by Ashwin Satyanarayana | Jul 26, 2016 | Marketing
You are an entrepreneur. You had a dream, you had an idea, and you took on this apparently lonely journey to defy odds, make your business work, and leave a legacy if possible. You took the massively daring jump, you are off the cliff now, and you probably got a...
by Ashwin Satyanarayana | Apr 19, 2016 | PPC, Facebook Advertising
Facebook is the newest, in-demand destination in town. Lately, there’s been a lot of action on the ad inventory side and Facebook has been trying to do what it can to compete in the extremely competitive ad land scape. You can’t even put Facebook out of...
by Ashwin Satyanarayana | Feb 15, 2016 | SEM
Too many Google Adwords accounts are set up to lose cash. They have no structure, no meaning, and are usually a mess. Every time that happens, it’s a hole that continuously drains you off your ad budget. It makes you believe that you are spending for nothing....
by Ashwin Satyanarayana | Feb 8, 2016 | Ecommerce
The Indian ecommerce industry is al set to touch a whopping $38 billion mark this year (2016) It’s 38, with a B. So, you have FlipKart, SnapDeal, Myntra, and many more but the market is only beginning to take shape. For the small business owners in India,...
by Ashwin Satyanarayana | Jan 14, 2016 | Wordpress
Web design is designer-driven. Designers are not marketers. These web design myths might bite you. There are three types of businesses: those that don’t have a website, those that have a run-of-the-mill, you-won’t-die-if-you-don’t-check-me-out...