by Ashwin Satyanarayana | Dec 20, 2017 | Email Marketing, Marketing Automation
MailChimp can teach you a thing or two about business, branding, and marketing. Why not? It does well for itself. We could learn from it. If you could, you’d be able to pick lessons from absolutely anything in your life. Your own experiences, from others, from the...
by Ashwin Satyanarayana | Nov 15, 2017 | Facebook Advertising, Marketing Automation
When one awesome tool integrates directly with a phenomenal platform for advertising, what do you get? When you get to create Facebook ads in Mailchimp, you get awesomeness, that’s what. MailChimp recently introduced a slew of new features such as fresh new pop-up...
by Ashwin Satyanarayana | Oct 13, 2017 | Marketing Automation
Most myths are useless. Some of them hurt. Marketing automation myths are no different. A Salesforce State of Marketing report pegs that over 67% of marketing leaders currently use a marketing automation platform (thank you Jordie Van Rijn of Email Monday for that)....
by Ashwin Satyanarayana | Jul 12, 2017 | Marketing Automation
Without a lead funnel (more popularly known as the sales funnel), your business is a dud. There’s nothing you’d accomplish without one. If you choose to ignore funnels, you might as well ignore any expectations you might have about making any sales, growing your email...
by Ashwin Satyanarayana | Jun 16, 2017 | Marketing Automation
Clay Collins, founder of Leadpages, wrote about The Centre Thesis, he dwells on the future of marketing technology. He writes: “In a lot of ways, traditional all-in-one marketing software is on a collision course (albeit a long one) with irrelevance.Five years ago,...
by Ashwin Satyanarayana | Jun 14, 2017 | Marketing Automation
Disclaimer: I used Hubspot on behalf of clients, and I am HubSpot Certified Inbound Marketer (which is an indication of my understanding of Inbound Marketing, and not Hubspot). I don’t use Hubspot. This post is more like I am writing out what I am thinking when I am...
