Top advantages of WordPress. Why would I write about it since it’s assumed that everyone knows?
Most people still don’t know. Even if they do, it’s not the complete picture and certainly not in relation to the options out there.
If you look around now (Go ahead, do a Google search), you’ll way too many DIY website builders than you can count (or more than you care). The choices are so many that you might just give up altogether (which you really cannot) or maybe you’ll really struggle to figure out what your website should be based on.
Where should you even begin? I know. The choices are tough. But if you are just starting out, the choice of platform for your website is fairly easy to make.
Just start with WordPress.
It has advantages that the other platforms won’t be able to provide for you. Several advantages that other platforms have over WordPress are easily overcome if you care to “fix” stuff, use a plugin or two, or start with the right WordPress-based solutions while you’ll still stick to WordPress business site or blog.
Here are some of the advantages of using WordPress that the other platforms (not even Webflow) can match:
Speed of starting & Going Codeless
Webflow is the only other platform that can match WordPress today. That would make you think that Webflow is the default choice for you then? No. Webflow isn’t for everyone (just as WordPress is not necessarily for everyone either).
With Webflow, you’d be able to build websites from scratch without code. However, it’s not the drag-and-drop experience like it is with Unbounce or Leadpages (which are both used for landing pages and not for websites unless you want to take LeadPages sites into account).
With Webflow, you’d still have to get used to visual design but with a wee bit of tinkering with code on the side (which won’t look like actual coding).
WordPress, however, allows you to build websites without ever looking anything that looks like <html> or <script>.
Start with popular theme sources, pick individual themes or theme power packs such as JupiterX. Choose a drag-and-drop WordPress builder like Divi or Elementor. Customize any theme you’ve chosen earlier.
You won’t see code, ever.
WordPress Themes: The Art of Dressing Up
What would you like your design to be? Do you want to build a blog with WordPress? A magazine maybe? A proper business website? A directory? You can use WordPress to build absolutely anything without breaking a sweat as long as you have two things that you’d need:
- A WordPress theme (Check out Studiopress, Envato, or various other third-party sources such as Crocoblock or Yootheme)
- Chances are that the WordPress theme you’d choose (for the purposes you are building your WordPress website for) is more than enough. But in case you want to make changes, you might want to use Elementor or Divi.
WordPress Hosting Goodness
The advantage of using popular CMS such as WordPress is that there’s an ecosystem of scrumptious startups, SaaS tools, Hosting solutions, and a bewildering array of other solutions that are dedicated to WordPress.
Only WordPress commands such importance, and for WordPress several solutions exist (of all kinds). Of those, it’s amazing to see so many awesome hosting solutions available for us today (you don’t ever have to pay the shared hosting tax again).
With WordPress specialist hosting available such as Kinsta, Flywheel, WPEngine, and 10Web, you’d never have to worry about your WordPress sites getting hacked, actively managing scripts on your hosting servers, fighting malware, worrying about backups, and suffering downtimes of any sort.
If you are the kinds who need complete control on server deployment (but still have it easy), use Cloudways
Cloudways allows you freedom to pick from over five top cloud hosting providers such as Linode, AWS, Google Cloud, Vultr, and DigitalOcean and several other features.
Joomla doesn’t have that kind of Goodness. Drupal doesn’t either. See where I am going with this?
WordPress sites are Marketing Ready
After your website is ready, what do you do? Most businesses don’t do crap. They just let their websites fester or ruin. Most websites just sit there and rot.
But you aren’t like those businesses; at least, you don’t want to be.
You want your website to actually make you money (ultimately). Before money changes hands, your customers have to find your business. Then, they’d need to trust you enough.
That’s where marketing kicks in. At this point, most other platforms break.
SquareSpace integrates with a few tools but not with everything (just hope that the tools you use already integrate with SquareSpace).
Use WordPress, and you’ll have an SEO-ready website right out of the box. Plus, you can integrate absolutely everything with WordPress. Period.
Everything is Built for WordPress
Then comes digital marketing. But then, your business will need more.
- Intercom, LiveChat or Drift for chatting with potential customers
- Opt-in forms and lead generation systems for collecting leads
- A full CRM system for maintaining details of customers and/or leads.
- A way to add e-commerce functionality to your store (use Woocommerce maybe? or Connect your Shopify store or BigCommerce store to your WordPress site?)
You’ll notice that you’ll need several other tools directly related to your business. Thankfully, WordPress also allows you to integrate with everything else you need (apart from marketing, analytics, or lead generation tools).
It’s true that WordPress isn’t perfect.
Sometimes, WordPress sucks. But then, a lot of your business success really depends on you and not on the platform.
However, you want your chosen platform to do as much as it can for you without hiccups.
For that, you can’t beat WordPress while Webflow comes close. Period.