What’s working, and what’s not? How do you know if your digital marketing efforts are paying off? 

That’s where analytics and tracking come in. 


First, please do use UTM tracking to ensure that you always know your sources of traffic: What platforms, traffic sources, content assets, social networks, or specific videos are driving visitors to your page. 


Here’s a video on how to use UTM tracking codes

You’ll need a few analytics tools. The best (and free) analytics tool you could use is Google Analytics. 

Here are a few more incredible analytics tools you could use. 

That’s it: You need 6 things to fall into place 

  1. Blogging (SEO is a part of this — not some manna from heaven that only a few are privileged to have)
  2. Social Media ( Consistent, social, personable) 
  3. Email Marketing (Starts with generating leads and thrives on nurturing) 
  4. Landing Pages (basic pages you need for campaigns. Everything you do is a campaign, by the way)
  5. Sales funnels (the machinery that needs to work to move your visitors to sales and then continue the dance) 
  6. Analytics ( track, measure, improve, iterate, measure, improve, and on and on). 

Chances are that your digital marketing implementation (starting with the plan and how you do it) is all but a pathetic excuse (I know because I call myself a marketer and there’s still a long way for me to go). 

Sticking to digital marketing implementation is hard work. Marketing itself is hard work — a consistent, back-breaking job. Don’t underestimate it since there’s really nothing else that can beat it. 

Your flyers, radio spots, tv commercials, and an entire team of sales people can’t do half of what a  one-person business can do with proper digital marketing implementation. 

I rest my case. 

ConvertKit Review: Email Marketing, Made (Really) Easy

ConvertKit Review: Email Marketing, Made (Really) Easy

The ConvertKit Review is a comprehensive overview of ConvertKit’s features, benefits and pricing. ConvertKit is one of the most popular email marketing service providers for bloggers because it offers an easy-to-use interface and many options to grow your business.👇

It also has some great training resources like webinars, tutorials, blog posts and video courses which can help you learn how to use Convertkit effectively.

But we aren’t going to talk about the massive creator economy, the creator community on ConvertKit, and more. Let’s just keep the focus of the ConvertKit review on ConvertKit itself, why it’s a good fit for your business, how to achieve your business goals with it, how much ConvertKit costs, and other nitty-gritty like that.

Let’s dig in:

What Is ConvertKit?

ConvertKit is a popular email marketing tool designed for bloggers and other content creators. Most people, however, miss the point completely: ConvertKit can be used for any business really (not just freelancers, course creators, bloggers, and others).

ConvertKit allows you to create broadcasts, custom emails, and autoresponders that make it easy to set up sequences of emails, automation rules, plus integrations with several other marketing tools.

Why is ConvertKit better than other email service providers?

ConvertKit is an email service provider that allows you to create and send professional-looking emails. Convertkit offers a number of features, like automated broadcasts or boosted e-mails which are great for connecting with your audience on a more personal level.

Convertkit also lets you segment lists by interests so users get the content they want. You can tweak and streamline your email marketing messages in a way that your email marketing messages are always relevant and timely.

Convertkit also lets you segment lists by interests so users get the content they want. You can tweak and streamline your email marketing messages in a way that your email marketing messages are always relevant and timely.

ConvertKit Features: How It Helps you Grow your business

Fully-loaded with exactly the features you’ll need to grow your email list (and your business), using ConvertKit is as easy as using email itself.

Power up your marketing efforts with complete email marketing by using ConvertKit email signup forms, ConvertKit Popups, ConvertKit sticky bars, ConvertKit Automations, and Sell your digital products (including music, art, and software) with ConvertKit Commerce.

ConvertKit email signup forms, Sticky bar & Popups

This is where your lead generation starts. Generate leads and grow your email list by using email signup forms and popups on your website.

Yes, you don’t need “another tool” for that.

You can use Convertkit popups and email signup forms as follows:

  • Show a permanent sticky bar at the top of at the bottom of your website featuring your latest offers, announcements for the latest product features, and more.
  • Add email signup forms in the middle and at the end of each blog post (as a targeted call to action)
  • As slide-ins after your visitors spend a certain amount of time on your website (say 5-6 seconds) or when they reach a %scroll (such as 70% page scroll)
  • Use Exit intent pop-ups to recover visitors who are trying to leaving without taking any action on your site (such as signing up for your free lead magnet)
  • Use Convertkit email signup forms on your home page, other utility pages, or on any other page (as a static element).

You can also convert existing forms into a popup by adding event tracking or exit intent detection to your ConvertKit forms. Track when visitors converted and segment who converted for which offer.

Each of the ConvertKit popups, sticky bars, and email signup forms can be customized with your brand colors. Add images, add videos, and make them your own.

With ConvertKit, you get unlimited email sign up forms, popups, and sticky bars (although you’d want to use one bar at a time).

The forms are completely mobile-friendly, GDPR compliant, feature lead magnet delivery instantly, and you can also create custom forms (depending on what you need for your business).

Here’s how to create forms on ConvertKit

Convertkit Broadcast Emails

Convertkit broadcasts allow you to reach all your contacts at once, so if there are emails that you have to send on a regular basis, this feature is what you’d use.

You can use ConvertKit Broadcast emails for:

  • Sending weekly emails to your subscribers (keep them nurtured, engaged, and active)
  • Send out one-time promos and offers.
  • Share exclusive content with your email subscribers.

Looking for a quick tutorial on how to create broadcasts on ConvertKit? Watch the video below:

ConvertKit Automation

You’re a busy entrepreneur and you need to automate your email marketing.

ConvertKit is the best way to send emails, manage subscribers, and create automated workflows without any technical skills. ConvertKit has everything you need in one place so that you can focus on what matters most building your business.

Stop wasting time with complicated software or clunky spreadsheets. With ConvertKit’s automation features, it takes just seconds to set up an automation workflow for each of your contacts.

ConvertKit automation allows you to create a sequence of emails that are automatically sent out on a scheduled basis. You can set up the time interval for each email and then ConvertKit takes care of taking care of it.

ConvertKit automation allows you to create a sequence of emails that are automatically sent out on a scheduled basis. You can set up the time interval for each email and then ConvertKit takes care of taking care of it.

ConvertKit Landing Pages

Without landing pages, you shouldn’t even try to do anything related to digital marketing. Landing pages are everything.

Landing pages get you results. Like, real results.

ConvertKit provides you with landing pages, like proper, full-fledged, completely customizable landing pages to let you:

  • Generate leads for various products, programs, memberships, services, digital products, and whatever it is that you need to generate leads for.
  • Landing page URLs are also customizable (unlike in MailChimp where you’d need pay more for that exact functionality).
  • Your landing pages on Convertkit are directly linked to your email marketing lists.
  • Segment, sort, and tag your subscribers depending on the campaigns you run, the products you sell, or the free lead magnets or content upgrades that you give away.

Here’s the deal. You can use Convertkit in conjunction with other landing page software such as Unbounce, LeadPages, and Instapage.

Or you can use ConverKit landing pages completely by themselves (without the need for the landing page tools mentioned above).

It really depends on your business, how you use landing pages, the kind of control and flexibility you need for landing pages and campaigns, whether you’d need A/B testing, etc.

Here’s a quick intro on sales funnels:

ConvertKit Commerce

Convertkit commerce

Note: Only digital products, subscriptions, and memberships are supported at the moment. ConvertKit commerce is still not available for Physical products (If you want to sell physical products, you should check out Webflow or Shopify. Of course, WordPress eCommerce is a popular option as well).

Further, product bundles are also not supported at the moment. If you need complete functionality (and still be able to use Converkit), see how Podia could be a great fit for your needs.

For selling digital products, there are tons of options when it comes to online selling — from making your own website and hosting all the files yourself, using Gumroad, or by using marketplaces like Amazon, and more.

Convertkit commerce is a brand new offering from Convertkit — built for creators, for helping creators (of all kinds) make money from what they do best.

ConvertKit commerce allows you to create and sell digital products and services (right from inside your ConvertKit account). ConvertKit Commerce is going to be a huge help for Convertkit users who want to make money with Convertkit, but don’t have the time or skillset to figure out how to sell online.

So, what can you sell with Convertkit commerce, you ask?

Think:

What will you sell next?

ConvertKit Integrations

No email marketing software provider can work in isolation, without a way for you to connect with several other apps that are already a part of your marketing stack.

ConvertKit integrates with a lot of other marketing tools out there and that’s really good news for you.

Here are a few noteworthy integrations that you should know about:

  • Connect ConvertKit Podia and sell your digital downloads, online courses, memberships, and digital products.
  • Use the ConvertKit and Thinkific integration as a course creator and make selling online courses easier for you.
  • Capture leads with Unbounce, LeadPages, Instapage, and nurture leads (and sell more) with ConvertKit.
  • Natively integrate ConvertKit with powerful hosting solutions such as WPEngine.

There are an insane number of tools, platforms, and apps that integrate with ConvertKit.

Look out for more integrations coming through (and that’s on top of what you can do with the insane power of tools like Zapier and Automate)

ConvertKit pricing plans

Want to test waters when it comes to email marketing? Do you want to see how email marketing changes everything for your business? Convertkit has a forever free plan and you can start and use ConvertKit (including ConvertKit commerce, Convertkit broadcasts, Convertkit pop-ups, and Convertkit landing pages) right away.

ConverKit Pricing has three tiers (and the actual prices per month will change depending on how many email subscribers you have).

Convertkit Prices start with the free account, the Creator Plan, and the Creator Pro plan at $0 per month, $29 per month, and $59 per month.

For instance, if you wanted to use automation and funnels inside Convertkit, you’d have to upgrade to the creator plan at least (even if you have up to 1000 email subscribers).

The Creator Pro plan includes everything above and the following:

  • Facebook custom audiences
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

After this, if the number of subscribers go beyond 1000 subscribers, you switch to a tiered pricing model depending on the number of email subscribers you have.

Pay only when you see value, and I really like that.

As such, Convertkit pricing is competitive and is on par with other popular email marketing service providers such as MailChimp, Drip, Constant Contact, Campaign Monitor, and others.

See Convertkit pricing details.

How to Migrate to ConvertKit

It’s simple to migrate to ConvertKit. Download your entire subscriber list as a .csv file and load it to your ConvertKit account.

If you have more than 1000+ subscribers, you can also choose to get free migration services by ConvertKit itself. The team at ConvertKit can help customize your migration needs and complete your migration (carefully, but without you having to do anything) to ConvertKit.

Depending on the complexity and email list size, migration to ConvertKit can take anywhere from 2 days to 10+ days.

Learn more about ConvertKit migration

Bonus mention: DesignModo

Want to break out of the same-old, same-old email marketing thingy? Then it’s time you consider designing your email marketing messages that’ll look exceptional, are mobile-responsive, and design emails without hiring expensive email designers.

Use PostCards: The Email Designer by DesignModo and completely change the way your emails look.

The email newsletters (or other types of emails) created with DesignModo just scream “Shut up and take my money”. Trust me.

Design with DesignModo and upload your email designs to ConvertKit for maximum impact.

Sign up and get started for free with ConvertKit now. Thank me later.

What Is Geolocation Used For?

What Is Geolocation Used For?

If you ever found yourself asking “What is Geolocation used for?”, forget the hype. Here are the basics: you don’t want to show the same content to every visitor, regardless of where they come from.

There’s a little thing for personalization and it’s important that visitors don’t feel alienated from your brand just because the content seems specific to visitors from a certain location. 

Seeing your prices in dollars might be fine (actually, it’s not and there are Geolocation Plugins for eCommerce too). Seeing that all of the content was only written for locals in the United States or Canada is certainly not (unless you are a hyper-local business). 

Show local content To locals (Make everyone feel home)

As long as your website (and your business model) makes sense for Geolocation, you’d want to make your visitors feel home.

By changing parts of your content (or your website blocks) by using Geolocation, you can customize the content that’s displayed to visitors from specific geographic regions.

Note: Kinsta has IP Geolocation enabled. Do check it out and see how smart your WordPress site gets.

It’s just smart marketing. It pays. It makes everyone feel home. 

You could drill down and go as deep as showing variations in spellings for common words used, swap out names and locations, or do a lot more. 

My country, my content. Ok? 

Display Local Prices for eCommerce (Dollars & Pounds are Scary) 

If visitors come shopping to your eCommerce site (happens to be WordPress eCommerce and uses WooCommerce), and they see prices in Dollars (USD or $) or Pounds Sterling (GBP or £), there’s going to be friction. 

It’s easier to relate to local currencies when they go shopping. Users in Malaysia, want to see prices in MYR. If I am in Singapore, I want to see SGD. If I am from India, I want to see INR. 

The news is this: there’s nothing natural about showing prices in a single $ currency for the entire world. 

Note: While we are at it, here’s the best possible eCommerce solution on WordPress including World Class WordPress hosting, security, easy migration (existing eCommerce stores), easier workflows, and more. 

Use Geolocation To Build Hyper-targeted audiences

From a marketing standpoint, Geolocation helps you build hyper-targeted audiences — those with physical proximity to your business, or groups of visitors from a specific location (city, country). Besides, imagine how targeted your marketing campaigns could be.

You could collect and maintain audiences, based on Geolocation.

When you are ready to launch campaigns, you’ll be able to mix and match your audiences. Fine tune your campaigns by choosing the exact, geographical audience you want to target.

Plus, you’d have everything you need for geolocation-driven retargeting campaigns too. 

Reward loyal customers With Geolocation

Be nice to those who are nice to you. 

In business? Be extra nice to those who are nice and loyal to you (also includes repeat visitors who just browse through your site without doing anything). 

Social media technology can actually increase sales and promote loyalty.

Track the frequency of your visitors’ visits, provide incentives such as discounts, and give preferential treatment to regulars.

Recognize and reward, if you can.

Read more:

How to hyper-target your visitors by using Smart Tags by OptinMonster

Use GeoIP technology (where you can)

If you are using WordPress, you are in luck. Several managed WordPress hosting solutions provide you with access to Geolocation, GeoIP, geofencing, Beacons, and even data centers that are located close to the location you are interested in. 

Kinsta, for instance, allows you to choose a data center location that matters to you (in an available location). With Kinsta, use GeoIP and boost the performance of your site by enabling the Nginx module for WordPress. 

WPEngine has WPEngine GeoIP which enables you to use a site visitor’s location to serve them relevant, targeted content based on their country, state, city, and even zip code. Also, show site visitors pricing in their national currency, sites in their language, and share content that is most relevant based on geography.

Cool, right? 

With OptinMonster, you can set your pop-ups, gamification wheels, floating bars, exit-intent pop-ups, lead generation opt-in forms, and slide-ins to show up based on Geolocation. 

Using Unbounce? You have a way to change text depending on the location your visitors are from by using Dynamic Text replacement. 

Read More: 

How to Use GeoIP With Your WordPress Site at Kinsta

Unbounce’s Dynamic Text Replacement Feature

OptinMonster’s Geolocation Targeting 

Attract new customers With Geolocation

In the era of the Internet, globalization, and “every town is in the neighborhood”, businesses available only to those in the U.S or Canada (unless they are local shops or businesses) is irritating. 

Especially if you have a SaaS business, sell software, or sell anything else that the world could have access to.

The best geolocation marketing benefit  is the ability to land & target potential new customers. Worldwide.

Geolocation-driven meaningful results

Once you start using Geolocation, everything you measure also starts to get compartmentalized. 

You don’t just look at countries your visitors are from anymore. You’d also look at specific results such as 

  • Sales & revenue, sorted geographically. 
  • Month-on-month increase in sales or revenue from top 5 countries your visitors are from. 
  • ROAS, sorted by country. 

Note: Need a great way to use metrics for your business? See the various connectors and tools available with SuperMetrics for eCommerce

Furthermore, businesses can effectively track check-ins and gain tangible results on customer traffic and sales with geolocation. You’ll know — and be able to track — things like footfalls, high-traffic days of the week, and more.

It’s another thing that you get to boost your search engine rankings by taking advantage of geographically based review sites, Google My Business Reviews, Yelp, and more.

Read: 

eCommerce Analytics 101: A Marketer’s Guide to eCommerce Analytics

Google Analytics Enhanced Ecommerce: how to make data-driven decisions

Are you using Geolocation at all? If yes, what are you using it for? What specific geolocation tools or technology do you use?

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