You know what I know for sure? If you don’t build websites that get results, you’d rather not build websites at all.
If your website just sits there with a few pages of information (about page, contact page, and what not) and if it doesn’t get your business what it needs (leads and sales), then there’s no point in having a website for your business at all.
There’s just really no need to spend on website design, hosting, or anything else that you’d think you need to spend on if your website doesn’t generate the results it was meant to be.
What results should websites get? It depends on the kind of website you have and what it was designed for. For instance:
Blog – a single author, content-heavy, personalized website that gets traffic which has to be monetized accordingly.
Online Magazine — usually a blog with a multi-author or a multi-site site (preferably with WordPress Multisite)
Business website – built to help promote your business, to provide you with a start for your business branding, and to get your business leads and sales
Of course, you could have several variations for your website in the three categories alone.
For instance, a blog or an online magazine could very well be a way to promote affiliate programs. Or you could have specialist websites such as a classified site, a real estate listings site, a job board, etc.
First, we need to take a few things off the table (because I still see several small business owners requesting quotes for this).
You don’t need to hire developers or designers for websites of most kinds (unless you want to build another Facebook or TikTok). One option is to just pick WordPress as your CMS and use a combination of tools such as Elementor + Crocoblock or Divi to develop any kind of website you need. Or use Webflow and create any kind of website visually.
If that’s not the route you want to take, you have website builders that you can use. Some of the popular ones are Mozello, Weebly, Wix, and more.
Websites are websites. Landing pages and sales funnels are different — landing pages and sales funnels are high-performance pages (without clutter) built for conversions (such as leads and sales). They are built separately and then integrated with your website. For landing pages and sales funnels, you have options such as Unbounce, LeadPages, Simvoly,Instapage, Kartra, and several others. Just make a decision depending on your needs, your budget, and what you intend to achieve.
Once these are off the table, let’s look at a few things to ensure that your websites work for you.
Note: Most of the functions you need are either readily available (with any of the options you choose) or will require a little bit of arm twisting, tweaking, integrating, or working with various plugins (or apps) to make things work.
It’s your brand, so don’t be cheap
You don’t give out your name, title, and phone number on a tissue paper at a business meeting now, would you?
You wouldn’t want your customers or partners to think that you are cheap, that you don’t care about them or your own business.
That’s why it’s important to invest in the right platforms, the right hosting solutions, and the right ways to create your website in the first place.
Your website, your business, the results you get from your marketing, and the fate of your business — your decisions will impact how it all turns out to be.
Think strategy first, execution follows next
Most websites are built without a purpose — have a business? Get a website. That’s good as long as you don’t care about what your website achieves for you.
You’d be surprised to know that even pure offline business models can benefit from well-managed websites and a comprehensive digital marketing strategy.
Before you even think of creating websites, think about strategy. Think long and hard about what it is that you want your website to achieve over a period of time.
Is it meant for content consumption (read blogs or articles, watch videos, listen to podcasts)?
Is your blog or online magazine a way for you to grow your affiliate income? To become an affiliate partner? A way to help you make money online?
Is your website a special purpose website — such as an online course catalog? A membership site? A listings site? A Classified site?
Results needed = Clutch of plugins & apps
Let’s say you had a WordPress website and a well-managed blog. You just wanted a way to generate leads by using content marketing or inbound marketing. For this, apart from your website on WordPress itself, you’ll need pop-ups, slide-ins, exit-intent forms, and more.
Use any of the powerful lead generation plugins available to you such as OptinMonster, ConvertPro, and others.
If you were using Webflow, you can use OptinMonster or you could create “modals”, “Calls to Action”, “forms”, “pop-ups”, and pretty much anything else with Webflow itself.
As for Do-it-Yourself website builders, it’s a case of “to each, its own”. Ascend By Wix is a set of features to help you create forms, pop-ups, marketing messages, emails, and several other things you need.
However, Wix has its own ecosystem and it’s incredibly hard (or near impossible) to connect with your favorite marketing apps. If you wanted to use MailChimp or Drip with Wix, for instance, it’s not possible.
Normally, you have excellent tools available to help build landing pages and sales funnels. more often than not, most of these tools are specialized and built for a single purpose in mind.
For instance, Unbounce is used for building landing pages in sales funnels only. Leadpages, meanwhile, is also used to build landing pages and sales funnels with the addition of being able to build websites with the LeadPages Site Builder.
To develop websites, sales funnels, or landing pages with Simvoly, all you have to do is to pick a template depending on the kind of website or page that you want to develop. Then, make changes to your template using the visual drag-and-drop feature and you have your pages ready.
Given the huge set of templates for each category (websites, funnels, landing pages, blocks, and pop-ups), you’ll never find the lack of a template you want to use, of course.
Simvoly is best for you if you want to develop websites, sales funnels, and landing pages fast without the need for integrations with email service providers ( at least, not yet).
Simvoly is also great for you if you are a developer, marketer, or a designer who wants to provide value-added or white-labeled services to your clients (why just build them websites when you can create complete sales funnels directly integrated with the websites you create to help clients get leads or make sales happen?).
Simvoly: What It Doesn’t Have Yet?
As mentioned before, Simvoly is not on WordPress nor is it a fully functional HTML / CSS builder like Webflow.
Although it’s easy and simple to develop websites, sales funnels, landing pages, other pages with Simvoly, it doesn’t come with the expansive integration set that WordPress comes with. Even Webflow has several integrations (including being an official partner with Facebook Advertising).
At the moment, Simvoly doesn’t come with Zapier integration (not yet). I see no way of collecting all the leads that sign up on a particular popup inside Simvoly and push them to your usual email service platform.
Why do you need the Leadpages Site Builder, you ask?
Most websites are built like crap — they aren’t designed properly, they aren’t ready for marketing, and no one would trust you with a website that doesn’t load fast, is confusing to use, or simply just reeks of bad design (along with useless fancy elements).
The focus is not on servers, CMS, infrastructure stacks, and hosting (although you get all of that with LeadPages site builder).
With LeadPages Site Builder, you get to:
Start with a high-performance template (professionally-designed, mobile-responsive templates). Use templates that are designed from a marketing stand-point — no fancy elements that hurt conversions (such as those sliders, animations at wrong places, etc.)
Use Pre-built web pages: Don’t sit there hoping to design every single page of your website (such as about, consultation page, contact, etc). After you pick a template, just swap elements out using pre-built web pages.
Utilize the Complete Conversion Toolkit: LeadPages, if you remember, is a tool for helping you to create Landing Pages, pop-ups, and everything else you need to get conversions. Get the complete conversion toolkit (opt-in forms, more landing pages, alert bars, and pop-ups) that you can deploy to the website you just created with the LeadPages Site builder without having to use other third-party tools.
So when you design websites with the Leadpages Site Builder, you don’t worry whether you should use WordPress or not, or the WordPress theme you should pick, or where you should host your WordPress site.
With The LeadPages Site Builder, the only thing you’d have to do it is to:
Design the site (use pop-ups, landing pages, and alert bars that LeadPages provides)
Get into the groove of marketing — blog regularly, share or distribute on social media, build your email marketing list, etc.
See how your website performs (also use LeadPages analytics available inside).
But assuming you aren’t going to listen and continue to ignore good advice, Ashley has a few tips for you to help look for a web design agency:
Consumers these days have a mindset that won’t let them settle for anything less than perfect. And with the rise of e-commerce, businesses need to maintain a certain amount of online sophistication in order to create the right impression.
If you want to survive in the global market, your website needs to portray your brand’s style and spirit. Therefore, it’s vital to have a web design that is clean, easy to navigate, and highly responsive so that users will love to interact with it.
Just like anything you choose to represent your company, whether it’s the employees you hire — or your brand logo — your web design must be spot on.
The design you achieve decides the future of your company because web design has the power to influence traffic volume, engagement levels, and conversion rates, all of which impact the performance and growth of your business.
So you don’t want to employ the services of any old web design agency. You need to choose the best. But the sheer number of available agencies is sure to make this a daunting task.
Are you in search of a web design agency? If you are
on the verge of starting your online business or are thinking of revamping your
current site, here are 11 questions that you should ask before signing an
1. Do you utilize the right CMS for your websites?
Consider your website as an investment. To make the most out of it, you need to know how to keep it up to date with current trends. Problems often arise when there is a lack of sufficient technical knowledge in the area. Therefore it’s important to understand the terminology that goes into web design.
For anyone who’s not familiar with CMS, it is known as a content management system. It’s a platform that simplifies the updating process so that non-technical individuals can do it themselves. Popular ones are WordPress, Squarespace, and Joomla.
It allows business owners to have more control as they can effortlessly login to the backend and edit text, images, videos, or even add additional pages to the website.
So yes, CMS is something that you need.
<h2>2. Do you have previous experience in designing websites for businesses similar to mine? </h2>
Each business has unique demands. Likewise, your website will need to have features that meet the requirements specific to the industry.
Even if you see examples of a web design agency’s work on their website, verify their qualifications and experience. Have them walk you through the phases of design and development they have previously utilized. Ideally, you want to work with individuals who are experienced professionals.
3. Can I meet the team?
There is a great deal of research that you can do online and over the phone, but nothing beats the old ‘meet and greet’ attitude.
By personally interacting with the team that will develop your website, you can get an idea of how dedicated they are to understanding a client’s needs and goals.
<h2>4. What happens if the site doesn’t perform as you expected it would?</h2>
The website that the firm develops should have the ability to grow with your business and adapt to its growing demands. But even when you prepare yourself with the proper research and ask the right questions, sometimes people are disappointed with the final results.
By asking this question beforehand, the web design agency can provide you with a list of options that will help to keep in line with your expectations. They can also explain the requirements and tasks that a successful website entails.
Remember a good website is only as good as the people who know how to operate it to its optimal potential. And this leads up to the next essential question.
<h2>5. Will you provide training for employees using the website?</h2>
As an owner, you need to take responsibility for your website. An agency can design and develop a site for you, but at the end of the day, you are in charge. With some initial training and guidance, you’ll soon learn the ropes.
The agency should train you on how to keep your site live, whether you need to add more pages, edit content, or post new blogs.
Besides on-site training, ask if your web design partner provides phone and email support, ongoing maintenance, ongoing support and troubleshooting assistance while upgrading, etc.
6. What if I’m unable to update my site on my
You’ll be surprised to learn that the aspect that dictates the success or failure of your site is not the design of your website but rather the critical 18-month period after its development.
The level of engagement and support provided by the web design agency have a considerable impact. While you may be able to update and upgrade some aspects of your website, you may need help for more complex procedures.
Inquire if any upgrades are included in the plan or if there is some support available at an additional charge. Also, understand the schedule of updates that will be necessary for the near future.
7. What other services do you provide?
When you hire a company to design and develop your website, be upfront about any web design services that are included in the package.
As mentioned above, a certain amount of prerequisite training is essential. Ask if they will also design a logo and provide SEO services, both of which are crucial for building your brand’s reputation. Since SEO is vital for digital marketing practices, this should be overlooked.
The site needs to be optimized with respect to structure, content, images, videos, etc. not only for search engine rankings but also to enhance UX. On the plus side, it goes to show that the agency is up to date with the latest SEO and marketing trends.
8. Where will the content come from?
Agencies are responsible for providing the initial content, images, videos, etc. for a client’s site. However, you need to inquire whether it will be handled in-house or outsourced. Real pictures and original text create wonderfully unique websites.
However, it’s quite common for developers to outsource work. If this is the case, you need to know who will support, maintain, or rectify any bugs after the website is launched.
9. What’s the cost and time frame of completion?
As with any other business agreement, these are vital parts of the deal. You cannot sign a contract with a company that does not provide you with an estimated cost or project completion deadline.
Professional web design companies offer a realistic timeline and often adhere to them.
10. Will I have ownership of my domain?
The last thing you need is to discover is that after all the hard work, time, and money you’ve put into your website, you do not have ownership rights to it.
When you complete ownership of your site, you can redirect your domain to another server and maintain your online presence in the event that there is a lapse in the domain or hosting services.
For the security and future of your company, it’s better to opt for a backup storage service, preferably through the cloud.
11. Is my website mobile-optimized?
As Google’s SEO algorithms are constantly changing, the web design agency must be on top of the latest trends, such as fast loading speeds and mobile optimization. Both are equally important and go hand in hand to increase SERP rankings.
Though most offer this service as a part of their SEO campaign, it’s always better to ask if the agency includes this or you are expected to hire third-party marketing agencies to handle the task.
Choose Web Design Agencies carefully (if you must)
When searching for a web design agency, you should not rush into a decision. It’s not enough to simply ask questions. You’ve got to do your homework.
With the help of online research, reviews, testimonials, etc., you can gather adequate info about the agency even before you approach them. Carefully analyze their portfolio.
Peruse their previous successful projects and judge if this company is the right one for you. Lastly, listen to their plans on how their design will help to generate more revenue for your brand, generate leads, integrate automation tools, provide user-friendly navigation, offer secure methods for payments, and anything else your website needs.
Since each business has different requirements, it’s best to make a quick list of everything that you need before you begin your search for a web design agency.
About Ashley Rosa: Ashley
Rosa is a freelance writer and blogger. As writing is her passion that why she
loves to write articles related to the latest trends in technology and
sometimes on health-tech as well. She is crazy about chocolates. You can
find her at twitter: @ashrosa2.
So, they say that WordPress is free ( this Webflow review is going to show how WordPress isn’t free. Nothing ever is). Or WordPress powers around 32% of the web so you should use it. Maybe your website is on WordPress right now (and this website is on WordPress, by the way).
But is it really “free” as in “free”? No, it’s not.
The real cost of WordPress is far from free. In fact, it quickly gets real expensive and fast (depending on how you host, create, run, and manage your website).
For non-Wordpress users — but aficionados nonetheless (like me) — I can’t go beyond a certain degree of customization regardless of the WordPress theme I am using.
I really don’t need to customize we website so much but when there are situations when I need to customize pages, create new pages, or style my blog posts, I don’t want to go looking for help.
There are several situations, almost on a daily basis, where you’d need to make changes to your website or design new pages. Especially when:
At the time of writing this, Webflow is the best alternative for WordPress. Before you read any further, you should know this: Webflow is another experience altogether. It doesn’t have themes, plugins, or bloated code. There’s no need to look for managed hosting as you’d have to when you use WordPress.
Webflow allows you to drag-and-drop elements and it allows you to create websites without messing with code. Webflow has templates available that you could base your website design on.
However, unlike WordPress themes, Webflow doesn’t restrict your design potential.
Your website design itch gets complete freedom. Make use of Webflow’s Flexbox or the New CSS Grid — on top of all the features, Webflow already has available — to build your websites exactly the way you like them.
Webflow — along with its CMS feature — makes for a great alternative for WordPress. Webflow gives you everything you need to build just the kind of website you could have built with WordPress. Except that Webflow sites are on HTML and CSS only while the database functions of WordPress are delivered by Webflow CMS.
Webflow Use Cases
Contrary to what most people might think, Webflow isn’t just for designing regular websites, blogs, or other types of websites.
You can use Webflow to design anything you like (and some of these use cases will save you money). Here are some use cases:
Design basic, and regular static websites (small, medium, or large)
Create complete, CMS-driven, content rich blogs, online publications, or portals.
TL; DR: Compared to Webflow, WordPress websites are expensive. Period.
With WordPress, there’s the question of just how expensive WordPress websites can get when you finally add up all the recurring and one-time costs that you’ll put up just to get the site up and keep it there.
We aren’t even factoring in the costs (or time and other resources) you’ll spend on digital marketing.
Here’s a comparative breakdown of WordPress, when compared to Webflow (and for a few assumed plugins, extensions, themes, hosting options, etc.)
WordPress is a CMS by itself. The theme you choose dictates how your blog posts, pages, and everything else is going to look like.
Webflow CMS is where CMS meets visual design. With Webflow CMS, you’ll develop the content structure you need. Then, you’ll link content with your design so that Webflow CMS pulls data to fit into the design you created (you can do this one CMS item at a time or bulk import using CSV or API.
Webflow CMS, just as everything with Webflow, doesn’t require you to work with HTML or CSS. It’s more like tying things together.
“Don’t lock yourself into inflexible templates, blog-centric content structures, or complex code languages. Just build the schema you need and connect it to any design you want.”
Webflow CMS allows you to:
Build collections of anything — colors, images, text, numbers, videos, audio, or a combination of any of these — and pull them into your CMS design.
Use Dynamic HTML embeds and dynamically change HTML elements by changing relevant parameters with CMS fields.
Mix and Match collections once you create them (with any type of content), you can also create powerful relationships between each type of content, displayed together in a design you specify.
Collaboration & Management With Webflow
Webflow has already put in the thought about making it easy for multiple people (teams, contractors, designers with clients, etc.) to collaborate. You can invite others to work with you on your websites.
For instance, you can invite clients to check out their website in real time while still restrict usage or certain features. If you love to prototype and show your designs for your team’s input, you can do that as well.
Planning an all-out organic marketing strategy or build a website with multiple collaborators, writers, or designers? You can invite collaborators, contributors, and designers to help work together.
Thanks to the way Webflow is designed, make site-wide edits (changing colors, headlines, etc.) one time and it’ll reflect across the website (or not, depending on how you work).
Webflow’s Hosting is lighting fast as far as I’ve seen and it’s optional. I’d not see why you wouldn’t use Webflow’s hosting though considering that Webflow uses infinitely scalable server fleet (as compared to a typical shared hosting solution that uses a single, low-scalability configuration).
Apart from lightning-fast speeds thanks to 100+ data centers worldwide (powered by Fastly and CloudFront), you also get access to CDN, SSL certificates for all sites, http/2, compliance, guaranteed 99.99% uptime, and page loads in milliseconds.
Cost of hosting on Webflow starts from $12 per month going as high as $36 per month, per website.
Upkeep & Management
WordPress is WordPress.
You’d then let WordPress sit on hosting, add plugins for functionality, use themes and/or customization (DIY or paid) to make it all work.
Unlike WordPress, Webflow is a managed system (including hosting, SSL, collaboration, CMS, content, and more) and everything you need sits together, in one cohesive system.
Apart from your content and design, there’s nothing else for you to manage. You’d need to upgrade anything, add (and upgrade plugins), or worry about compatibility of themes and plugins.
Need to make changes to the design itself? Build new pages? Need to create landing pages? Want to make changes to content? How about a complete redesign? Just hop inside the Webflow editor and make your changes.
With Webflow e-commercewill be released, how you develop websites for e-commerce is going to change completely. Like, forever.
Webflow e-commerce boasts of:
Custom product Grids
Display your products however you want.
Instead of getting stuck with your typical Paypal Checkout or any other checkout design, create your own.
Custom Animations for E-commerce
Why should your products look static and dull when you can animate them with Webflow’s custom Animations?
Of course, there’s more to Webflow e-commerce. Check out this blog post if you are interested.
Once your website goes live, you’d normally not need any help at all given how proficiently tools like Webflow are managed. For that matter, even SquareSpace, Wix, and Weebly are managed without you ever having to worry about technology, Infrastructure, servers, upkeep, maintenance, etc.
Webflow has a very active forum along with manned customer support management. I had to reach out to them a couple of times with questions about hosting and collaboration and I get instant replies or at least 12 hrs before a response comes in (blame my time zone, if you will).
Is Webflow truly an alternative to WordPress?
WordPress renders itself vulnerable to users ending up using terrible shared hosting, bloated WordPress themes, or outdated plugins. Most users also cannot really put up with the demands of having to upgrade and maintain their websites.
Add the varying costs of using several tools to make your WordPress website get results for your business and it only becomes a nightmare to manage (unless you can manage, that is).
Meanwhile, Webflow does have a slight learning curve.
For designers, developers, and teams that have a lot of website design or landing page design (or both), Webflow is truly a no-brainer.
For savvy business owners, freelancers, and agencies, Webflow is again an awesome fit.
If you are totally a non-techie, Webflow might not be for you if you want a website quick and easy just to host five to six pages or if you don’t want to get your hands dirty (even with that drag and drop builder).
Webflow comes in as a refreshing alternative to WordPress. It has everything WordPress has (and maybe even better) without the need for extra costs, themes, plugins, and hosting.
Website development or design (unless you are creating something that’s like Facebook) for most businesses shouldn’t take more than a day. In fact, from a marketing standpoint, any small business website that takes more than a day to create is an opportunity cost.
If you take 4 weeks, 6 months, or even one year to create websites and launch them, you are wasting all the time that you could have used for marketing such as blogging, growing your social media presence, or building your email list.
Websites should not have to take that long given that there are so many options available to you, thanks to the DIY Website builders, WordPress itself, and several other options.
WordPress powers 26% of the entire web, and it’ll be a dishonor not to mention WordPress approach to building websites in a day. It’s possible, if the perfectionist in you and web developers may please excuse?
Focus on growing your email list and use Sumo and OptinMonster to create lead generation elements to grow your email list.
So, what are the best WordPress Website Builders or WordPress page builders available for you? Dig in
Important Note:WPEngine recently acquired Studiopress, the Genesis Framework, and Studiopress Themes. With any paid plan on WPEngine, you now get access to all the Studiopress goodness at no cost to you. Plus, you’ll be able to use advanced staging options within WPEngine, super-fast hosting by WPEngine, and the ability to grow at scale when you need to.
If you want to bypass the WordPress hunting shopping part, go to Studiopress, pick a theme, and launch your site.
Studiopress lets you run (and use) the Genesis Framework which is the best framework in the entire world of WordPress themes. Sharp designs, solid reliability, fantastic themes, bloat-free code, and SEO-friendly are some of the hallmarks of Studiopress.
StudioPress Sites also allows you to just pick one of their themes and get started immediately.
You don’t even need to bother with hosting if you pick Studiopress sites since the product falls back on their own Synthesis Hosting product.
Off late, Divi builder has been growing in terms of community, resources, and popularity. The latest version of Divi is powered by React.js and is now a much improved version of what it used to be.
With the Divi Builder, it’s no more a simple WordPress page builder plugin; it’s a complete WordPress website builder plugin with the added benefit of picking from a slew of completely build layouts for various categories of businesses (thanks to their awesome Divi layout packs)
With the Divi builder, you can use the Divi theme (if you are just getting started) or the Divi Builder plugin (if you are using some other theme) and quickly create pages, layouts, modules, or even complete websites just by importing layout packs.
Beaver Builder directly competes with the Divi Builder (among others such as elementor pro) is another popular, well-documented, and reliable WordPress page builder that you could use to construct each page of your website exactly the way you’d want.
Beaver Builder also comes with a native theme on top of which you could use the Beaver builder plugin to craft your website the way you want to.
For the marketing hearted among you, Beaver builder also allows you to create unlimited Landing pages and special content pages.
Elementor Plugin or Elementor Pro is slick, easy-to-use, and a fast WordPress website builder that you could opt for. Elementor Plugin is fast and has both free and paid versions available for you.
Armed with a full library of plugins, an ever-growing repository of pre-made templates that you can work right off of, and great support, Elementor Pro is certainly worth your consideration.
Oxygen is the latest among the many WordPress website builders or WordPress page builders.
Featuring a complete website building solution, Oxygen comes with a vast variety of pre-built blocks in addition the regular modules and website building elements made available to you.
When you use Oxygen, you don’t need themes to begin with (you only need hosting). Build pixel-perfect, responsive, good-looking, and completely custom WordPress websites in style, quickly, and maybe within a day.
Layers is actually theme — with a point-and-click builder — has been around for a while is a great alternative for any of the others listed here.
Along with a Layers Builder, the plugin is a great way to build fluid, easy, and solid websites using WordPress. With layers, you get extensions, themes, and plugins that you can use to build a WordPress website easily for your business.
Want to create simple or complex layouts on your WordPress site? Want to be sure of razor sharp design while being completely responsive? Tailor WP is a great way to bring in extensibility and attractiveness to your WordPress site while letting you get started with customization of your WordPress website in no time.
You get one-click edits, create reusable templates, and Tailor WP is completely free to use.
Cloudpress is another awesome option to create beautiful, pixel perfect WordPress websites. You’d just pick a theme, use the WordPress builder app, and host the website on a server.
Choose from a host of design-focused themes and then make changes to your theme the way you’d like.
You also get access to over 80+ pre-built layouts to speed up your design process even more. You can also control absolutely all aspects of your design including elements, typography, boxes, layouts, colors, and more.
Make By Themefoundry
Make is a free, open-source WordPress website builder that’s built by reiterating over 5650 times and with over 10 years of experience with WordPress. It’s built with love by top developers and power users to shame even some of the best paid WordPress Drag-and-Drop builders out there in the market.
The Make Layout Engine™allows you to work from within the familiar WordPress editor, allows you to customize absolutely everything, built multiple sites, or create a foundation for your WordPress development business.
Make is all yours, completely, always free.
Which of these WordPress DIY website builders do you use?