Ditch the guesswork. Discover the top Shopify apps for sales funnels that build, optimize, and automate or optimize every stage of your customers’ e-commerce journey for maximum conversions, retention, and Customer Lifetime Value (CLV).
Everyone talks about getting traffic. We spend a fortune on ads, obsess over SEO, and chase every viral trend. But what happens after the first click?
The real money is made in the checkout process and beyond. An unoptimized sales funnel is a leaky bucket, where every new visitor you acquire slips through the cracks. It’s a costly, inefficient way to run an e-commerce business.
This isn’t about finding a magic app. It’s about a strategic stack of tools that work together seamlessly to guide a visitor from discovery to a loyal, repeat customer.
The goal is to build a robust, self-improving system that maximizes every interaction. We’ll break down the funnel, stage by stage, and highlight the best Shopify apps for e-commerce sales funnels—the ones that professional sellers rely on to turn clicks into cash.
Top Shopify Apps For Sales Funnels
This is where the rubber meets the road. These Shopify apps for sales funnels are powerful add-ons to your Shopify store to help you boost AOV (Average Order Value) and to increase Customer LTV (Lifetime Value).
Your potential customer has found a product they like, and now it’s time to guide them through the checkout process. This phase is all about reducing friction, maximizing average order value, and ensuring a smooth checkout flow. Hopefully, you’d want them to like your products and come back to buy more (in terms of transaction value, AOV (average Order Value), and repeat buyers.
- Essential Upsell and Cross-sell
- HoneyComb Upsell and Cross-sell
- Reconvert Upsell and Cross-sell
- Wiser App
- Sell Easy
- One Click By Zipify
- Klaviyo
- Loyalty Lion
Essential Upsell & Cross-sell
The Average Order Value makes or breaks your bottomline. Higher the order value (and hence higher the average), the better your revenue is going to be. How do you increase average order value on Shopify stores, you ask?
Clearly then, it’s not enough to list products and hope for your customers to purchase. Little nudges, random incentives (all of this while making sure that it’s going to be a lovely experience while shopping).
- Why it matters: Essential (that’s the name of the app) by Essential Apps helps you use widgets that help you create unique checkout experiences wile your goal is increase the Average Order Value. Further, it gives you easy ways to manage upsells, enable cross-sells, nudge customers with smart product recommendations, and also automatic discount promotions.
- Key features:
- Upsell & Cross-sell easy: Take advantage of the pre-purchase in-cart upsell, showcase product add-ons, display “Also brought together” bundles
- Management made simple: Apply automatic discount promotions, enable one-click upsells
- Boost AOV: Cross-sell on the Cart-page, Upsell on the product page.
- In-app, Integrated analytics: Get details such as add-to-carts this month, added revenue per month, and total revenue per month (Apart from everything you get with Shopify Analytics).
Honey Comb Upsell and cross-sell
Once a customer has made the decision to buy, their guard is down. This is the perfect, often-missed moment to make an additional offer. HoneyComb Upsell and Cross-sell is on this list of Shopify apps for sales funnels because it focuses on the post-purchase experience. Instead of just showing a generic “Thank You” page, ReConvert turns it into a targeted, revenue-generating machine.
- Why it matters: Don’t overlook the power of upsells and cross-selling. Make quick & personalized offers while checkout with HoneyComb Upsell and Cross-sell Shopify App.
- Key features:
- Checkout & funnels: Product page optimization, cart page, in-checkout, and thank you page funnels
- A/B Testing Built-in: Stop guessing. Find the best upsell offer combinations that get you the best results.
- No ninja coding skills needed: Customize the look and feel directly inside our app; no theme code added
- Easy set-up: Add custom fields, set it up autopilot mode, stack your discounts, use pixels for tracking, and more.
ReConvert Upsell & Cross-Sell
Once a customer has made the decision to buy, their guard is down. This is the perfect, often-missed moment to make an additional offer. ReConvert is a powerful Shopify app for sales funnels because it focuses on the post-purchase experience. Instead of just showing a generic “Thank You” page, ReConvert turns it into a targeted, revenue-generating machine.
- Why it matters: The cost of acquiring a new customer is high. Getting them to spend a little more on their first purchase is one of the most effective ways to boost your bottom line. ReConvert leverages upselling and cross-selling with personalized offers on the thank you page.
- Key features:
- Post-purchase upsells: Offer a discount on a complementary product or a bundle deal immediately after they complete their purchase.
- Personalized offers: The app uses customer order data to recommend highly relevant products, increasing the likelihood of a second purchase.
- Discount pop-ups: Offer a small discount for their next purchase to encourage repeat business.
Wiser – AI Upsell and Cross-sell
Shopify sales don’t happen automatically, you’d have to help with the conversions. Make those sales happen. Run quizzes, ask for information (then use it for data enrichment), and make recommendations for related (relevance is still key). Add AI-powered product recommendations and you just got your game face on.
- Why it matters: Whatever you do, you do it faster and smarter now. With AI-powered Upsells and cross-sells by Wiser, you’d save tons of time while still watching your revenue soar.
- Key features:
- Complete Suite of Upsell and Cross-sell Widgets: Offer a discount on a complementary product or a bundle deal immediately after they complete their purchase.
- Advanced Drawer Cart: Wiser provides you with several widgets purpose-built to boost sales such as “Shop the look”, “Pair it with…”, Slide cart Drawer Checkout Upsell, and more.
- Dynamic Email Recommendations: Offer a small discount for their next purchase to encourage repeat business.
Sell Easy: Upsell and Cross-sell
Upselling and cross-selling isn’t new, by the way. Remember the all-too-familiar selling fries with burgers? With the right apps (anyone of this list), you can boost sales just by doing smart things.
- Why it matters: Sell Easy Upsells and Cross-sells provides you with high-conversion upsell and cross-sell offers at the right places, at the right time. Display high conversion pre purchase & post purchase upsell offers. This prompts to bundle frequently bought together & related products add ons / accessories, & increases AOV.
- Key features:
- Go Amazon Style: For each product being shown, show “Amazon style” frequently bought together or people also like style bundles.
- Embedded One-click post-purchase upsells: Emed products or bundles as a list, a grid, or as a carousel. Or, go for automatic product recommendations.
- Free setup and assistance: The folks at SellEasy provide a simple Zoom or chat support to help you set this magic up.
One Click Upsell ‑ Zipify OCU
For in-cart and pre-checkout offers, Zipify OCU is a powerhouse. The One Click Upsell app allows you to present compelling, one-click offers to customers before they complete their payment. It’s about capturing that impulse buy and increasing the order value before they even hit the final thank you page.
- Why it matters: It takes advantage of a customer’s commitment. Once they’ve decided to buy, they’re more open to adding a related item or an upgrade. This can significantly increase your Average Order Value (AOV) and overall revenue.
- Key features:
- Pre-purchase upsell offers: Displaying a related product on the product page or in the cart.
- One-click post-purchase upsells: Presenting a simple, one-click offer on a thank-you page.
- Downsell offers: If a customer declines an upsell, you can present a less expensive, but still relevant, alternative (a downsell).
Bonus: Shopify Apps For Retention and Nurturing
The journey doesn’t end after the sale. The most valuable customer is a repeat customer. This phase of the funnel is about building a relationship, fostering loyalty, and turning a one-time buyer into a brand advocate.
Klaviyo
Email marketing is still one of the most powerful tools in your arsenal, and Klaviyo is a beast. It’s far more than just a newsletter tool. Klaviyo is a sophisticated marketing automation platform that allows you to create highly personalized, automated campaigns based on user behavior.
- Why it matters: Klaviyo automates crucial post-purchase communication. Think abandoned cart recovery emails, post-purchase follow-ups, and win-back campaigns for lapsed customers. It ensures you’re always engaging with your audience with the right message at the right time.
- Key features:
- Flows: Automated sequences triggered by specific actions, such as a customer abandoning their cart or making their first purchase.
- Segmentation: You can segment your audience based on their buying behavior, website activity, and more, allowing you to send hyper-targeted emails.
- Reporting: Powerful analytics show you exactly how much revenue each email or flow generates, allowing you to optimize your strategy.
Need insights, tips, and precise feedback on your Klaviyo account? Get my Structured Klaviyo account audit
LoyaltyLion: Loyalty & Rewards
Customer loyalty is the ultimate goal of the sales funnel. LoyaltyLion helps you build a community and reward your most valuable customers. It’s an easy-to-use loyalty program that encourages repeat purchases and social engagement.
- Why it matters: Loyalty programs reduce customer churn and incentivize repeat purchases, which can be significantly more profitable than acquiring a new customer. It turns your biggest fans into brand advocates, driving word-of-mouth marketing.
- Key features:
- Points and Rewards: Customers earn points for purchases, social media shares, and birthday milestones, which they can redeem for discounts or exclusive products.
- Tiered programs: Create different tiers for your most loyal customers, offering them exclusive perks and early access to products.
Shopify Sales Funnels:What are your Picks?
Building a high-converting e-commerce sales funnel on Shopify isn’t about luck or a single, brilliant idea. It’s about intentionally designing a system that anticipates your customer’s needs at every step of their journey.
By strategically implementing a suite of the best Shopify apps for e-commerce sales funnels, you can automate the process, boost your average order value, and turn one-time buyers into lifelong fans.
These tools are not just for growth; they’re for building a more resilient, more profitable business. The real question isn’t ‘which app is best?’ but rather, ‘which part of your funnel are you leaving to chance?’