By the time you read this, there are more email marketing platforms than you know what to do with. Making decisions to use the right email marketing platform could be a harrowing task (for lack of a stronger phrase). Email marketing platforms come in all sorts of sizes and types. Mostly, several email marketing platforms … Read more
If you aren’t using automated eCommerce email marketing workflows, it’s a superpower you aren’t using. You could practically switch off all of your marketing campaigns, marketing dollar spends, and all the effort you take to promote Shopify stores and just focus on automated eCommerce email marketing workflows for all I care. Why, you ask? No, … Read more
Note: Want to Build Stunning Transactional Emails for your Business? See how DesignModo’s Postcards can help change the way you design emails for your email marketing Want the best email marketing tool for your business? Check out ConvertKit, MailerLite, Moosend or Drip. Transactional email? Call it old school. You can think of it as boring. Maybe … Read more
Why a blog post on Nike Email Marketing Campaigns, you ask? There’s always something to learn from the best (even if you have opinions about that). Founded in 1964 and headquartered in Toronto, Canada, Nike is one of the biggest brands there is. From its actual, brand-owned showrooms everywhere to shady markets of Mogadishu, Nike … Read more
For a long time now, I’ve been a believer in sending out plain text emails. Fancy HTML emails with images and other paraphernalia is not my thing. When I say Create Stunning Emails, my emphasis is both on design and results. HTML emails are like unnecessary fat — tempting, but totally avoidable. Also, most email … Read more
Most businesses want sales, revenue, and profits. That’s exactly what a business should aim for. Without focus on lead generation, however, you won’t make it. Just not so soon. Just not the way you seem to think that because it’s the “online medium”, things are supposed to be easier. You can’t expect to start a … Read more
You’ve heard enough about the fact that email marketing truly makes money. For every $1 spent, it gets you $44 back, on average, according to the American Marketing association. Your email marketing stats are loud and clear. In terms of pure return on Investment, email marketing stands unbeatable to this day, although chatbots surely look … Read more
Email marketing brings in the money, but only when you do email marketing the way you should. Sending out too many emails will make your subscribers rush for the unsubscribe button and sending less number of emails isn’t going to do you any good. But that’s only about the frequency of emails. Your autoresponders are … Read more
Note: Want to Build Stunning Emails for your Business? See how DesignModo’s Postcards can help change the way you design emails for your email marketing You don’t want to just use email marketing for the sake of email marketing. There’s no point in sending out email just because you thought had to. You get nothing from sending … Read more
We officially use Drip and Mailchimp as our email marketing tools of choice. You can read up our Mailchimp vs Drip comparison to figure out which one of these works better for your business. If you are using Drip, however, here are a few tips for you: Steal from the community Drip and LeadPages provide you with … Read more