by Ashwin Satyanarayana | Feb 15, 2017 | Email Outreach
History knows this. Cold calling worked. Now, Cold Email Outreach works as well. But there’s a way to go about it. There are enough examples around to prove that sheer dedication, commitment, and a dogged pursuit almost never fails. You know how the life of an...
by Ashwin Satyanarayana | Feb 8, 2017 | Marketing
Lead generation is that little phrase that has businesses on the edge nowadays, with attention spans of their respective customers going down and the simultaneous growth in the sheer number of places that they can now hang out at. Lead generation isn’t easy, I’ll give...
by Ashwin Satyanarayana | Feb 6, 2017 | Marketing
Once upon a time, if you needed something, you’d visit a shop and buy what you want (you might still do that). Today, you might just visit a website and buy what you need. Either way, you automatically enter a sales funnel. It’s another thing that most businesses have...
by Ashwin Satyanarayana | Dec 9, 2016 | Marketing
The only reason Influencer Marketing exists is that so-called “influencers” have a following and brands need exposure. It’s simple economics, but off late, it’s gone bad. On Instagram, for instance, there’s a big bad world of product...
by Ashwin Satyanarayana | Jul 26, 2016 | Marketing
You are an entrepreneur. You had a dream, you had an idea, and you took on this apparently lonely journey to defy odds, make your business work, and leave a legacy if possible. You took the massively daring jump, you are off the cliff now, and you probably got a...
