It’s no secret that marketing automation is the way to go. With the number of marketing automation tools available at your fingertips, it’s almost a sin not to use some of these for your business. Note: Some marketing automation tools go into the realm of iPaaS (integration Platform as a Service) for enterprise clients such … Read more
Marketing automation mistakes spoil all the fun. Imagine your business working by itself (almost)? Which business doesn’t want that? You started your business with the thought that you’ll make money, streamline your business operations, and bring in some sort of a systematic way to continue to bring in cash and keep those elusive profits pouring … Read more
Most myths are useless. Some of them hurt. Marketing automation myths are no different. A Salesforce State of Marketing report pegs that over 67% of marketing leaders currently use a marketing automation platform (thank you Jordie Van Rijn of Email Monday for that). For many businesses that don’t, there’s at least a plan in place … Read more
Clay Collins, founder of Leadpages, wrote about The Centre Thesis, he dwells on the future of marketing technology. He writes: “In a lot of ways, traditional all-in-one marketing software is on a collision course (albeit a long one) with irrelevance. Five years ago, traditional marketing suites could actually be the go-to solution for handling all … Read more