Drip Email Marketing Workflows: Essential Tips

We officially use Drip and Mailchimp as our email marketing tools of choice.

You can read up our Mailchimp vs Drip comparison to figure out which one of these works better for your business.

If you are using Drip, however, here are a few tips for you:

Steal from the community

Drip and LeadPages provide you with tons of resources for you to learn everything you need to learn — from landing pages to funnels; from marketing strategy to email marketing automation tips.

You also have access to some amazing resources such as the Leadpages Blog, Drip’s Official Blog, ConvertedU — including podcasts, webinars, and more)

When you sign up for Drip, you get access to ready-to-use email workflows within. If you want to steal more, you could use go to Drip’s home page, click on Workflows, and get even more (import these workflows right into your own Drip account).

Customize the CTA button Color

The first step you’d need to do when you sign up with Drip is to ensure that you “don’t” use the default template used for your emails.

Instead of using the default template, just create a new template (call it whatever you want) and edit the HTML code to change the colors of your CTA button that shows up in your email.

Here’s a video that shows you how it’s done:

Keep your workflows simple

The trouble with Drip is that it’s powerful. It can do a lot more than what appears at first glance.

Now, just because Drip can do a lot more doesn’t mean you should. Most businesses don’t need complicated workflows at all.

Make an offer, collect leads, trigger a sequence of emails to nurture your leads, send in offer-based emails once a while. That’s it.

Your business just needs a linear workflow for most cases. If and when you need something more complicated, you can reach out to Drip’s support or the vibrant Facebook group.

Link all lead generation to Drip Automation

It might look like this is an obvious step but many businesses simply forget to do it (I know because I forgot).

Using pop-ups? Link your pop-ups to drip.
Unbounce landing pages? Integrate with drip
Running Facebook ads? Integrate with Drip.

For anything lead generation that doesn’t integrate with Drip, use Zapier to create any of the million automation possibilities.

Don’t fuss about HTML emails

When you send HTML emails, your emails will look and feel commercial.

Commercial-looking emails are a turn-off.

I see a lot of discussion on Drip’s official Facebook group about the need to use some sort of an HTML template, to get a visual look, or to add images inside emails.

It’d be nice to do all that, no doubt. But “nice” doesn’t always mean that you’d get what you want.

You honestly don’t need “good looking emails”; you need results.

As such, there’s a reason why Drip is fantastic at what it does: you get to send emails that look like plain-text emails — the kinds you’d send to another friend, you know?

When you send emails like these, the chances of your email dropping into the “primary” tab of Gmail is way higher.

Do you use Drip? What’s your favorite email marketing automation tool? How do you use it?