Email Marketing Tips: 10 Elements You’ll Absolutely Need

Before you roll your eyes over the same old “email marketing tips” post, there’s a reason why I am writing this again: because no one ever follows good advice, it seems? Did you know that for every $1 that Shopify stores spend on email marketing (on average and for those that use email right), they … Read more

Plain Text Vs HTML Emails: What Should You Go With?

TL; DR Quick question: When it comes to email marketing, should you use Plain text Vs HTML emails? What should you use, and why? Answer: Mostly plain text. Sometimes HTML (always optional). I no longer have the time or the patience to convince clients when they come asking as to whether or not they should … Read more