by Ashwin Satyanarayana | Aug 17, 2016 | PPC
Or digital advertising in general. but…you can’t ignore PPC rules (coz’ they cost you money). Stay with me, this is a long post. You’ll stay because you are wasting your money, time, resources, and yelling at your marketing managers or the agency you...
by Ashwin Satyanarayana | Aug 1, 2016 | Ecommerce
In the year 2012, If Prestige Marketing’s Infographic is anything to go by – with due thanks to Pablo at Fortune 3 Blog — then ecommerce changes every few weeks or months. For instance, there’s been an increase of 400% in mobile searches between 2011-2012. At...
by Ashwin Satyanarayana | Jul 26, 2016 | Marketing
You are an entrepreneur. You had a dream, you had an idea, and you took on this apparently lonely journey to defy odds, make your business work, and leave a legacy if possible. You took the massively daring jump, you are off the cliff now, and you probably got a...
by Ashwin Satyanarayana | Apr 19, 2016 | PPC, Facebook Advertising
Facebook is the newest, in-demand destination in town. Lately, there’s been a lot of action on the ad inventory side and Facebook has been trying to do what it can to compete in the extremely competitive ad land scape. You can’t even put Facebook out of...
by Ashwin Satyanarayana | Feb 15, 2016 | SEM
Too many Google Adwords accounts are set up to lose cash. They have no structure, no meaning, and are usually a mess. Every time that happens, it’s a hole that continuously drains you off your ad budget. It makes you believe that you are spending for nothing....
