by Ashwin Satyanarayana | Jun 28, 2017 | PPC, Facebook Advertising
Why bother with “another” Facebook Advertising Guide? Because when we spend our own money to run our own campaigns, our insights and perspectives are pure gold. But wait. How big is Facebook advertising, you ask? According to Craig Smith of Expanded...
by Ashwin Satyanarayana | Mar 22, 2017 | PPC, Facebook Advertising
If your business has a Facebook Business Mange (which you mostly should) and if you have anything to do with Facebook Advertising for your business, you should use your Facebook Business Manager. It’s built for businesses so why won’t you? Let’s...
by Ashwin Satyanarayana | Mar 15, 2017 | Retargeting
This Adroll review is continuously updated as Adroll launches (or removes) features and capabilities as a platform. As a marketer or as an entrepreneur, what you need today is full-funnel optimization. Your sales funnel will never be complete without retargeting....
by Ashwin Satyanarayana | Feb 13, 2017 | PPC, Infographics, Retargeting
If these retargeting stats are anything to go by, it’s just unbelievable as to how so many businesses fail to take advantage of the power of retargeting. Go ahead, take a look at it, tell me what you think about these retargeting...
by Ashwin Satyanarayana | Feb 3, 2017 | PPC
A machine won’t work if any of its important parts are missing. Similarly, your online campaigns will be abortive without landing pages. Why, you ask? Simply because the attention span of an average web user is diminishing. Meanwhile, the number of clickable...
by Ashwin Satyanarayana | Jan 30, 2017 | PPC, Retargeting
There are rules for retargeting you must follow. It’s not like you can pay your way to success. .Retargeting is the next best thing after sliced bread, the wheel, and the fire. Ok, you can add “The Internet” too. Retargeting is so good, so profitable, and so...
