Ever worked with a shady PPC agency? Or even a shady SEO agency or a content marketing agency? You’ll really do well if you spot them from a mile away. I wrote a LinkedIn post recently about How bad advice can be harmful for your business. This is one of those things. You know that … Read more
You might not think of it much but with a single act or a choice of going for DIY Website Builders can save you at least about $7000, more or less when you are looking to design or redesign your website. How, you ask? We could just write a one-liner such as this: direct savings, … Read more
Chances are that your social media strategy is completely wrong. Social Media lets every business communicate, relate, and build a network of passionate customers. Most businesses, however, are too busy “wasting time” or “resisting it”. You don’t have to like “Social media” to make it work for you, or your business. No one cares whether … Read more
Speed (or the lack of it) kills any chances you might have to glean ROI out of your digital marketing efforts. More than half of web users abandon your website if it takes more than 2 seconds, according to a study by Akamai and Gomez. More than 79% of shoppers will never return to your … Read more
Every visitor to your site is a result of some action you take or a dollar you spent (actual dollars or perceived value of your time). If you don’t start retargeting, you lose visitors. It hurts to see your efforts wasted. Given then it’s already hard enough to get relevant audience that says: “I can’t … Read more