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UTM Tracking

UTM Builder: How to Use It (& Why)

October 9, 2022May 24, 2021 by Ashwin Satyanarayana

What is UTM tracking or UTM codes, you ask? UTM stands for Urchin Tracking Module — It’s a way to track campaigns, links, and ads by adding parameters to URLs. A UTM Builder (campaign URL builder or UTM generator as it’s sometimes called) is an easy way to create UTM links This allows you to … Read more

Categories Analytics Tags UTM Builder, UTM link generator, UTM Tracking

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