Business Blogging Basics Revisited: You are Overcomplicating It

Business Blogging Basics

Another business blogging basics post? Am I out of my mind? No, I am not. But several solo business owners, content creators, businesses (all sizes), marketers, and even those that call themselves “content marketers”, “content strategists”, or “insert any fancy titles” seem to have lost their collective minds.  There’s a lot of information out there … Read more

Blog Content Strategy: How to Do It The Good, Ol’ Honest Way

What the heck is blog content strategy? Isn’t a blog already a part of content strategy? It is. But you weren’t listening. Wondering why there’s a need for another blog post on blogging tips to get results for your business? That’s because most businesses still don’t get anywhere close to implementing them.  According to Sharon … Read more

Best Business Blogging Tools [Use Or Miss The Boat]

Are you sold on the benefits of blogging for your business? That’s a good start. Along with the right business blogging tools, blogging itself lies at the foundation of inbound marketing. With business blogging, you get relevant traffic, you have a chance to make an impact, you open windows to help existing (and potential) customers … Read more

Ridiculous Small Business Blogging Mistakes [Stop This Now]

Pick any random small business and you’ll see them doing some egregious but avoidable small business blogging mistakes. Most business owners look for guidance but several marketers and agencies either don’t even do the basics or try to implement “way too much”.  Entrepreneurs won’t get anywhere blogging is overdone, when your content strategy is half-baked, … Read more

How to Create Content for Boring Industries

No one likes to write on ball bearings or household cleaning products. But all businesses need content marketing and here’s how to create content for boring industries Boring Industries seem and appear boring because content writing seems to have a shift towards working for the “exciting industries” like SaaS, technology, FinTech, finance, or Cryptocurrency. I … Read more

Content Marketing Strategies: A No-brainer Guide For Entrepreneurs

Content marketing strategies, content marketing tactics, Inbound Marketing, blah..blah — they are indeed the bread-and-butter for marketers. For entrepreneurs who run businesses, however, all of this is an extra piece of work to do.  You have to write, publish, share, distribute, reshare, redistribute, and then repeat it all. Imagine just how chaotic this so-called “content … Read more

8 Shopify Marketing Strategies We Can All Learn From

Shopify is unbeatable when it comes to a great product (almost life-changing), incredible marketing chops, and the might of the brand name itself. Recently, Shopify reached $184.1 million revenue growth in one year alone/ At the last count, Shopify had 377,500 paying customers (with a growth of 56% from last year) and about 100+ million … Read more

7 B2B Marketing Rules: Follow Like Religion

B2B marketing rules are hard to follow. I get it. B2B marketing often involves an extended sales process, is more geared towards companies (and not individuals, and the inherent complexity of B2B products and services. With B2B marketing, it’s also harder to identify the right buyers and create the complex pricing structures that it demands. … Read more

Content Marketing: 22 Companies That Grew With Content & Sweat

Ever wondered if content Marketing really works? Did you think it’s a back-breaking, nausea-inducing, back-breaking, and thankless endeavor? Maybe. Maybe not. If it wasn’t important at all, Michael Brenner of ContentMarektingInstitute would not bother cooking up a formula – and a book titled The Content Formula — for Content Marketing ROI. Content marketing, if you … Read more