by Ashwin Satyanarayana | Jan 13, 2017 | PPC, Retargeting
Love Adroll? Want to learn how to use Adroll with WordPress? Adroll is a popular tool to help you setup, launch, and manage retargeting campaigns across the web. Since more people now use WordPress, it makes sense to figure out how to use Adroll with WordPress. But,...
by Ashwin Satyanarayana | Dec 21, 2016 | PPC, Facebook Advertising
How do Facebook ads work? Do Facebook ads make sense for your small business? Facebook ads can work great for your business. Only, if you do it right. Craig Smith of Expanded Ramblings thankfully curated some Facebook Advertising Stats. There are 4 million advertisers...
by Ashwin Satyanarayana | Dec 12, 2016 | PPC, Facebook Advertising
Facebook ads rejected. It’s common, and there could be several reasons why that happened. I have clients who come to us repeatedly with a singular question: “My Facebook ads were rejected. Can you help?” Of course, we can help. Just not in a way you’d expect. I...
by Ashwin Satyanarayana | Nov 30, 2016 | PPC
Ever worked with a shady PPC agency? Or even a shady SEO agency or a content marketing agency? You’ll really do well if you spot them from a mile away. I wrote a LinkedIn post recently about How bad advice can be harmful for your business. This is one of those...
by Ashwin Satyanarayana | Nov 16, 2016 | Retargeting
Every visitor to your site is a result of some action you take or a dollar you spent (actual dollars or perceived value of your time). If you don’t start retargeting, you lose visitors. It hurts to see your efforts wasted. Given then it’s already hard enough to...
by Ashwin Satyanarayana | Aug 17, 2016 | PPC
Or digital advertising in general. but…you can’t ignore PPC rules (coz’ they cost you money). Stay with me, this is a long post. You’ll stay because you are wasting your money, time, resources, and yelling at your marketing managers or the agency you...
