How to Sell Digital Products With ConvertKit Commerce

Learn how to sell digital products with ConvertKit Commerce and you’ll get an email marketing system built-in.

ConvertKit is a terrific email marketing tool that helps you grow and manage your email subscribers. Did you know that you can sell digital products with ConvertKit commerce, run paid members’-only newsletters, sell coaching services and regular services with ConvertKit Commerce as well?

ConvertKit already comes with features such as broadcasts, visual automations, rules (if this, then that), segments, tagging, landing page templates, lead generation forms and elements (slide-in, modal, inline, and sticky bars).

If you are a blogger, online entrepreneur, content creator, service provider, or if you’d like to sell digital products at all, you do know how challenging it is to choose the right platform to that. There are also countless creator stories that’ll allow you to learn what content creators go through.

Not looking for a full-fledged solution to sell digital products for some reason? You might not even need to (depending on what you sell).

Use the power of ConvertKit with your digital products and you can not only sell digital products but use the best of email marketing, email marketing automations, landing pages, and forms using just one single tool.


ConvertKit Review: Email marketing Made (Really) Easy

Note: For selling online courses, you’ll still need platforms such as Payhip or Podia. You might be able to use Webflow, WordPress LMS, and Shopify too with the help of a few online course apps or if you are willing to do some workarounds.

Here’s how to create and sell Digital Products with ConvertKit:

Login To ConvertKit > Earn > Products

Log in to your ConvertKit account and click on the “Earn” tab on the navigation menu. From the dropdown, click on products. Add Products ConvertKit Commerce

Create Products In ConvertKit + Choose Product Type

Click on the + New Product button.

Give your product a name, choose the type of product it is:

Choose Product: For access to digital products which require one-time payment from your customers. This is usually the best for regular digital downloads such as eBooks, reports, paid access for exclusive videos, vector art, illustrations, files, and such.

If you choose product type as “Product”, you’ll have to upload a file that your customers will get instant access to.

Alternatively, choose Subscriptions: Works best for recurring payments such as those for membership sites, paid newsletters, access to regular content, lessons delivered as drip emails in a sequence, and more.
Create product In ConvertKit

Establish product Pricing

If you choose regular products, you’ll have three options for pricing:

— Standard (one-time fee);
— Pay what you want (a threshold fee + whatever customers desire to pay); and —
— Payment plans (especially great for high-ticket offers).

If your product has anything to do with product quantity, there’s a toggle button to allow customers to choose a quantity. [Switch it on if you’d like your customers to choose a quantity]

Subscriptions will have recurring payment options ($XX for monthly, quarterly, and annually).Product Pricing ConvertKit

Product Fulfillment

Next, you’d define how products are delivered.

Regular digital products (eBooks, videos, art, illustrations, and files) will require you to upload a file to complete this step.

Alternatively, choose “Newsletter” if you’d like to run a paid newsletter. Pick coaching and services if that’s what you want to do. ConvertKit Commerce product Fulfilment

Choose Domain (Hint: Add Custom Domain on ConvertKit]

The last step is where you’d choose a home for your products to be discovered at (Your ConvertKit Commerce Store).

Instead of using the default ConvertKit domain, I’d highly recommend using a custom domain for products (also for landing pages). See this video to learn how to add a custom domain on ConvertKit.

The default URL will be something like

Your products will live on:

Individual products will live on:[productname] Choose Custom Domain ConvertKit

Watch The Video Version Now

Be sure to integrate ConvertKit with Stripe and you are good to go.

  • Use convertKit landing pages with a free offer (free digital downloads, lead magnets, etc,) first.
  • Tap into the power of upselling and boost sales with ConvertKit Upsells.
  • Send out emails regularly with ConvertKit broadcasts and email automations to add more value to the relationship before pushing for the sale (or use ConvertKit snippets to add a small call-to-action within emails).

Do you sell digital downloads and online courses? Tell me more about your journey.

Tell me all about it on Twitter, LinkedIn, or my LinkedIn Brand page.

Some of the links in posts and elsewhere are partner links and affiliate links (the only way I keep some money flowing in). You can purchase some of these products and I make commissions which keeps the lights on. You never pay more. Sometimes, you get discounts. Thank you for understanding. Here's the Aff Discloure Policy (if you love that kind of stuff).