by Ashwin Satyanarayana | Sep 28, 2022 | Marketing
B2B marketing is boring. The rallying call to bring out brilliant B2B marketing campaigns now reflects a desperate need. Where B2C brands (DTC marketing) are colourful, fun, witty, and even exciting; B2B marketing campaigns are boring, filled with jargon, and it all...
by Ashwin Satyanarayana | Oct 2, 2017 | Content Marketing
B2B marketing rules are hard to follow. I get it. B2B marketing often involves an extended sales process, is more geared towards companies (and not individuals, and the inherent complexity of B2B products and services. With B2B marketing, it’s also harder to identify...
