The fear of missing out (FOMO) is an incredibly powerful level that you can pull. If you are using Unbounce or if you plan to use Unbounce, here’s how you add a countdown timer in Unbounce (simply because there’s no widget readily available).

According to Eventbrite research, Nearly 7 in 10 (69%) millennials experience FOMO. In a world where life experiences are broadcasted across social media, the fear of missing out drives millennials to show up, share and engage.

Need more convincing? Check out these FOMO statistics by TrustPulse 

The principle of FOMO is rooted deep in our psyche. Why the “fear”? It could mean “no food” if you didn’t know about the new source of food when we were cavemen. It could also mean losing the girl. 

Or losing the shiny “leader of the tribe” post. 

More than half of social media users (56 percent) say they’re afraid of missing something such as an event, news, or an important status update if they don’t keep tabs on their social networks, according to data from MyLife.com

Here are some brilliant examples of how marketers and businesses use FOMO for their marketing campaigns  

For all of us marketers and business owners who want to use the power of FOMO for our marketing campaigns, using countdown timers. 

Most landing page builders allow you to use countdown timers right away (just by dragging and dropping a single widget or an element on to wherever you want to use a countdown timer). 

If you are using Unbounce, there’s a wee bit of a workaround that you’d have to resort to by using JavaScript. 

See how to add a countdown timer in Unbounce:

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