If these retargeting stats 2019 are anything to go by, you’d find it impossible to ignore retargeting as an essential part of the overall marketing mix for your business.
If you are already doing PPC advertising such as Google Ads, Facebook Ads, Quora Ads, LinkedIn Ads, and Pinterest Ads to get traffic from targeted audiences for your business, retargeting is something that you just can’t ignore.
Since more than 90% of all your visitors actually leave without doing anything on your site (for whatever reason), the onus is on you (or your marketing team) to get these visitors back to:
- Boost brand recall, familiarity, and trust with retargeting
- Keep them engaged and on focus to complete certain actions on your site that are beneficial for your business (such as signing up for your offer, revisiting your landing page, or to complete what they started)
- To push sales
- To nudge them to complete transactions on your eCommerce store (including Shopping Cart Abandonment)
There are various ways you can do retargeting and there are several platforms such as Google Ads (Including the Google Display Network and with features such as using Remarketing Lists For Search Ads). Or you could do retargeting on Facebook, On LinkedIn, and by using Quora Ads too.
Even if you aren’t planning to use Retargeting right away, you’d have to still build & manage audiences for retargeting (on any or all of the platforms available to you) since you’d essentially need these audiences (created within platforms such as Google Ads, Facebook Ads, and Quora Ads) to use whenever you are ready.
Remember that you’d need dedicated campaigns for retargeting — such as using dedicated landing pages for retargeting offers, separate sets of ads (and creative), and more.
To launch successful retargeting campaigns, you’d have to do more than just throw money at the wall and then spray and pray.