Affiliate Marketing Statistics: Embrace The Potential Of Partners

Looking for affiliate marketing statistics [2019]? Watch this space for a continuously growing list of affiliate marketing stats and as to why you should seriously consider affiliate marketing for your business.

Affiliate marketing is a $ 6.82 billion dollar industry and it’s one of the smartest ways of growing your business with minimal work (but there is work involved). 


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Several companies found traction and went on to a growth trajectory after signing up with a reliable partner marketplace or an affiliate network

Here are some Affiliate Marketing Statistics to convince you to consider the huge opportunity that affiliate marketing is for your business: 

The Influencer Marketing Industry is set to have reached $13.8 billion in 2021 [Source: SuperMetrics]

Micro-influencers consistently have higher engagement rate on social platforms [ Source: SuperMetrics]

The average order value (AOV) in 2021 was up 15% on Black Friday, 20% on Thanksgiving, and 23% on Cyber Monday compared to the previous year (2020). [Source: Impact & SuperMetrics]

Affiliate partner payouts increased 21% on average during the late November shopping season in 2021 compared to the year before (2020). [Source: Impact & SuperMetrics]

Affiliate marketing is globally estimated to be worth 12 billion US dollars [Source

Affiliate marketing is worth 4.5 billion in the United States 1.7 billion in the UK, 1.3 billion in Germany $4 billion rest of the world [Source

Global affiliate marketing spending is growing at 27% CAGR. [Source

 US spending in Affiliate Marketing is growing at 10% cagr from 2015 to 2020. [Source

 UK spending in affiliate marketing — for the year 2016 to 2017 —  hiked by 15.1% [Source

 86% of publishers in 2017 expect affiliate marketing revenue to grow [Source

 15% of the total digital media advertising revenue is generated from affiliate marketing [Source

 40% more merchants and 49% more publishers used affiliate marketing in 2017 than in 2012 [Source

Affiliate marketing drives Global E-Commerce by 10%+ percent. US alone grew by 15% thanks to affiliate marketing. [Source

Globally, 54.2% of male members make up for affiliate marketers globally.  meanwhile, females make up for 42.9% of the demographic [Source

Canada is one of the top 3 countries with the most affiliate marketers at 9.71 %. The United States has 57.44% of affiliate marketers, and the UK has 5.24% of marketers. [Source

Affiliate marketing industry revenue is bigger than the GDP of many countries. 

Some of the top measures in affiliate Marketing happen to be Finance (9%), Telecom/media (24%), travel/leisure (16%), and retail (43%). [Source

 The affiliate marketing niches with the highest number of affiliate programs are in fashion (18.7%); sports and outdoors (14.6%); health and Wellness (11.1%);  and Travel (8.6%) [Source

Affiliate Marketing Industry in the United States is set to grow to $6.8 billion by 2020 (Inc

Forrester Consulting study on U.S. affiliate marketing spending patterns, total affiliate marketing spend is predicted to grow by a robust 10.1 percent annually through to 2020 [Forrester

The 2017 Internet Advertising Bureau’s annual report showed the commission value stood at £1.6billion [ Source

84 percent of publishers and 81 percent of brands had adopted affiliate marketing (and that was in the year 2016) [Source]  

73% of merchants (more than double the publishers) reported that revenue generated from using affiliate marketing programs met their expectations. [ Source: Viglink

Most merchants (65%) state that affiliate marketing accounts for 5%-20% of their revenue, most of which is highly incremental  [Source: Viglink

86% of publishers expect their affiliate marketing revenue to increase or stay consistent in the future, and a staggering 91% of merchants plan to increase or keep their affiliate marketing budgets the same in the future. [ Source: Viglink

Affiliate marketers use content to good effect in their campaigns and with good reason. Over the last few years, content produced by affiliates has grown by 175 percent, and the revenue created by content publishers has increased by 240 percent. Content marketing, in general, creates three times more leads than ads, yet costs 62 percent less. [Source]  

If you’re a retailer and phone calls are an integral element of your marketing strategy, then if you are not leveraging Pay-Per-Call, you’re leaving revenue and future sales on the table. Pay-Per-Call conversions on average range between 10 to 15 percent compared to 2 to 3 percent for online conversions.

According to the National Retail Federation, over a third of marketers feel that affiliate marketing is one of the strongest forms of acquiring new customers. [Source]  

The IAB research also shows that in 2017 increased affiliate marketing spend helped generate 8.9 billion in sales. This 9.2 percent growth is estimated to have created £16 return on every £1 invested.[Source]  

According to industry research conducted by IAB UK, the growth of affiliate marketing is beginning to show up in the U.K.’s GDP performance. This figure exceeds the performance delivered by the entire U.K. agriculture sector [Source]  

Research by AM Navigator into the popularity of affiliate marketing niches discovered fashion emerged as the clear favorite with 18.7 percent of affiliate campaigns promoting fashion-related products. Runners-up in the study was the sports and outdoor product sector with 14.6 percent of programs, followed by the health/wellness and beauty sector which accounted for 11.1 percent of programs. [Source]  

Affiliate marketing accounts for around 16% of all E-Commerce sales globally [Source

In 2017, search queries for the term influencer marketing with 325% more than the year before it [Source

Native advertising has been effective for affiliate marketers in the past and will remain to be an important asset in 2019 [Source

What do you think of these affiliate marketing statistics? Do you think I missed out any? Please comment and let me know. 

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