by Ashwin Satyanarayana | Jan 27, 2023 | Marketing
Just like principles of management and principles of personal finance, there’s principles of personal branding as well — unwritten rules that work much like the boring but incredible power of compounding. We are all different: What personal branding means...
by Ashwin Satyanarayana | Sep 28, 2022 | Marketing
B2B marketing is boring. The rallying call to bring out brilliant B2B marketing campaigns now reflects a desperate need. Where B2C brands (DTC marketing) are colourful, fun, witty, and even exciting; B2B marketing campaigns are boring, filled with jargon, and it all...
by Ashwin Satyanarayana | Jun 25, 2018 | Marketing
Looking for HubSpot alternatives? You are in the right place. Although HubSpot is awesome, you’ll find reasons as to why it might not be the right fit for your business. HubSpot has long been the numero uno when it comes to Inbound marketing software. But...
by Ashwin Satyanarayana | Feb 28, 2018 | Marketing, Sales Funnels
Do marketing funnels right, and you have your business growing on steroids. Seth Godin once said, “Why Waste a Sentence Saying Nothing?” I say, “Why bother running a business without a sales funnel?” Without proper marketing funnels, you are trying to “sell” and no...
by Ashwin Satyanarayana | Oct 27, 2017 | Marketing
Selling to cold audiences won’t work; sell to a warm audience. Warm audiences are those who are aware of your brand — they’ve seen you somewhere (from an ad to a Tweet on Twitter). Leads and sales aren’t always the only objectives when you try to use...
by Ashwin Satyanarayana | Feb 22, 2017 | Marketing
Looking for some Unbounce tips? You are where you should be. Landing pages are an absolute must if you are trying to send people to a page where you want them to take some kind of an action. With the exception of people landing on your website or web pages directly...
