by Ashwin Satyanarayana | Jun 14, 2017 | Marketing Automation
Disclaimer: I used Hubspot on behalf of clients, and I am HubSpot Certified Inbound Marketer (which is an indication of my understanding of Inbound Marketing, and not Hubspot). I don’t use Hubspot. This post is more like I am writing out what I am thinking when I am...
by Ashwin Satyanarayana | Jun 12, 2017 | Video
Online Video is big; it adds life and vitality to your business. If you are an individual, it helps you grow an audience, boosts your credibility, and allows you to tell your story. Instead of just waxing eloquent about the impact of videos on your brand and your...
by Ashwin Satyanarayana | Jun 9, 2017 | Email Marketing
B2B Marketing emails — and the B2B marketing email examples shown here — always do a tight-rope walk: Should you be serious and sound all corporate-ish or should you dare write out personalized emails? I only have two recommendations for using an email...
by Ashwin Satyanarayana | Jun 5, 2017 | Paid Media
Sponsored articles, sponsored content — or whatever you want to call it — has been popular off late. Publications make money from it. For many bloggers, it happens to be a great source of revenue. Sponsored content (and no, we aren’t talking about native...
by Ashwin Satyanarayana | Jun 2, 2017 | Digital Marketing
Wondering what a personality layer? I’ll simplify: it’s a coat of paint you don’t have to wear. Because you already got a personality; you just don’t use it well enough. Hello, Reader Number 540,567? Feeling good? No. Ok, hang on. The web is...
